The Meadows
The Meadows (Meadows Behavioral Healthcare) is a 50-year-old, privately held behavioral healthcare provider operating six residential inpatient facilities and nine outpatient centers across seven US states, delivering trauma-focused addiction and mental health treatment through its proprietary Meadows Model, Brain Center neurofeedback, and specialized programs including Unbroken for military and first responders.
- Company typePrivate
- Founded1976
- HeadquartersWickenburg, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Meadows does
The Meadows, operating under parent Meadows Behavioral Healthcare, is a privately held, for-profit behavioral healthcare organization founded in 1976 and headquartered in Wickenburg, Arizona (with corporate offices in Phoenix). It operates a multi-state continuum of trauma-focused, addiction, and mental health treatment programs, including six residential inpatient facilities (The Meadows Arizona, Claudia Black Young Adult Center, Gentle Path for Men, Willow Healing Center, The Meadows Texas, and The Meadows Malibu) and a network of nine outpatient centers across Arizona, California, Colorado, Georgia, Illinois, Nevada, and Texas, supplemented by virtual intensive outpatient programming and five-day workshops at the Rio Retreat Center.
The clinical model is the proprietary Meadows Model, developed by founder Pia Mellody to address emotional trauma as a root cause of addiction and co-occurring disorders, augmented by neuroscience-based interventions delivered through The Meadows Brain Center (neurofeedback adopted since 2012). Specialized programs include Unbroken (military, veterans, first responders), a dedicated eating disorder program, dual diagnosis treatment, and gender-specific tracks (Willow for women, Gentle Path for men). Senior clinical advisors include Bessel van der Kolk, Pia Mellody, Peter Levine, and Claudia Black. Independent outcomes, collected by Vista Research Group, show 88% inpatient completion, 88% one-year abstinence among reachable SUD patients, and 97% stable housing at 12 months.
The business model is predominantly fee-for-service healthcare delivered in-network to major commercial payers (BCBS Arizona under a January 2025 value-based agreement, Aetna, Cigna/Evernorth, UnitedHealthcare/Optum, Humana, Kaiser Permanente effective June 2026, Magellan, TRICARE), supplemented by CareCredit financing for uncovered costs and by the workshop business. GTM is sales-led and direct-to-consumer: dedicated admissions phone lines, insurance verification, an in-house referring-provider program, plus SEO, paid search, social media, and patient-story content marketing. With 251–500 employees across facilities and an alumni program (Onward), The Meadows runs a vertically integrated, multi-state behavioral health platform.
The Meadows firmographics
Firmographics- Name
- The Meadows
- Legal name
- Meadows Behavioral Healthcare
- Website
- https://themeadows.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Meadows (Meadows Behavioral Healthcare) is a 50-year-old, privately held behavioral healthcare provider operating six residential inpatient facilities and nine outpatient centers across seven US states, delivering trauma-focused addiction and mental health treatment through its proprietary Meadows Model, Brain Center neurofeedback, and specialized programs including Unbroken for military and first responders.
- Ownership category
- akta.pro rank
The Meadows industry classification
Industry- Product category
- Behavioral Healthcare / Addiction Treatment
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
- akta.pro secondary industry
- Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH)
Keywords
Where The Meadows is headquartered
LocationHeadquarters
- HQ city
- Wickenburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Meadows business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Inpatient/Residential Treatment: Live-in treatment programs providing 24/7 care with structured daily schedules including evidence-based therapies, medical support, and peer/community support. Length of stay determined by individual needs and treatment plan progress.
- Outpatient Treatment: Flexible care including intensive outpatient programs (IOPs), partial hospitalization (PHP), and outpatient services. Typically 8 weeks for standard IOP programs, with day, evening, and virtual options available.
- Workshops: Five-day intensive healing workshops at Rio Retreat Center covering emotional trauma, relationships, personal growth, family, and professional development. Provides revenue from participants seeking specific therapeutic focus areas.
- Insurance Reimbursement: In-network with Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, Humana, Kaiser, Magellan, Tricare and many others. Revenue generated through insurance claims and patient coverage verification.
- CareCredit Financing: Flexible financing option through CareCredit for patients whose insurance doesn't cover full treatment costs. Enables patients to manage treatment expenses over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Residential/Inpatient Programs |
| Subscription | Monthly | Outpatient Programs |
| Subscription | One time/ perpetual license | Five-Day Workshops |
| Subscription | Multi-year contract | Insurance-Financed Treatment |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
The Meadows product offering
Product offeringCore offering
The Meadows provides trauma-focused inpatient and outpatient behavioral healthcare for adults struggling with addiction, mental health conditions, and co-occurring disorders. Treatment is grounded in the proprietary Meadows Model and delivered through six residential facilities, nine outpatient centers across seven states, virtual IOP programs, and specialized tracks (Unbroken for military/veterans/first responders, eating disorders, dual diagnosis, gender-specific programs, young adults). The continuum spans detox, residential, partial hospitalization, intensive outpatient, workshops, and alumni aftercare.
Product overview
The Meadows operates as a behavioral healthcare organization offering a comprehensive portfolio of trauma-focused treatment programs. The core offering consists of residential inpatient treatment centers (The Meadows Arizona, The Meadows Texas, The Meadows Malibu, Claudia Black Young Adult Center, Gentle Path for Men, Willow Healing Center) providing intensive, personalized care for addiction, mental health, and trauma. The organization extends care through a national network of outpatient facilities and virtual IOP programs, specialized services including Unbroken (military/first responder program), an eating disorder program, and workshop intensives at Rio Retreat Center. Treatment is grounded in the proprietary Meadows Model developed by Pia Mellody, enhanced by neuroscience-based interventions through The Meadows Brain Center. The portfolio includes detox services, dual diagnosis treatment, and comprehensive aftercare through the Onward alumni program, providing a full continuum of care from initial treatment through long-term recovery support.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Inpatient Treatment Programs 24/7 live-in residential treatment providing structured daily schedules including evidence-based therapies, medical support, and peer/community support for adults with trauma, addiction, and mental health conditions. Length of stay individualized based on patient needs and treatment plan progress.
- Outpatient Treatment Programs (IOP/PHP/Virtual IOP) Flexible outpatient care including intensive outpatient programs (IOPs), partial hospitalization (PHP), and virtual IOP options. Typically 8 weeks for standard IOP programs with day, evening, and virtual scheduling across nine outpatient centers.
- Medically Supervised Detox Services Safe, medically supervised detoxification services providing withdrawal management as the first step in addiction recovery treatment.
- Unbroken at The Meadows Specialized trauma and addiction treatment program exclusively for active-duty military, veterans, first responders, and public safety professionals experiencing post-traumatic stress injuries and co-occurring substance use disorders. Integrates trauma-focused therapy, CBT, equine-assisted therapy, and neuroscience-informed interventions with military cultural competency.
- Eating Disorder Treatment Program Specialized treatment for eating disorders including anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED, offered through Willow Healing Center for women and outpatient services.
- Rio Retreat Center Workshops Five-day intensive healing workshops at Rio Retreat Center in Wickenburg, AZ covering emotional trauma, relationships, personal growth, family, professional development, and grief/loss retreats.
- Onward Alumni Program Ongoing alumni support program providing community, resources, and empowerment for individuals who have completed Meadows treatment, supporting lifelong recovery.
- Dual Diagnosis Treatment Program Integrated treatment for co-occurring substance use disorders and mental health conditions, addressing both simultaneously for comprehensive recovery.
- The Meadows Brain Center Neuroscience-based treatment center using neurofeedback, biofeedback, and other brain-based interventions to support nervous system regulation, emotional resilience, and trauma recovery for addiction and mental health patients.
Quantifiable outcome
- 88% of inpatients complete their treatment programs
- +6 more outcomes
Companies that use The Meadows
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
The Meadows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Meadows partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Blue Cross Blue Shield of ArizonacoreAll Arizona inpatient treatment centers became in-network with Blue Cross Blue Shield of Arizona starting January 1, 2025 under a two-year value-based agreement. Partnership removes financial barriers for patients seeking mental health and addiction treatment and extends access to BCBS members nationwide through the BlueCard program.
- BlueCard Program (BCBS National)coreThe BlueCard program provides nationwide coverage through Blue Cross Blue Shield's national network, allowing BCBS members from any state to access The Meadows' Arizona inpatient facilities.
- AetnacoreIn-network provider for The Meadows Texas outpatient center.
- Cigna/EvernorthcoreIn-network provider through Evernorth for multiple outpatient locations including Austin, TX, Atlanta, GA, and other facilities.
- UnitedHealthcare/OptumcoreIn-network provider for multiple outpatient locations including Las Vegas, Scottsdale, and others.
- HumanacoreIn-network provider for The Meadows outpatient centers.
- Kaiser PermanentecoreIn-network provider with Kaiser effective June 1, 2026 for Silicon Valley outpatient location.
- Magellan HealthcoreIn-network behavioral health provider for The Meadows services.
- TRICARE WestcoreTRICARE provider offering behavioral health and substance abuse services to active-duty military, veterans, and their families in TRICARE West Region. Also treats veterans through VA MISSION Act.
- Vista Research GroupminorIndependent research group contracted to collect and analyze clinical outcomes data for The Meadows Annual Outcomes Report, providing third-party validation of treatment effectiveness.
- Sentinel Resilience SolutionscoreFounded by Bill Mazur and Joe Collins, retired law enforcement officers with extensive experience in public safety and behavioral health. Works closely with The Meadows team providing guidance on program development, cultural competence, and strategic planning for the Unbroken program.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
The Meadows competitors and assessment
Company assessmentBroad incumbents
- Acadia Healthcare: Public behavioral healthcare operator running ~250 facilities including psychiatric hospitals and residential treatment centers. A larger incumbent competing across many of the same patient segments and geographies, with broader service portfolio and public-company scale.
- Universal Health Services: Diversified hospital and behavioral health operator with the largest network of acute inpatient psychiatric hospitals in the U.S. Competes with The Meadows' dual diagnosis capabilities as part of a much broader healthcare services portfolio.
Direct peers
- Promises Behavioral Health: Residential and outpatient addiction and mental health provider with luxury positioning (e.g., The Ranch, Promises Malibu). Direct competitor in the higher-acuity, trauma-focused residential segment where The Meadows Malibu also operates.
- Cirque Lodge: Privately held luxury residential addiction treatment provider in Utah with a trauma-focused, small-census clinical model. Comparable on premium positioning, trauma specialization, and adult patient profile, though geographically distinct.
- Hazelden Betty Ford Foundation: One of the largest and most recognized residential addiction and co-occurring mental health treatment organizations in the U.S., with multiple inpatient sites and outpatient services. Directly comparable to The Meadows on clinical model, residential focus, and treatment philosophy (12-step + trauma-focused care).
- American Addiction Centers: Multi-state residential and outpatient addiction treatment provider operating facilities across the U.S. Closely comparable scale, service mix (residential + IOP), and multi-state footprint, though with a more distributed brand portfolio.
- Discovery Behavioral Health: National network of residential and outpatient mental health and addiction treatment centers. Comparable service lines, dual diagnosis focus, and multi-state footprint; competes directly for patients in several of The Meadows' geographies.
- Caron Treatment Centers: National nonprofit addiction and behavioral health treatment provider with residential campuses (Pennsylvania, Florida, Georgia) and outpatient services. Directly comparable in patient profile (adults, trauma, co-occurring disorders), programming model, and payer mix.
- Rosecrance: Nonprofit behavioral health provider operating residential, outpatient, and prevention services across Illinois, Wisconsin, and Iowa. Comparable dual diagnosis programming and adolescent/young adult specialization.
- JourneyPure: Multi-state residential and outpatient addiction and co-occurring mental health treatment provider headquartered in Tennessee. Comparable service mix including IOP and alumni care, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
The Meadows social profiles
Digital presenceThe Meadows compliance and trust
Trust signalCompliance4 records
The Meadows financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Meadows leadership team
Management profileNumber of profiles
Profiles11 records
The Meadows subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Meadows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Meadows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Meadows
What does The Meadows do?
The Meadows provides trauma-focused inpatient and outpatient behavioral healthcare for adults struggling with addiction, mental health conditions, and co-occurring disorders. Treatment is grounded in the proprietary Meadows Model and delivered through six residential facilities, nine outpatient centers across seven states, virtual IOP programs, and specialized tracks (Unbroken for military/veterans/first responders, eating disorders, dual diagnosis, gender-specific programs, young adults). The continuum spans detox, residential, partial hospitalization, intensive outpatient, workshops, and alumni aftercare.
Is The Meadows a public or private company?
The Meadows is a private company. It is classified as family owned and is currently operating.
When was The Meadows founded?
The Meadows was founded in 1976. It employs 251 to 500 people.
Where is The Meadows based?
The Meadows is headquartered in Wickenburg, United States, in the North America region.
How does The Meadows make money?
Five revenue lines are on record. Inpatient/Residential Treatment is the primary driver. The others are outpatient Treatment, workshops, insurance Reimbursement and careCredit Financing.
Who are The Meadows's main competitors?
Broad incumbents on record are Acadia Healthcare and Universal Health Services. Direct peers are Promises Behavioral Health, Cirque Lodge, Hazelden Betty Ford Foundation, American Addiction Centers, Discovery Behavioral Health, Caron Treatment Centers, Rosecrance and JourneyPure.
Does The Meadows have an API?
No public API is recorded for The Meadows.
What industry is The Meadows in?
The Meadows's product category is Behavioral Healthcare / Addiction Treatment. Its primary akta.pro industry code is EDALAFAB, Mental Health Counseling & Psychotherapy Services, with a secondary code of HLAFACAH, Crisis Stabilization Units & Psychiatric Emergency Services. Its NAICS code is 623220 and its SIC code is 8050.