Brookfield Residential Properties
Brookfield Residential Properties is a North American homebuilder (subsidiary of Brookfield Asset Management) that constructs and sells single-family homes, townhomes, condos, and duplex homes across 50+ communities in 40+ cities in the US and Canada, serving individual home buyers and active-adult 55+ segments through direct-to-consumer community sales centers.
- Company typePrivate
- Founded1956
- HeadquartersCalgary, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Brookfield Residential Properties does
Brookfield Residential Properties ULC is a North American new homebuilder operating as a subsidiary of Brookfield Asset Management. The company constructs and sells single-family homes, townhomes, condos, and duplex homes across more than 50 communities in 40+ cities, with active operations in Arizona, California, Colorado, Texas, Virginia, Maryland, North Carolina, South Carolina, and Delaware in the United States, plus the Greater Toronto Area, Calgary, and Edmonton in Canada. Corporate headquarters are in Calgary, Alberta, with an additional general office in Toronto.
The company's core product is new home construction, augmented by a suite of branded "Empower Programs" — myStyle (in-progress customization of nearly complete homes within two months of purchase), myTime (self-guided model home tours), myCommand (smart-home technology integrating with Amazon Alexa, Apple HomeKit, and Google Home), and myEnergy (sustainable building practices and energy/water conservation features). Underlying technology is conventional residential construction with third-party smart-home platform integration rather than proprietary AI/ML. A "My Brookfield" homeowner portal supports the post-purchase relationship, and an on-site community-services partner (Golden Path Academy) provides daycare at select communities.
The business model is direct-to-consumer new home sales, with revenue generated from base home prices plus lot premiums, site costs, design upgrades, structural options, and buyer customizations. Pricing is per-unit, with disclosed starting prices ranging from approximately $329,990 for townhomes to over $469,990 for single-family homes, and active promotional financing incentives (e.g., up to $20,000 in closing-cost assistance and 4.99% fixed-rate financing on select homes). Distribution is through on-site community sales centers, the company website, and virtual self-guided tours. An affiliated mortgage financing arm, BRP Home Mortgage, captures adjacent financial-services revenue. Customer feedback is published through an Avid Ratings partnership showing a 4.5-star average across 1,339 reviews.
Brookfield Residential Properties firmographics
Firmographics- Name
- Brookfield Residential Properties
- Legal name
- Brookfield Residential Properties ULC
- Website
- https://brookfieldresidential.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Brookfield Residential Properties is a North American homebuilder (subsidiary of Brookfield Asset Management) that constructs and sells single-family homes, townhomes, condos, and duplex homes across 50+ communities in 40+ cities in the US and Canada, serving individual home buyers and active-adult 55+ segments through direct-to-consumer community sales centers.
- Ownership category
- akta.pro rank
Brookfield Residential Properties industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (23721)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)
Keywords
Where Brookfield Residential Properties is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Brookfield Residential Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: One-time purchase of newly constructed homes including single-family residences, townhomes, condos, and duplex homes. Revenue generated from base home prices plus lot premiums, site costs, design upgrades, structural options, and customization selections. Company also offers financing incentives and closing cost assistance as promotions.
- Mortgage Financing Services: BRP Home Mortgage provides mortgage pre-qualification and financing services for home buyers, operating as an affiliated financial services arm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Townhome Collection at Snowden Bridge starting at $329,990 |
| Unit Pricing | Pay-as-you-go | Single Family Collection at Snowden Bridge starting at $469,990 |
| Unit Pricing | Pay-as-you-go | 55+ Garden Homes at Hiatt Pointe starting at $450,000 |
| Unit Pricing | Pay-as-you-go | 55+ Lifestyle Collection at Cascades starting at $399,990 |
| Unit Pricing | Pay-as-you-go | Quick Move-In Homes with financing incentives up to $20k |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Brookfield Residential Properties product offering
Product offeringCore offering
Brookfield Residential Properties builds and sells new construction homes — single-family residences, townhomes, condos, and duplex homes — in master-planned communities across the United States and Canada. The company offers customizable floor plans through its myStyle program, smart home technology (myCommand), energy-efficient construction (myEnergy), self-guided tours (myTime), and affiliated mortgage financing through BRP Home Mortgage. Pricing is per-unit with base prices, lot premiums, design upgrades, and customization options varying by community.
Product overview
Brookfield Residential Properties is a new homebuilder operating across the United States and Canada with 50+ communities in 40+ cities. The company offers a diversified portfolio of single-family homes, townhomes, condos, and duplex homes through its Empower Programs suite: myStyle (customization), myTime (self-guided tours), myCommand Smart Homes (Amazon/Apple/Google voice control), and myEnergy (sustainable construction). Key communities include Snowden Bridge in Virginia (featuring an indoor sportsplex, pool, and elementary school), Cascades at Embrey Mill (55+ active adult living with private elevator condos), and Hiatt Pointe at Snowden Bridge (main-level living homes). The company also provides a My Brookfield homeowner portal and various promotions including closing cost assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- New Home Construction Newly built single-family residences, townhomes, condos, and duplex homes in master-planned communities across the United States and Canada, with customizable floor plans and designs. Sold to individual home buyers for primary residence.
- myStyle Home Customization Program Customization program letting buyers tour a nearly complete home and add personal design selections within two months of purchase. Targeted at home buyers seeking personalized finishes and layouts.
- myTime Home Tours Self-guided tour program allowing prospective buyers to step inside model homes and quick move-in homes on their own schedule. Targeted at home buyers who prefer flexible, independent touring.
- myCommand Smart Homes Smart home technology package enabled in every new Brookfield home, with universal voice control compatibility with Amazon Alexa, Apple HomeKit, and Google devices. Targeted at home buyers desiring modern, integrated home automation.
- myEnergy Sustainable Construction Energy and water conservation building program using sustainable materials and high-performance design for environmental and cost efficiency. Targeted at environmentally conscious and cost-conscious home buyers.
- My Brookfield Homeowner Portal Exclusive online portal providing resources and tools for Brookfield Residential homebuyers to manage their new home purchase and building process. Targeted at in-process and recent home buyers.
- BRP Home Mortgage Affiliated mortgage financing services providing pre-qualification and home loan financing for Brookfield Residential buyers. Targeted at home buyers seeking integrated home and mortgage purchasing.
- Snowden Bridge Master-Planned Community Master-planned community in Stephenson, VA featuring single-family homes, townhomes, swimming pool, splash park, indoor sportsplex, clubhouse, dog park, trails, and on-site elementary school. Includes the Hiatt Pointe 55+ active adult neighborhood. Targeted at families and active adults seeking amenity-rich community living.
- Cascades at Embrey Mill 55+ Community Active adult 55+ community in Stafford County, VA offering townhome-style condos with private elevators, resort-style amenities including clubhouse, pools, pickleball courts, and bocce ball courts. Targeted at active adults 55+ seeking low-maintenance, amenity-rich living.
- Hiatt Pointe at Snowden Bridge 55+ Neighborhood 55+ active adult neighborhood within the Snowden Bridge community featuring garden homes and single-family homes with main-level living designs, clubhouse, fitness center, pickleball courts, and outdoor pool. Targeted at active adults 55+ seeking accessible home designs.
Companies that use Brookfield Residential Properties
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Brookfield Residential Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Brookfield Residential Properties partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Avid RatingsminorIndependent third-party customer experience research firm providing customer reviews and ratings for the company. Provides credibility through verified customer feedback.
- Golden Path AcademyminorOn-site daycare center located within Snowden Bridge community, providing infant through after-school care programs for residents.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Brookfield Residential Properties competitors and assessment
Company assessmentDirect peers
- Lennar Corporation: Top U.S. homebuilder with similar product mix including single-family, townhomes, and active adult communities, plus a captive mortgage arm (Lennar Mortgage). Closely comparable to Brookfield's Empower Programs and BRP Home Mortgage integration.
- Taylor Morrison Home Corporation: National homebuilder with strong presence in Arizona, Texas, Florida, and the Carolinas, plus a dedicated active adult brand (Taylor Morrison Living). Comparable to Brookfield's geographic mix and 55+ offerings.
- Meritage Homes Corporation: Homebuilder distinguished by its energy-efficient home design and entry-level focus in Sun Belt markets. Directly comparable to Brookfield's myEnergy sustainability program and Sun Belt geographic concentration.
- PulteGroup: National homebuilder with focused brands across first-time, move-up, and active adult segments (Del Webb for 55+). Highly comparable to Brookfield's customer segmentation strategy including the 55+ Cascades and Hiatt Pointe offerings.
- KB Home: Public homebuilder with emphasis on energy efficiency, customization, and first-time/move-up buyers in California, Texas, Arizona, and the Carolinas. Comparable to Brookfield's California presence and myStyle customization approach.
- Mattamy Homes: Largest privately-held North American homebuilder operating across Canada and the U.S. with family-focused communities. Highly comparable to Brookfield's North American footprint and master-planned community approach.
- D.R. Horton: Largest U.S. homebuilder by volume, offering single-family and townhome construction across multiple geographies with similar spec/tract-based production model. Directly comparable to Brookfield Residential's core business of for-sale residential construction in Sun Belt and growth markets.
- Tri Pointe Homes: National homebuilder with premium and move-up offerings across the Western, Sun Belt, and Mid-Atlantic regions. Comparable to Brookfield's geographic mix and focus on differentiated buyer experiences.
- Toll Brothers: Luxury and move-up homebuilder with national footprint and integrated Smart Home technology across all homes. Comparable to Brookfield's premium positioning and myCommand smart home integration philosophy.
- NVR Inc. Top U.S. homebuilder focused on entry-level and move-up buyers via Ryan Homes and NVHomes brands. Comparable to Brookfield's townhome and single-family home offerings in select markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Brookfield Residential Properties social profiles
Digital presenceBrookfield Residential Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookfield Residential Properties leadership team
Management profileNumber of profiles
Brookfield Residential Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookfield Residential Properties M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookfield Residential Properties
What does Brookfield Residential Properties do?
Brookfield Residential Properties builds and sells new construction homes — single-family residences, townhomes, condos, and duplex homes — in master-planned communities across the United States and Canada. The company offers customizable floor plans through its myStyle program, smart home technology (myCommand), energy-efficient construction (myEnergy), self-guided tours (myTime), and affiliated mortgage financing through BRP Home Mortgage. Pricing is per-unit with base prices, lot premiums, design upgrades, and customization options varying by community.
Is Brookfield Residential Properties a public or private company?
Brookfield Residential Properties is a private company. It is classified as corporate owned and is currently operating.
When was Brookfield Residential Properties founded?
Brookfield Residential Properties was founded in 1956. It employs 501 to 1,000 people.
Where is Brookfield Residential Properties based?
Brookfield Residential Properties is headquartered in Calgary, Canada, in the North America region.
How does Brookfield Residential Properties make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are mortgage Financing Services.
Who are Brookfield Residential Properties's main competitors?
Direct peers on record are Lennar Corporation, Taylor Morrison Home Corporation, Meritage Homes Corporation, PulteGroup, KB Home, Mattamy Homes, D.R. Horton, Tri Pointe Homes, Toll Brothers and NVR Inc..
Does Brookfield Residential Properties have an API?
No public API is recorded for Brookfield Residential Properties.
What industry is Brookfield Residential Properties in?
Brookfield Residential Properties's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1520.