UNJURY

What UNJURY does

UNJURY is a US-based medical-quality protein and vitamin supplement company headquartered in Middletown, Connecticut, and operating as a wholly-owned subsidiary of Blueroot Health. The company sells an 87-SKU catalog centered on whey protein isolate powders, plant-based pea protein, ready-to-drink shakes, high-protein savory soups, meal replacements, single-serve stick packets, and a Bariatric Fusion sub-brand of bariatric-specific vitamins (multivitamins, calcium citrate chews, B vitamins, digestive enzymes, probiotics). Proprietary formulations include Protect & Restore Advanced Protein+ with 22-23g protein plus 3g BCAA and a 40:40:20 macro profile, marketed for GLP-1 receptor agonist users and muscle preservation during rapid weight loss.

The business runs on a dual-channel revenue model. Direct-to-consumer e-commerce through a Shopify storefront (unjury.com) captures individual sales with a subscription/autoship program offering approximately $3 per-item savings and a Wellness Rewards loyalty program. B2B wholesale serves healthcare practitioners, dietitians, clinics, and hospitals domestically, with a separate international wholesale inquiry flow for overseas distributors. Pricing is unit-based ($29.99 per 15-serving protein powder, $26.99 per 60-serving calcium chews, $2.99 per RTD bottle) with free shipping above $100.

UNJURY targets six primary patient cohorts: bariatric surgery patients, oncology/cancer patients, medical weight-loss and GLP-1 medication users, diabetes and metabolic disorder patients, and healthy-aging adults over 40. Distribution is driven by healthcare practitioner endorsements and recommendations at top-rated hospitals and cancer centers, supplemented by content marketing (an 11-page recipe library, protein guides), a Unjury Cares Facebook community, and free weekly Be You/UCrew support groups via Zoom. The company employs 11-50 people, has no disclosed outside funding, and operates without a mobile app, public APIs, or AI/ML capabilities.

Name

UNJURY

Legal name

Unjury

Website

https://unjury.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

UNJURY is a Connecticut-based medical-quality protein and vitamin supplement company, subsidiary of Blueroot Health, selling an 87-SKU catalog to bariatric, oncology, GLP-1, diabetes, and healthy-aging patients via D2C e-commerce and healthcare-practitioner wholesale channels.

Ownership category

akta.pro rank

Product category

Medical Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)

Keywords

• Medical protein supplements
• Whey protein isolate
• Bariatric vitamins
• GLP-1 supplements
• Clinical nutrition products

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through unjury.com Shopify storefront. Consumers purchase protein powders, ready-to-drink shakes, vitamins, meal replacements, and supplements. Subscription/autoship options available through Wellness Rewards program with 10% discount on first order for email subscribers.
2. Wholesale/Professional Sales: B2B sales to healthcare practitioners, dietitians, clinics, and hospitals. Wholesale registration and international wholesale programs available. Professional sample requests drive practitioner adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

UNJURY sells medical-quality protein supplements and vitamins, primarily whey protein isolate powders, ready-to-drink shakes, plant-based proteins, and clinical nutrition drinks, alongside a Bariatric Fusion line of bariatric multivitamins, calcium chews, and GLP-1 support supplements. Products are formulated for bariatric surgery recovery, oncology nutrition, weight loss (including GLP-1 medication co-therapy), diabetes management, and healthy aging, and are sold both direct-to-consumer via unjury.com and wholesale to healthcare practitioners and hospitals.

Product overview

UNJURY is a medical-quality protein and vitamin supplement company offering a comprehensive product portfolio centered around protein powders and nutritional supplements. The core product line includes whey protein isolate powders (available in 8+ flavors including sweet and savory options like Chicken Soup and French Onion), plant-based pea protein powders, and ready-to-drink protein shakes. The company operates two main brands: Unjury Protein (medical-quality protein products) and Bariatric Fusion (specialized bariatric vitamins and supplements). Bariatric Fusion sub-brand includes meal replacements (25-28g protein with 25 vitamins/minerals), multivitamins, calcium citrate soft chews, B vitamins, GLP-1 support supplements, digestive enzymes/probiotics, and specialized formulations for post-bariatric surgery patients. Advanced Protein+ represents their clinical nutrition line featuring 22-23g protein plus 3g branched-chain amino acids, designed specifically for GLP-1 medication users and muscle preservation. Additional products include single-serve protein packets, protein bars, and accessories like shaker bottles and recipe books. The company also offers Unjury Cares, a free online support group program for bariatric and GLP-1 patients.

Differentiator

Problem solved

Functional benefit

Brands

• Bariatric Fusion: Brand of bariatric vitamins and supplements including multivitamins, calcium chews, and GLP-1 support products.

Products and services

• UNJURY Whey Protein Isolate Powder

Quantifiable outcome

• Advanced Protein+ is 5x more effective than intact protein alone for stimulating muscle protein synthesis
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bariatric Advantage: Specializes in bariatric vitamins, calcium, and protein supplements recommended by bariatric surgeons and dietitians. Direct competitor to UNJURY's Bariatric Fusion sub-brand across the same post-surgical patient population.
• Celebrate Vitamins: Bariatric-specific multivitamin and supplement brand sold through bariatric practices and DTC. Competes head-to-head with Bariatric Fusion in the same clinical-referral-driven bariatric vitamin market.
• Orgain: Clean-label nutritional protein shakes and powders (RTD and powder) sold via retail and DTC. Overlaps with UNJURY on medical-grade positioning, oncology/clinical use cases, and ready-to-drink shake format.

Broad incumbents

• Ensure (Abbott Nutrition): Mass-market medical nutrition brand including Ensure Plus, Glucerna, and PediaSure sold through hospitals, pharmacies, and retail. Competes with UNJURY in clinical nutrition settings with far greater distribution and formulary penetration.
• Premier Protein: Mass-market high-protein RTD shakes (30g protein) sold at Costco, Walmart, and grocery. Competes with UNJURY's RTD shake line on price-per-gram and shelf presence for health-conscious consumers.
• Optimum Nutrition: Largest sports nutrition protein brand (Gold Standard Whey) sold through specialty retail and Amazon. Competes with UNJURY Protein in the broader protein powder category with much larger scale and brand awareness.
• Fairlife: High-protein dairy beverages and shakes distributed nationally through Coca-Cola's bottling network. Competes with UNJURY in the RTD protein shake segment with superior cold-chain distribution.
• Vital Proteins: Collagen and protein supplements owned by Nestlé Health Science. Competes with UNJURY in the healthy-aging and wellness consumer segment via mass retail and DTC, with much larger marketing budget.

Emerging players

• Iconic Protein: Premium ready-to-drink protein drinks and powders positioned on clean ingredients and functional benefits. Direct niche competitor to UNJURY's medical-grade positioning within the DTC premium protein category.
• OWYN: Plant-based RTD protein shakes and powders sold via DTC, Whole Foods, and mass retail. Competes with UNJURY's plant-based protein line and in the GLP-1 / weight management consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UNJURY
• Instagraminstagram.com/unjuryprotein
• Xx.com/Unjury
• LinkedInlinkedin.com/company/unjury

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNJURY