Picadeli
- Company typePrivate
- Founded2009
- HeadquartersGothenburg, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Picadeli firmographics
Firmographics- Name
- Picadeli
- Legal name
- Picadeli
- Website
- https://picadeli.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Picadeli industry classification
Industry- Product category
- Food Production
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ)
Keywords
Where Picadeli is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Picadeli business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Picadeli product offering
Product offeringCore offering
Picadeli is a food production company that produces a well-balanced menu of salads and light snacks, accompanied by support services. The company positions its offering as fast food that is the opposite of junk food, targeting consumers and partners seeking healthier quick-service meal alternatives. Its products are distributed across an international footprint covering the United States, France, Sweden, Finland, Germany, and Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Salad and light snack menu A well-balanced menu of salads and light snacks produced and distributed by Picadeli, targeted at partners and consumers seeking healthier quick-service meal alternatives in the United States and European markets.
- Food service support services Support services offered alongside Picadeli's salad and light snack menu to assist partners and operators in delivering the company's healthier fast-food offering across international markets.
Companies that use Picadeli
Customer profileIdeal customer profiles1 record
Picadeli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Picadeli partnerships and signals
Strategic signalScale indicators1 record
Picadeli competitors and assessment
Company assessmentDirect peers
- SweetGreen: SweetGreen is a US fast-casual chain built around customizable salads and healthy bowls - the closest direct comparable to Picadeli's salad-centric, health-positioned QSR concept, with a larger digital/loyalty footprint.
- CAVA Group: CAVA operates Mediterranean-inspired fast-casual restaurants emphasising fresh, healthy ingredients - directly comparable to Picadeli's healthy QSR positioning and serving a similar health-conscious urban consumer.
- Just Salad: Just Salad is a fast-casual salad and wraps concept with reusable bowl sustainability programs - mirrors Picadelia's fresh, customizable salad menu and health-focused brand identity in a comparable price tier.
- Chopt Creative Salad Co. Chopt is a US fast-casual chain centred on salads and grain bowls with a strong health positioning - directly comparable menu architecture, customer demographic, and supply-chain model to Picadeli's salad bars.
- dig (formerly Dig Inn): dig is a New York-based fast-casual chain serving seasonal salads, warm bowls, and plates from locally-sourced ingredients - closely comparable to Picadeli on menu structure, health positioning, and urban customer base.
- Salad and Go: Salad and Go is a US drive-thru salad concept emphasising fast, affordable, healthy meals - directly comparable to Picadeli's mission of bringing healthy food to a fast-food speed and price point.
Broad incumbents
- Pret a Manger: Pret a Manger is an established global fast-casual chain with a broad healthy-eating menu including salads, sandwiches, and bowls - comparable to Picadeli in customer mission (quick, healthier eating) but with a much wider product portfolio and global footprint.
- Le Pain Quotidien: Le Pain Quotidien is a global bakery-cafe chain offering salads, soups, and organic breakfast/lunch fare - comparable healthy-leaning casual dining positioning, though broader in menu scope than Picadeli's salad-focused concept.
Regional players
- Tossed: Tossed is a UK-based salad and wrap chain with a similar customizable salad-bar format and health positioning - directly comparable in product format but operating in a different geography from Picadeli's core European markets.
- Cibus Fresh: Cibus Fresh is a Nordic food-tech and fresh-meal operator - comparable to Picadeli as a fellow Nordic/European fresh-food platform with similar supply chain and grocery-retailer relationships.
Market position
Customer concentration
Picadeli social profiles
Digital presencePicadeli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picadeli leadership team
Management profileNumber of profiles
Picadeli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picadeli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picadeli
What does Picadeli do?
Picadeli is a food production company that produces a well-balanced menu of salads and light snacks, accompanied by support services. The company positions its offering as fast food that is the opposite of junk food, targeting consumers and partners seeking healthier quick-service meal alternatives. Its products are distributed across an international footprint covering the United States, France, Sweden, Finland, Germany, and Belgium.
When was Picadeli founded?
Picadeli was founded in 2009. It employs 101 to 250 people.
Where is Picadeli based?
Picadeli is headquartered in Gothenburg, Sweden, in the Europe region.
Who are Picadeli's main competitors?
Direct peers on record are SweetGreen, CAVA Group, Just Salad, Chopt Creative Salad Co., dig (formerly Dig Inn) and Salad and Go. Broad incumbents are Pret a Manger and Le Pain Quotidien. Regional players are Tossed and Cibus Fresh.
Does Picadeli have an API?
No public API is recorded for Picadeli.
What industry is Picadeli in?
Picadeli's product category is Food Production. Its primary akta.pro industry code is THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 722513 and its SIC code is 2000.