What Treez does

Treez is an enterprise cloud commerce platform purpose-built for cannabis retail, founded in 2016 in Oakland/San Francisco by John Yang and Shareef El-Sissi. The platform unifies point-of-sale (SellTreez POS, the 2016 flagship), cashless payments (TreezPay with Gateway, OneApp, and Virtual Terminal sub-modules), ecommerce (Treez Ecommerce, launched December 2024 via Gap Commerce acquisition), digital wallet-based loyalty (Treez Loyalty, launched 2025), and built-in retail analytics featuring the proprietary Sellable Velocity metric. A forthcoming Winston AI Teammate product (launching June 2026) layers cross-system workflow automation across invoice intake, content generation, discount optimization, and customer segmentation. The technology architecture centers on cloud-based SaaS with deep bidirectional integration to state-mandated compliance systems (notably Metrc), OpenSearch-powered fuzzy search, and an Open API Integration Hub connecting 275+ third-party partners.

The company serves licensed cannabis dispensaries and multi-store operators across 15+ U.S. states, processing $5B+ in annualized transactions across 8,400+ retail locations, 600+ brands, and 5 million+ unique end customers—representing 15% of total U.S. cannabis retail GMV. The business model combines recurring SaaS subscriptions (sold as a single all-inclusive enterprise plan with customized quotes, unlimited registers, unlimited employees, and API access) with transaction-based revenue from TreezPay payment processing. Go-to-market is primarily enterprise field sales targeting multi-store operators, supplemented by inside sales for SMB, a $1,500-per-converted-lead partner referral program, and direct integrations with flagship brands such as Cookies. Treez holds SOC 2 Type II certification, maintains engineering hubs in the U.S., Canada, and India, and is venture-backed with $79M+ in disclosed funding across four rounds, last valued at over $260 million post-Series C in April 2022.

Name

Treez

Legal name

Treez, Inc.

Website

https://treez.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Treez is an enterprise cloud commerce platform providing integrated POS, cashless payments, ecommerce, loyalty, and analytics to cannabis dispensary operators across 15+ U.S. states. It serves 8,400+ retail locations processing $5B+ in annualized transactions, capturing 15% of U.S. cannabis retail GMV.

Ownership category

akta.pro rank

Product category

Cannabis Retail Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM)

akta.pro secondary industries

Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)

Keywords

• Cannabis retail software
• Dispensary point of sale
• Cannabis payment processing
• Cannabis ecommerce platform
• Seed-to-sale compliance

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (POS): Subscription-based pricing for point of sale software with all-inclusive features including unlimited registers, unlimited employees, and API access. Customized quotes based on business size and needs.
2. Payment Processing: Transaction-based revenue from cashless payments through TreezPay Gateway. Multi-provider network enabling competitive rates and terms. Shoppers who go cashless spend 25% more than cash customers.
3. Cashless Payments (TreezPay): Integrated cashless payment solutions including debit, ACH, and digital wallet processing. Increases average order value by 20-30% for retailers using cashless options.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Treez sells an enterprise cloud commerce platform for cannabis dispensaries, anchored by its SellTreez point-of-sale system and extended through integrated modules for cashless payments (TreezPay), ecommerce, digital wallet-based loyalty (Treez Loyalty), retail analytics, and AI-powered operational automation (Winston). The platform combines POS, payments, ecommerce, loyalty, compliance reporting with Metrc, and an open API integration hub serving multi-store dispensary operators across 15+ U.S. states.

Product overview

Treez is an enterprise commerce platform for cannabis retail, consisting of a unified platform-plus-modules architecture. The core product is SellTreez POS (launched 2016), which serves as the central operating system managing inventory, sales, customer relationships, and compliance. This core is extended through integrated modules including TreezPay (with Gateway, OneApp, and Virtual Terminal sub-modules) for cashless payments, Treez Ecommerce for online sales, Treez Loyalty for wallet-based customer engagement, and Treez Retail Analytics for built-in insights. An Open API Integration Hub connects best-of-breed third-party solutions. The platform powers over $5 billion in annualized transactions across 15% of US retail GMV market share. Recent additions include Winston AI Teammate for operational automation and acquired assets (Swifter fintech, Gap Commerce ecommerce) that expanded the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• SellTreez POS: The company's flagship point of sale system for cannabis dispensaries and retailers, launched in 2016.
• TreezPay
• Treez Ecommerce
• Treez Loyalty
• Treez Retail Analytics
• Winston

Products and services

• SellTreez POS Enterprise point-of-sale system for cannabis dispensaries and retailers, managing inventory, sales, customer relationships, multi-store operations, compliance tracking, cash management, and built-in analytics with bidirectional Metrc integration.
• TreezPay Gateway Multi-provider cashless payment gateway for cannabis retailers supporting debit, ACH, and digital wallet payments with real-time provider swapping for up to 99% uptime and unified reporting across providers.
• TreezPay Virtual Terminal Browser-based payment processing solution enabling secure cashless transactions outside the register for delivery, curbside, event pop-ups, and floating budtender workflows.
• Treez Ecommerce POS-integrated ecommerce platform for cannabis dispensaries with native SEO, dynamic filtering, fuzzy search powered by OpenSearch, advanced discounts engine, and unified product catalog across in-store and online channels.
• Treez Loyalty Digital wallet-based customer engagement platform leveraging Apple Wallet and Google Wallet to deliver push notifications, AI-powered personalization, and seamless point accrual, achieving 90%+ opt-in rates and 60-90% reduction in marketing communication costs versus SMS.
• Treez Retail Analytics Built-in analytics product for cannabis retail with the proprietary Sellable Velocity metric, budtender dashboards, multi-store visibility, and mobile-friendly access embedded directly in the POS system.
• Treez Integration Hub Open API platform and partner marketplace connecting Treez to best-of-breed third-party solutions across ecommerce, loyalty, delivery, data/analytics, digital signage, and accounting/ERP categories with two-way real-time integrations.
• Winston AI Teammate Standalone AI teammate platform for regulated retail that connects to POS, ecommerce, compliance, payroll, and supply chain systems to automate cross-system operational work such as invoice intake, content enrichment, discount strategy, and customer segmentation.

Quantifiable outcome

• Cashless payments increase average order value by 25%
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, flagship and major.

• Sticky CardscoreTechnology or Integration · 4 August 2025Partnership with Sticky Cards to develop Treez Loyalty, a digital wallet-based customer engagement platform. Leverages Apple Wallet and Google Wallet for push notifications, AI-powered personalization, and seamless point accrual across channels. Pilot programs showed 60-90% reduction in marketing communication costs.
• Gap CommercecoreTechnology or Integration · 1 December 2024Acquired Gap Commerce in December 2024 to unlock full online-to-offline retail capabilities. Expanded product suite to give retailers complete ecommerce solutions as integrated as the point of sale system. Launched Treez Ecommerce platform.
• CookiesflagshipStrategic or Co-development Partner · 29 February 2024Strategic partnership expansion with opening of Cookies Melrose in LA. Treez serves as commerce platform for Cookies retail locations. Grand opening announcement and ongoing strategic partnership for cannabis brand's retail operations.
• Alpine IQmajorTechnology or Integration · 12 February 2024Enhanced top-tier integration with Alpine IQ for loyalty and customer engagement. Two-way real-time integration helps dispensaries build longer, more profitable customer relationships. Mutual integration announcement through GlobeNewswire.
• SwiftercoreTechnology or Integration · 1 January 2023Acquired Swifter, a Y Combinator-backed fintech startup based in Bangalore, India, to extend leadership in TreezPay and cashless payments. Acquisition accelerated development of industry-leading fintech ecosystem including TreezPay Gateway launch and reinforced position in integrated retail finance.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Hypur: Cannabis-focused payments and compliance platform enabling ACH, debit, and e-commerce transactions for dispensaries. Comparable to TreezPay on cannabis-specific cashless payments and merchant onboarding.

Direct peers

• Flowhub: Cannabis-focused retail management platform offering POS, inventory, and Metrc compliance. Competes head-to-head with Treez for dispensary operators, particularly multi-store and vertically integrated retailers in regulated US states.
• Cova Cannabis POS: Cannabis dispensary POS and commerce platform with online ordering and payments. Directly comparable to Treez on POS, ecommerce, and loyalty for North American dispensary retailers.
• Dutchie: Leading cannabis POS and ecommerce platform serving dispensaries across the US. Directly competes with Treez in cannabis retail commerce, with comparable POS + payments + online ordering bundles and significant overlap in target enterprise dispensary customers.
• Blaze Software: Dispensary POS and ecommerce platform with delivery integrations. Direct competitor to Treez for dispensary retail technology, particularly for SMB and mid-market cannabis operators.
• Greenline POS (by Akerna / Australis): Enterprise cannabis retail platform providing POS, ecommerce, payments, and analytics for dispensaries. Competes with Treez across the integrated commerce stack for multi-state operators.
• Jane Technologies (iHeartJane): Cannabis ecommerce and online ordering platform serving dispensaries and consumers. Overlaps with Treez Ecommerce on menu, pickup, and delivery ordering, and competes for dispensary digital-channel wallet share.
• Meadow: Cannabis POS, ecommerce, and delivery platform primarily serving California dispensaries. Comparable to Treez in delivery, online ordering, and POS for urban dispensary operators.

Broad incumbents

• Stripe (cannabis initiatives): Mainstream payments infrastructure provider expanding into restricted industries including cannabis. Represents an emerging competitive threat to TreezPay's specialized cannabis payment gateway over time.
• BioTrack THC: Long-established cannabis seed-to-sale compliance and POS provider with broad government and enterprise relationships. Comparable to Treez on compliance integration depth and multi-state retail coverage, though more weighted to compliance than commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/treez-io
• Xx.com/TreezForMe
• Facebookfacebook.com/Treez4Me

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treez