JUARA Skincare

Name

JUARA Skincare

Legal name

JUARA Skincare

Website

https://juaraskincare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plant-based Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Eye & Lip Skincare (CRABAAAC), Skincare Sets, Kits & Travel Sizes (CRABAAAL), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Plant-based skincare
• Botanical body care
• Natural facial care
• Herbal wellness products
• Clean beauty brand

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: The company generates revenue through direct sales via its e-commerce platform jualskincare.com, selling individual products and curated skincare sets to consumers worldwide.
2. Spa and Hospitality B2B: B2B sales of hand and body wash products to international luxury hotels and spas, including Polynesian Day Spa in New Zealand, Tugu Resort in Bali, and InterContinental Hotel in Jakarta.
3. Wholesale/Retail Distribution: Wholesale distribution through retailers such as Nordstrom, and platforms like Amazon and Faire.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

JUARA Skincare crafts and sells 100% plant-based skincare and wellness products formulated around the 2,000-year-old Indonesian Jamu tradition. The portfolio spans face care (cleansers, serums, eye cremes, moisturizers, enzyme scrubs), body care (cremes, body oils, polishes, shower gels, bar soaps), hand and nail care, home fragrance (candles, reed diffusers, perfume oils), wellness (herbal teas, traditional syrups), curated skincare sets, and a Bali wellness retreat experience. Products are sold via direct-to-consumer e-commerce, Nordstrom retail, Amazon, Faire, and B2B distribution to luxury hotels and spas.

Product overview

JUARA Skincare is a 100% plant-based skincare brand inspired by traditional Indonesian Jamu wellness practices. The product portfolio consists of four main collections: Candlenut Collection (signature fragrance with moisturizing properties), Tiare Jasmine Collection (uplifting floral scents), Radiance Collection (brightening and firming with Turmeric Radiance Complex), and Wellness Collection. Core products span body care (body cremes, body oils, body polishes, shower gels, bar soaps), face care (eye creams, serums, cleansers, moisturizers, enzyme scrubs), hand and nail care, home fragrance (candles, reed diffusers), wellness beverages (herbal teas), and wellness experiences (Bali retreats). Products are formulated with key Jamu ingredients including candlenut oil, rice bran oil, avocado oil, illipe butter, turmeric, and kombucha. The brand emphasizes dermatologist-tested, cruelty-free formulations with natural ingredients, sold primarily through its e-commerce platform and select retail partners including Nordstrom and international spas.

Differentiator

Problem solved

Functional benefit

Products and services

• Candlenut Body Creme, 7.5 oz Rich, ultra-nourishing whipped body moisturizer formulated with candlenut oil, avocado oil, and illipe butter; absorbs without a greasy feel. Dermatologist-tested.
• Tiare Jasmine Body Creme, 8 oz Buttery yet fast-absorbing body creme with candlenut, avocado, and carrot seed oils plus illipe butter; delivers a signature Tiare Jasmine and magnolia scent while smoothing skin and minimizing fine lines.
• Candlenut Glow Body Oil, 4 oz Ultra-luxe nutrient-rich dry oil treatment with candlenut oil, passion fruit oil, plumeria, and moringa oleifera seed oil designed to deliver a luminous, dewy glow.
• Candlenut Body Polish, 7.5 oz Dual-action body scrub with crushed walnut exfoliants, botanical oils, and illipe butter that exfoliates and moisturizes in one step.
• Candlenut Hydrating Shower Gel, 12 oz Sulfate-free hydrating shower gel with candlenut oil and coconut that cleanses deeply without stripping the skin.
• Candlenut Bar Soap, 4.2 oz Bar soap with candlenut, coconut, and moringa oils plus mango and shea butter; nourishes dry skin while providing germ-killing cleansing.
• Coconut Illipe Hand and Nail Balm, 2.5 oz Buttery hand and nail treatment with coconut, candlenut, and buriti oils plus mangosteen butter; suitable for pregnancy skin care.
• Miracle Tea Complete Eye Creme, 0.5 oz Restorative eye treatment with Kombucha, Five Flavor Berry, and Turmeric that depuffs, color-corrects, and smooths lines and wrinkles.
• Miracle Tea Recovery Creme for Menopausal Skin, 1.5 oz Face cream formulated with Fermented Sweet Black Tea, Spanish Lavender Extract, and plant-based Bio-Retinol for women experiencing perimenopause, menopause, or stress-related hormonal skin changes.
• Radiance Complex Plumping Serum, 1 oz Plumping serum with the Turmeric Radiance Complex for brightening and firming skin; suitable for daily anti-aging routines.
• Rice Facial Cleanser, 3.3 oz Facial cleanser with rice for daily cleansing.
• Sensica Gentle Gel Cleanser, 3.3 oz Gentle gel cleanser formulated for facial use, suitable for sensitive skin.
• Triple Tea Antioxidant Essence, 3.3 oz Antioxidant essence/toner with a proprietary tea complex for hydration and toning.
• Radiance Vitality Oil, 1 oz Facial oil designed for hydration and anti-aging benefits.
• Radiance Enzyme Scrub, 2.5 oz 3-in-1 cleanser, fruit enzyme exfoliator, and mask with bamboo and jojoba esters that refines, softens, and illuminates skin.
• Sweet Black Tea and Rice Moisturizer, 1.7 oz Moisturizer with sweet black tea and rice for intense hydration and antioxidant benefits.
• Clove Flower & Turmeric Anti-Aging Serum Anti-aging serum formulated with clove flower and turmeric extracts.
• Candlenut Hand and Body Wash, 400mL Hand and body wash with signature Candlenut fragrance and 72-Hour Moisture Magnet for long-lasting hydration; designed for both home consumers and spa/hospitality use.
• Tiare Jasmine Hand and Body Wash, 400mL Hand and body wash with Tiare Jasmine fragrance and 72-Hour Moisture Magnet for long-lasting hydration; designed for both home consumers and spa/hospitality use.
• Tiare Jasmine Perfume Oil, 0.34 oz Perfume oil with Tiare Jasmine fragrance designed for pulse-point wear.
• Candlenut Perfume Oil, 0.34 oz Perfume oil with the signature Candlenut fragrance.
• Joy Candle, 8 oz Scented candle for home ambiance.
• Candlenut Reed Diffuser, 90ml Reed diffuser with the signature Candlenut fragrance for ambient scenting.
• Invigorating Coffee Body Scrub, 8 oz Body scrub formulated with coffee for invigorating exfoliation.
• JUARA Soothing Island Comfort Green Tea Herbal tea blend with pineapple, ginger, turmeric, and sencha green tea; 12 premium sachets that brew 24 cups.
• Tolak Angin Herbal Syrup with Honey and Mint Traditional Indonesian herbal syrup formulated for general wellness.
• JAMU LIFESTYLE: Indonesian Herbal Wellness Tradition (book) Book on the Indonesian Jamu herbal wellness tradition authored by Metta Murdaya.
• Tiare Jasmine Uplifting Ritual Set Multi-piece collection featuring Tiare Jasmine products for a complete uplifting skincare ritual.
• The JUARA Face Ritual for Normal To Dry Skin Four-piece face ritual set for normal to dry skin, including the Sweet Black Tea & Rice Moisturizer and other core daily products.
• Basics of Beauty Set Curated set of essential skincare products for a daily beauty routine.
• Jamu Wellness Gift Gift set featuring Jamu wellness products including Tolak Angin herbal syrup.
• JUARA Self-Healing Bali Experience for 2 Private self-healing retreat for two in Bali, Indonesia with personalized assessment and sessions with Balinese healers.
• JUARA Gift Cards Digital or physical gift cards redeemable on juaraskincare.com in multiple denominations.

Quantifiable outcome

• 99% felt the Radiance Enzyme Scrub prepped their skin for absorption of other skincare
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• NordstromflagshipChannel Partner/ Reseller/ Distributor · 18 June 2026JUARA expanded global spa and wellness presence with Nordstrom launch, indicating premium retail distribution partnership in the US market.
• Polynesian Day SpacoreChannel Partner/ Reseller/ Distributor · 20 March 2026JUARA products are featured and sold at Polynesian Day Spa in Rotorua, New Zealand, serving as a key hospitality partner in the Oceania market.
• Tugu ResortcoreChannel Partner/ Reseller/ Distributor · 20 March 2026Luxury hotel and spa in Bali, Indonesia featuring JUARA products for guest amenities and spa treatments, representing the brand's heritage market presence.
• Inaria Spa at InterContinental Hotel JakartacoreChannel Partner/ Reseller/ Distributor · 20 March 2026Premium spa at InterContinental Hotel in Jakarta, Indonesia utilizing JUARA skincare products for treatments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tatcha: Premium skincare brand inspired by Japanese geisha beauty traditions, sold through DTC, Sephora, and luxury retailers. Closely comparable to JUARA in its cultural-heritage-driven premium positioning, plant-based formulations, and multi-category product line spanning face and body care.
• Drunk Elephant: Clean, biocompatible skincare brand with premium positioning and proprietary ingredient complexes. Comparable to JUARA in targeting ingredient-conscious women with multi-category skincare at premium price points, though operating at significantly larger scale.
• Youth to the People: Plant-based skincare brand built around superfood ingredients and clean formulations. Directly comparable to JUARA's plant-based, antioxidant-driven positioning, premium DTC distribution, and target demographic of health-conscious women.
• Herbivore Botanicals: Natural, plant-based skincare brand with minimalist packaging and DTC-led distribution. Comparable to JUARA in its botanical formulation philosophy, premium price point, and lifestyle-brand positioning around natural ingredients.
• Tata Harper: Luxury 100% natural skincare brand with farm-to-face sourcing narrative. Comparable to JUARA in its ultra-premium positioning, botanical ingredient storytelling, and high-AOV product mix targeting natural beauty consumers.
• Indie Lee: Clean, naturally-derived skincare brand focused on non-toxic formulations. Comparable to JUARA in its clean-beauty positioning, multi-channel distribution (DTC, Sephora, spas), and target consumer of ingredient-conscious women.
• Farmacy Beauty: Farm-to-face skincare brand built around proprietary botanical ingredients like echinacea. Comparable to JUARA in its proprietary botanical ingredient complexes, Sephora and department-store distribution, and natural-premium positioning.
• Honest Beauty: Clean beauty brand founded by Jessica Alba with plant-based skincare, body care, and beauty products. Comparable to JUARA in its clean-beauty positioning, multi-category portfolio, and emphasis on naturally-derived formulations.
• Kora Organics: Certified organic, non-toxic skincare brand founded by Miranda Kerr with active botanical ingredients. Comparable to JUARA in its premium natural positioning, celebrity-adjacent brand narrative, and DTC + retail distribution model.

Broad incumbents

• Origins: Established natural-ingredient skincare brand owned by Estée Lauder Companies, sold through department stores and brand stores. Comparable to JUARA in its plant-based positioning and department-store retail presence, but operates as a broad incumbent with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/juaraskincare
• YouTubeyoutube.com/user/juaraskincare
• Facebookfacebook.com/juara.skincare
• Instagraminstagram.com/juaraskincare
• Pinterestpinterest.com/juaraskincare
• TikToktiktok.com/@juaraskincare
• LinkedInlinkedin.com/company/juara-skincare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUARA Skincare