Madic group

What Madic group does

MADIC Group is a privately held, family-owned French industrial group founded in 1971 by Christian Blossier and headquartered in Rezé (Nantes), France. Operating through approximately 1,400 employees across 30+ industrial sites in 50+ countries, the group is organized into three branches: MADIC Industries (equipment manufacturing, formerly LAFON and related subsidiaries, including MADIC UK / MADIC Dynamics), MADIC Services (design, installation, maintenance, and regulatory control, including MADIC Elec, MADIC Repair, MADIC Wash, MADIC Benelux, MADIC Iberia, and MADIC Mexico), and MADIC Digital (in-store digital experience, formerly MIRANE). The group's portfolio spans fuel dispensers (TATSUNO Ocean, Boxter, NANO STATION compact modular stations), electric-vehicle charging stations (PULSE WB-AC, Pulse 22 WL/GL, Pulse 50, Pulse 150, Pulse QC50), unattended payment terminals (APL3 and APL3.5, certified PCI PTS 5.X and GIE CB), EPOS/back-office/head-office software (evoPOS, evoBackOffice, evoHeadOffice, evoLite, EVOSELF-CHECKOUT & CALL AND COLLECT), car-wash systems (Aquarama), fleet and multi-site fuel management (EasyCarb, EasyConnect), and digital customer-journey solutions (HighView, HighView3, D@R Digital@Retail).

MADIC serves fuel-station operators (Total, Carrefour, Costco, E.Leclerc, MFG, Euro Garages, EG Group, AVIA, OLA Energy), convenience-store and retail chains, alternative-energy providers and public authorities (Naturgy, Green Wiser, APRR/Fulli, SMED13), public-transport operators (ATAC Rome, CARRIS Lisbon, Transdev Montpellier), automotive dealerships (Renault México, OPEL/PSA Group), and private fleet operators (Gauvin Automobiles, SNCF). Revenue is generated through a mix of equipment sales, software licensing, installation and construction services, recurring maintenance contracts, regulatory inspection services, and digital-marketing professional services, with project-specific, quote-based B2B pricing. Distribution is primarily direct through the subsidiary network, supplemented by channel partners (TATSUNO, Schneider Electric, WENEA, etecnic, OXHOO). The group has executed a sustained M&A programme (LAFON 2005, LAURIN 2009, UKIA/MIRANE 2011, TSUNAMO/GLOBALCOM 2014, TLM/Ocean Dynamics 2019, MICRELEC 2021, ASEPRODA and RATIO Elektronik 2023) and has progressively rebranded acquired entities under the MADIC master brand. Recent strategic priorities include the alternative-energy transition (PULSE EV charging, hydrogen solution launched 2022, CharIN membership 2025), digital customer experience (HighView3, OPEL D@R across 550+ dealerships), international expansion (Germany via RATIO, planned North American base ~2026), and ESG positioning (Ecovadis Platinum 2024, Remparts Label from GIE CB).

Name

Madic group

Legal name

MADIC HOLDING

Website

https://groupe.madic.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

MADIC Group is a French family-owned industrial group founded in 1971 that designs, manufactures, installs, and maintains integrated hardware and software solutions — fuel dispensers, electric charging stations, unattended payment terminals, EPOS software, car wash, and digital customer-experience platforms — for fuel retailers, convenience stores, public-transport operators, automotive OEMs, and energy providers across more than 50 countries.

Ownership category

akta.pro rank

Product category

Fuel Station Equipment and Energy Distribution Solutions

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

Keywords

• Fuel station equipment
• EV charging infrastructure
• Payment terminal solutions
• EPOS software
• Service station services

Headquarters

HQ city

Carquefou

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment and Hardware Sales: Sale of fuel dispensers, electric charging stations, payment terminals, car wash systems, and storage tanks to service station operators.
2. Software Solutions: EPOS, back office, and head office software solutions for point of sale management in retail and fuel stations.
3. Installation Services: Design, construction, and installation services for new and renovated service stations.
4. Maintenance and Repair Services: Ongoing maintenance, repair, and regulatory control services for installed equipment.
5. Digital Services: In-store digital marketing consultancy and customer journey datalization services.
6. Regulatory Inspection Services: Regulatory control and certification services for petroleum installations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MADIC Group designs, manufactures, and integrates intelligent solutions for automotive energy distribution, unattended payment systems, and customer journey digitization. The company produces fuel dispensers, electric vehicle charging stations, payment terminals, modular service stations, car wash equipment, and EPOS/back office/head office software. Through its three branches (MADIC Industries, MADIC Services, and MADIC Digital), MADIC delivers end-to-end service station solutions from design and installation to maintenance and regulatory compliance for fuel retailers, convenience stores, public transport authorities, and alternative energy providers across Europe, the UK, and Mexico.

Product overview

MADIC Group is a French industrial company that designs and develops intelligent, reliable, and secure solutions for automotive energy distribution, unattended payments, and customer journey datalization. The company operates through three main branches: MADIC Industries (8 subsidiaries expert in measured distribution of automotive energy and unattended payments), MADIC Services (8 subsidiaries for design, installation, maintenance and regulatory control), and MADIC Digital (2 subsidiaries for marketing consultancy and in-store technologies). The product portfolio includes PULSE electric charging stations (Pulse 22 WL, Pulse 50, Pulse 150), APL3/APL3.5 payment terminals, TLM's evoPOS/evoBackOffice/evoHeadOffice software suite, NANO STATION compact modular petrol stations, EasyCarb fuel management systems, TATSUNO dispensing equipment, Aquarama car wash solutions, and HighView digital experience platforms. The group serves petrol stations, convenience stores, and retail environments across Europe, UK, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• PULSE by LAFON: Electric vehicle charging stations including Pulse WB-AC, Pulse 22 WL, Pulse 50, Pulse 150, Pulse QC50, Pulse 22 GL
• NANO STATION
• EvoPOS
• EvoLite
• EasyCarb
• APL3/APL3.5
• HighView
• Aquarama
• Elys
• Ocean Tower
• Fulli

Products and services

• evoPOS Electronic Point of Sale (EPOS) system for petrol stations and convenience stores that enables operators to control transactions with a single system. Integrated with loyalty systems and supports multi-site centralized management through evoHeadOffice.
• evoBackOffice Back office management software solution for managing petrol station and retail operations, integrating with evoPOS and evoHeadOffice to provide centralized control across multiple sites.
• evoHeadOffice Head office software solution enabling centralized control of product ranges, prices, and promotions across all sites from a single location, deployed for EURO GARAGES, EG Group, and Motor Fuel Group.
• evoLite Lightweight version of evoBackOffice designed for consumer goods and fuel retailers who do not need full back-office functionality, providing essential back office management at a reduced complexity.
• PULSE Electric Vehicle Charging Stations Complete range of electric vehicle charging stations including Pulse WB-AC wall box, Pulse 22 WL 22kW bollard, Pulse 22 GL universal charging terminal, Pulse 50 fast charging kiosk, Pulse 150 high-power charger, and Pulse QC50 ultra-fast connected charging station. All models use OCPP communication protocol for interoperability.
• APL3 Payment Terminal Unattended automatic payment terminal for service stations, certified PCI PTS 5.X and GIE Cartes Bancaires CB. Selected by CARREFOUR France for their service station network.
• APL3.5 Payment Terminal Latest generation unattended ATM with PCI PTS 5.X certification and GIE Cartes Bancaires CB certification, designed for secure payment at service stations.
• NANO STATION Compact, pre-equipped and pre-tested service station concept manufactured by MADIC Industries. Available in 1 or 2 lane configurations with 2 or 3 product options, designed for global sea container transport to enable rapid deployment of fuel stations in remote or international locations.
• Aquarama Car Wash Systems Car wash solutions including contactless washing gantries deployed by MADIC wash for service stations and dedicated car wash facilities, with focus on water efficiency and energy resource optimization.
• TATSUNO Fuel Dispensing Equipment Japanese-made fuel dispensing equipment from TATSUNO, world's 3rd largest AD manufacturer, distributed by MADIC through partnership agreement covering Asia, Australia, and English-speaking Africa. Includes Ocean Tower and Ocean Euro dispenser models.
• Boxter Fuel Dispenser Fuel dispenser for service stations and transport fleet operators, used to manage dispensing of various fuel types including AdBlue and oil. Installed at 13 lanes for CARRIS Lisbon.
• HighView Digital Experience Platform Digital point-of-sale experience management platform by MADIC digital (formerly MIRANE) that orchestrates customer journey tracking through camera analysis (gender, age, mood, products), RFID, olfactory diffusers, directional sound, and connected carpets.
• HighView3 Digital Experience Platform Advanced version of the HighView digital experience management platform used to control multiple technological devices including Lounge TV, digital totems, and configuration terminals for automotive dealership digital experiences.
• Elys Management System Electronic gauging and management system for petrol station operations, providing real-time monitoring and control of station equipment and fuel inventory.
• EasyCarb Fuel Management System Multi-site fuel management system with EasyConnect software for fleet operators and large transport companies, enabling centralized management of fueling across multiple locations with badge-based authentication.
• Mobile Fuel Stations Ready-to-use mobile fuel stations for private fleets and temporary installations. Designed for flexible deployment with secure fueling access via RFID badges, custom configurations for various fuel types including ED95 bioethanol.
• Hydrogen Mobility Solution Hydrogen mobility solution for the service station and mobility sector, expanding MADIC's multi-energy portfolio to include hydrogen refueling infrastructure for sustainable transportation.
• BV1000 Ticket Vending Terminal CB2 certified ticket vending machine terminal series designed for public transport applications, deployed at Rome metro stations for ATAC transport company.
• Service Station Construction and Installation Services End-to-end design, construction, and installation services for new and renovated service stations. Includes project management, civil works, equipment installation, and commissioning across multiple countries including France, Spain, UK, and Africa.
• Service Station Maintenance and Repair Services Ongoing maintenance, repair, and technical support services for installed equipment across service station networks. Includes CARREFOUR maintenance contract (renewed July 2020) and Total network works safety challenge winner 2018.
• Regulatory Inspection Services Regulatory control and certification services for petroleum installations. MADIC is the first AFD (Automated Fuel Distribution) maintenance provider labeled by GIE Cartes Bancaires CB in France through the Remparts label.
• In-Store Digital Marketing Consultancy In-store digital marketing consultancy and services for total personalization of points of sale. Provided by MADIC digital (formerly MIRANE) including deployment of digital screens, totems, customer journey datalization, and digital experience design.

Quantifiable outcome

• 918 sites renovated, 1604 evoPOS systems installed in single MFG deployment
• +5 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature18 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• CharINcoreStrategic or Co-development Partner · 18 June 2025MADIC group joined CharIN association to reinforce commitment for sustainable mobility. CharIN is the leading association for electric vehicle charging standards and infrastructure.
• Renault MéxicomajorStrategic or Co-development Partner · 1 January 2021Digitisation project for Renault México dealerships with pilot implementation of three digital totems, deploying to additional locations in 2021.
• AMPESminorChannel Partner/ Reseller/ Distributor · 1 January 2021MIRANE México joined AMPES (Mexican Association of Service Station Suppliers), expanding expertise to become reseller of MADIC group's electronic banking and petroleum products in Mexico.
• WENEAminorChannel Partner/ Reseller/ Distributor · 1 September 2020Mobile energy operating company partnership for PULSE 50 electric recharging stations deployment in Segovia, Spain.
• PROPENORminorChannel Partner/ Reseller/ Distributor · 1 September 2020Sponsorship of Heras Horses event in Spain. PROPENOR is a distributor of diesel fuel in private sector and preferred MADIC Iberia manufacturer.
• GAUVIN AutomobilesminorStrategic or Co-development Partner · 1 January 2020Custom mobile station design and installation for multi-brand dealer requiring convenient and secure vehicle fueling solution.
• OLA ENERGYminorChannel Partner/ Reseller/ Distributor · 1 January 2020LAFON deployed first OLA ENERGY service station in Mali, third largest oil player on African continent.
• PRIMAGAZminorChannel Partner/ Reseller/ Distributor · 1 January 2020MADIC Nancy installation of CNG terminal with payment machine for PRIMAGAZ's fifth CNG station in Colmar.
• NATURGYminorChannel Partner/ Reseller/ Distributor · 1 November 2019Commissioning of PULSE 50 charging station for NATURGY, multinational group specializing in gas and electricity integration.
• OPEL (PSA Group)majorStrategic or Co-development Partner · 1 November 2019D@R (Digital@Retail) European deployment project across 550+ dealerships in Belgium, Netherlands, Portugal, Spain, and France. MIRANE provides digital experience management with HighView3 platform.
• FDEE 19 (Departmental Federation of Electrification and Energy of Corrèze)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership for supply, installation, and commissioning of PULSE charging stations in Corrèze, France.
• TATSUNOcoreTechnology or Integration · 28 May 2018Partnership agreement with Japanese manufacturer TATSUNO, world's 3rd largest AD manufacturer, for fuel dispensing equipment. Complementary geographic presence covering Asia, Australia, and English-speaking Africa. Collaboration on current and future energies, unattended payments, and customer journey datalization.
• ETECNICminorChannel Partner/ Reseller/ Distributor · 1 January 2018Spanish partner for installation of Pulse QC50 charging station at Fenosa Gas Natural CNG filling station.
• SICA RAISINOR FRANCEminorStrategic or Co-development Partner · 1 January 2018Partnership for ED95 bioethanol distribution using residues from winemaking (grape marc) for advanced generation ethanol production.

Scale indicators10 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Gilbarco Veeder-Root: Global leader in fuel dispensers, payment systems, and forecourt automation for retail petroleum. Closest large-scale direct competitor to MADIC's dispenser, payment terminal, and EPOS offerings worldwide.
• Verifone: Global payment terminal manufacturer with significant presence in unattended and petroleum payment hardware. Comparable to MADIC's APL3/APL3.5 unattended payment terminals and integrated forecourt payment systems.
• Dover Fueling Solutions: Dover's fuel-retail segment (Wayne, Tokheim, OPW) supplies fuel dispensers, payment terminals, and forecourt automation globally. Directly comparable to MADIC Industries/Services as the largest integrated competitor across MADIC's core hardware and software stack.
• NCR Voyix: Major EPOS provider for convenience and fuel retail (NCR Express, NCR Back Office). Closely comparable to MADIC UK/TLM's evoPOS, evoBackOffice, and evoHeadOffice software suite for petrol stations and convenience stores.
• ENGIE Solutions (institutional energy services): Large multi-energy operator offering EV charging, CNG/LNG, hydrogen, and energy services for fleets and public authorities. Comparable to MADIC's alternative-energy deployments and turnkey service-station offerings.

Direct peers

• Invenco by GreenRoad: Provider of unattended payment terminals, fuel dispensers, and outdoor payment systems for fuel retail and EV charging. Directly comparable to MADIC's APL3/APL3.5 unattended payment and PULSE EV charging stack.
• Tokico (TATSUNO): Japanese fuel dispenser manufacturer (world's 3rd largest AD manufacturer) and existing MADIC partner for Asia/Australia/English-speaking Africa. Comparable product line (TATSUNO Ocean, Boxter) overlapping MADIC's dispenser business.
• ChargePoint: Largest independent EV charging network with hardware, software, and OCPP-compliant chargers. Comparable to MADIC's PULSE EV chargers and OCPP-enabled charging management integrations.
• Alfen (EV charging): European provider of EV charging stations, smart grids, and energy storage. Comparable to MADIC's PULSE range of AC/DC EV chargers targeted at European service stations and municipalities.

Emerging players

• PBF Group / Censtar: Chinese fuel dispenser manufacturer expanding internationally. Comparable product line to MADIC Industries' dispenser portfolio, particularly for emerging markets and Africa deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/groupmadic?lang=fr
• YouTubeyoutube.com/@MADICgroup
• Facebookfacebook.com/madicgroup
• LinkedInfr.linkedin.com/company/madic-group
• Instagraminstagram.com/madic_group

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madic group