Redo
Redo provides a unified post-purchase commerce platform for direct-to-consumer ecommerce brands, primarily on Shopify. It combines AI-powered software (returns, support, tracking, checkout, catalog) with physical Hub operations across four countries, serving 4,500+ brands globally.
- Company typePrivate
- Founded2022
- HeadquartersDraper, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Redo does
Redo is a Utah-based commerce technology company that provides a unified post-purchase platform for direct-to-consumer ecommerce brands, primarily on Shopify. The platform spans four customer journey stages — Acquire (Email & SMS, Recover, Agentic Catalog), Convert (AI Sales & Support, Checkout Optimization), Fulfill (Order Editing, Shipping & Fulfillment, Order Tracking, Inventory Management), and Retain (Returns & Claims, Warranties, Chargebacks) — plus transaction-based add-ons such as Try First (try-before-you-buy) and Redo Managed Returns. As of 2026 the company served 4,000-4,500+ brand clients, having scaled roughly five-fold in the prior twelve months.
The underlying technology combines AI-driven software with physical operations. Proprietary components include an AI Sales & Support inbox reporting 80%+ automated resolution, an Agentic Catalog for AI-mediated commerce channels, predictive inventory forecasting, anomaly detection built on a Cross-Merchant Data Sharing network across merchants, and a Reclaim product that automates chargeback defense via PayPal's Disputes API. Through acquisitions of Malomo (branded order tracking, January 2026) and ReturnBear (international returns logistics, June 2026), Redo also operates physical Hub facilities across the US, Canada, the UK, and Australia that perform verification, grading, consolidation, and forward fulfillment of returned inventory for new orders, servicing over 100 countries.
Redo operates a hybrid go-to-market combining product-led growth on the Shopify App Store (where Order Editing is free and the app holds a 4.9/5.0 rating across 800+ reviews), self-serve transactional pricing for Try First (2.75% of net order value plus $0.79 per order), and direct enterprise sales for full platform deployments. Revenue streams span SaaS subscriptions, transaction/usage fees, and managed services fees from physical Hub operations. The company is venture-backed, having raised approximately $107M cumulatively across seed, Series A (Pelion-led, $24M, August 2024), and a Series B (Smash Capital-led, $81M, June 2026) at a $1.25B valuation, achieving unicorn status in June 2026.
Redo firmographics
Firmographics- Name
- Redo
- Legal name
- Redo Tech Inc.
- Website
- https://getredo.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redo provides a unified post-purchase commerce platform for direct-to-consumer ecommerce brands, primarily on Shopify. It combines AI-powered software (returns, support, tracking, checkout, catalog) with physical Hub operations across four countries, serving 4,500+ brands globally.
- Ownership category
- akta.pro rank
Redo industry classification
Industry- Product category
- Ecommerce Post-Purchase Software
- NAICS
- Office Supplies and Stationery Retailers (459410)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where Redo is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- SaaS Platform Subscription: Subscription-based access to Redo's post-purchase commerce platform with various tiers for different brand sizes and needs
- Transaction/Usage Fees: Platform fees assessed on net order value plus per-order charges for Try First and other transaction-based services
- Managed Returns Services: Physical operations fees for verification, grading, consolidation, warehousing, and fulfillment services at Redo Hubs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Order Editing - Free tier |
| Transaction based/ take rate | Pay-as-you-go | Try First - Transaction-based |
| Subscription | Annual | Enterprise Platform - Custom pricing |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Redo product offering
Product offeringCore offering
Redo provides a unified post-purchase commerce platform for direct-to-consumer ecommerce brands, spanning Acquire (Email & SMS, Recover, Agentic Catalog), Convert (AI Sales & Support, Conversion Optimization), Fulfill (Order Editing, Shipping & Fulfillment, Order Tracking, Inventory Management), and Retain (Returns & Claims, Warranties, Chargebacks). The platform combines AI-driven software products with physical Redo Hub operations that perform returns verification, grading, consolidation, and forward fulfillment across 100+ countries, serving over 4,500 brands primarily on Shopify.
Product overview
Redo is a unified post-purchase commerce platform for ecommerce brands offering a comprehensive suite of 12+ integrated products organized across four customer journey stages: Acquire (Email & SMS, Recover, Agentic Catalog), Convert (AI Sales & Support, Checkout Optimization), Fulfill (Order Editing, Shipping & Fulfillment, Order Tracking, Inventory Management), and Retain (Returns & Claims, Warranties, Chargebacks). The platform also includes Try First (try-before-you-buy) and Redo Managed Returns (international returns via ReturnBear acquisition). Serving over 4,500 brands, Redo integrates natively with Shopify and ShipHero, and connects to PayPal for chargeback disputes. The platform combines AI-powered features (Agentic Catalog, AI Sales & Support, Inventory Management, Recover) with operational services including returns verification, grading, warehousing, and multi-forward fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Email & SMS 1:1 personalization platform for email and SMS marketing that converts shoppers through personalized communications. Built for DTC ecommerce brands seeking automated lifecycle messaging.
- Recover Cart abandonment recovery solution using AI-powered conversations to win back abandoned carts through personalized outreach. AI SMS abandonment messages reported to perform 3X better than regular messages.
- Agentic Catalog AI-powered catalog solution enabling brands to grow through AI channels by generating product catalog content for AI-mediated shopping experiences.
- AI Sales & Support AI-powered customer service solution providing a unified inbox for handling all customer inquiries through automated conversations, with documented 80%+ resolution rates (Baseballism case study).
- Conversion Optimization (Checkout Optimization) Conversion optimization tools that turn checkout into a growth lever by reducing friction and improving conversion rates at checkout.
- Order Editing Self-service order modification tool allowing shoppers to update orders before fulfillment — adding/removing products, changing variants, updating quantities, and modifying shipping addresses. Free for Shopify brands on the Thank You page.
- Shipping & Fulfillment Fulfillment operations management enabling faster, smarter, and cheaper shipping through consolidated returns processing and multi-forward fulfillment capabilities.
- Order Tracking
- Inventory Management AI-powered inventory forecasting and management solution that helps brands predict and plan inventory needs using artificial intelligence.
- Returns & Claims Returns and claims management platform enabling brands to retain revenue before refunds happen through streamlined return processing, verification, and grading. Documented outcomes include +43% exchange rate (Popflex) and +78% exchanges (Perfect White Tee).
- Warranties Warranty management solution positioned as a tool to build lifelong customers through extended warranty offerings and management.
- Chargebacks (Reclaim) Automated chargeback defense product (also known as Reclaim) enabling merchants to automatically win disputes through evidence submission via PayPal Disputes API and Shopify Payments integrations.
- Try First
- Redo Managed Returns
Quantifiable outcome
- Exchange rate improvements of 20-43% (e.g., Popflex +43%, Malbon +20%, Nike Strength +32%)
- +5 more outcomes
Companies that use Redo
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Redo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature10 records
Redo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MalomocoreAcquired branded order tracking platform for ecommerce brands. Combined entity offers unified post-purchase platform integrating tracking, returns, exchanges, and conversion optimization. Part of broader effort to create connected customer experience solution.
- ReturnBearcoreAcquired provider of international returns with fulfillment operations servicing over 100 countries. ReturnBear provides physical Hub operations for returns processing including verification, grading, consolidation, warehousing, and fulfillment services. This acquisition expanded Redo's physical operations capabilities significantly.
- ShipHerocoreWarehouse management system integration. Redo's Order Editing uses Shopify tags and rules within ShipHero to ensure inventory remains correct and order edits sync accurately.
- ShopifycorePrimary platform partnership. Redo is a Shopify App Store listing with deep native integration for 4,500+ Shopify DTC brands. Platform offers seamless Shopify admin integration, theme editor access, and checkout customization.
- Cadillac Fairview (CF)coreReturn Point Partner allowing customers to drop off returns at Cadillac Fairview retail locations. Redo provides canvas QR bags, training, and courier pickup scheduling (Purolator, Thursdays).
- StaplescoreReturn Point Partner allowing customers to drop off returns at Staples retail locations. Redo provides poly bags and hand scanner integration with Purolator pickup (Wednesdays).
- PurolatorminorPrimary courier partner for Redo Hub outbound shipments and Return Point partner pickup. Weekly scheduled pickups at Return Point locations.
- Canada PostminorShipping carrier option for cross-border and Canadian fulfillment operations.
- UPSminorShipping carrier option for US domestic and international fulfillment.
- USPSminorShipping carrier option for US domestic fulfillment.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Redo competitors and assessment
Company assessmentDirect peers
- Loop Returns: Loop Returns is the closest direct competitor to Redo's returns/exchange product for Shopify DTC brands. Both offer branded returns portals, instant exchanges, and Shop Now flows; Loop competes head-to-head on the Shopify App Store.
- AfterShip: AfterShip is a post-purchase tracking, returns, and shipping intelligence platform serving global ecommerce brands. Overlaps with Redo's Order Tracking (Malomo), Returns & Claims, and Shipping & Fulfillment modules across both DTC and enterprise merchants.
- Narvar: Narvar is a post-purchase experience platform offering branded order tracking, returns, and delivery notifications for enterprise retailers. Comparable to Redo's Tracking + Returns + AI notification suite, though more enterprise-leaning than DTC-SMB.
- Happy Returns: Happy Returns (acquired by UPS) operates a Return Bar network for box-free, aggregated returns processing, competing directly with Redo Managed Returns and the Hub verification/grading/forward-fulfillment model.
- Klaviyo: Klaviyo is the leading email/SMS and customer data platform for DTC/Shopify brands — directly comparable to Redo's Email & SMS, Recover (cart abandonment), and personalization modules. A direct competitor for the marketing layer of the post-purchase stack.
- Gorgias: Gorgias is an AI-powered helpdesk built for Shopify DTC brands, competing with Redo's AI Sales & Support product. Both target DTC merchants looking to automate post-purchase customer service and integrate directly with Shopify order data.
Broad incumbents
- Returnly (by Affirm): Returnly, now part of Affirm, offers returns and exchanges integrated with BNPL. Comparable on returns/exchanges, but its broader Affirm parent (a public BNPL incumbent) gives it financing-powered exchange flows that Redo's Try First product competes against.
- Klarna: Klarna is a global BNPL incumbent whose Pay-in-4 and try-before-you-buy products compete with Redo's Try First offering. Broader commerce ecosystem, but directly comparable on the consumer-finance-anchored exchange/try experience.
Emerging players
- ShipBob: ShipBob is a fulfillment and warehousing platform for DTC/ecommerce brands. Adjacent to Redo's Shipping & Fulfillment and Managed Returns modules; an emerging overlap as Redo expands into forward fulfillment from its Hubs.
- ShipHero: ShipHero is a WMS/inventory platform that Redo integrates with natively. Adjacent rather than directly competing, but ShipHero's order and inventory data underlies Redo's Order Editing and Inventory Management features, making it a meaningful ecosystem partner/peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights1 record
Customer concentration
Redo social profiles
Digital presenceRedo compliance and trust
Trust signalCompliance1 record
Redo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redo leadership team
Management profileNumber of profiles
Profiles2 records
Redo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Redo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redo M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redo
What does Redo do?
Redo provides a unified post-purchase commerce platform for direct-to-consumer ecommerce brands, spanning Acquire (Email & SMS, Recover, Agentic Catalog), Convert (AI Sales & Support, Conversion Optimization), Fulfill (Order Editing, Shipping & Fulfillment, Order Tracking, Inventory Management), and Retain (Returns & Claims, Warranties, Chargebacks). The platform combines AI-driven software products with physical Redo Hub operations that perform returns verification, grading, consolidation, and forward fulfillment across 100+ countries, serving over 4,500 brands primarily on Shopify.
Is Redo a public or private company?
Redo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Redo founded?
Redo was founded in 2022. It employs 51 to 100 people.
Where is Redo based?
Redo is headquartered in Draper, United States, in the North America region.
How does Redo make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Usage Fees and managed Returns Services.
Who are Redo's main competitors?
Direct peers on record are Loop Returns, AfterShip, Narvar, Happy Returns, Klaviyo and Gorgias. Broad incumbents are Returnly (by Affirm) and Klarna. Emerging players are ShipBob and ShipHero.
Does Redo have an API?
Yes. Redo provides programmatic access for merchants to supply order and RMA data, item-level return details, shipment and tracking data, and reason for return information through OMS, RMA, or third-party system integrations. The help center indicates merchants must 'programmatically supply' data for integrations. However, public API documentation is not explicitly available for all products (e.g., Try First).
What industry is Redo in?
Redo's product category is Ecommerce Post-Purchase Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 459410 and its SIC code is 5961.