Hospcotch Europe

What Hospcotch Europe does

Hopscotch Europe (DBA Hopscotch System I Europe) is the European division of HOPSCOTCH Global PR Group, operating as a B2B professional services agency for public relations, digital marketing, and social media campaigns. Founded in 2006 and headquartered at 69 Merrion Square South, Dublin, the firm runs a centralized 'hub' delivery model: a multi-national, multi-cultural team of PR, digital and social consultants work under one roof in Dublin and serve clients across 42 European markets, contrasting with the multi-country office structure typical of global agency networks.

The service portfolio is organized around three core pillars (PR, Digital, Social Media) plus ancillary modules including influencer relations, e-reputation management, and event-based campaigns. Operational evidence includes ten-plus years of named enterprise engagements (Yelp's 10-market European launch, Accor/Sofitel's 60-hotel 9-market rollout, GE Energy's five-year pan-European program, DxO and Sol Republic consumer tech launches, K11's Paris Fashion Week PR), with stated client benefits including up to 70% coordination-cost savings versus network competitors and 30% annual coverage growth on a multi-year engagement.

The business model is professional services revenue, sold via consultative, sales-led and event-driven engagement with project-based/quote-based pricing. The go-to-market targets enterprise and mid-market international brands seeking pan-European coverage across 15 industry verticals including consumer technology, tourism and hospitality, energy and transport, luxury, automotive, fitness, finance, and cybersecurity. The agency carries 110+ clients, operates with an 11-50 employee team, has no public funding history, and is wholly owned by HOPSCOTCH Global PR Group.

Name

Hospcotch Europe

Legal name

Hopscotch Europe

Website

https://hopscotch.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopscotch Europe is a Dublin-based B2B PR, digital, and social media agency serving enterprise and mid-market brands across 42 European markets via a centralized multi-cultural hub model.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue from providing public relations, digital marketing, and social media campaign services to enterprise clients across Europe

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Hopscotch Europe is a pan-European public relations, digital, and social media agency that delivers 360° communications services from a centralized hub in Dublin, Ireland. The firm provides public relations strategy, media relations, digital content creation, social media campaign design, influencer engagement, and e-reputation management to enterprise and mid-market clients across 42 European markets, without the need for country-by-country agency networks.

Product overview

Hopscotch Europe is a pan-European PR, Digital, and Social Media agency and the European hub of Hopscotch Global PR Group. The company operates from a central hub in Dublin, serving clients across 42 markets with a multi-cultural team under one roof. Its service portfolio consists of three core offerings: PR Services (consultancy, content creation, media relations, spokesperson training), Digital Marketing Services (multimedia content, brand content, native advertising), and Social Media Services (campaign design, influencer relations, e-reputation management). The agency covers 15 industry verticals including Consumer Technology, Enterprise Technology, Automotive, Tourism & Hospitality, Finance, Healthcare, Luxury, and more. Unlike traditional PR networks with multiple country offices, Hopscotch Europe delivers full PR services from its central location with savings of up to 70% on coordination costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Comprehensive public relations services including 360° PR strategy, strategic planning, storyline development, spokesperson training, executive coaching, media and blogger engagement, media events, and issues management for enterprise clients across European markets.
• Digital Marketing Services Digital marketing offerings including multimedia content creation, brand content and native advertising, surveys and competitions, testimonials and opinion articles, and corporate collateral production for international and enterprise brands.
• Social Media Services Social media campaign design and execution across multiple countries, including social content creation, e-reputation monitoring and tracking, influencer mapping and outreach, online newsrooms, dedicated mini-sites, and online events management.
• Influencer Relations Full-service influencer and blogger engagement including proactive media outreach, blogger events, product seeding and placements, and influencer relationship management across European markets.
• E-Reputation Management E-reputation monitoring, tracking, and management services including influencer mapping, online newsroom management, and dedicated mini-site operations to protect and enhance client brand perception online.

Quantifiable outcome

• 30% annual coverage growth achieved for GE Energy over five years
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and major.

• Hopscotch Global PR GroupcoreOthersParent group providing global PR network and brand affiliation; Hopscotch Europe serves as the European hub of this worldwide communication consultancy network with decades of multi-cultural communications experience
• Public Système HopscotchmajorStrategic or Co-development PartnerAffiliated entity that organized K11 Paris Fashion Week event; collaborative partner for luxury and lifestyle brand campaigns in the Hopscotch network

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FleishmanHillard: Global PR and communications agency with deep pan-European coverage across consumer, corporate, and tech accounts. Closely comparable to Hopscotch Europe in serving multinational brands seeking integrated multi-market campaigns.
• Edelman: World's largest PR firm with strong European hubs and full-service PR, digital, and social media offerings. Direct competitor for pan-European enterprise mandates across Hopscotch Europe's core verticals.
• Weber Shandwick: Global communications agency operating across consumer, healthcare, tech, and corporate sectors with extensive European footprint. Competes head-to-head for the same multi-market PR briefs.
• Burson Cohn & Wolfe (BCW): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, with significant European operations across consumer, healthcare, and tech. Comparable in scope of integrated PR and digital services.
• Hill+Knowlton Strategies: International PR and public affairs consultancy with extensive European presence serving multinational brands. Direct peer in the integrated communications and corporate/consumer PR space.
• Ketchum: Global communications consultancy with established European hubs and a track record in consumer, technology, and healthcare PR. Competes for the same multi-country enterprise engagements.
• Havas PR: Communications network within Havas offering PR, social, and digital services with strong European coverage. Direct competitor for integrated campaigns targeting Hopscotch Europe's verticals.
• MSL Group: Publicis Groupe's global PR and communications network with extensive European operations. Comparable in serving enterprise clients across consumer, tech, healthcare, and corporate communications.

Broad incumbents

• Brunswick Group: Global advisory firm specializing in critical issues and corporate communications, with strong European presence. Overlaps with Hopscotch Europe's corporate communications and stakeholder engagement work, though more focused on C-suite advisory.
• APCO Worldwide: Global advisory and communications consultancy with significant European operations in corporate, public affairs, and consumer communications. Adjacent competitor for multi-market enterprise mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HopscotchEurope
• LinkedInlinkedin.com/company/hopscotcheurope
• Xx.com/hopscotcheurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospcotch Europe