Yaantra
Yaantra is a Flipkart-owned, India-based platform that buys used smartphones from consumers and resells certified refurbished phones at wholesale to a network of 36,000+ small retailers across 600+ cities, supported by doorstep repair services and a multi-brand refurbishment process.
- Company typePrivate
- Founded2013
- HeadquartersDelhi, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Yaantra does
Yaantra is an India-based, Flipkart-owned refurbished smartphone and device-repair platform founded in 2013 and headquartered in Delhi/Noida, with an additional regional office in Bangalore. It operates a dual-channel model: a B2C trade-in service (PhoneCash, integrated with the Flipkart Reset consumer app) that purchases used smartphones from consumers for instant cash with doorstep pickup, and a B2B wholesale platform (FK Reset for Business, with a dedicated Yaantra Retailer mobile app) that sells certified refurbished smartphones to small and medium retailers and resellers. The core technical capability is a centralized, multi-brand certified refurbishment process spanning 30+ smartphone brands and 1,500+ models, combined with doorstep repair services performed by certified technicians using tested spares.
Yaantra firmographics
Firmographics- Name
- Yaantra
- Legal name
- Yaantra
- Website
- https://yaantra.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yaantra is a Flipkart-owned, India-based platform that buys used smartphones from consumers and resells certified refurbished phones at wholesale to a network of 36,000+ small retailers across 600+ cities, supported by doorstep repair services and a multi-brand refurbishment process.
- Ownership category
- akta.pro rank
Yaantra industry classification
Industry- Product category
- Refurbished Smartphones
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industry
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
Keywords
Where Yaantra is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Yaantra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B resale of refurbished smartphones: Yaantra sells certified refurbished smartphones to registered retailers and resellers at wholesale prices, generating revenue through margin on bulk transactions.
- Consumer trade-in / device purchase: Yaantra purchases used devices from consumers at quoted prices and resells refurbished units.
- Accessory sales: Sale of smartphone accessories including chargers, cases, and other certified accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for registered retailers and resellers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Yaantra product offering
Product offeringCore offering
Yaantra operates a dual-channel refurbished smartphone ecosystem. On the consumer side, PhoneCash allows individuals to sell used phones for instant cash with doorstep pickup and verification. On the B2B side, the FK Reset for Business platform enables registered mobile retailers across India to buy certified refurbished smartphones in bulk at wholesale prices, supported by warranty, doorstep delivery, and dedicated account management. Both channels are backed by Yaantra's in-house refurbishment, multi-point quality certification (30+ brands, 1,500+ models), and doorstep repair services.
Product overview
Yaantra operates a dual-channel refurbished smartphone ecosystem consisting of PhoneCash (consumer trade-in service) and FK Reset for Business (B2B wholesale platform). The PhoneCash service allows consumers to sell their old phones for instant cash with doorstep pickup, while FK Reset for Business enables retailers across 600+ cities to purchase certified refurbished smartphones at wholesale prices. Both channels feed into Yaantra's centralized refurbishment and quality certification process, supported by in-house repair services, certified technicians, and a dedicated retailer mobile application. The platform offers 30+ phone brands and 1,500+ models with up to 1-year warranty and delivery across 26,000+ PIN codes.
Differentiator
Problem solved
Functional benefit
Brands
- PhoneCash: Refurbished mobile phone buying and selling service operated by Yaantra
Products and services
- PhoneCash (Sell Your Phone) Consumer-facing trade-in service that allows individuals to sell their old or unused smartphones for instant cash, with doorstep device pickup, verification, and payment upon successful inspection.
- FK Reset for Business (B2B Wholesale Platform) B2B platform and wholesale service through which registered mobile retailers and resellers across 600+ Indian cities purchase Yaantra's certified refurbished smartphones in bulk at wholesale prices, with doorstep delivery, up to one-year warranty, 7-day replacement policy, and a dedicated account manager.
- Certified Refurbished Smartphones Refurbished mobile handsets spanning 30+ brands (Samsung, Xiaomi, Oppo, Realme, OnePlus, Vivo, Motorola, Nokia, Google, Apple via partners, etc.) and 1,500+ models, certified after multi-point quality checks and sold with up to one-year warranty and a 7-day replacement guarantee.
- Doorstep Repair Services Device repair services delivered at the customer's doorstep by certified technicians using genuine tested spares, covering smartphones, laptops, and other gadgets with up to 6 months repair warranty and free pickup and drop.
Quantifiable outcome
- 1 Million+ certified refurbished smartphones sold
- +2 more outcomes
Companies that use Yaantra
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Yaantra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Yaantra partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Flipkart (Parent Company)coreYaantra is a subsidiary of Flipkart, operating as the group's certified refurbished smartphone brand. Flipkart provides the platform infrastructure, brand credibility, and distribution reach for Yaantra's B2C and B2B operations.
- SamsungminorBrand partner listed on Yaantra's retailer platform, indicating sourcing of certified devices.
- Xiaomi (Mi)minorBrand partner for device sourcing and certification.
- RealmeminorBrand partner listed on the platform.
- OppominorBrand partner listed on the platform.
- AirtelminorBrand partner on the platform.
- Vi (Vodafone Idea)minorBrand partner on the platform.
- ICICI LombardminorInsurance partner for device protection plans.
- AckominorInsurance/extended warranty partner.
- PaytmminorPayment partner for digital transactions.
- Bajaj FinservminorFinancing partner for retailer purchases.
- BharatPeminorPayment and lending partner for retailers.
- MobiKwikminorDigital payments partner.
- Bharti AssistminorAfter-sales service assistance partner.
- Digit (Insurance)minorInsurance partner for device coverage.
- OneAssistminorExtended warranty and device protection partner.
- AssurantminorGlobal insurance and warranty provider.
- OneSiteGominorWebsite/inventory management partner.
- F1 Info SolutionsminorDevice sourcing and supply partner.
- MSwipeminorPOS and payment acceptance solution for retailers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yaantra competitors and assessment
Company assessmentDirect peers
- GreenDust: GreenDust is an Indian recommerce platform for refurbished and open-box electronics including smartphones, comparable in catalog breadth and warranty-backed resale.
- Cashify: Cashify is India's largest consumer-facing recommerce platform for smartphones and electronics, offering instant buyback and refurbished resale. It is the closest direct competitor to Yaantra on both B2C trade-in and B2B supply.
- PhoneCurry: PhoneCurry operates a certified refurbished smartphone marketplace in India with a B2B and B2C focus, directly comparable to Yaantra's dual-channel model.
- InstaCash (by HYGON): InstaCash is an Indian mobile trade-in and recommerce platform, directly competing with Yaantra's PhoneCash service for device buyback supply.
- MobiGarage: MobiGarage sells refurbished smartphones in India with warranty, closely overlapping Yaantra's certified refurbishment and doorstep delivery offering.
Broad incumbents
- Amazon Renewed (India): Amazon Renewed is Amazon India's certified refurbished program spanning smartphones, laptops, and appliances. It is a broad incumbent competing for the same wallet share as Yaantra via Flipkart, and even recognized Yaantra as 'Refurbished ka Baadshah' on its platform.
- Apple Certified Refurbished (India): Apple's own certified refurbished store in India sells premium pre-owned iPhones with full warranty. As a brand-direct incumbent, it competes at the top of Yaantra's resale funnel with superior trust.
- Samsung Certified Re-Newed: Samsung's certified pre-owned program for smartphones in India is a brand-direct refurbishment channel that competes for the same supply of trade-in Samsung devices that Yaantra refurbishes.
Emerging players
- Reboot (Loop): Reboot (formerly Loop) is an emerging India-focused recommerce and refurbished device platform with overlap to Yaantra's B2B and B2C trade-in model, though with narrower category focus.
Others
- OLX India (used marketplace): OLX India is a peer-to-peer used goods marketplace adjacent to Yaantra's PhoneCash service, capturing some consumer-to-consumer device resale flow that could otherwise feed Yaantra's supply.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yaantra social profiles
Digital presenceYaantra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yaantra leadership team
Management profileNumber of profiles
Profiles5 records
Yaantra funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yaantra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yaantra
What does Yaantra do?
Yaantra operates a dual-channel refurbished smartphone ecosystem. On the consumer side, PhoneCash allows individuals to sell used phones for instant cash with doorstep pickup and verification. On the B2B side, the FK Reset for Business platform enables registered mobile retailers across India to buy certified refurbished smartphones in bulk at wholesale prices, supported by warranty, doorstep delivery, and dedicated account management. Both channels are backed by Yaantra's in-house refurbishment, multi-point quality certification (30+ brands, 1,500+ models), and doorstep repair services.
Is Yaantra a public or private company?
Yaantra is a private company. It is classified as corporate owned and is currently operating.
When was Yaantra founded?
Yaantra was founded in 2013. It employs 501 to 1,000 people.
Where is Yaantra based?
Yaantra is headquartered in Delhi, India, in the Asia region.
How does Yaantra make money?
Three revenue lines are on record. B2B resale of refurbished smartphones are the primary driver. The others are consumer trade-in / device purchase and accessory sales.
Who are Yaantra's main competitors?
Direct peers on record are GreenDust, Cashify, PhoneCurry, InstaCash (by HYGON) and MobiGarage. Broad incumbents are Amazon Renewed (India), Apple Certified Refurbished (India) and Samsung Certified Re-Newed. Reboot (Loop) is listed as an emerging player. OLX India (used marketplace) is listed as an others.
Does Yaantra have an API?
No public API is recorded for Yaantra.
What industry is Yaantra in?
Yaantra's product category is Refurbished Smartphones. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty).