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Kuba

Full company profile

uuid000arjw

Namestring
Kuba
Legal namestring
Kuba Pay
Websiteurl
kubapay.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Kuba is a UK-based information technology company that provides account-based ticketing (ABT) solutions for public transport operators and government transit authorities. Founded in 2020 and headquartered in Epsom, United Kingdom, the company operates as part of the ICM family of companies and maintains a regional subsidiary (Kuba Italia S.r.l.) in Rome, Italy. Its core product, Kubapay, is an ABT platform that enables integrated multimodal real-time journey planning and contactless fare collection, allowing passengers to plan, tap, and ride without physical tickets. The platform supports operations in over 500 cities and regions globally, with named deployments at regional transport authorities including Nouvelle Aquitaine (France), Fluo GrandEst (France), Autolinee (Italy), Impendle Local Municipality (South Africa), Coast RTA, and Artis.

The company's technology architecture centers on account-based ticketing, which decouples fare media from physical tickets and enables seamless payment across transport modes. The platform incorporates contactless payment processing and is designed as plug-in-and-play systems deployable in weeks, with architectures intended to scale and evolve with operator requirements. Kuba positions three decades of transit domain experience as a differentiator alongside its modern technology stack. The company maintains GDPR and CCPA compliance certifications and operates dedicated content properties for blog, case studies, and industry insights.

Kuba generates revenue through a combination of subscription/recurring platform licensing and transaction fees on processed fare payments, targeting public transport operators, regional and municipal authorities, and indirectly serving transport riders/commuters as end users. The go-to-market motion combines direct enterprise field sales to transit operators with indirect channel leverage through the ICM family network. Pricing is quote-based and not publicly disclosed, tailored to deployment scope and ridership volume. All named customers are government or quasi-government public transport entities, indicating a concentrated B2G/B2B sales motion with no disclosed diversification into adjacent verticals.

Short descriptiontext

Kuba is a UK-based IT company providing account-based ticketing and contactless payment platforms for public transport operators and government transit authorities globally, with deployments across 500+ cities and regions as part of the ICM family.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
contactless ticketing platform, account-based ticketing, transit fare collection, multimodal journey planning, public transport software
Industry1 code
PRIMARYTHAIAMAA
Account-Based Ticketing (ABT) Platforms
Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Passenger Ticketing, Fare Collection & Transit Payment Systems
NAICS code2 codes
  • Transit and Ground Passenger Transportation485
  • Other Travel Arrangement and Reservation Services56159
SIC code2 codes
  • Transportation Services4700
  • Services-Computer Integrated Systems Design7373
Product category
Public Transport Ticketing Software
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Account-Based Ticketing Platform
TypeSubscription Recurring
Description

Kuba provides mobility platform and ticketing solutions to transport operators. The platform enables fare collection and passenger management, with revenue likely generated through platform licensing, transaction fees, or subscription models based on ridership volume.

kubapay.com
2Contactless Payment Processing
TypeTransaction Fee
Description

End-to-end payment processing for transit journeys, likely generating revenue through transaction fees or take rates on processed payments.

kubapay.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Kuba provides Kubapay, an account-based ticketing (ABT) platform that enables integrated multimodal real-time journey planning and contactless fare payment for public transport operators. The platform lets passengers plan, tap, and ride without physical tickets and is deployed via plug-in-and-play systems that can be implemented in weeks and scale with operator needs. Kuba's solutions support operations across more than 500 cities and regions worldwide.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Deployed in weeks with plug-in-and-play systems
+1 more record
Product overview1 text field

Kuba offers a single unified mobility platform for transport ticketing. The core product, Kubapay, is an account-based ticketing (ABT) platform that enables integrated multimodal real-time journey planning and contactless payment for public transport. The platform allows passengers to plan journeys, tap to pay, and ride without physical tickets, supporting operations in over 500 cities and regions globally. Kuba positions its plug-in-and-play systems for deployment in weeks, designed to grow and evolve with operator needs.

Product and service1 record
1Kubapay
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Littlepay
TypeEmerging player
Description

Littlepay offers a payment platform purpose-built for transit, enabling open-loop contactless fare collection — a direct emerging competitor to Kuba's ABT product in smaller and mid-sized operators.

2Ridango
TypeEmerging player
Description

Ridango provides account-based ticketing and passenger information systems for public transport, particularly active in CEE and Africa, competing with Kuba in regional transit authorities.

3Moovit
TypeEmerging player
Description

Moovit (a subsidiary of Intel) offers multimodal journey planning and mobility-as-a-service capabilities that intersect with Kuba's multimodal real-time journey planning functionality.

4Scheidt & Bachmann
TypeBroad incumbent
Description

Scheidt & Bachmann provides fare collection systems, validators, and back-office platforms for rail and urban transit operators, with overlapping ABT and contactless payment capabilities to Kuba.

5Masabi
TypeDirect peer
Description

Masabi provides a Justride account-based ticketing and fare validation platform for transit operators globally, directly competing with Kuba in the ABT and contactless fare collection space.

6INIT (Innovations in Transportation)
TypeDirect peer
Description

INIT provides integrated ITS, ticketing, and planning software for public transport operators, competing with Kuba in account-based ticketing and multimodal journey planning.

7Conduent Transportation
TypeBroad incumbent
Description

Conduent operates a large transportation solutions business including fare collection, transit mobility, and public transit technology, competing with Kuba for large transit authority contracts.

8Thales Ground Transportation Systems
TypeBroad incumbent
Description

Thales provides ticketing, fare collection, and mobility solutions for rail and urban transit operators, with ABT and multimodal capabilities that overlap Kuba's offering.

9Flowbird
TypeDirect peer
Description

Flowbird (formerly Parkeon/Keyne) supplies ticketing, validators, and back-office systems for public transport operators across Europe and beyond, directly competing with Kuba's ABT platform.

10Cubic Transportation Systems
TypeBroad incumbent
Description

Cubic is a major incumbent supplier of transit fare collection, traffic management, and mobility solutions to large public transport agencies worldwide, overlapping with Kuba's ABT and multimodal offerings.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kuba

Public Transport Ticketing Softwarekubapay.com

Kuba is a UK-based IT company providing account-based ticketing and contactless payment platforms for public transport operators and government transit authorities globally, with deployments across 500+ cities and regions as part of the ICM family.

What Kuba does

Kuba is a UK-based information technology company that provides account-based ticketing (ABT) solutions for public transport operators and government transit authorities. Founded in 2020 and headquartered in Epsom, United Kingdom, the company operates as part of the ICM family of companies and maintains a regional subsidiary (Kuba Italia S.r.l.) in Rome, Italy. Its core product, Kubapay, is an ABT platform that enables integrated multimodal real-time journey planning and contactless fare collection, allowing passengers to plan, tap, and ride without physical tickets. The platform supports operations in over 500 cities and regions globally, with named deployments at regional transport authorities including Nouvelle Aquitaine (France), Fluo GrandEst (France), Autolinee (Italy), Impendle Local Municipality (South Africa), Coast RTA, and Artis.

The company's technology architecture centers on account-based ticketing, which decouples fare media from physical tickets and enables seamless payment across transport modes. The platform incorporates contactless payment processing and is designed as plug-in-and-play systems deployable in weeks, with architectures intended to scale and evolve with operator requirements. Kuba positions three decades of transit domain experience as a differentiator alongside its modern technology stack. The company maintains GDPR and CCPA compliance certifications and operates dedicated content properties for blog, case studies, and industry insights.

Kuba generates revenue through a combination of subscription/recurring platform licensing and transaction fees on processed fare payments, targeting public transport operators, regional and municipal authorities, and indirectly serving transport riders/commuters as end users. The go-to-market motion combines direct enterprise field sales to transit operators with indirect channel leverage through the ICM family network. Pricing is quote-based and not publicly disclosed, tailored to deployment scope and ridership volume. All named customers are government or quasi-government public transport entities, indicating a concentrated B2G/B2B sales motion with no disclosed diversification into adjacent verticals.

Kuba firmographics

Firmographics
Name
Kuba
Legal name
Kuba Pay
Website
https://kubapay.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
251–500 employees
Short description
Kuba is a UK-based IT company providing account-based ticketing and contactless payment platforms for public transport operators and government transit authorities globally, with deployments across 500+ cities and regions as part of the ICM family.
Ownership category
akta.pro rank

Kuba industry classification

Industry
Product category
Public Transport Ticketing Software
NAICS
Transit and Ground Passenger Transportation (485), Other Travel Arrangement and Reservation Services (56159)
SIC
Transportation Services (4700), Services-Computer Integrated Systems Design (7373)
akta.pro industry
PRIMARYTHAIAMAA
Account-Based Ticketing (ABT) Platforms
Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Passenger Ticketing, Fare Collection & Transit Payment Systems

Keywords

  • Contactless ticketing platform
  • Account-based ticketing
  • Transit fare collection
  • Multimodal journey planning
  • Public transport software

Where Kuba is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Kuba business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Account-Based Ticketing Platform: Kuba provides mobility platform and ticketing solutions to transport operators. The platform enables fare collection and passenger management, with revenue likely generated through platform licensing, transaction fees, or subscription models based on ridership volume.
  2. Contactless Payment Processing: End-to-end payment processing for transit journeys, likely generating revenue through transaction fees or take rates on processed payments.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Kuba product offering

Product offering

Core offering

Kuba provides Kubapay, an account-based ticketing (ABT) platform that enables integrated multimodal real-time journey planning and contactless fare payment for public transport operators. The platform lets passengers plan, tap, and ride without physical tickets and is deployed via plug-in-and-play systems that can be implemented in weeks and scale with operator needs. Kuba's solutions support operations across more than 500 cities and regions worldwide.

Product overview

Kuba offers a single unified mobility platform for transport ticketing. The core product, Kubapay, is an account-based ticketing (ABT) platform that enables integrated multimodal real-time journey planning and contactless payment for public transport. The platform allows passengers to plan journeys, tap to pay, and ride without physical tickets, supporting operations in over 500 cities and regions globally. Kuba positions its plug-in-and-play systems for deployment in weeks, designed to grow and evolve with operator needs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Kubapay

Quantifiable outcome

  • Deployed in weeks with plug-in-and-play systems
  • +1 more outcomes

Companies that use Kuba

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Kuba technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Kuba partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Kuba competitors and assessment

Company assessment

Emerging players

  • Littlepay: Littlepay offers a payment platform purpose-built for transit, enabling open-loop contactless fare collection — a direct emerging competitor to Kuba's ABT product in smaller and mid-sized operators.
  • Ridango: Ridango provides account-based ticketing and passenger information systems for public transport, particularly active in CEE and Africa, competing with Kuba in regional transit authorities.
  • Moovit: Moovit (a subsidiary of Intel) offers multimodal journey planning and mobility-as-a-service capabilities that intersect with Kuba's multimodal real-time journey planning functionality.

Broad incumbents

  • Scheidt & Bachmann: Scheidt & Bachmann provides fare collection systems, validators, and back-office platforms for rail and urban transit operators, with overlapping ABT and contactless payment capabilities to Kuba.
  • Conduent Transportation: Conduent operates a large transportation solutions business including fare collection, transit mobility, and public transit technology, competing with Kuba for large transit authority contracts.
  • Thales Ground Transportation Systems: Thales provides ticketing, fare collection, and mobility solutions for rail and urban transit operators, with ABT and multimodal capabilities that overlap Kuba's offering.
  • Cubic Transportation Systems: Cubic is a major incumbent supplier of transit fare collection, traffic management, and mobility solutions to large public transport agencies worldwide, overlapping with Kuba's ABT and multimodal offerings.

Direct peers

  • Masabi: Masabi provides a Justride account-based ticketing and fare validation platform for transit operators globally, directly competing with Kuba in the ABT and contactless fare collection space.
  • INIT (Innovations in Transportation): INIT provides integrated ITS, ticketing, and planning software for public transport operators, competing with Kuba in account-based ticketing and multimodal journey planning.
  • Flowbird: Flowbird (formerly Parkeon/Keyne) supplies ticketing, validators, and back-office systems for public transport operators across Europe and beyond, directly competing with Kuba's ABT platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Kuba social profiles

Digital presence

Kuba compliance and trust

Trust signal

Compliance2 records

Kuba financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kuba leadership team

Management profile

Number of profiles

Kuba funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kuba M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuba

What does Kuba do?

Kuba provides Kubapay, an account-based ticketing (ABT) platform that enables integrated multimodal real-time journey planning and contactless fare payment for public transport operators. The platform lets passengers plan, tap, and ride without physical tickets and is deployed via plug-in-and-play systems that can be implemented in weeks and scale with operator needs. Kuba's solutions support operations across more than 500 cities and regions worldwide.

Is Kuba a public or private company?

Kuba is a private company. It is classified as corporate owned and is currently operating.

When was Kuba founded?

Kuba was founded in 2019. It employs 251 to 500 people.

Where is Kuba based?

Kuba is headquartered in London, United Kingdom, in the Europe region.

How does Kuba make money?

Two revenue lines are on record. Account-Based Ticketing Platform is the primary driver. The others are contactless Payment Processing.

Who are Kuba's main competitors?

Emerging players on record are Littlepay, Ridango and Moovit. Broad incumbents are Scheidt & Bachmann, Conduent Transportation, Thales Ground Transportation Systems and Cubic Transportation Systems. Direct peers are Masabi, INIT (Innovations in Transportation) and Flowbird.

Does Kuba have an API?

No public API is recorded for Kuba.

What industry is Kuba in?

Kuba's product category is Public Transport Ticketing Software. Its primary akta.pro industry code is THAIAMAA, Account-Based Ticketing (ABT) Platforms. Its NAICS code is 485 and its SIC code is 4700.

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