Name

Coldwell Banker Advantage

Legal name

Coldwell Banker Advantage

Website

https://cbadvantage.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Home buying services
• Property listing search
• Relocation services
• Real estate agent representation

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model where the company and its agents earn commissions on completed property transactions, typically split between buyer and seller sides of residential and commercial property sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker Advantage is a residential real estate brokerage that provides buyer and seller representation across North Carolina through 595 agents and 16 office locations. The firm operates a property search website with MLS integration, client portals, home valuation tools, and virtual tours, complemented by relocation services with a concierge approach and ancillary offerings including mortgage lending (Advantage Lending), title insurance (Key Title), and a Military Rewards program.

Product overview

Coldwell Banker Advantage is a real estate brokerage operating as a unified platform with multiple integrated services and tools. The core offering includes a property search platform with MLS integration, My Portal client tracking, Move Meter location comparison, and home valuation tools. Supporting services include Virtual Tour Homes, Open Houses scheduling, Military Rewards Program, Relocation Services, Key Title insurance, and the Sea Coast Real Estate Academy for agent training. The company also provides Spanish language services (Hablamos Espanol), new home construction search (New Homes), and the Seller's Assurance Program for NAR settlement preparation, all guided by the CBA Way company philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service buyer agent representation for residential, multi-family, commercial, and land property purchases across North Carolina, leveraging MLS-integrated search and 595 local agents.
• Seller Representation Services Full-service listing representation for sellers including pricing strategy, marketing, and transaction management across North Carolina.
• Relocation Services Concierge-style relocation assistance providing a seamless real estate experience for individuals and families relocating to or within North Carolina.
• Property Search Platform Online real estate listing search platform with filters for residential, commercial, land, multi-family, and luxury properties, integrated with multiple MLS systems serving North Carolina.
• Virtual Tour Homes Properties with virtual tour capabilities for remote property viewing through the search platform.
• Open Houses Scheduled open house events allowing prospective buyers to view properties in person with agent guidance.
• Home Valuation Tool Online home value estimator providing estimates based on recently sold properties and market comparisons for prospective sellers.
• My Portal Client portal providing property watch capabilities including open house tracking, new-to-market notifications, image change alerts, status change alerts, and price change notifications.
• Move Meter Interactive tool that compares two cities based on living affordability, average home prices, and other factors for relocation decisions.
• Military Rewards Program Benefits program offering rewards and services for active military personnel and veterans buying or selling homes through Coldwell Banker Advantage.
• New Homes (New Construction Search) Specialized new construction home search service for buyers seeking newly built homes in the Triad and Triangle markets of North Carolina.
• Key Title Insurance Services Title insurance services for real estate transactions offered through partnership with Key Title LLC.
• Advantage Lending (Mortgage Services) Mortgage lending partnership providing financing options for real estate buyers in the Triad and Triangle area of North Carolina.
• Hablamos Espanol (Spanish Language Services) Spanish-language real estate services provided for Spanish-speaking clients buying or selling property.
• Seller's Assurance Program Program designed to support sellers through the NAR settlement process with structured guidance and services.

Quantifiable outcome

• Ranked among Top 30 North American Brokerages
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coldwell Banker Sea Coast AdvantagecoreStrategic or Co-development PartnerColdwell Banker Advantage operates in partnership with Coldwell Banker Sea Coast Advantage as part of the Coldwell Banker Advantage Family of Companies. Together they ranked among Top 30 North American Brokerages and are recognized as a Top Power Broker.
• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker Advantage is a franchisee of Coldwell Banker Real Estate LLC. The company uses the Coldwell Banker brand, logo, and system in its operations. Each franchise is independently owned and operated.
• Advantage LendingminorStrategic or Co-development PartnerMortgage lending partner providing financing options for clients in the Triad/Triangle area. Located at advantagelending.com
• Key Title LLCminorStrategic or Co-development PartnerTitle insurance partner providing title insurance services for real estate transactions. Website: keytitlellc.com
• Carolina Core FCminorGTM or Marketing PartnerSoccer team partnership supporting the Carolina Core FC franchise. Co-branded website at cbasoccerfans.com
• Sea Coast Real Estate AcademyminorImplementation/ SI/ Consulting PartnerReal estate training and education partner providing courses for aspiring real estate professionals. Website: seacoastrealestateacademy.net

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keller Williams Realty: Largest real estate franchise by agent count globally with strong NC market centers. Comparable as a residential brokerage franchise competing for the same agent talent pool and seller/buyer relationships, with broader geographic and operational scope.
• RE/MAX: Global real estate franchise with deep residential brokerage presence across NC. Comparable as a competing franchise model targeting the same agent-recruiting and consumer brand-recognition dynamics.
• Century 21 Real Estate: Global residential real estate franchise with NC market presence. Comparable on franchise economics, agent model, and brand-driven consumer acquisition.
• Compass: Tech-enabled national residential brokerage with growing NC presence. Comparable as a commission-based residential brokerage competitor with a tech-forward value proposition aimed at agent productivity.

Direct peers

• Weichert Realtors: Regional residential brokerage franchise with Mid-Atlantic and Southeast footprint. Comparable as a similarly sized franchise competitor targeting the same agent network and consumer segments.
• Berkshire Hathaway HomeServices Carolinas Realty: Regional residential brokerage franchise of Berkshire Hathaway HomeServices serving the Carolinas. Directly comparable as a national-brand regional franchise competing for agents and listings across CBA's NC footprint.
• Allen Tate Realtors: Largest independently owned residential brokerage in the Carolinas with deep NC/SC presence. Directly comparable as a regional residential brokerage competing for the same agents, sellers, and buyers across the Triangle, Triad, and Charlotte metros.
• Howard Hanna Real Estate: Large privately held regional residential brokerage with Mid-Atlantic and Southeast presence. Comparable on scale, agent count, integrated mortgage/title services, and Top-30-tier brokerage positioning.
• Coldwell Banker Sea Coast Advantage: Sister franchise under the Coldwell Banker Advantage Family of Companies operating in coastal NC/SC. Directly comparable as a Coldwell Banker regional franchise with similar size, agent count, and service offering; partner in the Top 30 NA Brokerage recognition.

Emerging players

• Redfin: Tech-enabled discount brokerage operating across major U.S. metros including the Carolinas. Comparable as a residential brokerage serving similar buyer/seller segments but with a structurally different fee model that pressures traditional commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbadvantagehoms
• Facebookfacebook.com/cbadvantagehomes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Advantage