Water Valley
Water Valley is a master-planned residential community in Windsor, Colorado, developed by Martin Lind, serving home buyers and residents with five lakes, golf, and lifestyle amenities, and selling through eight partner builders plus new sub-brands.
- Company typePrivate
- Founded-
- HeadquartersWindsor, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Water Valley does
Water Valley is a master-planned residential community located in Windsor, Colorado, developed and operated by the Water Valley Land Company under developer Martin Lind. The community is built around a set of natural and recreational amenities that include five lakes, frontage on the Poudre River, 27 holes of championship golf, multiple restaurants, and event spaces. The company serves individual home buyers and residents seeking a lifestyle-oriented suburban community in northern Colorado.
The business operates a multi-builder model in which approximately eight partner builders — including TruMark, JUMA Homes (co-founded by Justin and Marissa Donahoo), Sheffield, CalAtlantic, Horizon View, Robbins, Custom On-Site, and 55 Resort — purchase lots and construct homes within the community. This distribution structure accelerates lot absorption and diversifies product offerings. Beyond home and lot sales, Water Valley generates recurring revenue through golf memberships, restaurant and event services, and Water Valley Vaults, a storage unit offering. The company has also extended its footprint into Greeley, Colorado via the Cascadia and Catalyst projects, and has launched several sub-brands including Hoedown Hill, Pelican Farms, and The Ridge.
Water Valley's commercial model blends one-time real estate transactions (lot and home sales) with recurring lifestyle revenue (golf, F&B, events, storage). The company employs between 51 and 100 people. Strategic emphasis appears to be on ecosystem expansion — adding new sub-brands, new builder partners (notably 55 Resort for the 55+ active-adult segment), and adjacent communities under the same development playbook — rather than on technology differentiation.
Water Valley firmographics
Firmographics- Name
- Water Valley
- Legal name
- Water Valley Land Company
- Website
- https://watervalley.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Water Valley is a master-planned residential community in Windsor, Colorado, developed by Martin Lind, serving home buyers and residents with five lakes, golf, and lifestyle amenities, and selling through eight partner builders plus new sub-brands.
- Ownership category
- akta.pro rank
Water Valley industry classification
Industry- Product category
- Master-Planned Residential Community Development
- NAICS
- Land Subdivision (23721), Golf Courses and Country Clubs (713910)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Water Valley is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Water Valley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Home Sales: Water Valley generates primary revenue through the sale of residential lots and homes within the master-planned community. Multiple home builders construct and sell homes on behalf of the development. Price points range from low $300s for standard homes to mid $700,000s for luxury patio homes.
- Golf Memberships: Pelican Lakes Golf Club operates as a semi-private golf course offering yearly memberships as well as public tee times. This provides recurring revenue from membership fees.
- Restaurant and Event Services: The Grillhouse at Pelican Lakes and The Sand Bar at Pelican Lakes generate revenue from food, beverage, and event hosting. The venue is available for banquets and private events.
- Water Valley Vaults (Storage Units): Custom storage units available for purchase in the Water Valley South neighborhood, providing owned storage space for residents' toys, businesses, or other storage needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Entry-level new homes starting in low $300s |
| Unit Pricing | One time/ perpetual license | Luxury patio homes starting mid $700,000s |
| Unit Pricing | One time/ perpetual license | Affordable new construction starting in low $500s |
| Unit Pricing | One time/ perpetual license | Mid-range homes starting in $400s |
| Subscription | Annual | Golf membership fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Water Valley product offering
Product offeringCore offering
Water Valley develops and operates a master-planned residential community in Windsor, Colorado, built around 5 lakes, the Poudre River, 27 holes of championship golf, two on-site restaurants, and multiple residential neighborhoods. The developer sells homesite parcels and coordinates with a vetted network of partner builders who construct and sell individual homes, with pricing currently ranging from the low $300s to over $700,000 depending on builder, plan, and lot.
Product overview
Water Valley is a master-planned residential community in Windsor, Colorado, built around 5 lakes and the Poudre River. The core offering centers on lifestyle amenities including 27 holes of championship golf across two courses (Pelican Lakes and Pelican Falls), two restaurants (The Grillhouse and The Sand Bar), and extensive outdoor recreation (hiking/biking trails, fishing, private beaches, tennis, pool). The community encompasses multiple residential sub-brands: Pelican Farms and The Ridge at Water Valley for home sales, plus custom storage (Water Valley Vaults) and recreation (Hoedown Hill tubing/terrain park). Home buyers can choose from eight partner builders including TruMark Homes, JUMA Homes, 55 Resort Apartments, Sheffield Homes, CalAtlantic, Horizon View Homes, Robbins Contracting, and Custom On-Site.
Differentiator
Problem solved
Functional benefit
Brands
- Pelican Lakes Golf Course: 27-hole championship golf course operated by the company
- Pelican Falls Golf Course
- The Grillhouse at Pelican Lakes
- The Sand Bar at Pelican Lakes
- Water Valley Vaults
- Hoedown Hill
- Pelican Farms
- The Ridge at Water Valley
Products and services
- Water Valley Master-Planned Residential Community Integrated master-planned community in Windsor, Colorado combining residential neighborhoods with 5 lakes, Poudre River access, 27 holes of championship golf, recreational amenities, and two on-site restaurants, sold to individual home buyers through vetted partner builders.
- Residential Home Collections (via partner builders) Homes built within Water Valley by vetted partner builders, including offerings such as JUMA Homes and other contracted builders, with prices ranging from the low $300s to over $700,000.
- Championship Golf Operation (27 holes) 27-hole championship golf amenity embedded in the community, operated as a recreational amenity for residents and accessible to broader public play, including member and fee-based access.
- On-Site Restaurants (two locations) Two restaurants located within the Water Valley community, serving residents and outside visitors as part of the integrated amenity offering.
- Water Recreation Amenities (5 lakes and Poudre River access) Recreational access to five community lakes and the Poudre River, including lakefront and riverfront experiences used as a core lifestyle differentiator of the community.
Quantifiable outcome
- Top 3 Safest Cities in Colorado (Movoto Real Estate)
- +3 more outcomes
Companies that use Water Valley
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Water Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Water Valley partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Martin Lind's Water Valley Co.coreMartin Lind, a Windsor-based developer, is the primary force behind Water Valley through his Water Valley Co. entity. Lind has led the development of the master-planned community and owns the Colorado Eagles hockey team. His entities are involved in major development projects including Cascadia and Catalyst in Greeley, CO.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Water Valley competitors and assessment
Company assessmentDirect peers
- K. Hovnanian Homes: National homebuilder with a multi-brand, multi-price-point strategy (entry-level through luxury) that closely resembles Water Valley's eight-builder, low-$300s-to-mid-$700s+ partner ecosystem serving distinct buyer segments.
- Shea Homes: Long-standing master-planned community developer active across the western US, including Colorado. Shea Homes integrates amenity planning, multiple builder brands, and lifestyle positioning in a manner closely analogous to Water Valley's community model.
- Meritage Homes: Top-10 US homebuilder with substantial Colorado operations. Meritage's energy-efficient, amenity-oriented new construction directly mirrors the value-oriented, amenity-rich homes that builders like Sheffield and CalAtlantic deliver within Water Valley.
- Toll Brothers: Luxury homebuilder with significant Colorado presence, including amenitized master-planned projects. Toll's move-up and luxury segments directly overlap with TruMark's Pelican Shores ($700K+) and JUMA's custom offering at Water Valley.
- Brookfield Residential: Major master-planned community developer with significant operations across the Colorado Front Range. Brookfield Residential's amenitized MPC model and Colorado geographic overlap make it the closest publicly-traded comparable to Water Valley's development and builder-ecosystem approach.
- TRI Pointe Homes: Luxury and move-up homebuilder with multiple Colorado communities, including master-planned projects. Comparable to Water Valley's premium home builder partner roster (TruMark, JUMA) and mountain-view product positioning.
- Discovery Land Company: Developer of luxury, amenity-rich private communities anchored by championship golf and outdoor recreation. Discovery Land's "more amenities than any community" positioning is a direct conceptual analog to Water Valley's 5-lake, 27-hole-golf, Poudre River value proposition.
- Century Communities: Denver-headquartered homebuilder with deep Colorado Front Range exposure building in master-planned communities across entry-level to mid-tier price points — directly overlapping Water Valley's mid-market builder mix (Sheffield, CalAtlantic, Horizon View tier).
- LGI Homes: Entry-level homebuilder with active Colorado operations. LGI's low-$300s price point and spec-home delivery model directly competes with CalAtlantic's mid-$300s entry-level homes inside Water Valley, making it a relevant comparable for the community's accessible end of the price ladder.
Broad incumbents
- D.R. Horton: Largest US homebuilder with extensive Colorado presence spanning entry-level to luxury. As the ultimate parent of CalAtlantic (a Water Valley builder partner), D.R. Horton represents the broad incumbent scale benchmark against which Water Valley's multi-builder strategy competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Water Valley social profiles
Digital presenceWater Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water Valley leadership team
Management profileNumber of profiles
Profiles1 record
Water Valley subsidiaries and ownership
Company hierarchySubsidiaries6 records
Water Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water Valley
What does Water Valley do?
Water Valley develops and operates a master-planned residential community in Windsor, Colorado, built around 5 lakes, the Poudre River, 27 holes of championship golf, two on-site restaurants, and multiple residential neighborhoods. The developer sells homesite parcels and coordinates with a vetted network of partner builders who construct and sell individual homes, with pricing currently ranging from the low $300s to over $700,000 depending on builder, plan, and lot.
Is Water Valley a public or private company?
Water Valley is a private company. It is classified as family owned and is currently operating.
When was Water Valley founded?
Water Valley was founded in -1. It employs 51 to 100 people.
Where is Water Valley based?
Water Valley is headquartered in Windsor, United States, in the North America region.
How does Water Valley make money?
Four revenue lines are on record. Home Sales are the primary driver. The others are golf Memberships, restaurant and Event Services and water Valley Vaults (Storage Units).
Who are Water Valley's main competitors?
Direct peers on record are K. Hovnanian Homes, Shea Homes, Meritage Homes, Toll Brothers, Brookfield Residential, TRI Pointe Homes, Discovery Land Company, Century Communities and LGI Homes. D.R. Horton is listed as a broad incumbent.
Does Water Valley have an API?
No public API is recorded for Water Valley.
What industry is Water Valley in?
Water Valley's product category is Master-Planned Residential Community Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 23721 and its SIC code is 6552.