ProspectsPLUS!

What ProspectsPLUS! does

ProspectsPLUS!, Inc. is a privately held, Bradenton, Florida-based response marketing company founded in 1998 by Jim Morton, focused exclusively on real estate professionals. The business operates as an integrated web-to-print direct mail platform that combines templated design, on-demand printing, USPS mailing, and data-driven targeting into a single self-serve e-commerce workflow. Its customer base is concentrated in U.S. individual real estate agents, brokers and teams, with secondary coverage of real estate investors, served primarily through direct-to-consumer, product-led growth motions.

The core product line spans printed marketing collateral (postcards, door hangers, brochures, flyers, newsletters, magazines, business cards, EDDM saturation), targeted mailing list services built on Acxiom consumer/business data and tax-assessor records covering 128 million+ deliverable addresses (MapMyMail), and recurring automated postcard campaigns. Pricing spans $43–$235 pay-as-you-go orders and $127/month subscriptions for 100 jumbo postcards, with free list cleaning included on mailing-list purchases. The company layers a patent-pending automated postcard generation process and the more recent Listing Lens AI predictive tool, which assigns a Sellability Score to single-family homes nationwide after validation on roughly 20,000 properties.

Revenue is generated through one-time print product sales, recurring subscription campaigns (including the premium Market Dominator System territory-locked monthly magazine), and transaction-fee mailing-list sales at 8¢ per record. Distribution is fully self-serve online at prospectsplus.com with phone/live-chat support, supported by SEO/content marketing, paid search, paid social/retargeting, email, a $25 gift-card referral program, and PR placement for product launches. The company has earned Inc. 5000 recognition, BBB accreditation, and a 4.9/5.0 Google Reviews rating across 1,324 reviews, and operates with no disclosed institutional funding or ownership changes.

Name

ProspectsPLUS!

Legal name

ProspectsPLUS!, Inc.

Website

https://prospectsplus.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ProspectsPLUS! is a Bradenton, Florida-based web-to-print direct mail and predictive marketing platform serving U.S. real estate agents and brokers with printed collateral, mailing lists, automated campaigns, and Listing Lens AI Sellability scoring.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

Keywords

• Direct mail marketing
• Real estate postcards
• Targeted mailing lists
• Predictive seller analytics
• Print marketing automation

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Direct Mail Products (Postcards, Door Hangers, Brochures, Flyers, Newsletters): One-time and recurring orders for printed marketing materials. Agents can purchase individual items or subscribe to automated monthly campaigns. Products are printed on-demand and mailed via USPS. Key products include Just Listed/Just Sold postcards, geographic farming campaigns, holiday postcards, and specialty items like business cards and magazines.
2. Mailing List Sales: Targeted mailing lists sold at 8 cents per record. Lists can be built by geographic area (MapMyMail), demographics, lifestyles, or life events. Agents can also upload their own lists for management and cleaning.
3. Automated Campaign Subscriptions: Recurring monthly or scheduled campaigns where agents pay a fixed amount per month for automated postcard mailings. For example, 100 jumbo postcards per month for $127 or subscription-based Market Dominator programs.
4. Listing Lens AI℠ Predictive Intelligence: AI-powered predictive scoring tool integrated within the platform, allowing agents to generate predictive lists and pair them with AI-informed campaigns for relationship-driven marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ProspectsPLUS! is a web-to-print direct mail marketing platform built for real estate agents and brokers. It combines agency-designed templates, automated postcard generation, targeted mailing lists (with Acxiom data), AI-powered predictive seller scoring (Listing Lens AI), and integrated USPS printing and mailing services, enabling agents to self-serve design, list-building, campaign scheduling, and fulfillment from a single e-commerce platform.

Product overview

ProspectsPLUS! is a real estate marketing platform with over 25 years of experience, offering a unified direct mail marketing ecosystem that combines printed materials (postcards, brochures, newsletters, magazines, door hangers, flyers, business cards), targeted mailing lists, and AI-powered predictive analytics. The core platform centers on postcard marketing and automated campaigns, while Listing Lens AI (the flagship AI product) provides sellability scoring for properties. Premium offerings include the Market Dominator—a massive monthly magazine delivered to exclusive territories—and EDDM services. The platform integrates list building, design, printing, mailing, and campaign analytics within a single interface.

Differentiator

Problem solved

Functional benefit

Brands

• Listing Lens AI: A predictive intelligence tool that provides Sellability Scores applied to single-family homes nationwide, helping real estate agents identify homeowners more likely to list their properties.
• Market Dominator
• MapMyMail
• BusinessBASE
• Three Click Postcards
• MLSMailings.com
• PostcardsPLUS!
• Opportunity Knocks

Products and services

• Listing Lens AI An AI-powered predictive intelligence tool that assigns a Sellability Score to single-family homes nationwide, helping real estate agents identify homeowners most likely to list their properties.
• Real Estate Postcards Agency-designed or custom real estate postcard templates printed in full color on heavy cardstock and mailed with 100% tracking. Starting at $96 for 100 First Class postcards. Used for Just Listed/Just Sold, geographic farming, sphere of influence, and holiday campaigns.
• Targeted Mailing Lists Geographic, demographic, lifestyle, and life event-based mailing lists powered by Acxiom data with CASS certification, NCOA scrubbing, and list cleaning included. Starting at 8 cents per record.
• Automated Postcard Campaigns Subscription-based automated postcard campaigns with scheduling for holidays, open houses, birthdays, and other events. Example: 100 jumbo postcards per month for $127.
• Market Dominator System A 12" x 15" automated marketing magazine/newsletter delivered monthly to an exclusive carrier route territory, featuring the agent's photo, logo, contact info, and hyper-local market content.
• Every Door Direct Mail (EDDM) USPS Every Door Direct Mail service allowing agents to saturate entire neighborhoods without purchasing a mailing list, using carrier route selection tools and reduced postage rates.
• Door Hangers Printed door hangers for property marketing, with templates for expired listings, FSBOs, just sold, and listing inventory. Starting at $43 for 100 units.
• Real Estate Brochures Tri-fold and bi-fold property and personal branding brochures in various sizes, including luxury market brochures. Starting at $81 for 100 tri-fold brochures.
• Real Estate Newsletters Neighborhood newsletters featuring hyper-local market content, real estate news, and infographics, with bi-fold formats available. Starting at $19.95.
• Real Estate Magazines Fully customizable real estate property showcase magazines highlighting listings and agent success stories. 50 magazines starting at $174.
• Real Estate Flyers Single-sided feature property flyers for listing marketing. 100 flyers starting at $68.
• Business Cards Custom real estate agent business cards with franchise logo library, multiple styles, and call-to-action options.

Quantifiable outcome

• 30% increase in listings reported by office using Just Listed postcards
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AcxiomcoreTechnology or IntegrationAcxiom is described as the highest-quality data provider in the country, providing consumer and business data used for mailing list accuracy. The company uses Acxiom's cutting-edge data aggregation for address validation and demographic targeting across 128 million+ addresses.
• St. Jude Children's Research Hospital®minorOthersCharitable giving partnership where ProspectsPLUS! raises funds for St. Jude and matches customer donations dollar for dollar. Over $304,326.96 has been raised to date.
• United States Postal Service (USPS)coreTechnology or IntegrationIntegrated USPS mail services including Every Door Direct Mail (EDDM), First Class and Standard Class mailing, CASS certification, and National Change of Address (NCOA) processing. Mail is deposited at the Manasota, Florida Main Post Office Business Mail Entry Unit.
• Forest Stewardship Council (FSC)minorOthersUses FSC chain-of-custody certified mixed sources paper from well-managed forests for environmental sustainability commitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Click2Mail: Self-serve online direct mail platform that lets users upload lists, design mail pieces, and mail via USPS — a comparable web-to-print and list-management stack to ProspectsPLUS!'s core product suite.
• Reachdesk: B2B direct mail platform that pairs gifting and physical mail with digital campaigns and ABM workflows — overlapping in direct mail execution and list targeting, though B2B-focused.
• Postalytics: Direct mail automation platform that integrates with CRM and marketing automation systems for trigger-based and personalized mailings — comparable in combining list targeting, design, and USPS-driven execution.
• Wise Pelican: Real estate-focused direct mail and postcard marketing platform serving individual agents and teams with editable templates, mailing lists, and automated Just Listed/Just Sold campaigns — directly overlapping with ProspectsPLUS!'s core real estate postcard offering.

Broad incumbents

• Lob: Programmable direct mail API and printing infrastructure platform used by enterprises and tech-forward brands — comparable mail fulfillment and data infrastructure but sold to a broader, more technical buyer base than ProspectsPLUS!'s SMB real estate focus.
• Market Leader: Real estate lead generation and CRM platform (now part of BoldLeads/Homes.com) serving agents and teams — comparable target customer and marketing-services positioning, though heavier on online lead capture and less on print/direct mail.
• BoldLeads: Real estate lead generation platform offering internet lead generation, CRM, and accompanying marketing tools — competing for the same SMB real estate agent wallet as ProspectsPLUS!, though with a digital-first lead-gen model rather than direct mail.
• Top Producer: Established real estate CRM and marketing platform used by agents and brokerages — overlaps with ProspectsPLUS! on real estate customer base and marketing workflow, but with a broader SaaS portfolio rather than direct mail specialization.
• Zillow Premier Agent: Largest U.S. real estate marketplace and advertising platform (Premier Agent program) — competes for the same agent marketing budget and possesses the transaction data and capital to expand into predictive targeting and direct mail adjacent services.

Emerging players

• SmartZip Analytics: Predictive analytics platform that scores homeowners on likelihood to list or sell, marketed to real estate agents — direct functional overlap with ProspectsPLUS!'s Listing Lens AI Sellability Score, though SmartZip focuses on the analytics layer without integrated fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLPukXEEmt5v4mU3iZ_hqYZ-W2g_Z6Ufgu
• Xx.com/prospectsplus
• Facebookfacebook.com/prospectsplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProspectsPLUS!