Tustin Toyota

What Tustin Toyota does

Tustin Toyota is a privately held Toyota franchise dealership headquartered at 36 Auto Center Dr in Tustin, California, operating as a single physical location serving individual consumers across Orange County, including Huntington Beach, Irvine, Anaheim, and Costa Mesa. The dealership operates as a subsidiary of Oremor Automotive, a diversified automotive group, and held California Bureau of Automotive Repair Registration #225715 as of the input data. It markets itself as Orange County's #1 New Vehicle Volume Toyota Dealership for 2025, with 101-250 employees and a full Toyota lineup spanning cars, trucks, SUVs, minivans, and electrified models (including bZ, bZ Woodland, Prius, Prius Prime, RAV4 Plug-in Hybrid, and hybrid/i-FORCE MAX variants of Corolla, Camry, Highlander, Tacoma, Tundra, and 4Runner).

The company's product surface extends beyond new vehicle sales into certified pre-owned Toyota vehicles, multi-make used vehicles, an on-site service center, a parts and accessories department (integrated with Toyota Tire Center), and online parts ordering. Customer-facing technology is built on Dealer Inspire's platform powering the SmartPath online buying experience, with Mapbox for mapping and Edmunds for trade-in valuation; AudioEye and ComplyAuto provide accessibility and CCPA cookie-compliance tooling. Bilingual English/Spanish operations are supported, including a dedicated Spanish-language microsite for Hispanic-market outreach.

The business model combines five revenue streams: new vehicle sales (one-time), used and certified pre-owned vehicle sales (one-time), service and maintenance using genuine Toyota parts including ToyotaCare-enrolled complimentary work (recurring professional services), parts and accessories (recurring hardware), and financing and leasing facilitated through Toyota Financial Services (transaction-fee economics on APR/lease subvention programs). The go-to-market motion is direct-to-consumer and sales-led, anchored in the physical showroom (sales 9 AM-9 PM, service 7 AM-6 PM) and supplemented by digital inventory browsing, financing applications, and a trade-in valuation tool. Pricing signals include monthly lease rates on Corolla LE ($219/mo), Tacoma SR5 ($289/mo), and Camry LE ($319/mo), plus 0% APR for 72 months on bZ XLE and 2.99% APR for 72 months on Tundra, with promotional terms expiring 8/3/26.

Name

Tustin Toyota

Legal name

Tustin Toyota

Website

https://tustintoyota.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

Tustin Toyota is a privately held Toyota franchise dealership in Tustin, California, selling new, certified pre-owned, and used vehicles while providing service, parts, and financing to individual consumers across Orange County.

Ownership category

akta.pro rank

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, trucks, SUVs, and electrified models. Inventory includes various trim levels and configurations.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (CPO) Toyota vehicles. Also sells vehicles from other manufacturers through trade-ins.
3. Vehicle Service and Maintenance: Service center providing routine maintenance, repairs, and parts replacement using genuine Toyota parts. Offers ToyotaCare complimentary maintenance plan.
4. Parts and Accessories: Sale of genuine Toyota parts, tires, and accessories for vehicle maintenance and customization.
5. Financing and Leasing: Vehicle financing and leasing through Toyota Financial Services. Offers various APR rates and lease terms on new and certified pre-owned vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tustin Toyota is a franchised Toyota dealership that sells new Toyota vehicles, used and certified pre-owned vehicles, and provides factory-trained vehicle service, genuine Toyota parts and accessories, and financing and leasing through Toyota Financial Services. It operates a single showroom and service facility in Tustin, CA, complemented by the SmartPath online buying platform for digital inventory browsing, financing applications, trade-in valuation, and remote purchase completion.

Product overview

Tustin Toyota is a Toyota franchise dealership operating as a single-location automotive retailer offering new Toyota vehicle sales, used and certified pre-owned vehicle sales, online purchasing via SmartPath, vehicle financing, service, and parts. The core offering is new Toyota vehicle sales organized by vehicle type (Cars & Minivans, Trucks, Crossovers & SUVs, Electrified). Supporting services include service center, parts department, financing through Toyota Financial Services, ToyotaCare complimentary maintenance, and Toyota Certified Pre-Owned vehicle programs. The dealership positions itself as Orange County's #1 New Vehicle Volume Toyota Dealership for 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Toyota Tire CenterminorChannel Partner/ Reseller/ DistributorGenuine Toyota tire sales and service through Toyota-branded tire center network for tire replacements and maintenance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held automotive dealer group in the U.S. with over 100 franchised rooftops. Comparable as a scaled private dealership operator with the same franchise retail and service business model.
• Asbury Automotive Group: Publicly traded franchised dealer group with over 150 rooftops, including import franchises. Directly comparable as a multi-brand franchised retailer with parallel new, used, F&I, service, and parts revenue streams.
• Sonic Automotive: Publicly traded dealer group operating franchised dealerships (including import brands) and the EchoPark used-vehicle business. Comparable across the full dealership revenue stack including F&I and service.
• AutoNation: Largest publicly traded automotive dealer in the U.S., operating hundreds of franchised dealerships across multiple brands including Toyota. Comparable as a multi-brand franchise retailer with similar new vehicle sales, used/CPO, F&I, service, and parts revenue mix, though at vastly greater scale.
• CarMax: Largest U.S. used-vehicle retailer with a national store footprint and omnichannel buying/selling experience. Comparable to Tustin Toyota's used/CPO business and increasingly competes for new-vehicle consideration via its no-haggle model.
• Lithia Motors: Publicly traded dealer group operating over 300 U.S. franchises, an aggressive acquirer of dealership rooftops including import brands like Toyota. Comparable as a scaled franchise dealer with the same five-stream revenue model (new, used, F&I, service, parts).
• Penske Automotive Group: Publicly traded dealer group with a meaningful concentration of premium and import franchises including Toyota stores, plus commercial truck and Penske Transportation Solutions. Comparable franchise-retail business model with similar new-vehicle, service, and F&I revenue dynamics.
• Group 1 Automotive: Publicly traded franchised dealer group with ~200 rooftops across the U.S. and U.K., including Toyota franchises. Directly comparable on multi-brand franchise retailing, service operations, and F&I origination.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery and a vending-machine pickup model. Not a direct franchised new-car competitor, but competes aggressively for the same used-vehicle demand that Tustin Toyota's used/CPO business relies on, and signals the broader shift to digital auto retail.

Direct peers

• Oremor Automotive: Parent company of Tustin Toyota, a diversified dealer group with multiple Toyota franchised rooftops. Most directly comparable peer given identical operating model, brand mix, and corporate backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/tustintoyota
• Facebookfacebook.com/tustintoyotascion
• LinkedInlinkedin.com/company/tustin-toyota

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tustin Toyota