Bobrick Washroom Equipment, Inc

What Bobrick Washroom Equipment, Inc does

Bobrick Washroom Equipment, Inc. is a privately-held, fourth-generation family-owned manufacturer of commercial washroom accessories, toilet partitions, and accommodation products, founded in 1906 and headquartered in North Hollywood, California. The company designs, fabricates (notably in stainless steel via its GAMCO division), and distributes a broad portfolio including soap dispensers and sensor faucets, paper towel dispensers and combination towel/waste units, hand dryers, grab bars, mirrors, sanitary disposals, napkin/tampon vendors, toilet tissue dispensers, baby changing stations and adult changing stations (Koala Kare), and toilet partition and cubicle systems (PRIVADA, Evolve, Traditional, and Thrislington). Its proprietary technology platforms include TowelMate (claimed up to 20% paper towel usage reduction), LinerMate, sensor/automatic dispensers, ADA-compliant grab bars rated for 900+ pound loads, and an extensive multi-jurisdictional patent portfolio.

Name

Bobrick Washroom Equipment, Inc

Legal name

Bobrick Washroom Equipment, Inc.

Website

https://bobrick.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Commercial Washroom Equipment

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Commercial washroom accessories
• Toilet partition systems
• Stainless steel restroom products
• ADA-compliant bathroom fixtures
• Commercial bathroom partitions

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Washroom Accessories Sales: Sale of commercial washroom accessories including soap dispensers, paper towel dispensers, hand dryers, mirrors, grab bars, toilet accessories, and sanitary disposal units. Products sold through distributors, representatives, and direct specification channels to commercial and institutional building projects.
2. Toilet Partition Systems: Sale of toilet partitions, cubicle systems, and privacy solutions including PRIVADA, Evolve, and Traditional partition product lines. Sold through specification channels to architects, contractors, and building owners.
3. Baby Changing Stations: Koala Kare branded baby changing stations and childcare products for commercial washrooms
4. Replacement Parts: Individual replacement parts and components for installed Bobrick products

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bobrick manufactures and sells commercial washroom accessories and toilet partition systems for non-residential buildings. The product portfolio spans soap dispensers, faucets, paper towel dispensers, combination towel/waste units, hand dryers, grab bars, mirrors, sanitary disposal units, napkin/tampon vendors, toilet tissue dispensers, and healthcare accessories, along with toilet partition/cubicle systems sold under brands including Bobrick, PRIVADA, Koala Kare, GAMCO, and Thrislington Cubicles.

Product overview

Bobrick Washroom Equipment, Inc. is a global leader in commercial washroom accessories, toilet partitions, and accommodation solutions serving over 100 markets worldwide. The company offers a comprehensive portfolio organized into multiple product collections (Fino Collection, Matte Black, TrimLineSeries, ConturaSeries, ClassicSeries, Cubicle Collection) and sub-brands (Koala Kare for baby changing stations, Thrislington Cubicles for European-style partitions, GAMCO for commercial accessories, PRIVADA for high-end cubicles). Core product categories include soap dispensers and faucets (including automatic top-fill and sensor models in the Fino Collection), paper towel dispensers and combination towel/waste units featuring TowelMate technology, hand dryers including the InstaDry and ADA-compliant recessed models, grab bars, mirrors including LED backlit options, sanitary disposal units, napkin/tampon dispensers with free-vend compliance features, toilet tissue dispensers, healthcare accessories including specimen pass-through cabinets, and toilet partition/cubicle systems. The company also offers the Falcon Urinal Conversion System for water savings. Products are engineered for accessibility compliance (ADA), sustainability (LEED), and durability across commercial, institutional, healthcare, education, and transportation market segments.

Differentiator

Problem solved

Functional benefit

Brands

• Koala Kare Products: The world's most recognized brand of Baby Changing Stations and commercial childcare products.
• PRIVADA
• GAMCO
• Thrislington Cubicles

Products and services

• Fino Collection
• Matte Black Collection
• TrimLineSeries
• ConturaSeries
• ClassicSeries
• Cubicle Collection
• PRIVADA Cubicles
• Evolve Cubicles
• Traditional Partitions
• Koala Kare Baby Changing Stations
• Koala Kare Adult Changing Station
• Thrislington Cubicles
• GAMCO Commercial Restroom Accessories
• Falcon Urinal Conversion System
• InstaDry Hand Dryer (B-7125)

Quantifiable outcome

• TowelMate reduces paper towel usage by up to 20%
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Sylvester & AssociatescoreStrategic or Co-development Partner · 1 February 2024Bobrick acquired Sylvester & Associates, a longtime New York and Northern New Jersey representative firm, in February 2024. This strategic investment corresponded with the retirement of founder Frederick E. Sylvester and expanded Bobrick's direct sales coverage in the Northeast market.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• TOTO USA: Japanese manufacturer of toilets, bidets, washlets, and commercial washroom fixtures with strong US specification presence. Overlaps with Bobrick in prestige commercial restroom projects, particularly where integrated electronic toilet and accessory systems are specified.
• Sloan Valve Company: Large privately-held manufacturer of commercial plumbing fixtures, flush valves, faucets, and washroom accessories. Overlaps with Bobrick's faucet, soap dispenser, and sensor-operated product lines as a broader incumbent in commercial washroom specification.
• Kohler Company: Global building products company spanning bath fixtures, faucets, and increasingly commercial restroom solutions. Adjacent competitor through specification of plumbing fixtures and accessories for prestige projects, where it overlaps Bobrick's ConturaSeries and Fino Collection positioning.

Direct peers

• Accurate Partitions: Specialized toilet partition manufacturer serving commercial and institutional markets. Competes head-to-head with Bobrick's Traditional Partitions and PRIVADA product lines in mid-market commercial projects.
• World Dryer: Manufacturer of commercial hand dryers including surface-mounted and recessed models. Competes with Bobrick's hand dryer portfolio in commercial specifications, particularly in education and healthcare projects.
• American Specialties (ASI): Manufacturer of commercial washroom accessories serving architects and facility owners globally. Directly competes with Bobrick in toilet partitions, soap and paper dispensers, grab bars, and mirrors through similar architectural specification channels.
• Excel Dryer: US manufacturer of high-speed commercial hand dryers (XLERATOR line). Competes with Bobrick's InstaDry and recessed hand dryers in commercial, education, and healthcare specifications, often specified as alternative to Bobrick products.
• Bradley Corporation: Privately-held US manufacturer of commercial washroom accessories, hand dryers, and plumbing fixtures. Closest direct competitor to Bobrick across North American commercial and institutional projects, with overlapping product lines (soap dispensers, hand dryers, grab bars) and similar specification-driven sales motion.
• Hadrian Manufacturing: Specialized manufacturer of toilet partitions and lockers, primarily steel-based. Direct competitor to Bobrick's partition segment across institutional and commercial construction, with overlapping specification-driven sales to architects and contractors.

Emerging players

• Scranton Products: Manufacturer of HDPE plastic toilet partitions, lockers, and bathroom partitions. Competes with Bobrick's Traditional Partitions on durability, moisture resistance, and cost, particularly in high-humidity commercial environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bobrick
• LinkedInlinkedin.com/company/bobrick-washroom-equipment-inc
• Instagraminstagram.com/bobrickinc
• Xx.com/bobrickinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobrick Washroom Equipment, Inc