Epey

What Epey does

Epey is a Turkish consumer-facing price comparison platform founded in 2014 and headquartered in Istanbul, operating the epey.com website and a UK-localized epey.co.uk version. The platform aggregates product listings, technical specifications, prices, and user reviews from 13+ named Turkish e-commerce retailers — including Amazon.com.tr, Hepsiburada, Trendyol, Teknosa, n11.com, Çiçeksepeti, Vatan Bilgisayar, Media Markt, Pazarama, A101, Turkcell Pasaj, PTT AVM, and D&R — into a single searchable interface. Its database spans thousands of SKUs across smartphones (with dedicated brand pages for Xiaomi with 524 models, Samsung with 616 models, Huawei with 324 models, Apple with 165 models, and Vivo with 222 models), home appliances, computing hardware, TVs/audio-visual equipment, vehicles, footwear, baby products, gaming/hobby items, and other consumer categories.

The platform's technology consists of a price and specification aggregation engine with ranking features (technical-score rankings, popularity rankings), curated deal lists, outlet/second-hand filters, and brand-specific sub-catalogs. Manufacturer-side integrations include branded shop pages for Samsung Turkey and Huawei Turkey alongside the third-party retailer network. Epey monetizes exclusively through affiliate/referral commissions paid by e-commerce retailers when users click through to complete transactions; the service is free to consumers with no subscription or payment required. User acquisition is product-led and SEO-driven, with no enterprise sales motion, supported by organic social presence on Facebook (epeycom) and Twitter/X (epey_com).

The company is privately held, employs 11-50 people, has no publicly disclosed revenue, and has no documented funding rounds, institutional investors, parent company, or M&A activity. Ownership structure is not publicly documented. The company appears to be an independently operated, founder-led small business with over 11 years of continuous operation in the Turkish market.

Name

Epey

Legal name

Epey

Website

https://epey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Epey is a Turkish price comparison platform founded in 2014 that aggregates product prices, specifications, and reviews from 13+ major Turkish e-commerce retailers, monetizing via affiliate referrals across smartphones, appliances, computing hardware, vehicles, and consumer goods categories, and serving general Turkish shoppers.

Ownership category

akta.pro rank

Product category

Price Comparison Platform

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI), E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Price comparison platform
• Product specifications comparison
• E-commerce price aggregator
• Consumer electronics comparison
• Online shopping comparison

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Revenue: Epey earns commissions by referring users to third-party e-commerce sellers (marketplaces). Users click through to retailer sites where purchases are completed, generating referral fees based on transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Epey is a Turkish price comparison and product specification aggregation website that lets consumers browse, compare, and review prices and technical specifications for thousands of consumer products (smartphones, home appliances, computing hardware, TVs, automotive products, footwear, baby products, etc.) across multiple e-commerce retailers such as Amazon.com.tr, Hepsiburada, Trendyol, Teknosa, and n11.com. Users read reviews, check multi-vendor pricing, and click through to partner retailer sites to complete purchases, generating affiliate/referral revenue for Epey. The platform is free to use and also operates an international UK version at epey.co.uk.

Product overview

Epey is a comprehensive Turkish price comparison platform operating as a single unified product that aggregates and compares consumer product prices and specifications across multiple e-commerce retailers. The platform covers diverse product categories including smartphones (with dedicated brand-specific sub-pages for Xiaomi, Huawei, Samsung, Apple, Vivo, feature phones), laptops and computing hardware, home appliances, TVs and audio-visual equipment, automotive products, footwear, baby products, gaming/hobby items, license-free radios, and cordless phones. The core platform enables users to compare technical specifications, read reviews, check prices across multiple vendors (Amazon, Hepsiburada, Trendyol, Teknosa, n11.com, and others), and access product rankings by technical score, popularity, and price. The service also includes specialized filters for outlet/second-hand products, featured deals, and curated product lists.

Differentiator

Problem solved

Functional benefit

Products and services

• Epey Price Comparison Platform Comprehensive Turkish price comparison website that aggregates and compares product prices, specifications, and reviews across multiple retailers including Amazon.com.tr, Hepsiburada, Trendyol, Teknosa, n11.com, Çiçeksepeti, Vatan Bilgisayar, Media Markt, A101, Turkcell Pasaj, PTT AVM, D&R, and Pazarama. Covers smartphones, home appliances, computing hardware, TVs and audio-visual equipment, automotive products, footwear, baby products, gaming/hobby items, license-free radios, cordless phones, and more. Free for consumers; revenue is generated via click-through referrals to partner retailers.
• Epey UK (International Version) International version of the Epey price comparison platform targeting the United Kingdom market, operating at epey.co.uk alongside the main Turkish site at epey.com.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• Amazon.com.trmajorChannel Partner/ Reseller/ DistributorAmazon.com.tr is a major marketplace integrated into Epey's price comparison platform. Epey aggregates prices from Amazon.com.tr alongside other retailers, allowing users to compare Amazon prices against competitors.
• HepsiburadamajorChannel Partner/ Reseller/ DistributorHepsiburada is a leading Turkish e-commerce platform featured prominently on Epey, including a dedicated Hepsiburada Premium section for exclusive deals.
• TrendyolmajorChannel Partner/ Reseller/ DistributorTrendyol, one of Turkey's largest e-commerce marketplaces, is included in Epey's retailer network for price comparison across product categories.
• TeknosamajorChannel Partner/ Reseller/ DistributorTeknosa, a major Turkish electronics retailer, provides product prices to Epey's comparison platform.
• n11.comminorChannel Partner/ Reseller/ DistributorN11.com is a Turkish online marketplace whose prices are aggregated on Epey's platform.
• ÇiçeksepetiminorChannel Partner/ Reseller/ DistributorÇiçeksepeti, a Turkish e-commerce platform, participates in Epey's price comparison network.
• Vatan BilgisayarminorChannel Partner/ Reseller/ DistributorVatan Bilgisayar is a Turkish electronics retailer whose prices appear in Epey's comparison listings.
• Media MarktminorChannel Partner/ Reseller/ DistributorMedia Markt, the international electronics retail chain operating in Turkey, is integrated into Epey's price comparison service.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Ceneo: Poland's dominant price comparison platform covering electronics, appliances, and general merchandise; comparable in scale and category mix to Epey.
• Heureka: Leading price comparison platform in Central and Eastern Europe; comparable business model and category breadth, useful proxy for cross-border comparison expansion.

Direct peers

• Akakçe: Leading Turkish price comparison platform directly competing with Epey in the same consumer electronics and home appliance categories for Turkish shoppers.
• PriceRunner: Established UK and Nordic price comparison platform; a direct competitor for Epey's UK expansion and a benchmark for the comparison shopping business model globally.
• Cimri: Major Turkish price comparison site covering electronics, appliances, and household goods; directly overlaps Epey's core value proposition and Turkish consumer audience.

Broad incumbents

• Idealo: One of Europe's largest price comparison platforms, owned by Axel Springer; competes broadly with Epey's model across multiple categories and geographies.
• Shopzilla: Comparison shopping engine for general merchandise across multiple consumer categories; structurally similar affiliate-driven business model to Epey.
• Twenga (by Kelkoo Group): European price comparison and shopping search engine; comparable in affiliate-driven comparison model and pan-European scope.
• Google Shopping: Global product search and comparison tool embedded in Google Search; the largest competitive threat to comparison platforms like Epey via organic search and paid shopping.
• Kelkoo: European price comparison and shopping platform operating across multiple countries; comparable in business model and target category mix to Epey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/epey_com
• Facebookfacebook.com/epeycom
• LinkedInlinkedin.com/company/epey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epey