Excel Dryer
- Company typePrivate
- Founded2001
- HeadquartersEast Longmeadow, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Excel Dryer firmographics
Firmographics- Name
- Excel Dryer
- Legal name
- Excel Dryer Inc.
- Website
- https://exceldryer.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Excel Dryer is headquartered
LocationHeadquarters
- HQ city
- East Longmeadow
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Excel Dryer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Hand Dryer Sales: Excel Dryer generates revenue primarily through the sale of commercial hand dryers including XLERATOR, XLERATOReco, ThinAir, and XLERATORsync models. Products are sold as one-time purchases with varying warranty periods (5-7 years). Revenue is derived from direct enterprise sales and distributor/reseller channel sales globally.
- Accessories and Replacement Parts: The company sells a comprehensive line of accessories including HEPA filtration systems, custom covers, Microban wall guards, ADA compliant recess kits, and XChanger combo kits. These provide recurring revenue opportunities from the installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | XLERATOR Hand Dryer - Original patented high-speed model |
| One time/ perpetual license | Pay-as-you-go | XLERATOReco Hand Dryer - No heat, energy efficient model |
| One time/ perpetual license | Pay-as-you-go | ThinAir Hand Dryer - ADA compliant surface mounted |
| One time/ perpetual license | Pay-as-you-go | XLERATORsync Hand Dryer - Sink mounted integrated system |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Excel Dryer product offering
Product offeringCore offering
Excel Dryer designs and manufactures commercial high-speed hand dryers (XLERATOR, XLERATOReco, ThinAir, XLERATORsync) along with related accessories such as HEPA filtration systems, custom covers, and ADA recess kits. Products are Made-in-USA certified, sold primarily through enterprise direct sales and a global distributor network, and targeted at commercial facilities including stadiums, hotels, schools, restaurants, and healthcare venues.
Differentiator
Problem solved
Functional benefit
Products and services
- XLERATOR Hand Dryer The original patented high-speed, energy-efficient hand dryer that dries hands in 8 seconds, offering up to 95% cost savings versus paper towels and up to 88% reduction in carbon footprint. Features adjustable speed and sound control, multi-voltage capability, adjustable heat settings, and externally visible service LED. Available with optional eHEPA filtration. Sold to commercial facilities through direct enterprise sales and a global distributor network.
- XLERATOReco Hand Dryer High-speed hand dryer using no-heat technology at 500 watts, making it the most energy-efficient and environmentally friendly model in the line. Dries hands in 10 seconds with up to 94% reduction in carbon footprint versus paper towels. Features adjustable speed and sound control, multi-voltage capability, and externally visible service LED. Sold to commercial facilities.
- ThinAir Hand Dryer Surface-mounted, ADA-compliant hand dryer with a slim 102mm profile that dries hands in 14 seconds using 950 watts or less. Designed for accessibility compliance, meeting 4-inch ADA protrusion guidelines when surface mounted. Features adjustable speed, sound, and heat controls. Sold to commercial facilities including schools, healthcare, and public venues.
- XLERATORsync Hand Dryer Sink-mounted hand dryer that integrates with D|13 Group's D|VERSE and D|COR integrated sink systems for a touchless handwashing and drying experience at one location. Features HEPA filtration standard, adjustable controls, and a patent-pending sound suppression air delivery system. Sold through D|13 Group as part of integrated sink solutions for commercial restrooms.
Quantifiable outcome
- 95% cost savings vs paper towels
- +7 more outcomes
Companies that use Excel Dryer
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Excel Dryer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Excel Dryer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional, key, core and minor.
- CecomexregionalCecomex serves as Excel Dryer's Ecuadorian partner and distributor, receiving recognition awards on behalf of Excel at the CEES Construction Sustainability Awards. Represents Excel Dryer's distribution presence in Latin America.
- MetrixLabkeyPartnership with global market research firm MetrixLab to conduct comprehensive surveys on post-pandemic commercial restroom perceptions. Survey engaged over 4,000 participants across US, Europe, and Asia including architects, facility managers, restaurant owners, and consumers. Research provides data for thought leadership marketing and product positioning.
- D|13 GroupcoreD|13 Group is the exclusive integration partner for XLERATORsync hand dryer in their D|VERSE and D|COR integrated sink systems. This partnership creates a combined faucet-soap-hand dryer solution. D|13 designs and manufactures the integrated sink systems while Excel provides the XLERATORsync hand dryer component. The partnership has produced award-winning restroom solutions recognized with GOOD DESIGN Award and Top Building Products recognition.
- The Best Bees CompanyminorPartnership for employee engagement through onsite beehives. Employees can learn about sustainable practices through hands-on experiences. Demonstrates company's commitment to sustainability and environmental responsibility.
- International WELL Building Institute (IWBI)keyExcel Dryer products are listed in the Works with WELL directory, indicating a strategic relationship supporting IWBI's WELL Building Standard. Products contribute toward WELL certification points for hand hygiene and air quality. This partnership positions Excel products for health-conscious building projects.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Excel Dryer competitors and assessment
Company assessmentDirect peers
- Dyson: Dyson manufactures premium Airblade hand dryers and consumer hair dryers, directly competing with Excel Dryer across both product lines. Dyson's stronger consumer brand and substantially larger R&D scale make it the most consequential competitor.
- World Dryer Corporation: World Dryer is one of the longest-established commercial hand dryer manufacturers in North America, directly competing with Excel Dryer across the same commercial customer segments including stadiums, schools, and hospitality.
- Mitsubishi Electric: Mitsubishi Electric manufactures the Jet Towel high-speed hand dryer, a direct product competitor to XLERATOR in commercial restroom applications globally, with particular strength in Asia Pacific markets.
- Mediclinics (Saniflow): Mediclinics, including its Saniflow brand, is a European manufacturer of commercial hand dryers that competes directly with Excel Dryer's product line in European and international markets.
Broad incumbents
- Bobrick Washroom Equipment: Bobrick is a major manufacturer of commercial washroom equipment including hand dryers, partitions, and accessories. It is a broader commercial restroom incumbent whose hand dryer line overlaps with Excel Dryer's core offering.
- Bradley Corporation: Bradley Corporation manufactures commercial washroom fixtures and hand dryers for institutional and commercial facilities, competing with Excel Dryer in the broader commercial restroom category.
- ASI Group (American Specialties): ASI Group manufactures a broad range of commercial washroom accessories and equipment including hand dryers, competing with Excel Dryer as part of a larger commercial restroom product portfolio.
- TOTO: TOTO is a global manufacturer of commercial restroom fixtures including washlets, faucets, and hand dryers, competing with Excel Dryer across commercial and hospitality segments as a broad restroom incumbent.
- Palmer Fixture: Palmer Fixture manufactures commercial washroom products including hand dryers and restroom accessories, serving similar institutional and commercial customer segments as Excel Dryer.
- Panasonic: Panasonic manufactures small electrical appliances including hair dryers (a category Excel Dryer also operates in) and has commercial hand dryer offerings, making it a broad incumbent in adjacent product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Excel Dryer social profiles
Digital presenceExcel Dryer compliance and trust
Trust signalCompliance15 records
Excel Dryer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Dryer leadership team
Management profileNumber of profiles
Profiles2 records
Excel Dryer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Dryer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Dryer
What does Excel Dryer do?
Excel Dryer designs and manufactures commercial high-speed hand dryers (XLERATOR, XLERATOReco, ThinAir, XLERATORsync) along with related accessories such as HEPA filtration systems, custom covers, and ADA recess kits. Products are Made-in-USA certified, sold primarily through enterprise direct sales and a global distributor network, and targeted at commercial facilities including stadiums, hotels, schools, restaurants, and healthcare venues.
Is Excel Dryer a public or private company?
Excel Dryer is a private company. It is classified as family owned and is currently operating.
When was Excel Dryer founded?
Excel Dryer was founded in 2001. It employs 11 to 50 people.
Where is Excel Dryer based?
Excel Dryer is headquartered in East Longmeadow, United States, in the North America region.
How does Excel Dryer make money?
Two revenue lines are on record. Commercial Hand Dryer Sales are the primary driver. The others are accessories and Replacement Parts.
Who are Excel Dryer's main competitors?
Direct peers on record are Dyson, World Dryer Corporation, Mitsubishi Electric and Mediclinics (Saniflow). Broad incumbents are Bobrick Washroom Equipment, Bradley Corporation, ASI Group (American Specialties), TOTO, Palmer Fixture and Panasonic.
Does Excel Dryer have an API?
No public API is recorded for Excel Dryer.