Something Digital
Something Digital operates as Rightpoint, an enterprise digital consultancy now fully integrated into Genpact, delivering experience-led transformation across design, strategy, and technology for large organizations via Adobe, Microsoft, Optimizely, and Sitecore partnerships.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Something Digital firmographics
Firmographics- Name
- Something Digital
- Legal name
- Rightpoint
- Website
- https://somethingdigital.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Something Digital operates as Rightpoint, an enterprise digital consultancy now fully integrated into Genpact, delivering experience-led transformation across design, strategy, and technology for large organizations via Adobe, Microsoft, Optimizely, and Sitecore partnerships.
- Ownership category
- akta.pro rank
Something Digital industry classification
Industry- Product category
- Interactive Web Design & Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Something Digital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Something Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Enterprise Transformation Services: Professional services revenue from delivering experience-led transformation across design, strategy, and technology domains for enterprise clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Something Digital product offering
Product offeringCore offering
Something Digital is a New York-based firm providing interactive website design and development, digital marketing and strategy, custom software development, and managed IT services to business clients. The offerings cover the full lifecycle from design and build through ongoing operational support.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Website Design & Development Design and build of interactive websites for business clients, including front-end design, development, and launch of digital web properties.
- Digital Marketing & Strategy Digital marketing strategy, campaign planning, and execution services for businesses seeking to grow their online presence and demand generation.
- Custom Software Development Custom software engineering services building client-specific applications and integrations to meet business requirements beyond off-the-shelf tooling.
- Managed IT Services Ongoing managed IT services covering infrastructure, support, and operational maintenance for clients that rely on the firm for continuous technology operations.
Companies that use Something Digital
Customer profileSegments1 record
Ideal customer profiles1 record
Something Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Something Digital partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AdobecoreDeep partnership with Adobe as a leading enterprise technology provider, integrated into Genpact's experience capabilities offerings
- MicrosoftcoreStrategic technology partnership with Microsoft integrated into Genpact's experience capabilities offerings
- OptimizelycorePartnership with Optimizely as part of enterprise technology ecosystem for digital experience delivery
- SitecorecorePartnership with Sitecore integrated into experience transformation offerings as a leading enterprise technology provider
Something Digital competitors and assessment
Company assessmentDirect peers
- Bounteous: Mid-size digital agency combining strategy, design, custom development, and managed services for enterprise and mid-market clients — directly comparable service mix to Something Digital across web, marketing, and software work.
- Big Spaceship: Brooklyn-based digital creative and engineering agency with similar mid-size profile, serving brand clients across web, content, and platform builds.
- Hero Digital: Independent digital transformation agency offering customer experience, design, engineering, and managed services to enterprise brands — comparable size and scope to Something Digital.
- Slalom: Consultancy delivering strategy, digital, and technology services with a strong focus on custom software and managed engagements — overlapping service mix with Something Digital at slightly larger scale.
- DEPT: Global digital agency offering creative, engineering, and marketing services across web, commerce, and custom software — directly comparable end-to-end service portfolio.
Broad incumbents
- Publicis Sapient: Digital business transformation arm of Publicis Groupe, operating across strategy, design, engineering, and managed services — competes for the same enterprise experience transformation deals.
- Deloitte Digital: Global consulting incumbent's digital experience practice — competes for enterprise transformation work that Something Digital's mid-size offering cannot credibly staff.
- R/GA: Long-standing creative and technology agency with broader scale and deeper enterprise footprint than Something Digital, competing for the same brand-driven digital transformation briefs.
- Accenture Song: Accenture's experience and digital transformation arm — large-scale incumbent that increasingly targets the same enterprise experience engagements as mid-size agencies.
Emerging players
- Mobiquity: Digital consultancy focused on custom software, cloud, and experience design for enterprise clients — comparable emerging peer in the design-plus-engineering category.
Market position
Customer concentration
Something Digital social profiles
Digital presenceSomething Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Something Digital leadership team
Management profileNumber of profiles
Profiles2 records
Something Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Something Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Something Digital
What does Something Digital do?
Something Digital is a New York-based firm providing interactive website design and development, digital marketing and strategy, custom software development, and managed IT services to business clients. The offerings cover the full lifecycle from design and build through ongoing operational support.
When was Something Digital founded?
Something Digital was founded in 2013. It employs 11 to 50 people.
Where is Something Digital based?
Something Digital is headquartered in New York, United States, in the North America region.
How does Something Digital make money?
One revenue line is on record: enterprise Transformation Services.
Who are Something Digital's main competitors?
Direct peers on record are Bounteous, Big Spaceship, Hero Digital, Slalom and DEPT. Broad incumbents are Publicis Sapient, Deloitte Digital, R/GA and Accenture Song. Mobiquity is listed as an emerging player.
Does Something Digital have an API?
No public API is recorded for Something Digital.
What industry is Something Digital in?
Something Digital's product category is Interactive Web Design & Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7371.