Pinehurst Coins
Pinehurst Coins is a U.S. direct-to-consumer retailer of gold, silver, platinum, and palladium coins and bullion, plus certified rare and commemorative coins, serving individual precious metals investors and numismatic collectors via e-commerce, eBay, and a Pinehurst, NC showroom.
- Company typePrivate
- Founded2004
- HeadquartersPinehurst, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pinehurst Coins does
Pinehurst Coins (legal entity Pinehurst Coin Exchange, Inc.) is a U.S. precious metals and numismatic retailer founded in 2004 by Vincent Wade and headquartered in Pinehurst, North Carolina. The company sells gold, silver, platinum, and palladium bullion and coins, rare and certified coins, junk silver, gold and silver bars, and limited-edition licensed collectibles (e.g., DC Comics, Star Wars, 2026 Semiquincentennial series) across 3,600+ SKUs from an 11,000-square-foot consolidated facility. As an authorized dealer for NGC, PCGS, and PMG and a member of PNG, CCE, and ANA, Pinehurst provides authentication-backed certified products alongside free appraisal and a professional trading desk for buy/sell execution.
The company's business model is direct-to-consumer retail, operated through a proprietary e-commerce storefront (pinehurstcoins.com) with live spot pricing integration, a Pinehurst retail showroom, and a secondary eBay marketplace channel. Revenue is generated from unit-pricing spreads over spot price on bullion, premium pricing on certified and rare coins based on grade and rarity, transaction fees through the trading desk, and professional service fees on appraisals. Payment methods include Check/Wire, BitPay (cryptocurrency, accepted since 2012), credit card (3% surcharge), and PayPal (3% surcharge), with free shipping on orders over $199. The target customer base spans individual precious metals investors, numismatic collectors, and sellers seeking appraisals — with no named enterprise accounts and a long-tail individual buyer model.
In February 2025, Pinehurst Coin Exchange, Inc. was acquired by Gold.com, Inc., joining a portfolio of wholly-owned subsidiaries that includes JM Bullion, Goldline, and Silver Gold Bull. Post-acquisition, Pinehurst continues to operate as an active subsidiary with Vincent Wade remaining as Founder and CEO, and the website and trading operations continue normally.
Pinehurst Coins firmographics
Firmographics- Name
- Pinehurst Coins
- Legal name
- Pinehurst Coin Exchange Inc.
- Website
- https://pinehurstcoins.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinehurst Coins is a U.S. direct-to-consumer retailer of gold, silver, platinum, and palladium coins and bullion, plus certified rare and commemorative coins, serving individual precious metals investors and numismatic collectors via e-commerce, eBay, and a Pinehurst, NC showroom.
- Ownership category
- akta.pro rank
Pinehurst Coins industry classification
Industry- Product category
- Precious Metals & Numismatics Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)
- akta.pro secondary industries
- Precious Metals Trading, Marketing & Distribution (IMAKAEAH), Graded Cards & Third-Party Authentication Retail (CRALAGAD)
Keywords
Where Pinehurst Coins is headquartered
LocationHeadquarters
- HQ city
- Pinehurst
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pinehurst Coins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coin Sales: Direct sales of certified coins (gold eagles, silver eagles, commemoratives, rare coins) to collectors and investors through e-commerce and retail location. Revenue from markup over spot/face value.
- Precious Metals Bullion Sales: Sales of gold, silver, platinum, and palladium bars and rounds. Revenue from spread over spot price.
- Trading/Brokerage Services: Professional trading desk executes buy/sell orders for customers. Numismatists and brokers facilitate transactions with dealers, collectors, and investors.
- Appraisal Services: Free appraisals for customers looking to sell coins, jewelry, or precious metal items. Enables acquisition of inventory for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bullion products (bars, rounds, government minted coins) |
| Unit Pricing | Pay-as-you-go | Certified/graded coins (NGC, PCGS graded) |
| Unit Pricing | Pay-as-you-go | Limited edition/commemorative coins |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pinehurst Coins product offering
Product offeringCore offering
Pinehurst Coins retails and distributes physical precious metals and modern certified coins, including gold, silver, platinum, and palladium coins, bars, and rounds, as well as rare and collectible numismatic coins. The company operates a direct-to-consumer e-commerce platform and a Pinehurst, NC retail showroom, supported by a professional trading desk that buys and sells bullion and certified coins and offers free appraisal services for sellers.
Product overview
Pinehurst Coins operates as a large online retailer and distributor of precious metals and modern certified coins. The core product portfolio consists of gold, silver, platinum, and palladium coins and bullion, complemented by rare and collectible coins. The company offers third-party certification services through NGC, PCGS, and CAC grading services. Products range from mass-produced bullion (American Eagles, Canadian Maple Leafs) to limited edition commemorative coins and licensed series (DC Comics, Star Wars). The business model combines e-commerce through their main website with an eBay storefront, and integrates cryptocurrency payments via BitPay for customer convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Coins Gold bullion and numismatic coins including American Gold Eagles, Gold Buffalos, and international coins from Australia, Canada, China, Britain, and South Africa, available in sizes from 1/10 oz to 1 oz with NGC and PCGS certification options for investors and collectors.
- Silver Coins Silver bullion and collectible coins including American Silver Eagles, commemoratives, and international silver coins, featuring certified grades (NGC, PCGS, CAC) and various finishes including proof, burnished, and brilliant uncirculated, for investors and collectors.
- Platinum and Palladium Coins Platinum and palladium bullion coins including American Platinum Eagles in various denominations and sizes, sold to investors seeking diversification beyond gold and silver.
- Gold and Silver Bars & Rounds Gold and silver bars and rounds from mints including Sunshine Mint, Valcambi Suisse, PAMP Suisse, Credit Suisse, and Royal Canadian Mint, available in sizes from 1 gram to 100 ounces, for investors seeking lower-premium precious metals exposure.
- Rare Coins U.S. and world rare coins including pre-1933 gold, Morgan and Peace dollars, error coins, ancient and medieval coins, and proof/mint sets, for advanced collectors and numismatists.
- Junk Silver Pre-1965 U.S. silver coins with 90%, 40%, and 35% silver content, sold by face value or bag quantities, for investors seeking lower-premium silver exposure.
- Certified Coin Services Authorized dealer representation for third-party grading and certification services through NGC, PCGS, CAC, and PMG, ensuring authenticity and condition verification for collectible coins.
- Coin Appraisal Services Free appraisals for coins, jewelry, and precious metal items; the company purchases scrap gold, silver, platinum, and all bullion types from individuals looking to liquidate holdings.
- Numismatic Education Resources Educational content covering numismatics, minting processes, precious metals history, and collecting guides, including the History Through Coins blog series and product spotlights, supporting customer buying decisions.
Companies that use Pinehurst Coins
Customer profileSegments3 records
Ideal customer profiles3 records
Pinehurst Coins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Pinehurst Coins partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pinehurst Coins competitors and assessment
Company assessmentDirect peers
- Provident Metals: Online precious metals dealer offering gold, silver, platinum, palladium bullion and numismatic coins to retail investors and collectors. Direct competitor on assortment, pricing transparency, and DTC e-commerce.
- Bullion Exchanges: New York-based online dealer of gold, silver, platinum, and palladium bullion and certified coins. Comparable to Pinehurst Coins as a DTC precious metals retailer with strong certified/numismatic product line and similar collector/investor target customer.
- Silver Gold Bull: Online precious metals retailer selling gold, silver, and platinum bullion and numismatic products. Another sibling under Gold.com, with directly overlapping assortment, customer segment, and direct-to-consumer e-commerce motion as Pinehurst Coins.
- APMEX: The largest online precious metals retailer in the US, offering a vast catalog of bullion, certified coins, and numismatic products across gold, silver, platinum, and palladium. Closely comparable to Pinehurst Coins in product mix, DTC e-commerce model, and target customer segments of collectors and investors.
- SD Bullion: Online precious metals dealer offering gold, silver, platinum, and palladium bullion and coins at competitive spreads. Comparable to Pinehurst Coins as a DTC-focused e-commerce bullion retailer targeting individual investors and collectors.
- Goldline: Long-established gold and silver coin retailer with phone-based sales and online channels. Now a Gold.com sibling company, with overlapping product mix in gold and silver bullion/coins and comparable investor/collector customer base.
- BGASC: Online precious metals retailer specializing in bullion coins and bars across gold, silver, platinum, and palladium. Comparable to Pinehurst Coins in DTC e-commerce focus, broad precious metals assortment, and target retail investor customer.
- Money Metals Exchange: Online precious metals dealer offering bullion, certified coins, and a precious metals IRA program. Comparable to Pinehurst Coins on assortment breadth, DTC e-commerce model, and retail investor target segment.
- JM Bullion: One of the largest online precious metals retailers in the US, selling gold, silver, platinum, and palladium bullion and coins. Now a sibling company under Gold.com alongside Pinehurst Coins, with overlapping product assortment, customer base (retail investors and collectors), and direct-to-consumer e-commerce model.
Emerging players
- Hero Bullion: Smaller online precious metals dealer focused on bullion and select numismatic products. Comparable to Pinehurst Coins in core product category and DTC e-commerce motion, but at a smaller scale and narrower inventory depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinehurst Coins social profiles
Digital presencePinehurst Coins compliance and trust
Trust signalCompliance7 records
Pinehurst Coins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinehurst Coins leadership team
Management profileNumber of profiles
Profiles11 records
Pinehurst Coins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinehurst Coins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinehurst Coins
What does Pinehurst Coins do?
Pinehurst Coins retails and distributes physical precious metals and modern certified coins, including gold, silver, platinum, and palladium coins, bars, and rounds, as well as rare and collectible numismatic coins. The company operates a direct-to-consumer e-commerce platform and a Pinehurst, NC retail showroom, supported by a professional trading desk that buys and sells bullion and certified coins and offers free appraisal services for sellers.
Is Pinehurst Coins a public or private company?
Pinehurst Coins is a private company. It is classified as corporate owned and is currently operating.
When was Pinehurst Coins founded?
Pinehurst Coins was founded in 2004. It employs 11 to 50 people.
Where is Pinehurst Coins based?
Pinehurst Coins is headquartered in Pinehurst, United States, in the North America region.
How does Pinehurst Coins make money?
Four revenue lines are on record. Retail Coin Sales are the primary driver. The others are precious Metals Bullion Sales, trading/Brokerage Services and appraisal Services.
Who are Pinehurst Coins's main competitors?
Direct peers on record are Provident Metals, Bullion Exchanges, Silver Gold Bull, APMEX, SD Bullion, Goldline, BGASC, Money Metals Exchange and JM Bullion. Hero Bullion is listed as an emerging player.
Does Pinehurst Coins have an API?
No public API is recorded for Pinehurst Coins.
What industry is Pinehurst Coins in?
Pinehurst Coins's product category is Precious Metals & Numismatics Retail. Its primary akta.pro industry code is CRALAGAF, Coins, Currency & Bullion Collectibles Retail (Numismatics), with a secondary code of IMAKAEAH, Precious Metals Trading, Marketing & Distribution. Its NAICS code is 45912 and its SIC code is 5944.