Oremor Automotive

What Oremor Automotive does

OREMOR Automotive Group is a privately held, multi-brand automotive dealership group headquartered in Ontario, California. The company operates 19 franchised dealership locations across Southern California (Inland Empire, Orange County, Greater Los Angeles, San Diego County, Fresno), Central California, and Texas (Dallas/Waxahachie), representing more than a dozen automotive manufacturers including BMW, Chevrolet, Chrysler, Dodge, Fiat, GMC, Hyundai, Jeep, Lexus, Mercedes-Benz, Nissan, Ram, Toyota, and Mercedes-Benz Sprinter commercial vans. Its wholly-owned subsidiary dealerships — such as BMW of Riverside, Capistrano Valley Toyota, Mercedes-Benz of El Cajon, Lexus of Woodland Hills, and Legacy Toyota of Dallas — carry both individual and multi-brand line-ups (e.g., Fontana Chrysler Dodge Jeep RAM, Jeep Chrysler Dodge Ram Fiat of Ontario).

The group's core technology is a standard automotive retail platform with online inventory search, virtual showroom browsing, payment calculators, trade-in valuation tools, and financing application portals. Beyond vehicle sales, OREMOR operates an in-house service and parts organization (including OEM genuine parts), a collision repair center, and online channels such as the Acceleride buying platform and a 5-day satisfaction guarantee. The website is built on the DealerInspire dealer theme, indicating use of a third-party dealership platform rather than proprietary technology.

OREMOR generates revenue through four primary streams: (1) new vehicle sales across 14+ franchises, (2) pre-owned and certified pre-owned vehicle sales (including a sub-$30K inventory tier), (3) finance and insurance products arranged through lending partners (transaction-fee economics on loans, warranties, and insurance), and (4) service and parts revenue from maintenance, repairs, and collision work. The go-to-market is primarily direct-to-consumer via 19 physical showrooms supplemented by online inventory browsing and digital financing tools, with both individual consumers and a smaller commercial/fleet segment served. New vehicle inventory across the network totals approximately 6,782 units.

Name

Oremor Automotive

Legal name

OREMOR Automotive Group

Website

https://oremorautomotive.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OREMOR Automotive Group is a privately held multi-brand car dealership group operating 19 franchised locations across California and Texas, representing 14+ manufacturers and selling new and pre-owned vehicles alongside financing, service, parts, and collision services.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from sales of new vehicles across 14+ automotive brands including Toyota, BMW, Mercedes-Benz, Lexus, Chevrolet, and others.
2. Pre-Owned Vehicle Sales: Revenue from sales of used vehicles including certified pre-owned programs and budget-priced vehicles under $30,000.
3. Finance and Insurance Products: Revenue from arranging vehicle financing, extended warranties, and related insurance products through lending partners.
4. Service and Parts: Revenue from vehicle maintenance, repairs, collision services, and genuine OEM parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OREMOR Automotive Group is a multi-brand franchised automotive dealership group selling new and pre-owned vehicles from 14+ manufacturers across 19 locations in California and Texas. The group also arranges vehicle financing and insurance, performs maintenance and collision repair, and sells OEM parts through its service departments. Customers can browse inventory, apply for financing, value trade-ins, and schedule service online or in-person.

Product overview

OREMOR Automotive Group is a multi-brand car dealership network operating 18+ dealership locations across Southern California and Texas, representing over a dozen manufacturers including BMW, Chevrolet, Chrysler, Dodge, Fiat, GMC, Hyundai, Jeep, Lexus, Mercedes-Benz, Nissan, Ram, Toyota, and Sprinter. The group offers new and certified pre-owned vehicle sales, comprehensive financing options, vehicle maintenance and repair services, collision center services, and online buying tools including Acceleride (online buying/selling platform) and a 5-day satisfaction guarantee. Individual dealership brands include BMW of Riverside, Capistrano Valley Toyota, Empire Nissan, Fontana Chrysler Dodge Jeep RAM, Fresno Lexus, Galleria Chevrolet, Jeep Chrysler Dodge Ram Fiat of Ontario, Legacy Chevrolet GMC of Waxahachie, Legacy Toyota of Dallas, Lexus of Woodland Hills, Mercedes-Benz of El Cajon, Ontario Hyundai, Riverside Chevrolet, Temecula Valley Lexus, Temecula Valley Toyota, Toyota of Glendale, Tustin Toyota, and Victorville Motors.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from 14+ manufacturers including BMW, Chevrolet, Chrysler, Dodge, Fiat, GMC, Hyundai, Jeep, Lexus, Mercedes-Benz, Nissan, Ram, Toyota, and Sprinter, with MSRP ranging from approximately $22,000 to over $60,000.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used vehicles that are hand-selected and reconditioned, with manufacturer-backed warranties available on certified units and budget-friendly options under $30,000.
• Vehicle Financing Financing services including loan applications, payment calculators, and trade-in valuation tools, arranging vehicle financing through lending partners.
• Service & Parts Vehicle maintenance and repair services using genuine OEM parts, with online scheduling and parts ordering.
• Collision Center Collision repair services for vehicles damaged in accidents, offered through the group's dedicated collision center.
• Acceleride Online buying and selling platform for vehicles, enabling remote vehicle purchases and sales.
• Vehicle Finder Service Online vehicle search service assisting customers in locating specific vehicles across the group's inventory.
• 5-Day Love It or Leave It Guarantee Vehicle satisfaction guarantee program that allows customers to return vehicles within 5 days if not satisfied with the purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• BMWcoreChannel Partner/ Reseller/ DistributorOREMOR Automotive Group is an authorized BMW dealership representing the BMW brand through BMW of Riverside location, selling new and pre-owned BMW vehicles with access to BMW financing, service, and parts.
• ToyotacoreChannel Partner/ Reseller/ DistributorOREMOR represents Toyota through multiple locations including Capistrano Valley Toyota, Temecula Valley Toyota, Toyota of Glendale, Tustin Toyota, and Legacy Toyota of Dallas, offering full Toyota sales, service, and parts.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorOREMOR operates Mercedes-Benz of El Cajon as an authorized Mercedes-Benz dealer providing new Mercedes vehicles, certified service, and genuine Mercedes parts.
• LexuscoreChannel Partner/ Reseller/ DistributorOREMOR represents Lexus through Fresno Lexus, Lexus of Woodland Hills, and Temecula Valley Lexus locations, offering Lexus vehicle sales, service, and parts.
• ChevroletcoreChannel Partner/ Reseller/ DistributorOREMOR operates Chevrolet dealerships including Riverside Chevrolet, Galleria Chevrolet (Dallas), and Legacy Chevrolet GMC of Waxahachie, providing Chevrolet vehicle sales and service.
• GMCcoreChannel Partner/ Reseller/ DistributorLegacy Chevrolet GMC of Waxahachie represents GMC trucks and SUVs as an authorized GMC dealer.
• HyundaicoreChannel Partner/ Reseller/ DistributorOntario Hyundai location offers new Hyundai vehicles, certified service, and parts as an authorized Hyundai dealer.
• JeepcoreChannel Partner/ Reseller/ DistributorJeep Chrysler Dodge Ram Fiat of Ontario represents Jeep as an authorized dealer offering new Jeep vehicles, service, and parts.
• ChryslercoreChannel Partner/ Reseller/ DistributorJeep Chrysler Dodge Ram Fiat of Ontario offers new Chrysler vehicles including Pacifica minivans as an authorized dealer.
• DodgecoreChannel Partner/ Reseller/ DistributorFontana Chrysler Dodge Jeep RAM represents Dodge muscle cars and SUVs as an authorized dealer.
• RamcoreChannel Partner/ Reseller/ DistributorFontana Chrysler Dodge Jeep RAM is an authorized Ram truck dealer offering new Ram 1500, 2500, and 3500 trucks.
• NissancoreChannel Partner/ Reseller/ DistributorEmpire Nissan at the Ontario location offers new Nissan vehicles, service, and parts as an authorized dealer.
• FiatcoreChannel Partner/ Reseller/ DistributorJeep Chrysler Dodge Ram Fiat of Ontario represents Fiat small cars as an authorized dealer.
• Mercedes-Benz SprintercoreChannel Partner/ Reseller/ DistributorOREMOR offers Mercedes-Benz Sprinter commercial vans through select locations as part of the Mercedes-Benz dealer network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: Largest US used-vehicle retailer with national store footprint and strong omnichannel buying; partial overlap with OREMOR's Pre-Owned Vehicle Sales and Acceleride platform, and the primary disruptor for dealer-group used-car economics.
• Carvana: Online-first used-car retailer with vehicle vending machines and home delivery; competes for the same digitally engaged used-car shopper OREMOR targets with Acceleride, making it the most relevant emerging digital peer.

Direct peers

• AutoNation: Largest US automotive retailer with ~300+ stores across multiple brands and Sun Belt-heavy footprint; most direct comparable to OREMOR on multi-brand franchise retail model, geographic mix (CA/TX/FL/AZ), and diversified F&I + service revenue streams.
• Sonic Automotive: Public dealer group with EchoPark used-car stores and traditional franchise dealerships; closely comparable on multi-brand franchise operations, Sun Belt footprint, and parallel digital used-car initiative that overlaps OREMOR's used-vehicle and Acceleride businesses.
• Hendrick Automotive Group: Largest privately held US dealer group (~140 stores) with deep concentration in the Southeast but expanding into California; comparable on multi-brand portfolio, premium franchises, and the private-company operating model that mirrors OREMOR's structure.
• Asbury Automotive Group: Public mid-sized dealer group with multi-brand franchise stores and Clicklane online retailing; comparable to OREMOR on multi-brand portfolio, growing digital retail platform, and emphasis on F&I per-unit gross profit.
• Group 1 Automotive: Public dealer group with 200+ dealerships across the US and UK representing Toyota, BMW, Honda, Mercedes and other OEM brands OREMOR also carries; directly comparable on multi-brand franchise mix, California/Texas exposure, and emphasis on finance and service income.
• Penske Automotive Group: Public global retailer with a heavy premium/luxury skew (BMW, Mercedes-Benz, Audi, Porsche, Lexus) overlapping OREMOR's luxury franchises; closely comparable on premium-brand mix and diversified commercial-truck retail via Premier Truck Group.
• Lithia Motors: Public, large-cap dealer group (Driveway) operating hundreds of stores nationwide with aggressive M&A growth strategy; directly comparable on multi-brand franchise model, online digital retailing (Driveway), and emphasis on F&I/service annuity revenue.

Broad incumbents

• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large multi-brand dealer network including Texas and California stores; comparable to OREMOR on private-ownership scale, multi-brand franchise model, and presence in the same Sun Belt geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OREMORAutoGroup
• YouTubeyoutube.com/channel/UCLpC5JdLIuUjMqwG_ydJbwg
• Facebookfacebook.com/oremorauto
• Instagraminstagram.com/oremorautomotive
• LinkedInlinkedin.com/company/oremor-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oremor Automotive