Miri AI
Miri AI operates a white-labeled generative-AI engagement and intelligence platform that helps health and wellness companies retain users and surface churn risk via continuous behavioral coaching, with named enterprise customers in GLP-1, telehealth, lab diagnostics, supplements, and EHR verticals.
- Company typePrivate
- Founded2022
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Miri AI does
Miri AI (legal entity Miri Technologies, Inc.) is a US-based, privately-held software company founded in 2022 and headquartered in Oakland, California, that operates a dual-layer AI platform for health and wellness companies. The patient-facing Engagement Engine is a white-labeled generative-AI wellness coach that maintains daily interaction through check-ins, photo- and text-based meal logging, cravings handling, recipe and restaurant guidance, and personalized nudges, while ingesting optional health data from Apple HealthKit and Google Health Connect. The operator-facing Intelligence Platform translates those continuous behavioral signals — adherence, motivation, symptoms, routines, and engagement trends — into churn-risk flags, retention workflows, cross-sell opportunities, and revenue-weighted analytics for the customer's clinical or commercial team.
The product is distributed through three primary channels: direct enterprise sales via a Calendly-driven demo motion, full white-label app deployment, and SDK/API integration (including a 2025-alpha React Native SDK plus a REST API and webhook system) for embedding into existing mobile, EHR, and commerce platforms. Miri targets six named verticals: GLP-1 and medical weight loss, telehealth providers, lab diagnostics and biomarkers, supplements and commerce (with a native Shopify integration), EHR and platform partners, and provider networks. Named enterprise customers include Vituity, Kalix, TOTO, MOOV, Ulta, Ovum, and Pont.
Miri is venture-backed with a single disclosed $1.2 million seed round in September 2023 led by Sassafras Investments with 500 Global and On Deck, has a 1–10 person team led by CEO Amy Kelly and CTO Boris Korsunsky (former first CTO of Lyft), and earns revenue exclusively through recurring B2B subscriptions whose specific price points are not publicly disclosed. The company reports strong customer outcome metrics, including 60% 30-day retention versus a 6% industry benchmark, 9–16x retention lift, 5.3x weekly sessions, and a 71% Product-Market Fit score among GLP-1 users, though these figures are self-reported and not independently audited.
Miri AI firmographics
Firmographics- Name
- Miri AI
- Legal name
- Miri Technologies, Inc.
- Website
- https://miri.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Miri AI operates a white-labeled generative-AI engagement and intelligence platform that helps health and wellness companies retain users and surface churn risk via continuous behavioral coaching, with named enterprise customers in GLP-1, telehealth, lab diagnostics, supplements, and EHR verticals.
- Ownership category
- akta.pro rank
Miri AI industry classification
Industry- Product category
- Healthcare Engagement & Intelligence Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Miri AI is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miri AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Miri provides subscription plans (referred to as Subscription Periods) that outline the nature of services, duration, and applicable Subscription Fees. Users select subscription plans and are billed on an ongoing basis. The subscription automatically renews for successive periods equivalent to the length of the initial Subscription Period unless cancelled. Payment is processed via credit card or debit card through a third-party payment processor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multi-tier subscription plans with varying feature sets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Miri AI product offering
Product offeringCore offering
Miri AI provides a B2B engagement engine and intelligence platform that helps health and wellness companies increase retention and lifetime value. It delivers continuous, AI-powered wellness coaching through a white-labeled experience (or SDK/API embed) that captures real-time behavioral signals (adherence, motivation, symptoms, routines) and turns them into churn-risk detection, retention workflows, and revenue-weighted analytics for operators.
Product overview
Miri AI is a dual-layer platform consisting of the Engagement Engine (patient-facing AI coaching layer) and the Intelligence Platform (operator-facing analytics and action layer). The platform integrates with the Miri React Native SDK for mobile app embedding and offers industry-specific solutions for Telehealth & Provider Networks, Lab Diagnostics, Supplements & E-Commerce (including native Shopify integration), and EHR Systems. Additional coaching modules include Medical Weight-Loss Companion, Nutrition Companion, Gut Health Companion, and Supplement Recommendation Engine. The platform delivers continuous engagement through daily interaction loops, captures behavioral signals in real time, and translates them into retention and revenue actions.
Differentiator
Problem solved
Functional benefit
Products and services
- Miri AI Platform Core platform that helps health and wellness companies increase retention and lifetime value by keeping users engaged daily and turning their behavior into real-time signals. Sold to enterprise health/wellness organizations.
- Engagement Engine
Quantifiable outcome
- 60% 30-day retention vs 6% industry benchmark
- +5 more outcomes
Companies that use Miri AI
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Miri AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature10 records
Miri AI partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Apple Health (HealthKit)coreOptional integration allowing Miri to connect to Apple Health to collect specific health data points: sleep, steps, exercise minutes, water intake, and Heart Rate Variability (HRV) for personalized AI wellness coaching insights. Users grant explicit permission for this data sharing.
- Google Health ConnectcoreOptional integration allowing Miri to connect to Google Health Connect for collecting specific health data points: sleep, steps, exercise minutes, water intake, and Heart Rate Variability (HRV) for personalized AI wellness coaching insights. Users grant explicit permission for this data sharing.
- ShopifycoreE-commerce integration with Shopify for supplement and commerce customers. Miri embeds an adaptive engagement layer directly into the Shopify ecosystem, enabling personalized supplement guidance, smart intake reminders, behavior-driven reorder prompts, and progress tracking tied to usage.
- Subscription PlatformscoreIntegration with subscription management platforms to enable behavior-driven reorder prompts and subscription retention features for commerce and supplement brands.
- FirebasecoreAuthentication provider supported by Miri React Native SDK. Firebase Authentication is used for user authentication with Miri's platform, exchanging SSO tokens for Firebase tokens during the authentication flow.
- Google Sign-IncoreAuthentication provider supported by Miri React Native SDK. Google Sign-In is used for user authentication with Miri's platform via OAuth 2.0.
- Apple Sign-IncoreAuthentication provider supported by Miri React Native SDK. Apple Sign-In is used for user authentication with Miri's platform via Apple ID.
- EHR SystemscoreMiri acts as an adaptive engagement layer between EHR systems, data systems, and patients. The platform continuously adjusts experiences based on real behavioral response and shares structured behavioral insights with clinicians and care teams.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Miri AI competitors and assessment
Company assessmentOthers
- Recharge: Subscription management platform widely used by supplement and wellness e-commerce brands. Relevant as the underlying infrastructure Miri integrates with for behavior-driven reorder and subscription retention in its supplements vertical.
Direct peers
- Woebot Health: AI conversational coaching platform for mental and behavioral health. Closest comparable in product modality (generative-AI chat-based coaching) and B2B enterprise distribution model, though focused more on mental health than physical wellness verticals.
- Sweetch: AI-driven behavioral coaching platform for chronic condition management (diabetes, obesity). Highly comparable AI coaching architecture and enterprise health vertical; notably, Sweetch's former CEO & Co-Founder is an advisor to Miri.
- Vida Health: Digital health coaching platform combining AI and human coaches for chronic conditions, weight management, and mental health. Similar enterprise health and weight-loss orientation with hybrid AI/human coaching model.
- Lark Health: AI health coaching platform for chronic disease prevention and management, offered B2B2C via payers, providers, and employers. Directly comparable as an AI conversational coaching layer targeting health plan and provider customers.
Broad incumbents
- Ro: Telehealth platform with a strong GLP-1 / medical weight loss vertical. Comparable target customer base (patients on GLP-1s) but Ro is a much larger, vertically integrated provider rather than an engagement layer.
- DarioHealth: Digital health platform combining AI-driven coaching, connected devices, and remote monitoring across multiple chronic conditions. Overlapping B2B payer/employer distribution and AI engagement positioning.
- Virta Health: Digital health platform focused on metabolic disease reversal (type 2 diabetes, obesity) using AI-enabled coaching. Comparable enterprise B2B health model with deeper clinical evidence requirements.
- Omada Health: Established digital therapeutic coaching platform for diabetes prevention, hypertension, and weight management. Larger, more mature incumbent operating in overlapping telehealth and employer health verticals.
- Noom: Large-scale behavioral coaching company with significant brand recognition and recent expansion into GLP-1 support. Operates in the same weight-loss and behavioral change category but at vastly larger consumer scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miri AI social profiles
Digital presenceMiri AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miri AI leadership team
Management profileNumber of profiles
Profiles12 records
Miri AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miri AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miri AI
What does Miri AI do?
Miri AI provides a B2B engagement engine and intelligence platform that helps health and wellness companies increase retention and lifetime value. It delivers continuous, AI-powered wellness coaching through a white-labeled experience (or SDK/API embed) that captures real-time behavioral signals (adherence, motivation, symptoms, routines) and turns them into churn-risk detection, retention workflows, and revenue-weighted analytics for operators.
Is Miri AI a public or private company?
Miri AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Miri AI founded?
Miri AI was founded in 2022. It employs 11 to 50 people.
Where is Miri AI based?
Miri AI is headquartered in Oakland, United States, in the North America region.
How does Miri AI make money?
One revenue line is on record: subscription Plans.
Who are Miri AI's main competitors?
Recharge is listed as an others. Direct peers are Woebot Health, Sweetch, Vida Health and Lark Health. Broad incumbents are Ro, DarioHealth, Virta Health, Omada Health and Noom.
Does Miri AI have an API?
Yes. Miri provides a public API alongside the React Native SDK. The API enables server-side operations for communicating directly with Miri's public API using unique API keys. It supports endpoints for care seeker management (GET /v2.0/care-seekers/get-by-id), authentication token exchange (POST /api/v2.0/auth/token-exchange), webhook event delivery, and custom token validation for enterprise SSO integrations. The API uses API key authentication and supports webhook subscriptions for real-time events including meal log updates, goal completion, user profile updates, coach interactions, and push notifications. Developer documentation is at www.miri.ai/developer/docs/alpha/main.
What industry is Miri AI in?
Miri AI's product category is Healthcare Engagement & Intelligence Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7372.