MobiGarage
MobiGarage is an India-based B2B e-commerce platform that aggregates refurbished smartphones and spare parts and distributes them to a network of more than 21,000 partner retailers across tier 2+ cities and rural India using an AI-positioned supply chain and hub-and-spoke distribution model.
- Company typePrivate
- Founded2019
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MobiGarage does
MobiGarage operates a B2B e-commerce platform for the refurbished smartphone and spare-parts market in India, headquartered in Karol Bagh, New Delhi. The company aggregates inventory from corporate buybacks, exchange programs (Amazon P2P, Flipkart VRP), and individual sellers, then performs inspection, refurbishment, and grading through a 51-point quality process before redistributing to a network of partner retailers. Revenue is generated across three streams: direct sale of refurbished smartphones to retailers, supply of 30+ types of spare parts (LCDs, batteries, cameras, charging jacks, speakers) for both Apple and Android devices, and B2B platform transactions connecting device sellers with bulk-purchasing retailers, including via a competitive bidding mechanism. Its product surface spans 500+ device models across 10+ brands (Apple, Samsung, OnePlus, Oppo, Vivo, Xiaomi, Nokia, Motorola, Realme, Techno).
The underlying technology stack combines a Diagnostic Tool for automated phone evaluation, a Decision Making Engine for analytics-driven purchasing and inventory decisions, and a Refurbishment Optimization layer for spare-parts-driven restoration. MobiGarage describes these collectively as the first AI-powered supply chain for the refurbished smartphone B2B market in India. Distribution is organized through a hub-and-spoke retail model covering 19,000+ pincodes, supported by an omnichannel mix of a B2B website, a mobile bidding app, and a partner-retailer network of more than 21,000 mobile shops and repair kiosks. Reported operational scale includes 20,000 orders processed per month, 10 lakh+ (1M+) cumulative products sold, and 1,500+ tons of e-waste diverted through device lifecycle extension.
Commercially, the company targets SMB mobile retailers in tier 2+ cities and rural India, with post-funding plans to launch a direct-to-consumer brand for first-time smartphone buyers in Bharat markets. Marketing operates primarily through digital channels (website, bidding app), earned media across Indian business publications (Livemint, YourStory, Entrepreneur, TechCircle), and referrals from the partner retailer network. Customers highlighted in testimonials are independent retailers from locations such as Chugawa, Ambala, and Hisar, emphasizing inventory breadth, pricing, and warranty support as primary decision factors.
MobiGarage firmographics
Firmographics- Name
- MobiGarage
- Legal name
- MobiGarage
- Website
- https://mobigarage.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MobiGarage is an India-based B2B e-commerce platform that aggregates refurbished smartphones and spare parts and distributes them to a network of more than 21,000 partner retailers across tier 2+ cities and rural India using an AI-positioned supply chain and hub-and-spoke distribution model.
- Ownership category
- akta.pro rank
MobiGarage industry classification
Industry- Product category
- Refurbished Mobile Devices
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
Keywords
Where MobiGarage is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MobiGarage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Refurbished Smartphone Sales: Sale of refurbished smartphones sourced from customer exchanges, processed through quality inspection and refurbishment before resale to partner retailers
- Spare Parts Sales: Supply of smartphone spare parts including LCD screens, batteries, cameras, charging jacks, speakers, and other components to retailers and repair shops
- B2B Platform Commission: B2B platform connecting sellers of pre-owned devices with retailers, enabling bulk purchasing through bidding and bulk ordering mechanisms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit pricing for refurbished phones and spare parts |
| Other | Pay-as-you-go | Bidding-based pricing for bulk purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MobiGarage product offering
Product offeringCore offering
MobiGarage operates a B2B e-commerce platform that sources, inspects, and refurbishes pre-owned smartphones and spare parts, then distributes them in bulk to a network of partner retailers across India. The company complements this hardware flow with AI-enabled solutions including a Diagnostic Tool for automatic device evaluation, a Decision Making analytics engine, and Refurbishment Optimization services, supported by a hub-and-spoke retail model and a mobile bidding app.
Product overview
MobiGarage is a pre-owned business scaling service platform specializing in refurbished smartphones and spare parts. The platform operates a B2B model serving partner retailers across India (21,000+ retailers, 19,000+ pincodes), with solutions including a Diagnostic Tool for automatic phone evaluation, a Decision Making Tool powered by analytics, and Refurbishment Optimization services. The company processes over 10 lakh products sold and has expanded into inventory liquidation. Products span 500+ models across 10+ brands (Apple, Samsung, OnePlus, Oppo, Nokia, Motorola, Realme, Vivo, Xiaomi, Techno), with inventory sourced from Amazon P2P, Flipkart VRPs, and IQC stock. The company positions itself as the first in India to use AI to operationalize its supply chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Smartphones
Quantifiable outcome
- 300% growth during pandemic
- +5 more outcomes
Companies that use MobiGarage
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
MobiGarage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MobiGarage partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
MobiGarage competitors and assessment
Company assessmentDirect peers
- GreenDust: Indian reverse-logistics and refurbished electronics platform selling via its own e-commerce site. Overlaps with MobiGarage on refurbished smartphones, appliances, and electronics retail, with a comparable focus on extending device lifecycle.
- Yaantra: Indian refurbished smartphone retailer and repair services platform. Comparable business model spanning device buyback, refurbishment, and resale, with overlapping target customers in tier-1 and tier-2 cities.
- PhoneCurry: India-based used and refurbished smartphone marketplace serving both consumers and bulk B2B buyers. Comparable listing-and-discovery model and target buyer segment (retailers seeking refurbished inventory).
- 2GUD: Flipkart-owned refurbished smartphone and electronics marketplace operating in India. Competes directly with MobiGarage for retailer and consumer demand and benefits from Flipkart's logistics and traffic.
- Cashify: India's largest C2C/B2B refurbished smartphone and electronics resale platform. Directly comparable to MobiGarage on refurbished phone sourcing, grading, and resale to retailers and consumers, with stronger consumer-brand recognition.
Regional players
- SellCell: US/UK-based phone trade-in and comparison platform. Comparable on the buyback/pricing-discovery side of the refurbished value chain, though primarily consumer-facing rather than B2B retail.
- Swappa: US-focused peer-to-peer refurbished phone marketplace with strict quality standards. Comparable marketplace model for used-device resale, though operating in a different geography with more mature consumer demand.
Emerging players
- ReGlobe: India-based refurbished and recommerce startup for smartphones and electronics. Comparable early-stage player in India's refurbished device ecosystem with overlap on B2B and corporate buyback supply.
Broad incumbents
- Back Market: Global refurbished electronics marketplace leader (Europe/US). Not a direct India competitor today but represents the scaled category benchmark and a likely future entrant or partner for India's refurbished smartphone market.
- Apple Trade-In (Apple): Apple's official device trade-in program that competes for upstream supply of used iPhones and sets aggressive trade-in pricing that affects the addressable refurbishment pool for India-focused players like MobiGarage.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MobiGarage social profiles
Digital presenceMobiGarage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobiGarage leadership team
Management profileNumber of profiles
Profiles3 records
MobiGarage funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobiGarage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobiGarage
What does MobiGarage do?
MobiGarage operates a B2B e-commerce platform that sources, inspects, and refurbishes pre-owned smartphones and spare parts, then distributes them in bulk to a network of partner retailers across India. The company complements this hardware flow with AI-enabled solutions including a Diagnostic Tool for automatic device evaluation, a Decision Making analytics engine, and Refurbishment Optimization services, supported by a hub-and-spoke retail model and a mobile bidding app.
Is MobiGarage a public or private company?
MobiGarage is a private company. It is classified as venture growth investor backed and is currently operating.
When was MobiGarage founded?
MobiGarage was founded in 2019. It employs 11 to 50 people.
Where is MobiGarage based?
MobiGarage is headquartered in Delhi, India, in the Asia region.
How does MobiGarage make money?
Three revenue lines are on record. Refurbished Smartphone Sales are the primary driver. The others are spare Parts Sales and B2B Platform Commission.
Who are MobiGarage's main competitors?
Direct peers on record are GreenDust, Yaantra, PhoneCurry, 2GUD and Cashify. Regional players are SellCell and Swappa. ReGlobe is listed as an emerging player. Broad incumbents are Back Market and Apple Trade-In (Apple).
Does MobiGarage have an API?
No public API is recorded for MobiGarage.
What industry is MobiGarage in?
MobiGarage's product category is Refurbished Mobile Devices. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail. Its NAICS code is 423430 and its SIC code is 5045.