Flowhub
Flowhub is a Denver-based software company that provides a unified cannabis retail management platform — combining point-of-sale, ecommerce, payments, marketing, and compliance — to over 1,000 dispensaries across 35+ U.S. states.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Flowhub does
Flowhub is a Denver-based software company that provides a unified cannabis retail management platform for U.S. dispensaries. Founded in 2015 and operating as Flowhub Holdings, Inc. (a Delaware corporation), the company serves multi-state operators, multi-location operators, independent single-store dispensaries, consumption lounges, and CBD retailers across 35+ states and territories. Its platform combines point-of-sale, ecommerce, payments, marketing, and analytics, anchored by the Maui POS system and complemented by mobile applications (Greet for check-in, Stash for inventory, View for analytics), a self-serve kiosk, an integrated loyalty and Marketing Suite, and Flowhub Pay payment processing. The platform is built on Google Cloud Platform using Google Kubernetes Engine, with AES-256 encryption at rest, TLS in transit, SOC 2 Type I and Type II certifications, and annual third-party penetration testing; the company maintains an open API integrating with Metrc and BioTrack for seed-to-sale compliance and with a broad set of ecommerce, analytics, CRM, payments, delivery, and accounting partners.
Flowhub monetizes through SaaS subscriptions (monthly fees per Order Form, custom-quoted based on dispensary size and modules), payment-processing take rate via Flowhub Pay (no monthly fees, transaction rebates), and previously through leasing of its Nug handheld scanner hardware (now sourced via Barcodes Inc.). Go-to-market combines direct enterprise field sales targeting MSOs with inside sales and self-serve for independents, supplemented by channel partners such as the Cheech and Chong Partner Network. The company has raised approximately $45.75 million across four disclosed rounds through October 2021 — most recently $19 million at a $200M+ post-money valuation, co-led by Headline and Poseidon with personal investment from Shawn 'Jay-Z' Carter — and describes itself as profitable and founder-led under CEO Kyle Sherman.
The platform reports processing over $4 billion in cannabis sales annually across 1,000+ dispensaries, with a 97% customer renewal rate, 99.99% uptime, and 1,000+ completed POS switches. Named anchor customers include STIIIZY (60+ California locations, 40+ switched to Flowhub), Cheech and Chong's Cannabis Company, Rocky Mountain Cannabis (17 locations), Sunburn Cannabis (15+), Silver Stem (12), Dazed, Quality Roots (9+), Premo, Thrive (6), and Green Point Wellness (3, 2.5x revenue growth cited).
Flowhub firmographics
Firmographics- Name
- Flowhub
- Legal name
- Flowhub Holdings, Inc.
- Website
- https://flowhub.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flowhub is a Denver-based software company that provides a unified cannabis retail management platform — combining point-of-sale, ecommerce, payments, marketing, and compliance — to over 1,000 dispensaries across 35+ U.S. states.
- Ownership category
- akta.pro rank
Where Flowhub is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flowhub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Flowhub charges subscription fees for access to its POS, ecommerce, inventory management, analytics, and marketing platform. Customers pay recurring fees as described in Order Forms, with fees invoiced monthly in advance unless otherwise specified. The company also previously leased Nug hardware devices for a monthly recurring fee.
- Integrated Payment Processing: Flowhub Pay provides integrated card payment processing for cannabis dispensaries. Revenue is generated through transaction fees per payment processed. Flowhub claims customers on Flowhub Pay see 33% revenue increase on average and save thousands on shrinkage per month.
- Hardware Sales / Leasing: Flowhub previously supplied proprietary Nug handheld scanner devices (Flowhub Nugs) for a monthly recurring fee under leasing arrangements. After December 31, 2021, Nug devices are sourced from third-party vendor Barcodes Inc. Hardware remains part of the broader product ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on dispensary size, number of locations, and product modules selected. |
| Transaction based/ take rate | Pay-as-you-go | Flowhub Pay integrated payment processing with no long-term contracts or monthly fees, with transaction-based rebates. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Flowhub product offering
Product offeringCore offering
Flowhub is a unified cannabis retail management platform that combines an enterprise point-of-sale system (Maui), ecommerce, integrated payments (Flowhub Pay), marketing and loyalty tools, and mobile applications for check-in, inventory, and analytics. The platform is purpose-built for cannabis dispensaries and includes native integrations with Metrc and BioTrack seed-to-sale traceability systems to support regulatory compliance across U.S. states.
Product overview
Flowhub is a unified cannabis retail platform (the Dispensary Growth Hub) that combines POS, ecommerce, payments, and marketing in one connected system. The core product is Maui Point of Sale, an enterprise POS system complemented by a suite of mobile applications including Greet (check-in), Stash (inventory), and View (analytics). Additional modules include Kiosk (self-serve ordering), Ecommerce (online store), Marketing Suite (loyalty and campaigns), and Flowhub Pay (integrated payments). The platform features an open API for third-party integrations and supports compliance with Metrc and BioTrack seed-to-sale traceability systems across 35+ US states.
Differentiator
Problem solved
Functional benefit
Products and services
- Maui Point of Sale
Quantifiable outcome
- 99.99% uptime across 1,000+ dispensaries
- +10 more outcomes
Companies that use Flowhub
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles3 records
Flowhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature12 records
Flowhub partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cheech and Chong's Cannabis CompanycoreCheech and Chong's Cannabis Company integrated Flowhub into its Partner Network and reverse licensing model. The partnership gives independent dispensaries access to Flowhub's sales, inventory, compliance, and customer engagement tools alongside Headset's real-time analytics. The collaboration aims to help independent retailers compete against larger MSOs in an increasingly consolidated U.S. cannabis market.
- HeadsetcoreHeadset's real-time analytics are offered alongside Flowhub's POS and retail operations platform within the Cheech & Chong Partner Network, providing dispensaries with integrated business intelligence and market data.
- Barcodes Inc.minorThird-party vendor supplying Nug handheld scanner devices to Flowhub customers after Flowhub discontinued supplying its own proprietary Nug devices in October 2021. Barcodes Inc. is the primary vendor for Vendor Nugs.
- MetrccoreFlowhub was the first and remains the #1 Metrc integration partner since 2015. Deep 2-way integration with Metrc, the regulatory seed-to-sale traceability system required in most legal cannabis states, enables real-time compliance reporting.
- BioTrackcoreIntegration with BioTrack, a major cannabis track-and-trace platform, supporting compliance for dispensaries in states like Florida and Nevada.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Flowhub competitors and assessment
Company assessmentDirect peers
- Dutchie: Dutchie is a leading cannabis ecommerce and POS platform serving dispensaries across the U.S. It competes head-to-head with Flowhub in online ordering and retail technology, and is one of the most heavily capitalized cannabis software companies.
- Jane Technologies: Jane is a cannabis ecommerce, ordering, and POS platform used by dispensaries. It is a direct competitor to Flowhub in online ordering and menu sync, and integrates with similar upstream and downstream partners.
- Leafly: Leafly combines a consumer cannabis discovery platform with Leafly Pay and retailer-facing commerce tools. It overlaps Flowhub on dispensary ecommerce/menu sync and competes for the same operator wallet.
- Greenline POS: Greenline is a cannabis-specific point-of-sale platform offering POS, payments, and ecommerce for dispensaries. It directly competes with Flowhub's Maui POS and integrated payments stack.
- Cova: Cova provides POS, ecommerce, and compliance solutions for cannabis retailers. It is a direct Flowhub competitor targeting both single-store operators and multi-location chains.
- Baker POS (Baker Technologies): Baker is a cannabis-focused POS and customer engagement platform serving dispensaries. It competes directly with Flowhub's Maui POS and loyalty offerings.
Broad incumbents
- Weedmaps / WM Technology: Weedmaps is the largest U.S. cannabis marketplace and has expanded into retail software (WM Business) and payments. It overlaps Flowhub in dispensary-facing tools but its primary identity is as a consumer discovery and marketplace platform.
Emerging players
- Springbig: Springbig is a CRM and loyalty/marketing platform built for cannabis dispensaries. It overlaps with Flowhub's Marketing Suite as a partial competitor and is also integrated via Flowhub's open API.
- Alpine IQ (Dispense): Alpine IQ offers dispensary-focused CRM, loyalty, and marketing automation. It competes with Flowhub's Marketing Suite module and is also an open-API integration partner.
Others
- Headset: Headset provides cannabis retail and market analytics. It is both a Flowhub integration partner (co-sold via Cheech & Chong network) and an adjacent player in dispensary BI/analytics, so the relationship is partly cooperative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowhub social profiles
Digital presenceFlowhub compliance and trust
Trust signalCompliance2 records
Flowhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowhub leadership team
Management profileNumber of profiles
Profiles10 records
Flowhub funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowhub
What does Flowhub do?
Flowhub is a unified cannabis retail management platform that combines an enterprise point-of-sale system (Maui), ecommerce, integrated payments (Flowhub Pay), marketing and loyalty tools, and mobile applications for check-in, inventory, and analytics. The platform is purpose-built for cannabis dispensaries and includes native integrations with Metrc and BioTrack seed-to-sale traceability systems to support regulatory compliance across U.S. states.
Is Flowhub a public or private company?
Flowhub is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flowhub founded?
Flowhub was founded in 2015. It employs 51 to 100 people.
Where is Flowhub based?
Flowhub is headquartered in Denver, United States, in the North America region.
How does Flowhub make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are integrated Payment Processing and hardware Sales / Leasing.
Who are Flowhub's main competitors?
Direct peers on record are Dutchie, Jane Technologies, Leafly, Greenline POS, Cova and Baker POS (Baker Technologies). Weedmaps / WM Technology is listed as a broad incumbent. Emerging players are Springbig and Alpine IQ (Dispense). Headset is listed as an others.
Does Flowhub have an API?
Yes. Flowhub offers an open API for integrations, allowing high-volume multi-store operators to scale. The API enables integrations with ecommerce, analytics, delivery, payment processing, and other cannabis retail tools. The platform is open by design, meaning users can integrate their own tools via the open API and Flowhub will never lock users in or hold data hostage.