MySat
MySat is a privately held Australian company, founded ~2004 and based in Burwood, NSW, that distributes curated Arabic, Greek, and Italian satellite-TV and streaming (MySatGo) packages to diaspora communities in Australia and New Zealand, monetizing via subscription plus bundled set-top-box hardware.
- Company typePrivate
- Founded2004
- HeadquartersBurwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MySat does
MySat is a privately held Australian company headquartered in Burwood, NSW, founded around 2004 and operating for over 20 years in the diaspora satellite-TV segment. It distributes curated Arabic, Greek, and Italian channel packages to expatriate communities in Australia and, for the Greek package, New Zealand, broadcasting via the Intelsat 19 satellite at 166°E with IRDETO conditional access and proprietary set-top boxes (Satking, KRS, RE). Its product set comprises three language-specific packages (Arabic 20 channels, Greek 8 channels, Italian 6 channels) priced between $99 and $480 AUD per promotional term, plus the MySatGo OTT streaming add-on delivering 80+ Arabic live channels, catchup TV, and VOD across up to three devices. The company also retails a 'Home Comfort' bundled internet-plus-TV offering at $37.99/month.
The business model is subscription-recurring on the software/content side, supplemented by one-time hardware sales of the set-top box plus smart card bundle. Go-to-market is direct-to-consumer via the mysat.com.au e-commerce site, dedicated per-language 1300 sales-and-support phone lines (Arabic, Italian, Greek), and an authorized professional installer network for 85cm satellite dish setup. Content is sourced through distribution agreements with regional broadcasters including MTV Lebanon, LBCI, MBC Group, Rotana, ART, MBC, DMC, Ant1 Pacific, Alpha, ERT World, Rai, Mediaset, La7, and Telepace, plus a minor production partnership with Green Pixel Productions for Greek content. No public financials, management team, funding rounds, M&A, or AI/ML capabilities are disclosed in the available sources; the company operates as a small, family-scale specialist serving a narrow but durable diaspora niche via a single shared office in Burwood.
MySat firmographics
Firmographics- Name
- MySat
- Legal name
- MySat
- Website
- https://mysat.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MySat is a privately held Australian company, founded ~2004 and based in Burwood, NSW, that distributes curated Arabic, Greek, and Italian satellite-TV and streaming (MySatGo) packages to diaspora communities in Australia and New Zealand, monetizing via subscription plus bundled set-top-box hardware.
- Ownership category
- akta.pro rank
MySat industry classification
Industry- Product category
- Multilingual Satellite Television Service
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- International Multilingual/Diaspora Broadcasters (MPABAEAG)
- akta.pro secondary industries
- Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), International/Multilingual Streaming Channels (MPABAHAI)
Keywords
Where MySat is headquartered
LocationHeadquarters
- HQ city
- Burwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MySat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Satellite TV Subscription: Recurring subscription revenue from satellite TV packages across Arabic, Greek, and Italian channel bundles. Customers pay for set-top box + card bundled with channel packages. Subscriptions auto-renew at standard rates after promotional periods end.
- Streaming Subscription (MySatGo): Over-the-top streaming service bundled with TV packages, offering 80+ Arabic Live TV channels with multi-device access, catchup TV, and VOD. Free subscription periods offered with TV package purchases.
- Hardware Sales: One-time sales of set-top boxes (Satking BOX, KRS BOX, RE BOX) and smart cards bundled with subscription packages. Hardware enables satellite signal reception and decryption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Arabic Package - 20 Arabic channels, 3 months subscription |
| Subscription | Annual | Arabic Package - 20 Arabic channels, 12 months subscription |
| Subscription | Multi-year contract | Greek Package - 8 Greek channels, 4 months subscription |
| Subscription | Multi-year contract | Italian Package - 6 Italian channels, 4 months subscription |
| Hybrid | Monthly | Home Comfort - Internet + TV bundle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
MySat product offering
Product offeringCore offering
MySat delivers satellite TV subscription packages providing 20 Arabic, 8 Greek, and 6 Italian language channels to diaspora households in Australia and New Zealand, bundled with a set-top box and Irdeto smart card. Its companion MySatGo streaming service adds 80+ Arabic live TV channels, catchup TV, and VOD accessible on up to three devices across desktop, mobile, and TV. Customers subscribe directly via an e-commerce site or via dedicated Arabic, Greek, and Italian phone support lines.
Product overview
MySat provides satellite TV services to diaspora communities in Australia, offering three language-specific channel packages (Arabic, Greek, and Italian) delivered via satellite set-top boxes. The service is complemented by MySatGo, a streaming add-on that provides on-demand and live TV access across multiple devices. Customers can subscribe to individual language packages or receive MySatGo free with select subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- MySatGo: Streaming service allowing users to watch Arabic, Greek, and Italian channels on multiple devices including desktop, mobile, and TV with catchup TV and VOD features.
Products and services
- Arabic Package
Companies that use MySat
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MySat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MySat partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- MTV (Middle East Television)coreKey Arabic channel partner providing music and entertainment programming as part of the Arabic package offering 20+ channels.
- AljadeedcoreLebanese satellite TV network partner providing news and entertainment content to Arabic diaspora subscribers.
- LBCI (Lebanese Broadcasting Corporation)coreMajor Lebanese media network partner delivering news, drama, and entertainment programming to Arabic-speaking diaspora in Australia.
- RotanacorePan-Arab media company providing music, movies, and entertainment channels as part of the Arabic channel package.
- ART (Arab Radio and Television Network)coreArabic satellite TV network partner providing entertainment, movies, and series programming.
- MBC Group (Middle East Broadcasting Center)corePan-Arab broadcaster providing news, drama, and entertainment content to Arabic subscribers.
- DMC (Dubai Media Incorporated)coreUAE-based broadcaster providing Arabic entertainment and drama programming.
- Ant1 PacificcoreGreek private television network providing Greek language programming to diaspora communities in Australia and New Zealand.
- Alpha TV (Greece)coreGreek commercial TV network delivering dramas, entertainment, and news to Greek diaspora subscribers.
- ERT WorldcoreGreek public broadcaster's international service providing Greek programming to diaspora worldwide.
- Rai (Radiotelevisione Italiana)coreItalian public broadcaster providing Rai Italia, Rai News 24, and Rai World Premium channels to Italian diaspora in Australia.
- Mediaset ItaliacoreItalian commercial broadcaster providing entertainment, news, and series content to Italian subscribers.
- La7 ItaliacoreItalian television channel partner providing news and general entertainment programming.
- TelepacecoreItalian Catholic television network providing religious and cultural programming to Italian subscribers.
- Intelsat 19 SatellitecoreSatellite infrastructure provider operating at 166°E, enabling MySat's broadcast footprint across Australia and New Zealand with signal parameters at Symbol Rate 28.066, FEC ¾.
- IrdetocoreConditional access system provider enabling encrypted satellite signal transmission with smart card authentication for channel access control.
- Green Pixel ProductionsminorGreek production company providing Greek series content including 'Amar despues de amar' (translated Greek adaptation) and 'Μην αρχίζεις τη μουρμούρα' for Greek programming.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MySat competitors and assessment
Company assessmentEmerging players
- Shahid (MBC Group): MBC Group's Arabic-language streaming platform offering live TV and on-demand Arabic content directly to viewers worldwide. Comparable as a direct OTT competitor MySat must contend with for Arabic-speaking viewers, even though MySat aggregates MBC's linear feed rather than competing for it.
- RaiPlay (RAI): Italian public broadcaster's free streaming platform offering live and on-demand Italian channels globally. Comparable as a free-to-use distribution alternative for Italian diaspora viewers who would otherwise subscribe to MySat's Italian package.
- Hubbl: Australia-focused streaming aggregation platform spun out of Foxtel offering app-based access to international and free-to-air channels. Comparable as a competing distribution layer for diaspora and multicultural content in the ANZ market.
Direct peers
- Fetch (Australia): Australian set-top box based pay-TV and streaming aggregator offering subscription TV packages to households. Highly comparable to MySat's hardware-bundled, subscription satellite TV model serving Australian consumers, though Fetch is mainstream whereas MySat is diaspora-focused.
- World TV (Australia): Multicultural satellite and IPTV subscription service in Australia delivering channels for multiple diaspora communities (similar diaspora-focused, multi-language bundled model to MySat).
Broad incumbents
- Foxtel: Australia's largest subscription TV provider via satellite (and now iQ box + streaming). Operates broadly across all genres; overlaps MySat where diaspora viewers also subscribe for general entertainment plus international channels.
- SBS (Special Broadcasting Service, Australia): Australian public broadcaster that delivers multilingual programming (including Arabic, Greek, Italian) free-to-air plus SBS On Demand. Compares as a significant provider of diaspora-language content across Australia, competing indirectly for diaspora viewership.
Others
- Globecast: Global provider of satellite, fibre and OTT content delivery managed services for broadcasters. Comparable as an ecosystem counterpart in the satellite distribution infrastructure that MySat also relies on (Intelsat 19, Irdeto-style workflows).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MySat social profiles
Digital presenceMySat financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySat leadership team
Management profileNumber of profiles
MySat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySat
What does MySat do?
MySat delivers satellite TV subscription packages providing 20 Arabic, 8 Greek, and 6 Italian language channels to diaspora households in Australia and New Zealand, bundled with a set-top box and Irdeto smart card. Its companion MySatGo streaming service adds 80+ Arabic live TV channels, catchup TV, and VOD accessible on up to three devices across desktop, mobile, and TV. Customers subscribe directly via an e-commerce site or via dedicated Arabic, Greek, and Italian phone support lines.
Is MySat a public or private company?
MySat is a private company. It is classified as unknown and is currently operating.
When was MySat founded?
MySat was founded in 2004. It employs 11 to 50 people.
Where is MySat based?
MySat is headquartered in Burwood, Australia, in the Oceania region.
How does MySat make money?
Three revenue lines are on record. Satellite TV Subscription is the primary driver. The others are streaming Subscription (MySatGo) and hardware Sales.
Who are MySat's main competitors?
Emerging players on record are Shahid (MBC Group), RaiPlay (RAI) and Hubbl. Direct peers are Fetch (Australia) and World TV (Australia). Broad incumbents are Foxtel and SBS (Special Broadcasting Service, Australia). Globecast is listed as an others.
Does MySat have an API?
No public API is recorded for MySat.
What industry is MySat in?
MySat's product category is Multilingual Satellite Television Service. Its primary akta.pro industry code is MPABAEAG, International Multilingual/Diaspora Broadcasters, with a secondary code of HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use). Its NAICS code is 516120 and its SIC code is 4833.