Media Agency Group

What Media Agency Group does

Media Agency Group (MAG) is an independent, privately-held media agency founded in 2012, specializing in out-of-home (OOH), transit, and digital out-of-home (DOOH) advertising campaigns for global enterprise brands. The company operates from five offices — London (Mayfair, UK regional HQ), New York (Madison Avenue, registered US HQ), Dubai (Media City, MENA regional HQ), Singapore (APAC regional HQ), and Manchester — and executes campaigns spanning billboards, bus and taxi wraps, tram wraps, airport media, transit, radio, TV, cinema, and programmatic digital screens. Its client portfolio covers luxury fashion (Jimmy Choo, Isabel Marant, Dior, Paul Smith, Dune London), technology and platforms (Amazon, Reddit, Xiaomi, Oppo, Fiverr, Il Makiage), consumer brands (Shake Shack, Hard Rock Cafe, Away Resorts, Decathlon, ASOS), tourism and sports authorities (Dubai Tourism, FIFA World Cup Qatar 2022, Paris Olympics, Aston Martin Aramco F1 Team), and financial services (Pepperstone).

MAG delivers three integrated service lines — Planning & Research, Creative Development, and Media Procurement — supported by an in-house audience-insight system and a portfolio of 15 wholly-owned specialized sub-branded platforms (e.g., transportmedia.co.uk, londonbusadvertising.com, radioairtimemedia.co.uk, tvadvertising.com, dubaiadvertising.ae, ooh.ae, airportadvertising.net) that target specific media formats and geographies under the MAG umbrella. Technology integrations include Salesforce (shared internal CRM across group entities), Google Analytics, Sage Pay, MailChimp, and Lexis Nexus; the company is GDPR- and CCPA-compliant.

Revenue is generated through professional services fees on media planning, creative production, and procurement, with quote-based, non-disclosed pricing tailored per campaign. Distribution is exclusively direct enterprise field sales. No external funding, institutional investors, parent company, or M&A activity has been disclosed; ownership appears to be founder/management-held.

Name

Media Agency Group

Legal name

Media Agency Group

Website

https://mediaagencygroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Media Agency Group is an independent global media agency specializing in out-of-home, transit, and multi-format advertising campaigns for enterprise brands across luxury, tech, tourism, sports, and consumer sectors. Operating from five offices worldwide, it delivers planning, creative, and procurement services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Out-of-home advertising
• Media agency services
• Transit advertising
• Media planning and buying
• Digital out-of-home

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Agency Services: The company generates revenue through media planning, creative development, and media procurement services. As an independent agency, they leverage market knowledge to secure competitive rates for clients across various OOH formats including billboards, transit, DOOH, and broadcast advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Media Agency Group (MAG) is an independent global media agency that plans, creates, and procures advertising inventory for clients, with a focus on out-of-home (OOH) and transit advertising. The agency delivers campaigns across billboards, bus wraps, tram wraps, taxi advertising, airport advertising, DOOH screens, TV, cinema, radio, press, and digital/programmatic channels, executing global campaigns from offices in London, New York, Dubai, Singapore, and Manchester.

Product overview

Media Agency Group is a global out-of-home (OOH) advertising agency offering a unified service platform combining Planning & Research, Creative Development, and Media Procurement. The core offering is OOH advertising delivery across multiple formats — billboards, bus advertising, taxi advertising, tram wraps, airport advertising, DOOH screens, TV, cinema, radio, and press — spanning global markets including the UK, UAE, USA, Singapore, and beyond. MAG operates under a portfolio of specialized sub-branded platforms (transportmedia.co.uk, londonbusadvertising.com, radioairtimemedia.co.uk, tvadvertising.com, airportadvertising.net, traveltourismmedia.com, dubaiadvertising.ae, uaedigitaladvertising.ae, ooh.ae, taxiadvertising.ae, busadvertising.ae, transportmedia.ae, clicktapmedia.com, pressmagmedia.com, oohinternational.co.uk) that each target specific media channels or geographic markets within the broader MAG advertising service umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Out-of-Home (OOH) Advertising Services End-to-end OOH advertising campaign delivery across billboards, bus wraps, tram wraps, taxi advertising, transit media, airport advertising, and large-format digital displays, executed for enterprise brands and luxury fashion houses globally.
• Planning & Research Global planning team engaged in all campaigns from start to finish, using audience insights, technology, and industry connections to build, execute, optimize, and provide post-campaign support.
• Creative Development In-house creative ideation, artwork production, and final execution across an extensive list of media formats, working collaboratively with media and insights teams to ensure creatives perform optimally.
• Media Procurement Independent procurement of media inventory securing competitive media rates by acting on clients' behalf without bias toward specific media owners, selecting the best options aligned with campaign goals.
• Transport Media UK (transportmedia.co.uk) Dedicated UK transport media advertising platform covering bus, taxi, and transit advertising across the United Kingdom.
• London Bus Advertising (londonbusadvertising.com) Dedicated platform for London bus advertising, offering bus wraps, double-decker coverage, and transit advertising across the capital.
• OOH International (oohinternational.co.uk) Specialized platform for international out-of-home advertising campaigns targeting audiences across multiple global markets.
• TV Advertising (tvadvertising.com) Platform for TV advertising and broadcast media buying across television channels.
• Radio Airtime Media (radioairtimemedia.co.uk) Platform for radio advertising and airtime procurement across UK radio stations.
• Airport Advertising (airportadvertising.net) Platform for airport advertising targeting travelers across departure lounges, arrival halls, and transit areas.
• Dubai Advertising (dubaiadvertising.ae) Dedicated platform for advertising in Dubai across multiple media formats and locations.
• OOH UAE (ooh.ae) UAE-focused out-of-home advertising platform covering the broader OOH market in the United Arab Emirates.
• Taxi Advertising UAE (taxiadvertising.ae)
• Bus Advertising UAE (busadvertising.ae)
• Transport Media UAE (transportmedia.ae)
• UAE Digital Advertising (uaedigitaladvertising.ae)
• Travel Tourism Media (traveltourismmedia.com)
• Press Magazine Media (pressmagmedia.com)
• Click Tap Media (clicktapmedia.com)

Quantifiable outcome

• Indeed Flex campaign: 124% increase in website traffic
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• PepperstonecoreStrategic or Co-development PartnerPepperstone collaborated with Media Agency Group on a high-impact OOH campaign celebrating Pepperstone's role as Official Trading Partner of the Aston Martin Aramco Formula One Team. MAG delivered a bold out-of-home campaign across London transport hubs targeting business professionals and finance-savvy commuters.
• Aston Martin Aramco Formula One TeamminorOthersPepperstone's official partnership with Aston Martin Aramco F1 Team served as the foundation for the OOH campaign executed by Media Agency Group in London.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zenith: Publicis-owned global media agency offering planning, buying, and content capabilities across all channels including OOH. Most directly comparable large-scale competitor in the full-service media agency category MAG operates in.
• OMD Worldwide: Omnicom's flagship global media agency network delivering planning, buying, and analytics across OOH, digital, and broadcast — directly comparable to MAG's end-to-end media agency offering for enterprise and luxury clients.
• Mindshare: GroupM/WPP global media agency covering OOH, digital, and content for major multinational brands. Competes with MAG for the same enterprise AOR mandates across NYC, London, Dubai, and Singapore markets.
• MediaCom: WPP/GroupM global media planning and buying agency with strong OOH capabilities and a comparable multinational client base including luxury, retail, and tech verticals.
• PHD: Omnicom's challenger global media network operating across the same five-hub footprint as MAG with full-service planning, buying, and analytics capabilities — directly comparable positioning as a full-service independent-style agency.
• Wavemaker: WPP/GroupM media, content, and commerce agency with emphasis on OOH and integrated planning for global brands. Direct peer in MAG's primary categories (full-service media planning and buying for enterprise clients).
• Talon: Dentsu-owned specialist OOH and outdoor media agency. Closest format-specialist peer to MAG, competing directly for OOH planning and buying mandates in the same markets.
• Kinetic Worldwide: GroupM/WPP OOH-focused agency. One of MAG's closest format-competitor peers, operating the same OOH planning/buying/procurement model for global brands across the same five-hub footprint.

Emerging players

• Rapport Worldwide: IPG Mediabrands OOH and experiential specialist agency. Smaller-format-specialist peer competing for the same OOH-specific budgets that drive MAG's core revenue.

Others

• JCDecaux: World's largest outdoor advertising inventory owner (billboards, transit, airports). Not a direct competitor for agency mandates but a critical supply-side counterpart that MAG buys OOH inventory from, and thus defines procurement economics for the agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediaag
• LinkedInlinkedin.com/company/media-agency-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Agency Group