WISE and Healthy Aging
- Company typePrivate
- Founded2007
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
WISE and Healthy Aging firmographics
Firmographics- Name
- WISE and Healthy Aging
- Legal name
- Wise & Healthy Aging
- Website
- https://wiseandhealthyaging.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WISE and Healthy Aging industry classification
Industry- Product category
- Senior Social Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
Keywords
Where WISE and Healthy Aging is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WISE and Healthy Aging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Program Service Fees: Fees from private paying clients for adult day services, care management, peer counseling, and other programs. Sliding scale fees based on ability to pay for many services.
- Government Grants and Contracts: Funding from State of California General Fund, State of California Department of Aging, County of Los Angeles Workforce Development, Aging and Community Services (Older Americans Act), City of Los Angeles Department of Aging, and City of Santa Monica.
- Private Donations and Philanthropy: Tax-deductible charitable donations from individuals, corporate sponsors, and foundation support. Monthly giving program (WISE Circle), tribute gifts, and planned giving options including bequests, charitable gift annuities, and stock donations.
- United Way: Payroll gifts directed through United Way workplace giving program.
- Travel Program Revenue: Fees from adventure travel programs including day trips, multi-day US tours, and international tours for Club members and community members aged 50+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | The Club Membership - Santa Monica Residents |
| Subscription | Annual | The Club Membership - Non-Residents |
| Other | Pay-as-you-go | Peer Counseling Individual Sessions |
| Other | Pay-as-you-go | Support Groups |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
WISE and Healthy Aging product offering
Product offeringCore offering
WISE & Healthy Aging is a community-based nonprofit organization that delivers a portfolio of aging services to older adults in the Los Angeles area, including adult day care, care management, peer counseling, elder abuse prevention education, long-term care ombudsman advocacy, a senior diner meal program, a 50+ community club, and adventure travel. The organization serves more than 20,000 older adults annually and operates across Los Angeles County and San Bernardino County.
Product overview
WISE and Healthy Aging is a nonprofit social services organization offering a portfolio of programs and services for older adults, their families, and caregivers in the Los Angeles area. The organization operates a multi-service model with distinct programs including: The Club (a 50+ membership community), the Adult Day Center (with sub-programs WISE Minds for early memory loss and Somos Amigos for Spanish speakers), Care Management services (including Enhanced Care Management for Medi-Cal members), Peer Counseling & Support Groups, the Elder Abuse Prevention Program, the Diner Program, the Long-Term Care Ombudsman Program, Adventure Travel (local, domestic, and international), Community Resources (tax assistance, Medicare counseling, financial counseling, acupuncture), WISE Connections digital literacy, and the Relevant! Westside Guide publication. The organization was formed by a 2007 merger of WISE Senior Services (founded 1968) and Center for Healthy Aging (founded 1976), and serves over 20,000 older adults annually.
Differentiator
Problem solved
Functional benefit
Brands
- Long-Term Care Ombudsman Program: Program that advocates for residents in long-term care facilities, operating as wiseombudsman.org
- Relevant! Westside Guide
- WISE Minds
- Somos Amigos
Products and services
- Adult Day Center A daytime program providing care for elderly and frail individuals with Alzheimer's, dementia, Parkinson's, or stroke recovery. Offers socializing, nutritious meals, therapeutic activities, and caregiver support services.
- Care Management Social work-based services helping older adults age in place by developing personalized care plans, connecting clients to resources such as Meals on Wheels, transportation, adult day care, and In Home Supportive Services.
- Peer Counseling & Support Groups Counseling services delivered by trained volunteer peer counselors ages 55 and older, providing individual counseling and facilitated support groups covering bereavement, women's issues, men's issues, caregiver concerns, and decluttering workshops.
- Elder Abuse Prevention Program Educational programs providing seniors with knowledge and skills to protect themselves from financial, physical, or emotional abuse, with resources available in multiple languages including English, Spanish, Russian, Korean, Armenian, Chinese, and Tagalog.
- Diner Program Healthy lunch program serving nutritious meals at the Ken Edwards Center and Reed Park in Santa Monica for seniors age 60 and older, Monday through Friday.
- The Club A membership-based community for adults age 50 and older offering lifelong learning, fitness, wellness, games, and social activities. Annual membership available for Santa Monica residents ($15) and non-residents ($25).
- Adventure Travel Program Group travel offerings including local one-day trips in Southern California, multi-day U.S. tours, and international tours for adults 50 and older, with itineraries featuring cultural destinations, scenic tours, and group activities.
- Long-Term Care Ombudsman Program Advocacy program for residents of long-term care facilities, addressing concerns and complaints for the more than 100,000 beds in long-term facilities across Los Angeles and San Bernardino counties.
- Community Resources Information and referral services providing seniors access to tax assistance (AARP Tax Aide), financial counseling, Medicare counseling (HICAP), acupuncture clinic, and disability community resources.
Quantifiable outcome
- 20,000+ older adults served annually across all programs
- +1 more outcomes
Companies that use WISE and Healthy Aging
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
WISE and Healthy Aging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WISE and Healthy Aging partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Yo San University of Acupuncture and Traditional Chinese MedicinecorePartnership to provide a free Community Acupuncture Clinic for Seniors (ages 65+) at WISE & Healthy Aging's main office in Santa Monica. Yo San University uses the site as a geriatric externship location for their students.
- AARP FoundationcoreAARP Tax-Aide program provides free, volunteer-run tax counseling and preparation services for seniors at multiple locations including WISE & Healthy Aging. Volunteers assist with Federal and State tax returns for low- and moderate-income seniors.
- Financial Planning Association of Los AngelescoreVolunteer certified financial planners provide free financial advice, planning, estate planning and other financial aspects due to life transition on 1st Tuesday & Thursday of every month.
- Center for Health Care RightscorePartnership provides Health Insurance Counseling and Advocacy Program (HICAP) services on Tuesdays. Trained volunteers help seniors understand Medicare and Medi-Cal coverage options and evaluate long-term care insurance.
- Disability Community Resource Center (DCRC)corePrograms and services to facilitate independent living for people with disabilities, offered on Wednesdays & Fridays at WISE & Healthy Aging's main office.
- United WayminorWorkplace giving partnership allowing donors to direct United Way payroll gifts to WISE & Healthy Aging.
- State of California Department of AgingcoreState agency providing funding support for senior services programs including ombudsman services and elder abuse prevention.
- County of Los Angeles Workforce Development, Aging and Community ServicescoreCounty agency providing funding through the Older Americans Act of 1965 for senior services programs.
- City of Santa MonicacoreMunicipal funding partner providing support for senior services including the Diner Program and other community programs.
- City of Los Angeles Department of AgingcoreMunicipal funding partner supporting senior services for Los Angeles residents.
- State of California General FundcoreState budget funding support for WISE & Healthy Aging programs.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
WISE and Healthy Aging competitors and assessment
Company assessmentBroad incumbents
- AARP: National membership organization for adults 50+ providing advocacy, education, and community programs. Operates a much broader portfolio but overlaps directly with WISE's The Club membership model and community-based service positioning.
- LeadingAge: National association representing nonprofit aging services providers including senior housing, home- and community-based services, and adult day programs. Comparable provider-type footprint and California member network.
- National Council on Aging (NCOA): National nonprofit advocacy and service organization for older adults. Wider scope and policy focus than WISE, but overlapping mission around healthy aging, economic security, and community-based programs.
Emerging players
- Family Caregiver Alliance: National nonprofit providing caregiver support services, counseling, respite, and education. Comparable to WISE's Peer Counseling, Caregiver Resources, and family caregiver support groups.
- Meals on Wheels America: National nonprofit network supporting congregate and home-delivered meal programs for seniors. Closely comparable to WISE's Diner Program and congregate dining services for seniors aged 60+.
- Alzheimer's Association: National nonprofit focused on dementia care, support, and advocacy — directly comparable to WISE's WISE Minds and Adult Day Center dementia programs, and recognized WISE's Adult Day Center staff for excellence in dementia care.
Direct peers
- Partners in Care Foundation: California-based nonprofit delivering care management, adult day, caregiver respite, and community-based social services for elderly and disabled populations. Closely comparable operating model and funding mix (Older Americans Act, Medi-Cal, philanthropy).
- Front Porch Communities and Services: California-headquartered nonprofit operating senior living, community programs, and support services for older adults across multiple Southern California sites. Comparable multi-program senior services platform in overlapping geography.
- Institute on Aging: San Francisco-based nonprofit providing a comparable suite of community-based services for older adults including care management, adult day programs, and caregiver support. Operates with a similar multi-program, government-and-philanthropy-funded model in a high-cost California urban market.
Regional players
- St. Barnabas Senior Services: Los Angeles-based nonprofit providing adult day health care, senior centers, and caregiver services. Directly comparable service mix to WISE's Adult Day Center, The Club, and caregiver support programs in the same LA market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WISE and Healthy Aging social profiles
Digital presenceWISE and Healthy Aging compliance and trust
Trust signalCompliance2 records
WISE and Healthy Aging financial estimates
Financial estimateRevenue estimate
Valuation estimate
WISE and Healthy Aging leadership team
Management profileNumber of profiles
Profiles10 records
WISE and Healthy Aging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WISE and Healthy Aging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WISE and Healthy Aging
What does WISE and Healthy Aging do?
WISE & Healthy Aging is a community-based nonprofit organization that delivers a portfolio of aging services to older adults in the Los Angeles area, including adult day care, care management, peer counseling, elder abuse prevention education, long-term care ombudsman advocacy, a senior diner meal program, a 50+ community club, and adventure travel. The organization serves more than 20,000 older adults annually and operates across Los Angeles County and San Bernardino County.
Is WISE and Healthy Aging a public or private company?
WISE and Healthy Aging is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WISE and Healthy Aging founded?
WISE and Healthy Aging was founded in 2007. It employs 51 to 100 people.
Where is WISE and Healthy Aging based?
WISE and Healthy Aging is headquartered in Santa Monica, United States, in the North America region.
How does WISE and Healthy Aging make money?
Five revenue lines are on record. Program Service Fees are the primary driver. The others are government Grants and Contracts, private Donations and Philanthropy, united Way and travel Program Revenue.
Who are WISE and Healthy Aging's main competitors?
Broad incumbents on record are AARP, LeadingAge and National Council on Aging (NCOA). Emerging players are Family Caregiver Alliance, Meals on Wheels America and Alzheimer's Association. Direct peers are Partners in Care Foundation, Front Porch Communities and Services and Institute on Aging. St. Barnabas Senior Services is listed as a regional player.
Does WISE and Healthy Aging have an API?
No public API is recorded for WISE and Healthy Aging.
What industry is WISE and Healthy Aging in?
WISE and Healthy Aging's product category is Senior Social Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 624120 and its SIC code is 8050.