Name

Alpha TV

Legal name

ALPHA ΔΟΡΥΦΟΡΙΚΗ ΤΗΛΕΟΡΑΣΗ Α.Ε.

Website

https://alphatv.gr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Free-to-air television
• Greek broadcasting
• Television advertising
• Linear broadcast
• Digital streaming

Headquarters

HQ city

Paianía

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Alpha TV generates revenue primarily through television advertising, including commercial spots, sponsorships, and branded content integrations within programming.
2. Digital Advertising: Revenue from digital advertising on the alphatv.gr website, including display ads, sponsored content, and custom made cross-platform advertising campaigns.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Alpha TV operates a national free-to-air Greek television channel broadcasting news, original Greek drama series, entertainment shows, and movies via digital terrestrial, web streaming, HbbTV, and international satellite platforms. The station monetizes its audience primarily through television and digital advertising, including commercial spots, sponsorships, branded content integrations, display ads, and custom cross-platform campaigns.

Product overview

Alpha TV (Alpha Δορυφορική Τηλεόραση Α.Ε.) operates as a national-scale Greek television broadcaster offering a multi-platform content portfolio. The core offering consists of the linear Alpha TV satellite channel delivering live broadcasts of news, drama series, entertainment shows, and movies. The digital platform encompasses Web TV/Live Streaming and Video On Demand services accessible via the website and mobile application, with the HbbTV platform providing hybrid broadcast-broadband functionality. Content brands include the news division Alpha News, the movie section Alpha Box Office, and numerous original Greek drama series (Το Σπίτι Δίπλα στο Ποτάμι, Μπαμπά Σ'αγαπώ!, Το Σόι σου, Άγιος Έρωτας) and entertainment shows (Happy Day στον Alpha, Super Κατερίνα, Καλύτερα δε γίνεται!, Akis' Food Tour, Kitchen Lab, Deal). Geographic availability varies: live streaming and VOD services are restricted in the US, Canada, and Australia, while some series have exclusive availability within Greece and Cyprus only.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpha TV (Live Linear Channel) Alpha TV's main linear satellite television channel offering live broadcast programming including news, drama series, entertainment shows, and movies to viewers across Greece and the Greek-speaking diaspora worldwide.
• Web TV / Live Streaming Alpha TV's online streaming service enabling viewers to watch live television broadcasts and on-demand content via the website, subject to geographic restrictions (not available in USA, Canada, Australia).
• Video On Demand (VOD) Alpha TV's on-demand content service allowing users to access previously broadcast series, shows, and movies through the website.
• Alpha News Alpha TV's news division producing daily news broadcasts including central bulletins, midday updates, and weather reports.
• Alpha Box Office Alpha TV's movie section featuring Greek and international film titles broadcast on the channel.
• HbbTV Platform Hybrid broadcast broadband TV platform offering interactive services and additional content alongside linear broadcasts.
• Mobile Application Alpha TV's mobile application for smartphones and tablets providing access to content on-the-go.
• Newsletter Service Email newsletter subscription service providing updates about Alpha TV programming and news.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• DigeacoreChannel Partner/ Reseller/ DistributorDigea is the digital terrestrial broadcasting provider that handles Alpha TV's transmission across Greece. Alpha participates in the digital terrestrial TV network operated by DIGEA, which completed Greece's second digital transition, enabling HD broadcasts for national channels.
• ERT (Greek Public Television)coreStrategic or Co-development PartnerERT and Alpha TV (along with other private broadcasters) participate jointly in Greece's digital terrestrial television transition. Both providers coordinate the second digital transition according to the Frequency Map updated by the Greek government.
• Dish Network (USA)coreChannel Partner/ Reseller/ DistributorAlpha TV's programming is transmitted to viewers in the United States through Dish Network's satellite platform, enabling Greek diaspora access to Greek-language content.
• MySat (Australia)coreChannel Partner/ Reseller/ DistributorAlpha TV's programming is transmitted to viewers in Australia through MySat satellite service, serving the Greek-Australian community.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Star Channel Greece: Greek private free-to-air broadcaster with similar national coverage, drama/entertainment lineup, and advertising-based monetization; direct substitute for Alpha TV's programming slots.
• Skai TV: Greek private national broadcaster combining news and general entertainment; competes with Alpha TV in both primetime news (Alpha News vs. Skai News) and drama/entertainment scheduling.
• ANT1 Group (Antenna Group): Largest private Greek free-to-air broadcaster operating ANT1 and adjacent channels with comparable news, drama, and entertainment programming targeting the same Greek-speaking audience and advertising market.
• Mega Channel: Major Greek national free-to-air television network with overlapping news, drama series, and entertainment programming; competes head-to-head with Alpha TV for Greek household viewership and ad spend.
• Open TV (Open Beyond): Greek private free-to-air broadcaster operating the Open TV national channel; competes for the same Greek-speaking audience with comparable news, drama, and entertainment formats.

Broad incumbents

• ERT (Hellenic Broadcasting Corporation): Greek public broadcaster operating multiple national TV and radio channels plus digital streaming; broader incumbent with public-service mandate that competes with Alpha TV for audience and — via joint Digea coordination — sets the structural landscape in which Alpha operates.
• TF1 (Groupe TF1): Leading French free-to-air generalist broadcaster with national coverage, advertising-funded model, and broad entertainment/news portfolio; useful comparable for national broadcast economics in a European language market.
• Mediaset (now MFE - Media for Europe): Major Italian private free-to-air broadcaster with multi-channel portfolio, advertising-led model, and integrated digital/streaming strategy; comparable scale and business model for benchmarking European national broadcasters.
• RTL Group: Europe's largest broadcaster operating multiple free-to-air and streaming assets across several countries; useful international benchmark for advertising-led national broadcast economics, multi-platform distribution, and content monetization.

Regional players

• CyBC (Cyprus Broadcasting Corporation) / RIK: Public broadcaster of Cyprus operating Greek-language national TV channels; relevant as a Greek-language regional competitor and as a market where Greek series and content from Alpha TV can be licensed or distributed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ALPHA_TV
• YouTubeyoutube.com/user/AlphaTVGreece
• Facebookfacebook.com/alphatv
• Instagraminstagram.com/alphatv
• TikToktiktok.com/@alphatv_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha TV