My Pie
My Pie is a French B2B food manufacturer that produces additive-free hot snacks (pizzas, quiches, tourtes, pinsa, croques, sandwiches) and deploys them through proprietary Point Chaud in-store counters at supermarket chains, Cantine Connectée corporate canteens, and custom Sur Mesure solutions for airlines and theme parks.
- Company typePrivate
- Founded2015
- HeadquartersGorron, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What My Pie does
My Pie SAS is a French industrial food manufacturer founded in 2015 in Gorron, Mayenne, by Adrien and Sébastien after the founders encountered the pie category during a trip to New Zealand. The company produces a range of natural hot snacks — pizza, croque, finger food, plat cuisiné, pinsa, quiche, tourte and sandwich — plus desserts, all formulated without additives or preservatives and using pure-butter shortcrust pastry, free-range eggs, French wheat and daily-delivered fresh produce. My Pie operates two factories in Gorron (the original site opened in 2017 and a new 11,500 m2 facility inaugurated in 2025, equipped with 2,000 m2 of rooftop solar panels), giving it vertically integrated production in a single region.
My Pie monetises through three B2B solution formats deployed by a sales-led commercial team: (i) Points Chauds, proprietary in-store hot-snack counters (available in Pocket, Classique, Fermé and Ilôt formats) that cook and hold products on-site within partner supermarkets and retail chains, with Intermarché Paris Jussieu cited as a reference site selling over 200 pieces/day; (ii) Cantine Connectée, a connected 24/7 self-service canteen for corporate and educational clients; and (iii) Sur Mesure, custom R&D-driven product development for restaurant chains, airlines and theme-park operators. Distribution is exclusively direct B2B, supported by a dedicated b2b.mypie.fr portal and a request-a-callback mechanism. Pricing is quote-based and per engagement.
In February 2024 private-equity firm Ardian acquired an undisclosed minority stake to support the company's growth plans; the company reports over 90% annual growth in recent years. My Pie is family-run, headquartered at Z.A. Les Besnardiéres in Gorron (legal entity Société par Actions Simplifiée My Pie), and remains a privately held single-country operator serving France through retail, institutional and food-service channels.
My Pie firmographics
Firmographics- Name
- My Pie
- Legal name
- Société par Actions Simplifiée (SAS) My Pie
- Website
- https://mypie.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Pie is a French B2B food manufacturer that produces additive-free hot snacks (pizzas, quiches, tourtes, pinsa, croques, sandwiches) and deploys them through proprietary Point Chaud in-store counters at supermarket chains, Cantine Connectée corporate canteens, and custom Sur Mesure solutions for airlines and theme parks.
- Ownership category
- akta.pro rank
My Pie industry classification
Industry- Product category
- Prepared Hot Snacks
- NAICS
- Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118), Snack Food Manufacturing (31191)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)
- akta.pro secondary industries
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where My Pie is headquartered
LocationHeadquarters
- HQ city
- Gorron
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
My Pie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hot Snack Product Sales: Sale of packaged and ready-to-eat hot snack products (pies, pizzas, croques, finger food, quiches, tourtes, sandwiches, pinsa, cooked dishes) to retailers, supermarkets, and corporate canteens through the Point Chaud concept and Cantine Connectée solution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
My Pie product offering
Product offeringCore offering
My Pie manufactures and distributes a range of natural, additive-free, preservative-free hot snack products (pizzas, croques, finger food, quiches, tourtes, sandwiches, pinsa, and cooked dishes) for the French market. The company sells these through three B2B solutions: the Point Chaud in-store hot snack counter concept deployed in supermarket chains, the Cantine Connectée 24/7 connected canteen solution for businesses and schools, and Sur Mesure custom R&D product development for food service operators such as airlines, theme parks, and restaurant chains.
Product overview
My Pie is a French food company specializing in natural hot snacks for supermarket and institutional settings. The product portfolio centers on eight core hot snack products (Pizza, Croque, Finger Food, Plat Cuisiné, Pinsa, Quiche, Tourte, and Sandwich) complemented by Dessert items. These products are delivered through three distinct solution formats: Points Chauds (self-service hot snack counters available in Pocket, Classique, Fermé, and Ilôt configurations), Cantine Connectée (24/7 connected cafeteria for businesses and schools), and Sur Mesure (custom R&D solutions for restaurant chains, airlines, and amusement parks). All products are made without additives or preservatives using quality ingredients including pure butter shortcrust pastry, free-range eggs, and fresh vegetables from local suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Hot pizza snack product made with natural ingredients without additives or preservatives, part of My Pie's hot snack range.
- Croque Hot croque snack product, part of the natural hot-snack product range.
- Finger Food Hot finger food snacks for easy consumption, made without additives or preservatives.
- Plat Cuisiné Cooked hot dishes featuring quality ingredients including pure butter shortcrust pastry and free-range eggs.
- Pinsa Italian-style pinsa snack product, part of the hot snack range.
- Quiche Hot quiche snack made with natural ingredients, featuring quality elements like pure butter pastry.
- Tourte Traditional French pie/tourte snack, the original product concept inspired by New Zealand.
- Sandwich Hot sandwich snack product in the company's natural hot-snack range.
- Points Chauds Turnkey self-service hot snack counter concept for retail locations, cooking products on-site daily and keeping them warm until served. Available in Pocket, Classique, Fermé, and Ilôt formats.
- Cantine Connectée Connected cafeteria solution for businesses and schools providing 24/7 access to hot meals cooked in the workshop and heated in microwaves.
- Sur Mesure Custom R&D solutions for restaurant chains, airlines, amusement parks, and distributors to create personalized hot snack offerings aligned with each client's identity.
- Dessert Dessert products available through the Cantine Connectée solution.
Quantifiable outcome
- Over 200 pieces sold per day at Intermarché Paris Jussieu, driven by student clientele, with customers returning to the store specifically for My Pie products.
Companies that use My Pie
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
My Pie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
My Pie partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
My Pie competitors and assessment
Company assessmentDirect peers
- Fleury Michon: Fleury Michon is a French prepared-foods manufacturer (sandwiches, ready meals, charcuterie) serving retail and foodservice. Directly comparable to My Pie in B2B supply of prepared snacks and meals to French supermarket and institutional customers, with a much larger scale.
- St Michel: St Michel is a French family-owned biscuit, madeleine and pastry manufacturer with strong retail penetration. Comparable to My Pie as a French bakery/snack producer selling packaged baked goods to mass-market grocery channels.
- Harrys (Barilla): Harrys is a leading French packaged bakery brand (buns, wraps, sandwich bread) owned by Barilla. Comparable to My Pie as a French retail bakery brand focused on sandwich and snack-adjacent formats distributed through supermarkets.
- Marie (Findus / Iglo Group): Marie is a French prepared-meals brand offering frozen ready meals, pizzas and quiches to retail and foodservice. Directly comparable to My Pie's portfolio of prepared hot snacks (pizza, quiche, tourte, cooked dishes) sold through similar channels.
- Picard Surgelés: Picard is France's leading frozen-food specialty retailer, offering premium prepared meals, pizzas and baked goods. Comparable to My Pie in positioning premium, quality-prepared French meals to consumers via differentiated retail formats.
- Davigel: Davigel is a French foodservice supplier (Sysco subsidiary) providing prepared meals, breads and snacks to restaurants, schools and corporate catering. Directly comparable to My Pie's B2B foodservice / institutional supply (Cantine Connectée, Sur Mesure).
Broad incumbents
- Elior Group: Elior is a major French contract catering and food services group serving corporate, education, healthcare and leisure clients. Comparable as an incumbent player in the same B2B institutional food-service space My Pie targets with Cantine Connectée and Sur Mesure.
- Sodexo: Sodexo is a global food services and facilities management leader with significant presence in French corporate, school and healthcare catering. Comparable as a large incumbent in the institutional food-service segment where My Pie's Cantine Connectée operates.
- Bonduelle: Bonduelle is a large French-headquartered prepared-vegetable and plant-based food producer with broad retail and foodservice distribution. Comparable as an incumbent French food manufacturer with similar B2B channels, though operating at a much larger scale and broader category scope.
Emerging players
- Picadeli: Picadeli operates self-service salad and hot-food bars in European supermarkets and convenience stores — a directly comparable in-store grab-and-go concept to My Pie's Point Chaud counter. Similar host-retail partnership model, but focused on salad bars rather than hot snacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
My Pie social profiles
Digital presenceMy Pie compliance and trust
Trust signalCompliance1 record
My Pie financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Pie leadership team
Management profileNumber of profiles
Profiles2 records
My Pie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Pie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Pie
What does My Pie do?
My Pie manufactures and distributes a range of natural, additive-free, preservative-free hot snack products (pizzas, croques, finger food, quiches, tourtes, sandwiches, pinsa, and cooked dishes) for the French market. The company sells these through three B2B solutions: the Point Chaud in-store hot snack counter concept deployed in supermarket chains, the Cantine Connectée 24/7 connected canteen solution for businesses and schools, and Sur Mesure custom R&D product development for food service operators such as airlines, theme parks, and restaurant chains.
Is My Pie a public or private company?
My Pie is a private company. It is classified as family owned and is currently operating.
When was My Pie founded?
My Pie was founded in 2015. It employs 11 to 50 people.
Where is My Pie based?
My Pie is headquartered in Gorron, France, in the Europe region.
How does My Pie make money?
One revenue line is on record: hot Snack Product Sales.
Who are My Pie's main competitors?
Direct peers on record are Fleury Michon, St Michel, Harrys (Barilla), Marie (Findus / Iglo Group), Picard Surgelés and Davigel. Broad incumbents are Elior Group, Sodexo and Bonduelle. Picadeli is listed as an emerging player.
Does My Pie have an API?
No public API is recorded for My Pie.
What industry is My Pie in?
My Pie's product category is Prepared Hot Snacks. Its primary akta.pro industry code is CRAHAKAE, Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts), with a secondary code of CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 311812 and its SIC code is 2050.