Experience Kissimmee

What Experience Kissimmee does

Experience Kissimmee is the official destination marketing organization (DMO) for Osceola County, Florida. It is structured as a private not-for-profit corporation operating under a public/private partnership with Osceola County government and is funded primarily by Tourist Development Tax (TDT) collections rather than through transactional product revenue. The organization's purpose is to drive overnight visitation to Kissimmee and greater Central Florida — a market anchored by proximity to Walt Disney World, Universal Orlando, and SeaWorld — through coordinated consumer marketing, B2B sales outreach, and destination positioning. It serves four primary customer segments: meeting planners and corporate event organizers, sports event organizers and tournament directors, international and domestic travel trade partners (travel agents, tour operators, wholesalers), and individual/family leisure travelers.

Name

Experience Kissimmee

Legal name

Experience Kissimmee

Website

https://experiencekissimmee.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Kissimmee is the official destination marketing organization for Osceola County, Florida. Funded by Tourist Development Tax, it promotes the destination through a consumer website, meetings, sports, and travel trade programs, driving 7 million+ annual overnight visitors and $10.6 billion in local economic impact.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Tour Operators (561520), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)

Keywords

• Destination marketing services
• Meetings and conventions support
• Sports tourism development
• Travel trade partnerships
• Tourism promotion services

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourist Development Tax: Experience Kissimmee is a private not-for-profit corporation funded primarily by Tourist Development Tax collections of Osceola County, Florida. These are public funds that support the creation and maintenance of the website and other sales and marketing activities. The organization does not generate revenue from product sales.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Experience Kissimmee is the official tourism authority for Osceola County, Florida, operating as a private not-for-profit corporation funded by Tourist Development Tax collections. It markets the Kissimmee destination through a consumer-facing website with trip-planning tools, supports meeting planners with venue sourcing and incentives, operates the Kissimmee Sports Commission for sports event organizers, and runs a global travel trade partner program with representation offices in 15 countries.

Product overview

Experience Kissimmee operates a unified destination marketing platform for the official tourism authority of Osceola County, Florida — a private not-for-profit corporation funded by Tourist Development Tax collections. The portfolio comprises a primary consumer-facing website offering trip planning tools (interactive maps, eNewsletter subscriptions, deals and discounts, itinerary builders), complemented by specialized service divisions: Meetings & Conventions Services (venue sourcing, RFP management, meeting incentives for 1M+ sq ft of meeting space across ~300 venues), Kissimmee Sports Commission (sports event planning across 12 venues), and Travel Trade Partner Program (co-op campaigns and training with representation in 15 countries). Supporting infrastructure includes the PartnerNet portal (SimpleView CRM) for industry partner management, advertising and sponsorship products for tourism businesses, and community investment programs (Tourism Enhancement Grants, Charitable Support Program). The organization drives over 7 million overnight guests annually and supports 40,700 jobs with a $10.6 billion economic impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Kissimmee Destination Website The official tourism authority website for Kissimmee, Florida, serving as the primary digital platform for destination marketing. Provides trip planning tools, itinerary builders, deals and discounts, eNewsletter subscriptions, and content about attractions, dining, accommodations, and events across Kissimmee and Central Florida, available in English, Spanish, and Portuguese.
• Meetings & Conventions Services Dedicated meeting planning support for corporate events, conventions, and group gatherings. Services include venue sourcing from 1,000,000 square feet of meeting space and nearly 300 venues, hotel coordination with 25,000+ rooms, RFP submission, meeting planner toolkit, destination maps, attendee discounts, team building activities, and the Kissimmee Meeting Impact Incentive offering up to $10,000 cash back plus tree planting through Trees4Travel per qualifying meeting.
• Kissimmee Sports Commission Services Comprehensive sports event planning and support services including venue selection, hotel accommodation sourcing from 50,000+ options, permit and vendor assistance, transportation coordination, team building activities, and group dining recommendations. Supports events across 12 sports venues and facilities, hosting 80+ events annually with 300,000+ participants and fans.
• Travel Trade Partner Program Sales and marketing collaboration with global travel trade partners including tour operators, travel agents, and wholesalers. Offers co-op campaigns, trade show participation, travel agent training, and representation offices in 15 countries (Canada, Mexico, Brazil, Argentina, Chile, Peru, Ecuador, UK, Sweden, Denmark, Finland, Norway, China, and India), along with sustainability initiatives through Trees4Travel.
• PartnerNet Portal Exclusive online portal for Experience Kissimmee industry partners providing access to business listing management, local market research, deal submissions, and digital toolkit resources. Built on SimpleView CRM platform.
• Advertising and Sponsorship Opportunities Range of paid promotional opportunities including advertising campaigns, sales co-op programs, event sponsorships, sponsored digital and social content, website advertising, and email marketing placements for tourism businesses seeking visibility with Kissimmee visitors.
• Deals & Discounts Platform Online platform aggregating special offers from local attractions, accommodations, restaurants, and entertainment venues. Categories include AAA discounts, Florida resident specials, golf deals, holiday offers, military discounts, senior discounts, and meeting attendee deals.

Quantifiable outcome

• 7 million+ overnight guests annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• SojernminorGTM or Marketing Partner · 17 May 2026Sojern hosted its sixth annual U.S. Destination Advisory Board meeting in Denver, bringing together tourism leaders including Experience Kissimmee to examine travel trends and destination marketing strategies for 2026, including FIFA World Cup preparations.
• Visit FloridacoreStrategic or Co-development Partner · 23 July 2025DT Minich, President and CEO of Experience Kissimmee, appointed to Visit Florida Board of Directors through June 2026. Experience Kissimmee collaborates with the state tourism marketing organization to shape Florida's tourism marketing strategies.
• Brand USAcoreGTM or Marketing Partner · 13 May 2025Experience Kissimmee participates in Brand USA events including Canada Connect West 2025, a multi-city event connecting Canadian travel professionals with U.S. destinations through one-on-one meetings and networking.
• Jacksonville JaguarsflagshipStrategic or Co-development Partner · 1 January 2023Experience Kissimmee serves as the Official Central Florida Destination Partner of the Jacksonville Jaguars since 2023. Partnership promotes NFL game tourism, inviting visitors to experience Jacksonville Jaguars games while vacationing in Kissimmee.
• Trees4TravelminorStrategic or Co-development PartnerEnvironmental partnership for tree planting. Experience Kissimmee plants a tree for every actualized paid room night through qualified meeting incentive programs (1,500 paid room nights = 1,500 trees planted).
• Florida Sports CommissioncoreStrategic or Co-development PartnerPartnership with Florida Sports Commission to attract and host sports events. Kissimmee/Orlando ranked No. 1 as Best Sports Business City for Attracting and Hosting Events by Sports Business Journal.
• Sports Events & Tourism AssociationminorGTM or Marketing PartnerPartnership with sportsETA to promote Kissimmee as a premier sports tourism destination and access industry resources and best practices.
• Wheel the WorldminorGTM or Marketing PartnerAccessibility partnership providing Destination Verified certification. Wheel the World sends team members to measure accessibility at hotels, activities, and restaurants, providing actionable improvement insights.
• Major League FishingminorGTM or Marketing PartnerMLF announced Kissimmee Chain of Lakes as 2026 Tackle Warehouse Invitationals Championship venue, bringing professional bass fishing competitions to the destination.
• National Christian College Athletic Association (NCCAA)minorGTM or Marketing PartnerThree-year agreement to host NCCAA Division I and Division II Men's & Women's Soccer National Championships in Kissimmee.
• Professional Bowlers Association (PBA)minorGTM or Marketing PartnerKissimmee hosted the 2024 PBA Playoffs at AMF Kissimmee Lanes, bringing professional bowling competition to the destination.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Orlando: The official destination marketing organization for the Orlando region, directly overlapping with Experience Kissimmee in source markets, meeting/sports RFPs, and international sales coverage, while also marketing Kissimmee's immediate theme-park catchment.
• Visit Florida: Florida's state-level tourism marketing organization; Experience Kissimmee's CEO sits on its board, and the two coordinate co-op campaigns, international promotion, and statewide destination strategy.
• Visit Tampa Bay: Regional DMO for the Tampa Bay area of Florida, competing for overlapping meeting, sports, and leisure demand from domestic and international source markets, with a comparable not-for-profit, tax-funded operating model.
• Visit St. Pete/Clearwater: Another Florida regional DMO and former employer of Experience Kissimmee's CEO; competes for leisure and meeting demand in Florida and shares a similar tax-funded marketing mandate.
• Discover The Palm Beaches: Official tourism marketing organization for Palm Beach County, Florida; competes with Kissimmee for leisure, meeting, and travel-trade business from key source markets like New York, Canada, and Latin America.

Broad incumbents

• Las Vegas Convention and Visitors Authority (LVCVA): A much larger destination marketing organization with a broader convention and trade-show mandate and significantly larger marketing budget; comparable function but materially greater scale than Experience Kissimmee.
• NYC Tourism + Conventions: The official DMO for New York City, executing large-scale consumer marketing, meeting/convention sales, and international promotion at a scale that dwarfs most U.S. DMOs including Kissimmee's.

Others

• Brand USA: The United States' national destination marketing organization; Experience Kissimmee is an active participant in Brand USA trade programs such as Canada Connect West, making it a partner-ecosystem peer rather than a direct competitor.

Regional players

• Visit Denver: The official tourism authority for Denver, Colorado; comparable DMO operating model (tax-funded, meeting/sports/leisure focus) but operating in a different geographic market with limited direct overlap to Kissimmee.
• Tourism Australia: Australia's national tourism marketing organization, comparable in its destination-marketing mandate and international sales office network, although operating at much larger scale in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kissimmee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Kissimmee