Coldwell Banker Sea Coast Advantage

What Coldwell Banker Sea Coast Advantage does

Coldwell Banker Sea Coast Advantage (legal entity Seacoast Realty, Inc.) is a privately held, full-service residential real estate brokerage headquartered in Wilmington, North Carolina. Founded in 1988 as Wilmington Sea Coast Properties and rebranded under the Coldwell Banker franchise in 1993, the firm operates 25+ physical offices across Southeastern North Carolina and South Carolina coastal markets, including Wilmington, Jacksonville, New Bern, the Crystal Coast, the Brunswick County beaches, and the Grand Strand/Myrtle Beach area. The company claims 26 consecutive years as the area's #1 real estate firm and reports $3.4 billion in closed sales volume across 8,200+ transactions in 2025, ranking it #22 nationally for closed transaction sides and #30 for closed sales volume in the 2026 RealTrends Verified Rankings.

The brokerage operates on a traditional commission-based revenue model, earning a share of the buy-side and sell-side commission on each closed transaction, with rates negotiable and not publicly disclosed. Service modules layered on top of the core brokerage include the Coldwell Banker Global Luxury program (luxury properties), Sea Coast Photography (in-house drone, 3D tour, and virtual staging production), a dedicated relocation department serving corporate and military clients, multilingual agent support across 20+ languages, and ancillary tools such as a Home Value Report, Move Meter relocation comparison tool, and a My Portal client notification system. Preferred partners — Alpha Mortgage, 2-10 Home Warranty, Carolina Insurance, and Key Title — provide integrated mortgage, warranty, insurance, and closing services.

The company is led by CEO Tim Milam and President Denise Kinney, employs 251-500 staff, and maintains an ownership interest in Coldwell Banker Advantage, which together contributed $6.6 billion in combined 2025 sales volume. Its GTM is sales-led, reliant on a distributed agent network, regional brand recognition, MLS-integrated property search, and lifestyle/community marketing to attract coastal residential buyers and sellers in the Carolinas.

Name

Coldwell Banker Sea Coast Advantage

Legal name

Seacoast Realty, Inc.

Website

https://seacoastrealty.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Sea Coast Advantage is a privately held residential real estate brokerage operating 25+ offices across coastal North Carolina and South Carolina. It serves residential, luxury, and relocation buyers and sellers via an agent-led, commission-based model under the Coldwell Banker franchise.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional brokerage commission model where the company and its agents earn commissions on completed real estate transactions. Commissions are negotiable and typically split between listing agent and buyer's agent.
2. Relocation Services: Relocation team assists families, individuals, corporate and military clients with coordination of home sales and purchases throughout the nation, generating service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Coldwell Banker Sea Coast Advantage operates as a full-service residential real estate brokerage, providing home buying and selling representation across Southeastern North Carolina and South Carolina coastal markets. The company also delivers luxury home marketing through the Coldwell Banker Global Luxury program, corporate and military relocation coordination, and in-house property photography/media services through a network of 25+ physical offices and licensed real estate agents.

Product overview

Coldwell Banker Sea Coast Advantage is a full-service residential real estate brokerage operating as a single unified platform with multiple integrated service modules. The core offering is real estate buying and selling services powered by a network of experienced agents across Southeastern North Carolina and South Carolina. Supporting the core brokerage are specialized service modules including Coldwell Banker Global Luxury (luxury property sub-brand), Sea Coast Photography (in-house professional media production with drone and 3D tours), Relocation Services (corporate and military relocation assistance), We Speak Your Language (multilingual agent network), My Portal/Property Watch (client notification portal), Move Meter (city comparison tool), Market Statistics (regional market data), NAR Settlement Navigation (compliance resources), and Home Value Report Tool. The company leverages the Coldwell Banker brand's global network while maintaining local market expertise, positioning itself as the area's #1 real estate firm for 26 years with over $3.4 billion in closed sales volume in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering home buying and selling representation across Southeastern North Carolina and South Carolina markets, providing MLS listing access, agent representation, and Coldwell Banker brand resources to individual home buyers and sellers.
• Coldwell Banker Global Luxury Specialized luxury real estate program serving affluent buyers and sellers of high-value properties. The program provides access to the Coldwell Banker Global Luxury network in 49 countries, dedicated luxury-specialist agents, and elite marketing for premium coastal properties.
• Sea Coast Photography In-house professional photography department providing property marketing media including professional photos, drone photos and video, 3D tours, walkthrough videos, floorplans and measuring, twilight photos, virtual staging, and community photos with 24-48 hour turnaround for listings.
• Relocation Services Dedicated relocation team assisting families, individuals, corporate clients, and military clients with coordinated home sales and purchases throughout the nation. Operates as a Platinum firm in the Realogy Advantage Network and a member of Worldwide ERC, with affinity programs including Realogy Military Rewards, Navy Federal Credit Union, and Veterans United.
• Market Statistics Reports Real-time market data and statistics service providing regional market reports for Southeastern NC, Brunswick, Jacksonville, and Carolina Beach areas, showing closed sales volume and transaction trends.

Quantifiable outcome

• $3.4 billion in closed sales volume in 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered preferred, core, minor and strategic.

• Alpha MortgagepreferredGTM or Marketing PartnerAlpha Mortgage is the preferred partner for mortgage services, offering pre-approval and mortgage products to clients of Coldwell Banker Sea Coast Advantage. Direct referral links provided on the company website.
• 2-10 Home WarrantypreferredGTM or Marketing Partner2-10 Home Warranty is a preferred partner offering home warranty services for homeowners, real estate professionals, and builders.
• Carolina Insurance (My Carolinas Insurance)preferredGTM or Marketing PartnerHomeowners insurance partner providing coverage options for clients. Listed as a resource for home insurance needs.
• Key Title LLCpreferredGTM or Marketing PartnerTitle agency partner providing title insurance and closing services for real estate transactions.
• Coldwell Banker Global LuxurycoreStrategic or Co-development PartnerColdwell Banker Sea Coast Advantage participates in the Coldwell Banker Global Luxury program, an elite network specializing in luxury real estate marketing. The program leverages Coldwell Banker's pioneering luxury marketing since 1906 and global network in 49 countries.
• Realogy Advantage NetworkcoreStrategic or Co-development PartnerColdwell Banker Sea Coast Advantage is a Platinum firm in the Realogy Advantage Network, the nation's largest group of market-leading real estate companies.
• Worldwide ERCcoreStrategic or Co-development PartnerMember of Worldwide ERC organization, which is a global mobility workforce association for relocation services.
• Realogy Military RewardsminorGTM or Marketing PartnerAffinity program partnership ensuring military service members can take full advantage of their military benefits when using Coldwell Banker Sea Coast Advantage services.
• Navy Federal Credit UnionminorGTM or Marketing PartnerAffinity partnership with Navy Federal Credit Union to provide benefits to military members and their families.
• Veterans UnitedminorGTM or Marketing PartnerAffinity partnership with Veterans United to ensure current and former military service members can take full advantage of their military benefits.
• Coldwell Banker AdvantagestrategicStrategic or Co-development PartnerColdwell Banker Sea Coast Advantage has an ownership interest in Coldwell Banker Advantage, which serves major markets including Raleigh and the Triangle, Fayetteville, Southern Pines, Greensboro, Winston-Salem, the Triad, and Asheville. Together, all regions closed over $6.6 billion in sales volume in 2025.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Compass: Technology-driven national residential brokerage with a comparable full-service agent model plus heavy investment in proprietary search, marketing, and CRM tools — competes head-to-head with traditional franchises like Coldwell Banker for productive agents and high-value listings across coastal U.S. markets.
• eXp Realty: Cloud-based, agent-centric residential brokerage franchise model competing on revenue share, lower fees, and geographic reach; a direct comparable in transaction volume scale and franchise structure, with growing coastal Sun Belt penetration.
• Berkshire Hathaway HomeServices: National franchise residential brokerage network affiliated with a globally recognized parent brand; comparable franchise model, comparable agent economics, and a direct competitor for premium and second-home coastal listings.
• Better Homes and Gardens Real Estate: National residential franchise network operating under the Better Homes and Gardens lifestyle brand; comparable model to Coldwell Banker's franchise system and a direct competitor for local-affiliate talent and listings.
• Sotheby's International Realty: Affiliates and franchisees share the same Coldwell Banker-adjacent luxury buyer network and compete for ultra-high-net-worth coastal second-home transactions; comparable service offering for premium-priced listings in coastal Carolinas.
• Howard Hanna Real Estate Services: Large privately held residential brokerage with comparable East Coast/Mid-Atlantic footprint, similar in-house mortgage title and insurance integration, and a direct competitor in regional transaction volume rankings.
• Realty ONE Group: Fast-growing franchise brokerage competing on alternative agent compensation models; ranked alongside Coldwell Banker Sea Coast Advantage in RealTrends national transaction-side rankings and pursuing geographic expansion in the Carolinas.
• HomeSmart: Largest U.S. brokerage by transaction sides with a comparable franchise- and agent-centric model and aggressive expansion into Sun Belt markets; competes directly with Coldwell Banker franchises for productive agents.
• Century 21: Long-standing global residential franchise network with affiliate offices across the Carolinas — direct competitor at the franchise level for agent recruitment, listing inventory, and national referral routing.

Emerging players

• Redfin: Tech-enabled residential brokerage offering a lower take-rate, salaried-agent hybrid model — competing for both sellers and buyers in Wilmington, Myrtle Beach, and other coastal Carolina sub-markets, but with a fundamentally different operating model than Coldwell Banker Sea Coast Advantage's traditional franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/insideseacoast
• YouTubeyoutube.com/user/InsideSeaCoast
• Facebookfacebook.com/seacoastrealty
• Instagraminstagram.com/seacoastgloballuxury
• LinkedInlinkedin.com/company/coldwell-banker-sea-coast-advantage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Sea Coast Advantage