Bastard Burgers

What Bastard Burgers does

Bastard Burgers is a privately held Swedish smash-burger restaurant chain founded in 2016 in Luleå, northern Sweden, and operated through its parent company Gatusmak AB (organization number 556979-5593). As of 2026 the company runs 70+ company-owned restaurants across Sweden, plus locations in Oslo (Norway) and Helsinki (Finland), with a flagship Kamppi opening in Helsinki in May 2026 representing its largest Nordic investment to date. The core offering centers on Swedish beef smash burgers, a parallel 'Green' vegan/plant-based range that the company markets as Sweden's largest, plus chicken, wraps, sides, shakes, kids meals, and a proprietary merchandise e-commerce line. Menu items are sold on a per-transaction basis at unit prices roughly 99–157 SEK for burgers, with cashless-only payment acceptance (Swish, AmEx, cards).

Name

Bastard Burgers

Legal name

Gatusmak AB

Website

https://bastardburgers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bastard Burgers is a Swedish privately held smash-burger restaurant chain founded in 2016, operating 70+ company-owned locations across Sweden, Norway, and Finland, serving individual consumers premium beef and vegan burgers, sides, shakes, and merchandise.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Smash burger restaurants
• Fast casual dining
• Burger restaurant chain
• Vegan burger alternatives
• Restaurant delivery services

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in and takeaway restaurant sales: Primary revenue is generated through customer purchases at physical restaurant locations for dine-in and takeaway meals. Customers pay at point of sale using cashless methods including Swish, American Express, and card payments. No cash is accepted.
2. Online and app ordering: Revenue is also captured through proprietary online ordering via order.bastardburgers.com and a mobile app, with delivery fulfilled through third-party aggregators (Wolt, Foodora, Uber Eats). Delivery orders generate revenue net of aggregator commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bastard Burgers operates a chain of physical restaurants serving premium smash burgers made with Swedish beef, alongside vegan 'Green' burgers, chicken products, plant-based 'No Chicken' alternatives, wraps, shakes, sides, and kids meals. The company supports dine-in, takeaway, and delivery through a proprietary mobile app and web ordering platform, with delivery fulfillment handled by third-party aggregators Wolt, Foodora, and Uber Eats. A branded merchandise e-commerce shop sells apparel and accessories. All restaurant locations are company-owned with no franchising, and all transactions are cashless.

Product overview

Bastard Burgers is a Swedish premium smash burger restaurant chain offering a unified food service portfolio centered on signature burgers. The core offering includes beef smash burgers (Swedish beef), vegan/plant-based 'Green' burgers, chicken products, and No Chicken alternatives - all available in multiple signature varieties like New York Original, London Truffle, and Texas Bacon BBQ. The product line extends to wraps, shakes, sides, and kids meals, with virtually the entire menu available in vegan/plant-based variants. Supporting the restaurant operations are two digital platforms: a mobile app enabling direct ordering and in-app payments, and an online ordering web portal. A separate merchandise sub-brand sells branded clothing and accessories (hoodies, caps, t-shirts) through a dedicated e-commerce shop integrated with Klarna payments and Schenker logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Smash Burgers (Beef) Premium smash burgers made with Swedish beef (Norrbottensgården), featuring multiple signature flavor profiles for dine-in, takeaway, and delivery consumers.
• Green Burgers (Vegan)

Quantifiable outcome

• Named best burger restaurant in Helsinki among 30 competitors (Helsingin Uutiset public vote, 2025)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Max Burgers: Sweden's largest domestic burger chain with ~170 restaurants across the Nordics. Most direct competitor: similar premium positioning, Swedish heritage, strong loyalty program (Max-app), and active plant-based menu push — directly overlaps with Bastard Burgers' core markets and value proposition.
• Flippin' Burgers: Stockholm-based premium smash burger specialist with multiple locations in Sweden's capital. Competes head-to-head in the same urban neighborhoods as Bastard Burgers on quality/positioning, though smaller in scale (~10 locations).
• Honest Burgers: UK-based premium burger chain with ~40+ locations emphasizing British sourcing and craft quality. Closest analogue to Bastard Burgers' positioning (premium smash burgers, regional sourcing story, brand-led growth) though primarily UK-focused rather than Nordic.
• Tommi's Burger Joint: Iceland-origin premium burger chain expanding across Nordic and Northern European markets. Closely comparable concept (small-box, premium smash burgers, street-food aesthetic) and direct geographic overlap in Nordic expansion ambitions.

Broad incumbents

• Shake Shack: US-born "fine casual" burger chain with ~500+ global locations including Scandinavia. Comparable product category (smash burgers, crinkle fries, shakes) and lifestyle-brand positioning, though larger, public, and with broader geographic reach.
• Five Guys: Global premium burger chain with ~1,700+ locations including Scandinavia. Direct overlap on customizable smash-style burgers and fries in the premium QSR segment, with much larger scale and brand recognition.
• Burger King: Global QSR giant (Restaurant Brands International) with thousands of European locations including Scandinavia. Competes indirectly via premium-tier products (e.g., Steakhouse line) overlapping Bastard Burgers' quality segment, but with vastly larger scale and lower price points.

Emerging players

• Brisket & Friends: Swedish upscale burger/grill concept with limited Stockholm locations. Competes in the same premium burger niche in Sweden but with smaller footprint and grill-focused rather than smash-burger positioning.

Regional players

• JOE & THE JUICE: Danish-origin Nordic food & beverage chain with 300+ locations globally. Comparable scale and Nordic DNA, though focused on juice/sandwiches/coffee rather than burgers — useful comp for Nordic multi-country F&B rollout playbook.
• Espresso House: Sweden's largest coffee chain (Löfbergs-owned) with 400+ Nordic locations. Useful comp for Nordic multi-country owned-and-operated F&B expansion at scale and digital loyalty/app infrastructure, though different category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bastardburgers.se
• Instagraminstagram.com/bastardburgers
• Xx.com/burgersbastard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bastard Burgers