What Rebura does

Rebura is an AWS-exclusive cloud consultancy headquartered in London, operating across the UK, Nordics (Oslo, Stockholm, Copenhagen), and Central Europe (Zurich). Founded in 2017 by Aaron Rees, the company focuses solely on Amazon Web Services and serves enterprise, mid-market, and startup clients through six core service lines: Migrate (AWS migration via the MAP framework), Modernise (cloud-native transformation), Data (data engineering and analytics), AI/ML (generative AI and LLM solutions), Engineering on Demand (flexible specialist resourcing), and Managed Service (24/7 AWS support with bundled FinOps). Rebura is an AWS Premier Tier Service Partner holding 12 AWS competencies and 90+ AWS certifications, plus ISO 27001 certification. The company earns revenue through three streams: project-based professional services, recurring managed services subscriptions, and transaction-based resale of AI services (notably Claude models via the AWS Resale Programme following its 2025 Anthropic reseller agreement). In 2024, Rebura was acquired by Westcon-Comstor, a global technology distributor with ~$4B revenue across 75+ countries, providing channel scale and go-to-market resources while Rebura continues to operate under its own brand and leadership.

Name

Rebura

Legal name

Rebura Ltd.

Website

https://rebura.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Rebura is a London-headquartered AWS-exclusive cloud consultancy operating in the UK, Nordics, and Central Europe, delivering migration, modernisation, data, AI/ML, and managed services to enterprise, mid-market, and startup clients. A wholly-owned subsidiary of Westcon-Comstor since 2024 and an AWS Premier Tier Service Partner with 12 competencies.

Ownership category

akta.pro rank

Product category

AWS Cloud Consulting Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Consulting & Migration (BPAHAEAE)

akta.pro secondary industries

Cloud Migration & Rehosting (Lift-and-Shift) (BPAEACAB), Cloud Application Modernization & Refactoring (BPAEACAC), Hybrid Cloud Migration, Modernization & Integration (HDABAMAH)

Keywords

• AWS cloud migration
• AWS managed services
• Cloud modernisation
• AWS data engineering
• AWS AI consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services: Rebura generates revenue through consulting and professional services engagements, including AWS cloud migration, modernisation, data, and AI/ML implementation projects. These are typically project-based or time-and-materials engagements with enterprise and mid-market clients.
2. Managed Services (Recurring): Rebura provides ongoing managed services for AWS environments, generating recurring subscription revenue from clients who require continuous cloud infrastructure management, monitoring, and optimisation.
3. AI/ML Services: Through its reseller agreement with Anthropic, Rebura resells Claude models via the AWS Resale Programme, generating transaction-based revenue from AI services consumption.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rebura is an AWS Premier Service Partner providing end-to-end AWS cloud consulting and managed services. Its core offerings span AWS migration (using the Migration Acceleration Program framework), infrastructure and application modernisation, data engineering and analytics, AI/ML implementation including generative AI via Anthropic's Claude models on Amazon Bedrock, on-demand cloud engineering talent, and 24/7 managed services bundled with free FinOps cost optimisation.

Product overview

Rebura is an AWS Premier Service Partner offering a comprehensive portfolio of end-to-end AWS services. The core offering consists of six interconnected services: Migrate (AWS migration using MAP framework), Modernise (infrastructure transformation to cloud-native), Data (data engineering and analytics), AI/ML (generative AI and LLM solutions), Engineering on Demand (on-demand cloud expertise), and Managed Service (24/7 AWS support). These services are designed to work together throughout the customer cloud journey - from initial migration through ongoing management and optimisation. FinOps (cloud cost management) is bundled free with Managed Service. Rebura also operates a Partner Marketplace for channel partners. The company holds 12 AWS competencies and 90+ certifications, and was acquired by Westcon-Comstor in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Migrate AWS migration services using the proven Migration Acceleration Program (MAP) framework. Provides assessment, mobilisation, migration, and modernisation phases with AWS funding support and pilot migrations to ensure smooth transitions with minimal downtime. Aimed at enterprises, mid-market firms, and startups moving workloads to AWS.
• Modernise Infrastructure and application modernisation services that transform legacy systems into cloud-native environments. Covers infrastructure upgrades, application deployment pipelines, database migrations to cloud-native databases, and operational streamlining using Infrastructure-as-Code. For organisations modernising existing AWS or on-premises workloads.
• Data Data engineering and analytics services helping businesses get more from their data on AWS. Includes a Data Maturity Assessment to identify gaps and provide actionable insights for data strategy. Covers data-driven decision-making, visibility, customer experience improvement, and cost reduction through AI and ML analytics.
• AI/ML Artificial Intelligence and Machine Learning services on AWS covering generative AI, foundation models, and large language model solutions. Includes workshops for GenAI adoption roadmap, proof-of-concept projects, cost-effective strategies, and data preparation. Covers productivity boost, customer experience elevation, content creation, and code generation for enterprise and startup clients.
• Engineering on Demand On-demand specialist AWS and cloud-native engineering talent that integrates seamlessly with customer teams. Provides Cloud and DevOps engineers, Solution Architects, and specialists for security, networking, containerisation, data, and AI. Offers flexible engagement durations from brief burst support to extended engagements.
• Managed Service Comprehensive 24/7 AWS infrastructure management with free FinOps cost management. Covers incident management, observability, backup and recovery, AWS security, real-time cloud spending analysis, cost-saving recommendations, proactive anomaly detection, and Private Pricing Agreements with AWS. Includes optional AWS Partner-Led Enterprise support. Recurring subscription offering.

Quantifiable outcome

• AWS Premier Tier Service Partner status achieved, reflecting a high level of AWS expertise and customer delivery capability
• +1 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Westcon-ComstorflagshipStrategic or Co-development Partner · 1 January 2024Westcon-Comstor, a global technology distributor, acquired Rebura in 2024. This acquisition integrated Rebura into Westcon-Comstor's cloud and digital distribution ecosystem, providing Rebura with access to an extensive global partner network, additional GTM resources, and expanded geographic reach across EMEA and beyond.
• Amazon Web Services (AWS)flagshipChannel Partner/ Reseller/ DistributorRebura is an AWS Premier Service Partner, the highest tier in the AWS Partner Network. The company holds 12 AWS competencies and 90+ certifications, offering AWS migration, modernisation, data, AI/ML, and managed services. As an AWS Premier Partner, Rebura gains access to AWS go-to-market resources, technical support, co-selling opportunities, and a referral pipeline.
• AnthropiccoreTechnology or IntegrationRebura has a reseller agreement with Anthropic to offer Claude models through the AWS Resale Programme. This partnership enables Rebura to provide enterprise-grade generative AI solutions to its customers, combining its AWS expertise with Anthropic's Claude models to deliver AI-powered business outcomes.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sopra Steria: Large European IT services and consulting firm with AWS partnership and significant cloud migration practice. Competes with Rebura in enterprise AWS transformations, but as a broad incumbent with much larger delivery scale.
• Capgemini: Global systems integrator with extensive AWS partnership and large cloud transformation practice. Competes with Rebura on enterprise AWS deals at the upper end of the market with materially greater headcount and global delivery.
• Accenture AWS Business Group: Global SI with a dedicated AWS Business Group handling large-scale cloud migrations and modernisation. Competes with Rebura on enterprise AWS transformations, typically at a much larger deal size.
• Deloitte AWS Practice: Big Four consulting firm with a substantial AWS alliance offering cloud migration, modernisation, and managed services. Competes with Rebura in regulated industries and large enterprise accounts across Europe.
• Atos (including Cloudreach): Global IT services firm that absorbed Cloudreach, a former AWS Premier Partner in the UK. Competes with Rebura across UK and European AWS migration, modernisation, and managed services engagements.
• KPMG AWS Practice: Big Four consultancy with AWS Premier partnership providing cloud transformation, FinOps, and managed services. Comparable to Rebura in advisory-led AWS engagements for enterprise and regulated clients.

Direct peers

• Devoteam: European cloud and digital transformation consultancy with a strong AWS partnership and regional presence across UK, Nordics, and Central Europe. Direct competitor to Rebura in AWS migration and modernisation, though larger and multi-cloud.
• Lemongrass Consulting: AWS Premier Partner specialising in SAP and enterprise workloads on AWS. Comparable to Rebura as an AWS-exclusive specialist consultancy, though focused on SAP migrations and platform modernisation.
• Version 1: UK and Ireland-based AWS Premier Tier Partner providing cloud migration, modernisation, data, and managed services. Closely comparable to Rebura as a similarly sized, single-cloud-focused AWS specialist operating in adjacent UK/Ireland geographies.
• Claranet: UK-headquartered managed cloud services provider with strong AWS capabilities and enterprise customers. Competes with Rebura in UK cloud migration and managed services, with overlapping mid-market and enterprise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rebura-ltd.

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebura