Inrange
Inrange Golf provides radar-based ball tracking technology and a multi-module software suite for commercial driving ranges, golf entertainment venues, resorts, and indoor facilities, serving 97 venues across 19 countries with over 1 billion balls tracked cumulatively.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Inrange does
Inrange Golf is a South African-headquartered technology company that provides radar-based ball tracking, 3D laser range mapping, and a multi-product software suite for commercial driving ranges, golf entertainment venues, resorts, country clubs, and indoor facilities. Founded in 2015 by SJ Marais (a former MeerKAT radio telescope engineer with an M.Eng in RF Electronics from Stellenbosch University) and Nick Longley, the company operates as a subsidiary of Alphawave Golf (Pty) Ltd, with engineering headquarters in Stellenbosch and European operations in London. The core Inrange Golf product tracks complete ball trajectories from launch to landing with sub-2.5 second latency and is unaffected by weather or lighting conditions; it is complemented by the Inrange App (player performance analytics), Inrange+ Social (multiplayer entertainment games including Bullseye, Longest Drive, Shrinking Target, and High Striker), and Inrange+ Teams (bay-vs-bay competitions supporting 300+ player events).
The company monetizes through three streams: (1) technology/SaaS platform licensing on a recurring basis to driving range operators, (2) an enterprise software suite across Golf, App, Social, and Multi-bay modules, and (3) professional services via Inrange Consulting, which delivers turn-key facility design, feasibility, supplier selection, and technology integration. Pricing is not publicly disclosed but follows a hybrid model where operators bundle technology with every standard session and charge premium pricing for entertainment and events. Distribution is via direct enterprise sales with dedicated range consultants, supported by partner venue referrals. The platform integrates with 25+ booking systems, POS providers, ball dispensers, launch monitors, and lighted targets via open APIs.
Inrange operates 97 partner venues across 19 countries with over 1 billion balls tracked cumulatively. Customer outcomes consistently show 50%+ minimum ball volume increases and >80% average revenue increases post-installation; entertainment venues achieve 2.3x revenue per session and Teams events achieve 3-4x revenue per session versus standard practice. The Inrange World Tour creates cross-venue network effects across 18 countries with 4.5x year-over-year participation growth, divisional scoring, promotion/relegation mechanics, and a Solheim Cup-style team format. The patented Inrange Handicap system — claimed as the world's first range golf handicap — uses strokes gained theory to dynamically resize targets based on individual skill level, enabling mixed-skill competition.
Inrange firmographics
Firmographics- Name
- Inrange
- Legal name
- Inrange Golf
- Website
- https://inrangegolf.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inrange Golf provides radar-based ball tracking technology and a multi-module software suite for commercial driving ranges, golf entertainment venues, resorts, and indoor facilities, serving 97 venues across 19 countries with over 1 billion balls tracked cumulatively.
- Ownership category
- akta.pro rank
Inrange industry classification
Industry- Product category
- Golf Range Technology
- NAICS
- Golf Courses and Country Clubs (713910), Sporting Goods Retailers (459110)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Inrange is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Inrange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Technology/SaaS Platform Licensing: Inrange provides radar technology and software platform to golf facilities. Revenue derived from technology installation and ongoing platform licensing to driving ranges and golf venues. Successful commercial models include bundling tech with standard sessions and charging premium for entertainment/events customers.
- Inrange Consulting Services: Turn-key golf consulting service covering concept design, architectural services, feasibility & financial consulting, supplier selection, technology integrations, and branding/marketing activation. Additional service revenue stream for facility development.
- Enterprise Software Suite: Software suite products including Golf (performance analytics), Inrange App (player experience), Social (entertainment), and Multi-bay (large group events) offered to golf facility operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Technology bundled with standard sessions at premium pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Inrange product offering
Product offeringCore offering
Inrange provides radar-based ball tracking hardware and a software suite for golf driving ranges and entertainment venues. The platform delivers full-flight ball trajectory tracking with 3D laser-scanned virtual fairways, performance analytics, multiplayer entertainment games, and team event management, sold as technology installation plus recurring platform licensing to golf facility operators globally. Inrange Consulting additionally provides turn-key facility design, feasibility, supplier selection, and integration services.
Product overview
Inrange offers a unified platform-plus-modules architecture for golf driving range technology. The core offering consists of Inrange Golf (radar-based ball tracking and performance analytics), complemented by the Inrange App (player-facing mobile experience with game analysis), Inrange+ (social entertainment multiplayer suite with games like Bullseye, Longest Drive, Shrinking Target, Twenty One, and Destroyer), and Inrange+ Teams (large group bay-vs-bay team events for up to 300+ players). The Inrange World Tour provides a global competition ecosystem with divisional rankings. Inrange Consulting offers turn-key services for facility design, feasibility, supplier selection, and technology integration. All products share a common technology layer with open APIs for enterprise integration with booking systems, POS, launch monitors, and ball dispensers.
Differentiator
Problem solved
Functional benefit
Brands
- Inrange Golf: Core radar technology platform for golf practice with performance analytics, target practice, and virtual fairway modes.
- Inrange App
- Inrange+ (Social)
- Inrange+ Teams (Multi-bay)
- Inrange Consulting
- Inrange World Tour
Products and services
- Inrange Golf Core radar-based ball tracking and performance analytics software for driving ranges, offering open practice, target practice, virtual fairway modes, skills-based challenges, and events management for commercial golf facilities.
- Inrange App Mobile application providing pro-level game analysis including club-by-club shot data, gapping, Inrange Handicap progression graphs, session accuracy graphs, strengths and weaknesses analysis, and range leaderboards for players at Inrange-equipped facilities.
- Inrange+ (Social) Multiplayer golf entertainment suite featuring games including Bullseye, Longest Drive, Shrinking Target, Twenty One, Destroyer, Nearest to Pin and High Striker, designed for golf entertainment venues to drive higher revenue per session and female engagement.
- Inrange+ Teams (Multi-bay) Large group and team events software enabling bay-vs-bay competitions for up to 300+ players per event with team-based scoring and leaderboards, targeted at corporate events, team building and large group bookings.
- Inrange Consulting Turn-key golf consulting service covering concept design, architectural services, feasibility and financial consulting, supplier selection, technology integration and APIs, plus branding, marketing and activation for new and existing range facilities.
- Inrange World Tour Global range golf competition operated by Alphawave Golf (Pty) Ltd spanning 18 countries and 90+ venues, featuring divisional scoring, promotion/relegation, Tour Elites tier with $30,000 prize pool, and team play aligned with the Solheim Cup.
- Player Portal Player-facing web portal providing access to Inrange Experiences, Competitions and Events, Coaches Corner, Guides and FAQs, Global Leaderboards, and the Shots Inrange Leaderboard.
Quantifiable outcome
- >80% average revenue increase after installing Inrange
- +7 more outcomes
Companies that use Inrange
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
Inrange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature8 records
Inrange partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights6 records
Inrange competitors and assessment
Company assessmentDirect peers
- TrackMan Golf: Provides radar-based ball tracking and launch monitors for golf ranges, coaching bays, and indoor simulators. Directly competes with Inrange in range technology and is the category-defining peer, now owned by Callaway.
- Toptracer: Camera/radar ball-tracking technology used across driving ranges and Topgolf entertainment venues globally. Owned by Topgolf Callaway and competes head-to-head with Inrange for driving-range and entertainment deployments.
- Foresight Sports: Launch monitor and simulator technology used in coaching bays and indoor golf venues. Listed as an Inrange integration partner (launch monitors) and competes in the premium simulator/coaching segment.
- About Golf: Indoor golf simulator and entertainment technology provider. A partner of Inrange and a competing solution for indoor and entertainment venue operators seeking a turnkey offering.
- Uneekor: Launch monitor and golf simulator technology targeting commercial venues and coaching. An Inrange integration partner that also competes for the same coaching bay and entertainment venue budget.
- Full Swing Golf: Indoor golf simulator and launch monitor manufacturer, including the TIGER lineup. An Inrange integration partner, but also a competing end-to-end simulator offering for indoor and entertainment venues.
Emerging players
- FlightScope: 3D Doppler radar-based launch monitor and ball-tracking technology for coaches, ranges, and simulators. Overlaps with Inrange on the launch monitor/coaching bay use case as an integration partner and adjacent technology.
- Garmin Golf: Consumer-facing golf GPS, rangefinders, and wearables (Approach, TruSwing). Adjacent to Inrange's performance-tracking value proposition for serious golfers, though Garmin focuses on consumer hardware rather than venue-installed systems.
Broad incumbents
- Topgolf: Largest golf entertainment venue operator globally and parent of Toptracer. Competes for the same end consumer and venue-operator dollar, and through Toptracer offers a competing range technology stack.
Others
- Toptracer Range: The commercial range-licensing arm of Toptracer that retrofits existing driving ranges with ball-tracking technology. The most direct business-model peer to Inrange's range-licensing motion and primary competitor for range contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Inrange social profiles
Digital presenceInrange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inrange leadership team
Management profileNumber of profiles
Profiles5 records
Inrange subsidiaries and ownership
Company hierarchySubsidiaries1 record
Inrange funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inrange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inrange
What does Inrange do?
Inrange provides radar-based ball tracking hardware and a software suite for golf driving ranges and entertainment venues. The platform delivers full-flight ball trajectory tracking with 3D laser-scanned virtual fairways, performance analytics, multiplayer entertainment games, and team event management, sold as technology installation plus recurring platform licensing to golf facility operators globally. Inrange Consulting additionally provides turn-key facility design, feasibility, supplier selection, and integration services.
Is Inrange a public or private company?
Inrange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inrange founded?
Inrange was founded in 2015. It employs 51 to 100 people.
Where is Inrange based?
Inrange is headquartered in London, United Kingdom, in the Europe region.
How does Inrange make money?
Three revenue lines are on record. Technology/SaaS Platform Licensing is the primary driver. The others are inrange Consulting Services and enterprise Software Suite.
Who are Inrange's main competitors?
Direct peers on record are TrackMan Golf, Toptracer, Foresight Sports, About Golf, Uneekor and Full Swing Golf. Emerging players are FlightScope and Garmin Golf. Topgolf is listed as a broad incumbent. Toptracer Range is listed as an others.
Does Inrange have an API?
Yes. Inrange operates a completely open API system. The enterprise offering includes API access to: bay status service for 'traffic light' bay lighting, bay-access pin service, outfield & bay lighting/effects DMX trigger, player database for reward systems, and point of sale system integration. Their open APIs integrate with top industry providers including booking systems, POS, ball dispensers, in-bay auto tees, launch monitors, and lighted targets. Developer documentation is at www.inrangegolf.com/technology.
What industry is Inrange in?
Inrange's product category is Golf Range Technology. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 713910 and its SIC code is 7990.