What Brizo does

Brizo is a luxury kitchen and bath fittings brand that designs, manufactures, and distributes premium faucets, shower systems, steam systems, and water-filtration products under the legal entity BRIZO Kitchen & Bath Company. The brand is privately held by Delta Faucet Company, a subsidiary of Masco Corporation (NYSE: MAS), and operates a portfolio of 20+ named collections across kitchen (Artesso, Faircroft, Odin, Rook, Kintsu, Litze, Jason Wu For Brizo, Frank Lloyd Wright, Tulham) and bath (Roccesco, Allaria, Beauclere, Baliza, Invari, Levoir, Siderna, Vettis, Virage, and others). Core proprietary technologies include capacitive-touch SmartTouch activation, TempAssure and Sensori thermostatic shower controls, the SensoriPlus digital shower, the MYSTIX custom steam shower system, and the Pristive tankless reverse osmosis system; the brand also emphasizes living finishes (e.g., unlacquered brass) and Marine-Grade 316L stainless steel for outdoor applications. Designer collaborations with Jason Wu and the Frank Lloyd Wright Foundation anchor the brand's positioning at the intersection of fashion, architecture, and craftsmanship.

Brizo distributes through a showroom-centric, quote-based model across the United States and Canada, with a showroom locator on its website and a flagship Brizo Chicago Design Studio that opened in July 2024. The primary go-to-market targets luxury homeowners, interior designers and architects, and luxury real-estate developers, supported by specification resources, catalogs, technical documents, e-learning modules, and KBIS trade-show participation. Marketing is multi-channel, combining Instagram, Pinterest, Facebook, YouTube, and Twitter/X with an email newsletter, the World of Brizo storytelling platform, and a designer gallery. Pricing is not publicly disclosed and follows the dealer-quote convention typical of luxury plumbing.

Revenue is generated entirely through hardware sales across four streams: luxury kitchen faucets (including beverage, bar, pot fillers, instant hot, and water filtration), bathroom fixtures (lavatory, tub, bidet, and shower systems), shower systems (pressure balance, thermostatic, digital, and steam), and licensed designer collections. The company has no disclosed app, public API, or AI/ML capability, and operates as a non-listed brand within Masco's Plumbing Products segment.

Name

Brizo

Legal name

BRIZO Kitchen & Bath Company

Website

https://brizo.com

Company type

Private

Operating status

Operating

Short description

Brizo is a luxury kitchen and bath fittings brand that designs and distributes premium faucets, shower systems, steam systems, and water filtration through showrooms across the USA and Canada, serving high-net-worth homeowners, interior designers, architects, and luxury real-estate developers. It is privately held by Delta Faucet Company, a subsidiary of Masco Corporation.

Ownership category

akta.pro rank

Product category

Luxury Kitchen and Bath Fixtures

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Luxury kitchen faucets
• Bath fixtures
• Shower systems
• Designer plumbing
• Water filtration

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Luxury Kitchen Faucets: Sale of premium kitchen faucets including kitchen faucets, beverage faucets, bar faucets, pot fillers, instant hot faucets, and water filtration systems
2. Bathroom Fixtures: Sale of bath products including lavatory faucets, tub faucets, bidet faucets, shower systems, and bath accessories
3. Shower Systems: Custom shower systems including pressure balance, thermostatic, and digital options, plus MYSTIX steam systems and shower components
4. Designer Collections: Licensed designer collections including Jason Wu for Brizo, Frank Lloyd Wright collection, and proprietary luxury collections sold through premium channels

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Brizo designs, markets, and distributes a luxury portfolio of kitchen faucets, bath faucets, custom shower systems, steam shower systems, water filtration products, and bath accessories sold through showrooms and authorized dealers in the USA and Canada. Its collections combine proprietary technologies (SmartTouch, TempAssure, Sensori, SensoriPlus, MYSTIX, Pristive) with designer collaborations (Jason Wu for Brizo, Frank Lloyd Wright) and premium materials including marine-grade stainless steel and living finishes like unlacquered brass.

Product overview

Brizo is a luxury kitchen and bath fittings brand owned by Delta Faucet Company, offering a comprehensive portfolio of premium faucets, showers, and accessories. The product lineup includes multiple named collections across Kitchen (Artesso™, Faircroft™, Odin®, Rook®, Kintsu™, Litze®, Jason Wu For Brizo™, Frank Lloyd Wright®, Tulham™), Bath (Roccesco™, Allaria™, Beauclere™, Baliza™, Invari™, Levoir™, Siderna™, Vettis™, Virage™, Odin®, Kintsu™, Litze®, Rook®, Jason Wu For Brizo™, Frank Lloyd Wright®), and specialized Shower Systems (MYSTIX™ Steam System, SensoriPlus™ Digital Shower, Essential™ Shower Series, multiple thermostatic and pressure balance technologies). Key innovations include SmartTouch® Technology for touch activation, marine-grade stainless steel for outdoor applications, and the Pristive™ Tankless Reverse Osmosis water filtration system. The portfolio also includes steam shower configurator tools and various shower components.

Differentiator

Problem solved

Functional benefit

Brands

• Faircroft: Kitchen collection featuring living finishes like unlacquered brass, integrated SmartTouch Technology, and multi-functional accessories designed to age gracefully.
• Roccesco
• Odin
• Frank Lloyd Wright
• Jason Wu For Brizo
• Artesso
• Kintsu
• Litze
• Rook
• Mystix Steam System
• Pristive
• SensoriPlus Digital Shower
• Beauclere
• Allaria
• Baliza
• Invari
• Levoir
• Siderna
• Vettis
• Virage
• Tulham

Products and services

• Roccesco Bath Collection Italian-inspired bath collection featuring customizable options across multiple finishes and configurations, designed for luxury bathroom installations.
• Faircroft Kitchen Collection Kitchen collection featuring living finishes like unlacquered brass, integrated SmartTouch Technology, and multi-functional accessories designed to age gracefully.
• Odin Kitchen Collection Kitchen collection including outdoor faucets made from Marine-Grade Stainless Steel engineered for harsh exterior conditions.
• Odin Bath Collection Bath collection featuring marine-grade stainless steel options for durable exterior installations.
• MYSTIX Steam System Customizable steam shower system offering immersive spa experiences with Elemental and Transcendent Experience options, including generators, accessories, and spa add-ons.
• SensoriPlus Digital Shower Digital shower control system with advanced thermostatic temperature management and sensor-based controls.
• Pristive Tankless Reverse Osmosis System Tankless reverse osmosis water filtration system for home wellness applications.
• Artesso Kitchen Collection Premium kitchen faucet collection with advanced engineering and design aesthetics.
• Jason Wu For Brizo Collection Designer kitchen and bath collection collaboration featuring refined modern aesthetics.
• Frank Lloyd Wright Kitchen Collection Licensed kitchen collection inspired by Frank Lloyd Wright's organic architecture design philosophy.
• Frank Lloyd Wright Bath Collection Licensed bath collection inspired by Frank Lloyd Wright's organic architecture design philosophy.
• Kintsu Kitchen and Bath Collection Modern kitchen and bath collection with distinctive design aesthetic.
• Litze Kitchen and Bath Collection Contemporary kitchen and bath fixture collection.
• Rook Kitchen and Bath Collection Kitchen and bath collection featuring robust industrial-inspired design.
• Allaria Bath Collection Bath collection characterized by elegant and refined design.
• Baliza Bath Collection Bath collection with distinctive design language.
• Beauclere Bath Collection Bath collection featuring elegant and sophisticated design.
• Invari Bath Collection Bath collection offering versatile design options.
• Levoir Bath Collection Bath collection with contemporary aesthetic.
• Siderna Bath Collection Bath collection featuring flowing design elements.
• Vettis Bath Collection Bath collection with bold, sculptural design.
• Virage Bath Collection Bath collection featuring graceful curved design.
• Tulham Kitchen Collection Kitchen collection with distinctive design aesthetic.
• TempAssure Thermostatic Shower System Thermostatic shower control system for precise and consistent water temperature management.
• Sensori Thermostatic Shower System Advanced thermostatic shower system with sensor-based temperature controls.
• Pressure Balance Shower System Pressure-balanced shower control system for consistent water temperature.
• Essential Shower Series Entry-level shower series offering quality shower experiences.
• Hydrati 2|1 Shower Component Dual-function shower component providing versatile water delivery options.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship.

• Jason WuflagshipStrategic or Co-development PartnerDesigner collaboration creating the Jason Wu for Brizo collection featuring distinctive luxury bath and kitchen fixtures with designer's aesthetic sensibility. The partnership elevates Brizo's brand positioning through high-profile designer association.
• Frank Lloyd Wright FoundationflagshipStrategic or Co-development PartnerLicensing partnership to create the Frank Lloyd Wright Kitchen Collection and Bath Collection, drawing from Wright's architectural philosophy of organic architecture. Products embody his design legacy with modern functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ROHL: Luxury kitchen and bath fittings brand importing premium European lines with an emphasis on design, craftsmanship, and high-end showroom distribution. Comparable to Brizo in luxury positioning and designer/specifier channel.
• Waterworks: US-based luxury kitchen, bath, and fittings brand sold through company-owned showrooms and dealers. Closely comparable to Brizo in showroom-driven luxury go-to-market, premium pricing, and designer-architect customer base.
• Newport Brass: Luxury kitchen and bath fittings brand offering customizable premium faucets, shower systems, and accessories through showroom channels. Comparable to Brizo in premium positioning, finish variety, and designer specification model.
• Dornbracht: Ultra-premium German kitchen and bath fittings maker known for design-led, architect-specified products. Directly comparable to Brizo at the highest end of the luxury fittings market, with similar focus on craftsmanship, finishes, and designer collaborations.
• California Faucets: US custom-manufacturer of luxury kitchen and bath fittings with a focus on finishes, customization, and designer/specifier channels. Comparable to Brizo in premium positioning, custom finishes, and bespoke-feel offerings.
• Hansgrohe: German premium manufacturer of showers, faucets, and bathroom systems with strong designer-specifier presence (including the AXOR luxury sub-brand). Directly comparable to Brizo in luxury positioning, European design aesthetic, and premium shower technology.
• Delta Faucet: Sibling brand under the same parent (Delta Faucet Company / Masco Corporation), sharing manufacturing, showroom, and designer-architect channels. Sits adjacent to Brizo in the same product categories at a broader price tier, making it the closest direct comparable.

Broad incumbents

• TOTO: Global Japanese premium bathroom manufacturer with a significant luxury bath presence in North America. Adjacent to Brizo in luxury bath specification, with overlapping designer-architect customer base in luxury residential and hospitality projects.
• Moen: Major North American kitchen and bath fittings manufacturer with a luxury tier (e.g., Align, Arbor) competing directly with Brizo across kitchen faucets, shower systems, and showroom distribution.
• Kohler: One of the largest global manufacturers of kitchen and bath fixtures, with a luxury KOHLER and KALLISTA portfolio that overlaps directly with Brizo's design-forward premium positioning. Comparable across faucets, shower systems, and designer-architect channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brizo
• YouTubeyoutube.com/BRIZO
• Facebookfacebook.com/brizofaucet
• Instagraminstagram.com/brizofaucet
• Pinterestpinterest.com/brizofaucet
• LinkedInlinkedin.com/company/brizo-faucet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brizo