Matley Swimming Pools and Spas

What Matley Swimming Pools and Spas does

Matley Swimming Pools and Spas is a regional pool and spa installation, service, and retail company founded in 1975 by Maude Matley and headquartered at 18 Lomar Park, Pepperell, Massachusetts. The company operates as a division of Matley Companies and serves residential homeowners across Southern New Hampshire and Massachusetts under the trade names Matley Swimming Pools & Spas, Matley Pools, and Matley's Swimming Pools & Spas. Gary McQuaide leads the business. Over its 50-year operating history, Matley has positioned itself as a top-rated local pool builder in the region, with 67 Google customer reviews supporting its regional reputation.

The product portfolio centers on inground and above-ground swimming pools, hot tubs, spas, and swim spas, delivered through authorized dealer partnerships with American Whirlpool (hot tubs/spas featuring steel frame construction with a lifetime structural warranty), Radiant Pools (vinyl liner inground), Liberty Pool, and Genesis Pools (fiberglass). Services span professional installation (excavation, plumbing, electrical, decking), ongoing maintenance (water balancing, cleaning, equipment inspection, seasonal openings/closings, repairs), and a retail store carrying cleaners, covers, chemicals, barbecue grills, saunas, chill tubs, and steam pods. Plumbing and heating services are delivered through the sister Matley Plumbing & Heating division. The company claims the largest hot tub inventory in New England with in-stock products available for immediate delivery, and supports digital quoting via an online Build & Price tool.

The revenue model blends four streams: (i) one-time product sales of pools (basic above-ground $4,200–$12,700; premium above-ground $13,000–$33,000; steel wall/vinyl liner $45,000–$90,000; fiberglass $50,000–$100,000) and hot tubs ($6,000–$25,000+), (ii) professional installation services, (iii) recurring maintenance subscriptions, and (iv) retail supply sales. The go-to-market combines a direct-to-consumer motion (showroom visits, in-home estimates, website quote requests, digital build-and-price tool) with a channel-partner motion through authorized dealer relationships. Pricing is supported by in-house and promotional financing, including 0% for 60 months during periodic sales events. The customer base is exclusively residential, with no B2B or enterprise exposure.

Name

Matley Swimming Pools and Spas

Legal name

Matley's Swimming Pools & Spas

Website

https://matleypools.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Matley Swimming Pools and Spas is a 50-year-old, family-owned pool and spa installation, service, and retail company serving residential homeowners in Southern New Hampshire and Massachusetts through authorized dealer partnerships.

Ownership category

akta.pro rank

Product category

Pool and Spa Installation and Services

NAICS

Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Swimming pool installation
• Hot tub sales
• Spa maintenance services
• Pool retail supplies
• Vinyl liner pools

Headquarters

HQ city

Pepperell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pool and Spa Product Sales: Sale of swimming pools (inground and above-ground), hot tubs, and spas as products, including fiberglass pools, vinyl liner pools, and various hot tub models from American Whirlpool
2. Installation Services: Professional installation services for pools and spas including excavation, plumbing, electrical, and deck installation
3. Maintenance and Service: Ongoing pool and spa maintenance services including water balancing, cleaning, equipment inspection, and repairs
4. Retail Supplies: Sale of pool and spa supplies, accessories, covers, cleaners, chemicals, and related retail products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Matley Swimming Pools and Spas sells, installs, and services inground and above-ground swimming pools, hot tubs, and swim spas for residential customers in Southern New Hampshire and Massachusetts. The company is an authorized dealer for premium brands including American Whirlpool, Radiant Pools, Liberty Pool, and Genesis Pools, and additionally offers ongoing maintenance, retail supplies, and accessories through its Pepperell showroom.

Product overview

Matley Swimming Pools & Spas is a pool and spa company serving Southern New Hampshire and Massachusetts for over 50 years. The company operates as a dealer for multiple pool and hot tub brands and offers installation, maintenance, and retail services. Their product portfolio centers on inground pools (offering Radiant Pools vinyl liner pools, Genesis Pools fiberglass pools, and Liberty Pool as exclusive brands), above-ground pools, American Whirlpool hot tubs and swim spas, and associated retail supplies. Services include professional pool and spa installation, service and maintenance, plumbing and heating (via Matley Plumbing), and a retail store selling accessories including pool cleaners, hot tub covers, pool and spa supplies, barbecues, saunas, chill tubs, and steam pods. They also provide a Build & Price online tool for customers to get real-time pool pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Inground Pool Installation Professional installation of inground pools including vinyl liner pools (Radiant Pools), fiberglass pools (Genesis Pools), and Liberty Pool brand pools. Includes design, excavation, plumbing, electrical, and finishing work. Priced $45,000-$100,000 depending on type.
• Above-Ground Pool Installation Sale and installation of above-ground pools for residential properties in Massachusetts and Southern New Hampshire. Priced $4,200-$33,000 depending on tier and options.
• Hot Tubs & Spas Sales and Installation Sale, delivery, and installation of hot tubs and spas including American Whirlpool models, ranging from 2-person to 9-person capacity with 15-79 jet configurations. Priced $6,000-$25,000+.
• American Whirlpool Hot Tubs & Spas American Whirlpool hot tubs and swim spas sold and installed through Matley as an authorized dealer, featuring steel frame construction with lifetime warranty on the steel structure.
• Swim Spas Swim spas including American Whirlpool models DM8, MB4, ML4, MX5, MX6, RB4, RF2, RL4, and RL5 for exercise and relaxation.
• Pool & Spa Installation Service Professional pool and hot tub installation services including design, excavation, plumbing, electrical, and finishing work.
• Pool & Spa Service and Maintenance Ongoing pool and spa maintenance services including water testing, chemical balancing, equipment inspection, seasonal openings/closings, and repairs.
• Plumbing & Heating (via Matley Plumbing) Pool and spa plumbing and heating services provided through Matley Plumbing (matleyplumbing.com).
• Retail Store - Pool and Spa Supplies Retail store offering pool cleaners, hot tub covers, pool supplies, spa supplies, barbecues, saunas, chill tubs, and steam pods.
• Build & Price Online Tool Online tool on the Matley website allowing customers to build and price swimming pools in real-time.
• Radiant Pools (Vinyl Liner Inground) Premium vinyl-lined inground pool brand offered exclusively through Matley as an authorized dealer.
• Genesis Pools (Fiberglass) Fiberglass pool brand available through Matley as an authorized dealer, known for smooth surfaces and algae resistance.
• Liberty Pool Premium pool brand offered exclusively through Matley as an authorized dealer.

Quantifiable outcome

• Top-rated pool company in New England with excellent customer reviews

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• American WhirlpoolcoreChannel Partner/ Reseller/ DistributorMatley Swimming Pools & Spas is an authorized dealer and installer of American Whirlpool hot tubs and swim spas, offering customers access to American Whirlpool's product line backed by industry-leading warranties. Products feature steel frame construction with lifetime structural warranty.
• Radiant PoolscoreChannel Partner/ Reseller/ DistributorPremium dealer for Radiant Pools, offering customers access to these inground pool products as part of pool installation services.
• Liberty PoolcoreChannel Partner/ Reseller/ DistributorPremium dealer for Liberty Pool products, offering these as options for inground pool installations.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• River Pools and Spas: National fiberglass pool installer with showrooms across multiple states. Comparable to Matley as a direct-to-consumer pool installer combining product sales, professional installation, and ongoing service across a regional footprint.
• Bullfrog Spas: Hot tub manufacturer sold through an authorized dealer network. Comparable to Matley on the hot tub side where Matley is an authorized American Whirlpool dealer selling and servicing premium spas through a showroom and installation model.
• Premier Pools & Spas: Large U.S. pool builder operating across multiple states through regional branches. Comparable to Matley in core offering (custom inground pool design and build) and in the dealership/installer model, though at significantly greater scale.

Broad incumbents

• Leslie's Pool Supplies: Largest U.S. specialty retailer of pool and spa chemicals, equipment, and supplies with hundreds of stores. Comparable to Matley's retail supplies business, but operates as a national chain rather than a regional independent.
• SCP Pool Corporation: Largest wholesale distributor of pool supplies, equipment, and related products to installers and retailers. Comparable to Matley as a downstream channel for pool products, though Pool Corp operates upstream in the value chain.
• Pentair: Global manufacturer of pool and spa equipment, water treatment, and flow technologies. Comparable to Matley because Matley installs and services Pentair-class equipment (pumps, filters, heaters) on its jobs and is exposed to the same product ecosystem.
• Hayward Holdings: Major manufacturer of residential pool equipment including pumps, filters, heaters, and automation. Comparable to Matley through the equipment Matley installs, services, and replaces on existing pools in its maintenance book.
• Hot Spring Spas: Premium hot tub brand sold through an authorized dealer network across North America. Directly comparable to Matley's American Whirlpool dealership on the premium hot tub/spa side with the same showroom, install, and service model.

Regional players

• Namco Pools: New England-based pool retailer and installer serving Massachusetts and surrounding states. Comparable to Matley as a regional New England pool builder competing in the same inground/above-ground and service categories.
• Blue Water Pools: Regional pool builder and service provider active in parts of the Northeast U.S. Comparable to Matley in its combination of new pool construction, renovation, and ongoing maintenance work for residential customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/matleypools
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/matley-swimming-pools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matley Swimming Pools and Spas