CanPay

What CanPay does

CanPay, operated by legal entity Trusted Debit LLC, is a pay-by-bank electronic payment platform founded in 2016 and headquartered in Littleton, Colorado. The company operates an ACH-based debit payment network purpose-built for the state-regulated cannabis industry, where traditional credit and debit card networks are effectively unavailable due to federal prohibition. Its core product is the CanPay Debit mobile app, which lets consumers link a bank account and complete in-store purchases at dispensaries via QR code scan or one-time payment codes that expire within 30 minutes, with no convenience fees charged to consumers. The platform's differentiated architectural component is a Closed-Banking Feedback Loop: only retailers banking with CanPay-approved compliant financial institutions can transact on the network, and if a merchant loses its bank account it loses CanPay access, creating a regulatory-grade compliance rail.

CanPay monetizes primarily through merchant transaction processing fees on the ACH rails, supplemented by a rewards and gift card program operated through its wholly-owned subsidiary Trusted Rewards, LLC, which issues e-gift cards and manages loyalty points. The product portfolio has expanded beyond the core in-store debit app to include RemotePay (pre-pay e-commerce integration launched March 2024), the CanPay Rewards points program, the Spin to Win sweepstakes, and a free merchant gift card program launched in October 2025. Distribution combines direct enterprise sales to dispensaries, self-serve consumer app downloads on iOS and Android, and embedded integrations with major cannabis POS platforms including iHeartJane, OMMPOS, and LeafLogix. The company has processed over $1.25 billion across 13 million+ transactions for 1,300+ merchant locations in 36 states and 400,000+ consumers, and has signaled expansion into traditional retail markets beyond cannabis.

Name

CanPay

Legal name

Trusted Debit LLC

Website

https://canpaydebit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CanPay is a pay-by-bank ACH debit payment network serving state-regulated cannabis retailers and their consumers, with a mobile app that enables QR-code checkout and no consumer fees. It monetizes via merchant transaction fees and a rewards/gift card subsidiary, operating across 36 states.

Ownership category

akta.pro rank

Product category

Cannabis Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Cannabis payment processing
• ACH debit payments
• Mobile payment app
• Cannabis merchant services
• E-commerce payment solutions

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Processing Fees: CanPay charges merchants transaction fees for processing debit payments through their network. The platform was built for sustainability at a fair cost to retailers.
2. Rewards Program Management: CanPay operates a gift card and rewards program (Trusted Rewards, LLC) that issues e-gift cards and manages loyalty points for merchants and consumers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

CanPay operates a pay-by-bank ACH debit payment network that enables electronic transactions at state-regulated cannabis retailers where credit and debit cards are prohibited. The platform comprises a consumer-facing mobile app (CanPay Debit App) that links to a user's bank account and initiates payments via QR-code scan, a pre-pay e-commerce solution (RemotePay) for online order payment, a rewards and gift card ecosystem operated through Trusted Rewards LLC, and an integrated services layer for POS platforms.

Product overview

CanPay is a pay-by-bank electronic payment platform built for regulated and emerging markets, primarily serving the state-regulated cannabis industry. The company's flagship product is the CanPay Debit App — a mobile application enabling consumers to pay at cannabis retailers by linking their bank account and scanning a QR code at checkout, with funds transferred via ACH with no convenience fees. The platform has expanded to include RemotePay, a pre-pay e-commerce integration allowing online order prepayment on dispensary websites and apps. A rewards ecosystem comprising the CanPay Rewards Program (points earned on purchases), CanPay Gift Cards (digital eCards issued by Trusted Rewards, LLC), and the Spin to Win sweepstakes incentivizes consumer engagement. CanPay also offers Integrated Services — partner technology integrations with dispensary POS platforms (iHeartJane, OMMPOS, LeafLogix) — enabling retailers to accept CanPay without additional hardware. The company is expanding its low-cost, transparent payment platform from cannabis to traditional retail markets.

Differentiator

Problem solved

Functional benefit

Brands

• RemotePay: Pre-pay e-commerce payment integration enabling cannabis consumers to pre-pay for online orders with one-click payments or guest checkout.
• Trusted Rewards
• Spin to Win Sweepstakes

Products and services

• CanPay Debit App Flagship mobile payment application for consumers enabling debit purchases at cannabis retailers by linking their bank account via ACH and scanning a one-time QR code at checkout, with no convenience fees. One-time payment codes expire within 30 minutes for security.
• RemotePay Pre-pay e-commerce integration that lets consumers prepay for cannabis orders online with one-click payments or guest checkout, while giving merchants control to modify transaction amounts before settlement for tax complexities, discounts, and cart changes. Available at 1,100+ dispensaries in over 30 states.
• CanPay Rewards Program Loyalty rewards program where consumers earn CanPay Points on purchases made through the CanPay platform at participating retailers; each point is worth $0.0001 (10,000 points = $1.00), redeemable at affiliate stores, with bonus challenges and special promotions.
• CanPay Gift Cards (eCards) Digital gift cards (eCards) issued by Trusted Rewards LLC and redeemed through the CanPay App, with no expiration date, no fees, not reloadable, and not redeemable for cash. Operated under a free merchant gift card program.
• CanPay Integrated Services Technology integration platform that enables POS and dispensary technology providers (iHeartJane, OMMPOS, LeafLogix) to embed CanPay payment acceptance into their offerings, allowing dispensaries to accept CanPay without additional hardware or software.

Quantifiable outcome

• Over $1.25 billion in consumer purchases processed
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• iHeartJanecoreTechnology or IntegrationiHeartJane provides cannabis dispensaries with a best-in-class online reservation platform fully integrated with CanPay's payment platform. Through real-time integration with over 30 different POS solutions, Jane allows dispensary customers to browse products, place orders, and pay with CanPay.
• OMMPOScoreTechnology or IntegrationOMMPOS is a simple, low-cost marijuana retail management and point of sale system integrated with CanPay, supporting medical and recreational sales with easy employee and inventory management.
• LeafLogixcoreTechnology or IntegrationLeafLogix provides enterprise-level seed-to-sale solutions for the cannabis value chain, integrated with CanPay for seamless payment processing at point of sale.
• Trusted Rewards, LLCcoreTechnology or IntegrationTrusted Rewards, LLC issues CanPay e-gift cards and manages the rewards platform, enabling merchants to offer gift cards and loyalty programs through the CanPay ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights2 records

Regional players

• Cova: Cova is a cannabis point-of-sale platform serving dispensaries primarily in North America with integrated payment workflows; competes with CanPay via POS bundling strategies at cannabis retailers.

Broad incumbents

• Treez: Treez is a cannabis retail point-of-sale and commerce platform that includes payment processing capabilities; competes with CanPay's POS integration partners by offering an end-to-end commerce stack.
• Dutchie: Dutchie is a leading cannabis e-commerce and payments platform serving dispensaries with online ordering and integrated payments; competes broadly with CanPay by offering payment functionality as part of a larger software stack.
• Flowhub: Flowhub is a cannabis seed-to-sale and retail management platform with integrated payments; competes with CanPay at the distribution layer via its POS relationships with dispensaries.
• Akerna (now Akerna Corp / MJ Holdings): Akerna provides enterprise cannabis compliance and supply chain technology with adjacent payment and retail offerings; competes with CanPay at the cannabis software and compliance layer.

Direct peers

• Aeropay: Aeropay is a digital payments platform serving regulated industries including cannabis with pay-by-bank ACH solutions; competes directly with CanPay in ACH-based merchant acceptance for cannabis retailers.
• POSaBIT: POSaBIT provides cannabis point-of-sale and payment processing solutions, including cashless debit and digital payments; competes directly with CanPay in serving cannabis dispensaries with electronic payment alternatives.
• Hypur: Hypur is a payments and compliance platform purpose-built for the cannabis industry, offering ACH-based debit payments to dispensaries with bank verification; competes directly with CanPay for cannabis merchant payment volume.

Emerging players

• LeafLogix: LeafLogix provides enterprise cannabis seed-to-sale and POS solutions integrated with CanPay today; functions as both a partner and a potential competitor as it expands its commerce platform.
• Jane Technologies (iHeartJane): Jane provides cannabis e-commerce and online ordering integrated with CanPay today, but has the scale and capital to develop native payment offerings; functions as both a partner and a potential long-term competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canpaydebit
• Facebookfacebook.com/canpaydebit
• LinkedInlinkedin.com/company/canpay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CanPay