ASP
ASP is a privately held US manufacturer, founded in 1976, that designs and sells batons, restraints, tactical lighting, OC pepper spray, and knives to law enforcement agencies worldwide through dealers, GSA contracts, and direct e-commerce.
- Company typePrivate
- Founded1976
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ASP does
ASP, Inc. (Armament Systems and Procedures) is a privately held US manufacturer of law enforcement equipment founded in 1976 and headquartered in Appleton, Wisconsin. The company designs, manufactures, and distributes a portfolio of tactical tools organized around five core categories: expandable batons (Friction, Talon, Sentry, Protector, Agent), restraints (Ultra Plus chain/hinge/rigid handcuffs, transport systems, tri-fold restraints), tactical lighting (EDC, Duty, and Strategic flashlights including the Griffin-C at 3,000 lumens), Defender OC pepper spray and decontamination products, and knives/pocket tools. Underlying the portfolio is proprietary technology such as the patented Friction Loc baton mechanism, Ultra Plus Cuff keyless double-locking forged-alloy design, and the "ASP DNA" product development philosophy requiring rigorous lab and field testing before release. The company is ISO 9001:2015 certified (2025-2028).
ASP operates a multi-channel go-to-market combining direct e-commerce through asp-usa.com (free US ground shipping on orders $99+), an authorized dealer network with a "Become a Dealer" program, a dedicated GSA/government sales team, and international distribution covering 100+ countries. Revenue is generated primarily through hardware sales at unit price points ranging from approximately $18 for OC sprays to $247 for tactical flashlights, complemented by customization services (laser engraving, corporate custom orders) and some paid training. A strategically significant non-revenue activity is the underwriting of roughly $2 million per year in free law enforcement training (AIC classes, OC Instructor Certification, Trainer Talk blog, video library), which functions as a demand-generation and ecosystem-lock-in lever rather than a direct revenue stream. Customer segments are exclusively within law enforcement — police departments, sheriff's offices, federal agencies, and special police units — with named adoptions including the United States Capitol Police, Chicago PD, Seattle PD, London Metropolitan Police, Victoria Police, Australian Federal Police, and Madrid Municipal Police.
ASP firmographics
Firmographics- Name
- ASP
- Legal name
- ASP, Inc.
- Website
- https://asp-usa.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASP is a privately held US manufacturer, founded in 1976, that designs and sells batons, restraints, tactical lighting, OC pepper spray, and knives to law enforcement agencies worldwide through dealers, GSA contracts, and direct e-commerce.
- Ownership category
- akta.pro rank
ASP industry classification
Industry- Product category
- Law Enforcement Equipment
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- General Security Officer (Unarmed) Training & Certification (BPAKAOAA)
- akta.pro secondary industry
- Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)
Keywords
Where ASP is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: ASP generates revenue primarily through the sale of law enforcement equipment including batons, restraints, tactical lighting, pepper spray, knives, and accessories. Products are sold through e-commerce, dealers, and government channels at unit pricing.
- Training Programs: ASP provides law enforcement training programs including AIC classes, OC instructor certification (OCIC), and trainer development. While the company provides approximately $2 million worth of training annually at no cost, some training programs likely generate revenue.
- Customization Services: ASP offers customization services including laser engraving and corporate custom orders for equipment personalization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plus Cuffs, Chain (Steel Bow) - $85.00 per unit |
| Unit Pricing | Pay-as-you-go | Defender Decon - $20.00 |
| Unit Pricing | Pay-as-you-go | Griffin-C Flashlight - $247.00 |
| Unit Pricing | Pay-as-you-go | Police Duty Knife (PDK) Push Knife - $35.00-$37.00 |
| Unit Pricing | Pay-as-you-go | Defender LE 1.4 OC Products - $18.00-$19.00 |
| Other | Pay-as-you-go | Gift Cards - Variable denomination |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ASP product offering
Product offeringCore offering
ASP (Armament Systems and Procedures) manufactures and markets law enforcement safety and tactical equipment, including expandable batons (Friction, Talon, Sentry, Protector, Agent), handcuffs and restraints (Chain, Hinge, Rigid, Transport, Tri-Fold), tactical flashlights (Every Day Carry, Duty, Strategic), Defender OC pepper spray, knives and pocket tools, Red Guns training firearms, and training gear. The company complements its equipment catalog with structured law enforcement training programs, including AIC classes and OC Instructor Certification (OCIC), and offers customization services such as laser engraving and corporate custom orders.
Product overview
ASP (Armament Systems and Procedures) is a law enforcement equipment manufacturer offering a comprehensive portfolio of safety and tactical tools. The core product lines include Batons (Friction, Talon, Sentry, Protector, Agent), Restraints (Chain/Hinge/Rigid Handcuffs, Transport System, Tri-Fold Restraints), Tactical Lighting (Every Day Carry, Duty, Strategic), Defender Pepper Spray, Knives/Pocket Tools, Red Guns (training firearms), Training Gear, and Lifestyle Gear. ASP also provides Training Programs and maintains a Factory Store for outlet/discounted products. The company emphasizes that all tools are designed and manufactured to be the gold standard in the industry, with products adopted by agencies in over 100 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Batons Expandable batons for law enforcement including Friction (with patented Friction Loc mechanism), Talon, Sentry, Protector, and Agent models, along with cases and accessories.
- Restraints (Handcuffs) Handcuffs and restraints including Chain Handcuffs, Hinge Handcuffs, Rigid Handcuffs, Transport System, and Tri-Fold Restraints, with supporting cases, keys, and accessories. Ultra Plus Cuffs feature keyless double locks and dual-sided keyways.
- Tactical Lighting (Flashlights) Flashlights and illumination tools for law enforcement across Every Day Carry, Duty, and Strategic product lines, with batteries, charging solutions, and accessories. Includes the Griffin-C high-output tactical flashlight.
- Defender Pepper Spray OC (Oleoresin Capsicum) pepper spray products for personal safety and law enforcement use, including gel and stream formulations with UV marking dye, plus Defender Decon relief product and accessories.
- Knives and Pocket Tools Law enforcement knives and pocket tools including the Police Duty Knife (PDK) series with push knives and other tactical tools.
- Red Guns (Training Firearms) Training firearms including Handguns, Long Guns, Enhanced (Drop-Mag) Red Guns, Magazines, and Training Accessories for realistic firearms training.
- Law Enforcement Training Programs Professional law enforcement training programs including AIC Class Schedule, OC Instructor Certification (OCIC), and Trainer Talk blog. ASP provides approximately $2 million worth of training annually to law enforcement at no cost.
- Pre-Configured Kits Pre-configured equipment kits combining multiple ASP products (such as batons, restraints, lighting) for specific law enforcement applications.
Quantifiable outcome
- Training adopted in over 100 countries worldwide
- +2 more outcomes
Companies that use ASP
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles3 records
ASP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ASP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- FBINAA (Federal Bureau of Investigation National Academy Associates)flagshipASP maintains a Gold level strategic alliance partnership with FBINAA for 2026, positioning the company as a premier partner in law enforcement training and professional development initiatives.
- Concerns of Police Survivors (C.O.P.S.)coreASP partners with C.O.P.S., an organization supporting families of fallen law enforcement officers, demonstrating commitment to the law enforcement community beyond product sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ASP competitors and assessment
Company assessmentDirect peers
- Safariland Group: Major manufacturer of law enforcement equipment including holsters, restraints, body armor, and less-lethal tools. Direct competitor to ASP across multiple product categories and a benchmark for the LE equipment space.
- Streamlight: Leading manufacturer of tactical and duty flashlights for law enforcement, military, and industrial markets. Direct competitor to ASP's tactical lighting line (Griffin, Scribe, Sentry).
- Pelican Products: Manufacturer of high-performance flashlights, tactical lights, and protective cases for law enforcement, military, and industrial users. Overlaps with ASP's tactical lighting and equipment protection categories.
- Monadnock: Manufacturer of batons and less-lethal impact weapons for law enforcement and corrections. Closest direct competitor to ASP's core expandable baton franchise (Friction, Talon, Sentry).
- Smith & Wesson (Handcuff & Restraints): Iconic firearms and restraints manufacturer whose handcuff line competes directly with ASP's Ultra Plus Cuffs. Brand heritage and procurement relationships overlap substantially with ASP's.
- SureFire: Premium tactical flashlight and weaponlight manufacturer serving law enforcement and military. Direct ASP competitor in the high-end tactical lighting segment.
- Blackhawk Products Group: Manufacturer of tactical gear, holsters, and duty equipment for law enforcement, military, and outdoor markets. Competes with ASP across accessories, training gear, and lifestyle categories.
- 5.11 Tactical: Tactical apparel, footwear, and gear brand serving law enforcement, military, and prepared civilians. Overlaps with ASP's Lifestyle Gear and training apparel SKUs and shares a similar LE-centric brand identity.
- Benchmade Knife Company: Premium tactical and duty knife manufacturer widely adopted by law enforcement and military. Direct competitor to ASP's Police Duty Knife (PDK) push knife and broader pocket-tools category.
Emerging players
- PepperBall: Manufacturer of less-lethal OC-based launchers and projectiles for law enforcement and security. Competes in adjacent less-lethal space with ASP's Defender OC spray line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASP social profiles
Digital presenceASP compliance and trust
Trust signalCompliance1 record
ASP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASP leadership team
Management profileNumber of profiles
ASP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASP
What does ASP do?
ASP (Armament Systems and Procedures) manufactures and markets law enforcement safety and tactical equipment, including expandable batons (Friction, Talon, Sentry, Protector, Agent), handcuffs and restraints (Chain, Hinge, Rigid, Transport, Tri-Fold), tactical flashlights (Every Day Carry, Duty, Strategic), Defender OC pepper spray, knives and pocket tools, Red Guns training firearms, and training gear. The company complements its equipment catalog with structured law enforcement training programs, including AIC classes and OC Instructor Certification (OCIC), and offers customization services such as laser engraving and corporate custom orders.
Is ASP a public or private company?
ASP is a private company. It is classified as unknown and is currently operating.
When was ASP founded?
ASP was founded in 1976. It employs 11 to 50 people.
Where is ASP based?
ASP is headquartered in Appleton, United States, in the North America region.
How does ASP make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are training Programs and customization Services.
Who are ASP's main competitors?
Direct peers on record are Safariland Group, Streamlight, Pelican Products, Monadnock, Smith & Wesson (Handcuff & Restraints), SureFire, Blackhawk Products Group, 5.11 Tactical and Benchmade Knife Company. PepperBall is listed as an emerging player.
Does ASP have an API?
No public API is recorded for ASP.
What industry is ASP in?
ASP's product category is Law Enforcement Equipment. Its primary akta.pro industry code is BPAKAOAA, General Security Officer (Unarmed) Training & Certification, with a secondary code of HSADADAI, Law Enforcement / Military / Security Defensive Tactics Training. Its NAICS code is 332994 and its SIC code is 3480.