East Coast Yacht Sales

What East Coast Yacht Sales does

East Coast Yacht Sales is a privately held marine retailer and yacht brokerage founded in 1986 and headquartered in Yarmouth, Maine. The company sells new adventure boats and sailboats from a focused portfolio of brands — Axopar (Finnish modular adventure boats), Targa (Nordic express-cruisers), and J/Boats (performance sailboats) — and has extended its lineup to include Sirena Yachts, a Turkish-built bluewater motor yacht line (48- and 68-foot models) represented for the Northeast United States. In parallel with new-boat sales, East Coast Yacht Sales operates a brokerage business for pre-owned power and sail vessels across price points that range from several hundred thousand dollars (e.g., a 2024 Axopar 45 XC at $797,900) to multi-million-dollar yachts (e.g., 2027 Targa 37 at $1,453,106, Sirena 68 listings).

The company operates a direct field-sales distribution model through nine physical office locations stretching from Annapolis, Maryland to Belfast, Maine, with on-site yacht consultants providing personalized consultation, boat viewings, and after-sales support. Its technology stack is conventional rather than differentiated: a website platform (ecys.com) secured by HTTPS/SSL, basic lead and inventory management systems, and no public API, mobile app, or proprietary software platform. Revenue mechanics are transaction-based, relying on commissions from new-boat sales, brokerage commissions on pre-owned sales, and ancillary service revenue from detailing and post-sale coordination. Customer acquisition blends digital marketing (website, Facebook, Instagram, YouTube), boat-show participation (including the Norwalk Boat Show), and bottom-of-funnel direct consultative selling by the local sales team.

The customer base is composed of individual recreational buyers segmented by use case — day boaters, weekend/overnight cruisers, extended coastal cruisers, and performance sailors — rather than enterprise accounts, and the firm appears to compete primarily on geographic coverage, brand exclusivity (longest-standing U.S. Axopar dealer), and consultant expertise rather than on price, technology, or scale advantages.

Name

East Coast Yacht Sales

Legal name

East Coast Yacht Sales

Website

https://ecys.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coast Yacht Sales is a privately held yacht dealer founded in 1986, operating nine East Coast offices from Maryland to Maine, selling new adventure boats (Axopar, Targa, J/Boats, Sirena) and pre-owned brokerage yachts to individual buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Yarmouth

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New boat sales: Commission-based sales of new adventure boats including Axopar, Targa, and J/Boats brands through dealer relationships
2. Brokerage/used boat sales: Brokerage services for pre-owned boats with commissions on sales
3. After-sales services: Service and support for sold boats including detailing, maintenance coordination

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

East Coast Yacht Sales is a boat dealer and yacht brokerage that sells new adventure boats (Axopar, Targa, J/Boats) and pre-owned brokerage boats, along with after-sales support services. The company operates from nine East Coast locations from Annapolis, Maryland to Belfast, Maine, providing personalized consultation through experienced yacht consultants to match boats to customer use cases.

Product overview

East Coast Yacht Sales is a boat dealer offering a focused portfolio of adventure boats and sailboats, along with quality brokerage pre-owned vessels. The company represents three core new boat brands: Axopar (adventure boats for 1-3 night trips), Targa (Nordic express-cruisers for 1-3 week coastal cruising), and J/Boats (performance sailboats). The Axopar lineup includes models ranging from 29 to 45 feet with various configurations (XC Cross Cabin, Sun Top, CCX). The Targa lineup spans from 27 to 46 feet, with the Targa 32 described as a pilothouse classic. Additional luxury yacht brands like Sirena (48-68 feet) and MJM are available through their brokerage inventory. The company operates across nine locations from Maryland to Maine, serving customers since 1986.

Differentiator

Problem solved

Functional benefit

Products and services

• Axopar Adventure Boats

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• AxoparcoreChannel Partner/ Reseller/ DistributorAs the longest-standing Axopar dealer in the United States, East Coast Yacht Sales represents the Axopar brand across all 9 locations. Axopar is a leading adventure boat manufacturer known for their innovative modular designs and excellent seakeeping abilities.
• TargacoreChannel Partner/ Reseller/ DistributorAs a Targa dealer for the Eastern United States, East Coast Yacht Sales represents the Nordic express cruiser brand. Targa boats are built for serious coastal cruising and offshore capability, designed for extended trips.
• J/BoatscoreChannel Partner/ Reseller/ DistributorAs a J/Boats dealer serving Connecticut through Maine, East Coast Yacht Sales represents the performance sailboat brand known for racing and cruising sailboats with excellent performance and balance.
• Sirena YachtscoreChannel Partner/ Reseller/ DistributorEast Coast Yacht Sales is Sirena Yachts specialists in the Northeast USA. Sirena Yachts are Turkish-built bluewater cruising yachts designed by German Frers, built to CE Category A standards for offshore passages. The company offers Sirena 48 and Sirena 68 models.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hinckley Yachts: Iconic New England-based builder and broker of luxury power and sail yachts with a multi-location East Coast service and brokerage network. Directly comparable as an East Coast premium yacht dealer/broker with a similar brand-loyal, high-touch customer base.
• Galati Yacht Sales: Multi-location yacht broker and dealer representing premium sportfishing and motor yacht brands along the Gulf Coast and Florida. Directly comparable as a relationship-driven, multi-brand yacht brokerage serving a defined coastal region with similar transaction sizes.
• Denison Yachting: International yacht brokerage with offices across the U.S. (including Florida, California, and the Northeast) and a strong motor-yacht focus. Comparable as a multi-office yacht broker serving HNW buyers with both new and pre-owned inventory.
• United Yacht Sales: Large yacht brokerage franchise network with 200+ sales associates across the U.S. East Coast and beyond. Comparable as a multi-location yacht broker with a similar transaction-based commission model and brokerage-centric GTM.
• Bosun's Marine: Multi-location new and brokerage boat dealer in the Northeast/Mid-Atlantic selling premium powerboat brands. Closely comparable as a regional multi-brand boat dealer with overlapping geography and customer demographics.
• Luke Brown Yachts: Fort Lauderdale-based luxury yacht broker representing brands such as Viking, Princess, and Horizon. Comparable as a high-end new-and-pre-owned yacht broker serving wealthy buyers at similar price points to ECYS.
• Northrop & Johnson: International luxury yacht brokerage with a strong U.S. presence, handling central agency listings and yacht sales in the $1M+ segment. Comparable as a high-touch yacht broker with overlapping customer base and similar transaction economics.
• Atlantic Yacht & Ship: Yacht brokerage and dealer based in Florida with a national buyer reach, handling new and brokerage motor yachts. Comparable as a premium yacht broker with similar commission-based economics and a comparable brand portfolio mix.

Broad incumbents

• OneWater Marine: Largest publicly-traded U.S. recreational boat dealer with hundreds of locations nationwide following the MarineMax acquisition. Comparable as a multi-brand boat dealer, but operates at much greater scale and broader geographic scope than ECYS.
• MarineMax (legacy / pre-OneWater brand): Pre-acquisition MarineMax was the largest U.S. recreational boat retailer with hundreds of locations and premium-brand relationships. Comparable as a broad incumbent boat dealer; included for historical reference as the standard-bearer ECYS is benchmarked against at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkF64MCC8Va51VS_6FLyMnA
• Facebookfacebook.com/pages/East-Coast-Yacht-Sales/505060209669961
• Instagraminstagram.com/eastcoastyachtsales
• Xx.com/eastcoastys

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Yacht Sales