What Toolport does

Toolport GmbH is a privately-held German e-commerce and specialist dealer of professional tent and shelter solutions, headquartered in Norderstedt near Hamburg with approximately 280 employees and warehouse nodes in Germany, Italy, England, and the United States. The company sells through 18 owned, country-localized online shops (including profizelt24.de, houseoftents.co.uk, alltents.com, and tendapro.pt) plus phone-based expert consultation and a showroom in Norderstedt.

Its product portfolio spans three functional groups: event and celebration structures (party tents from €205, folding pavilions from €169, pagoda tents, stretch tents); storage and warehousing structures (storage tents from €249, tent halls from €950, arch halls from €3,599); and protection and shelter structures (tent garages from €185, pasture tents from €720, container shelters from €650, foil greenhouses from €119). Items are offered in tiered quality systems using PE, PVC, and the proprietary PRIMEtex 2300 fabric, with optional certified static calculation sets for professional installations. Customers include B2B accounts (DAX-listed corporations, agricultural businesses, construction firms, emergency services, government bodies) and B2C consumers, with a 10-year replacement parts guarantee supporting the installed base.

Revenue is generated primarily through one-time direct unit sales denominated in EUR, with payments via Klarna, PayPal, RatePAY, credit card, and prepayment, and fulfillment through parcel carriers (UPS, GLS) and freight forwarding for larger halls. The firm has expanded via the 2022 acquisition of Austrian GFP (greenhouses and raised beds), the 2024 acquisition of TOOLPORT Inc. to enter the US market, and net-new brand launches including PRIMEYARD (2023, Home & Garden steel/aluminum) and TOM BUILDER (2025, industrial halls). The company is led by three Managing Directors — Dr. Frank Frößler, Jens Schedler, and Sven Herrmann — with no disclosed external private equity or venture capital backing.

Name

Toolport

Legal name

TOOLPORT GmbH

Website

https://toolport.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Toolport GmbH is a German e-commerce and specialist dealer that sells professional tents, shelters, and related spare parts through 18 online shops across Europe and the USA, serving both B2B accounts in agriculture, construction, sports, and emergency services and private consumers.

Ownership category

akta.pro rank

Product category

Professional Tents and Shelters

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Professional tents
• Event shelters
• Storage tents
• Tent halls
• Folding pavilions

Headquarters

HQ city

Norderstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling tents, shelters, and accessories directly through owned e-commerce platforms. Products include party tents, folding pavilions, pagoda tents, stretch tents, storage tents, tent halls, arched shelters, tent garages, field tents, container coverings, and foil greenhouses. Both B2B (DAX corporations, agricultural businesses, construction companies, government organizations) and B2C customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Toolport GmbH manufactures and sells professional tent and shelter solutions, including party tents, folding pavilions, pagoda tents, stretch tents, storage tents, tent halls, arched halls, tent garages, pasture tents, container shelters, foil greenhouses, and related accessories. The company operates 18 online shops across Europe and the USA, complemented by a showroom in Norderstedt, Germany, serving both private consumers and commercial B2B customers in industries such as agriculture, construction, and events.

Product overview

TOOLPORT is an e-commerce and specialty retailer of professional tent and shelter solutions, operating both B2B and B2C channels. The product portfolio centers on temporary and semi-permanent structures across three main use categories: (1) Event & Celebration – including Partyzelte (party tents) in FLEX and PRO lines, Faltpavillons (folding pavilions) in Economy/Premium/Professional tiers, Pagodenzelte (pagoda tents), and Stretchzelte (stretch tents); (2) Storage & Warehousing – encompassing Lagerzelte (storage tents), Zelthallen (tent halls) in Outlander/Wikinger lines, and Rundbogenhallen (arch halls) in Highlander PE/PVC lines; (3) Protection & Shelter – comprising Zeltgaragen (tent garages), Weidezelte (pasture tents), Containerüberdachungen (container shelters), and Foliengewächshäuser (film greenhouses). All major product lines feature tiered quality systems using materials ranging from PE (polyethylene) to premium PRIMEtex PVC. Accessories include replacement parts, side panels, gables, roofs, and anchoring systems. The company has expanded through acquisitions (GFP in 2022) and brand launches (PRIMEYARD 2023, TOM BUILDER 2025) while operating internationally across 18 online shops in Europe and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• GFP (Garten- und Freizeitprofis): Specialist for greenhouses, raised beds and related garden products - Austrian company acquired in 2022
• PRIMEYARD
• TOM BUILDER

Products and services

• Party tents
• Folding pavilions (Faltpavillons)
• Pagoda tents
• Stretch tents
• Storage tents
• Tent halls (Zelthallen)
• Arched halls (Rundbogenhallen)
• Tent garages
• Pasture tents
• Container shelters
• Foil greenhouses (Foliengewächshäuser)
• Tent accessories and replacement parts

Quantifiable outcome

• 30,000 m² warehouse space ensures high product availability and rapid delivery
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TOOLPORT Inc.coreStrategic or Co-development Partner · 1 January 2024American company acquired in 2024 as part of TOOLPORT's US market expansion. Operates the US online shop alltents.com and manages US warehouse locations.
• GFP (Garten- und Freizeitprofis)coreStrategic or Co-development Partner · 1 January 2022Austrian company specializing in greenhouses, raised beds, and related garden products. Acquired by TOOLPORT in 2022 as a subsidiary, expanding the company's product portfolio into garden and leisure segments.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• HTS TENTIQ: HTS TENTIQ is a German-based manufacturer of industrial and event tent halls with worldwide distribution, closely comparable to Toolport's professional tent hall and industrial storage product lines.
• WeatherPort: WeatherPort builds engineered fabric structures for government, education, and commercial customers in the US, directly comparable to Toolport's industrial hall and container shelter categories on technical specification.
• ShelterLogic: ShelterLogic is a US manufacturer and retailer of portable shelters, garages, and storage tents, overlapping with Toolport's Zeltgaragen, Lagerzelte, and Containerüberdachungen categories in product and use case.
• Röder Zeltsysteme: Röder Zeltsysteme is a German tent and hall manufacturer serving events, sports, and industry, directly comparable to Toolport's core party tent, folding pavilion, and tent hall portfolio.
• Losberger De Boer: Losberger De Boer is a major European manufacturer of temporary and semi-permanent tent structures and industrial halls, directly competing with Toolport's Zelthallen, Rundbogenhallen, and event tent lines for industrial and event buyers.
• Anchor Industries: Anchor Industries is a US manufacturer of tents, clearspan structures, and event products, comparable to Toolport's event and industrial tent halls serving sports, event, and government buyers.
• Mastertent: Mastertent is an Italian folding-pavilion specialist selling premium professional pop-up canopies across Europe, directly comparable to Toolport's Faltpavillons range in target customer and product category.
• Big Top Manufacturing: Big Top Manufacturing is a US fabric-structure builder serving industrial, military, and commercial buyers, comparable to Toolport's industrial tent hall and arched hall offerings for B2B applications.

Emerging players

• Tentipi: Tentipi is a Nordic maker of premium event and stretch tents, overlapping with Toolport's Stretchzelte and Pagodenzelte lines but focused on a higher-end, design-led segment.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer that carries entry- and mid-tier camping tents and shelters, overlapping with Toolport's consumer-side product range as a much broader incumbent retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toolport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toolport