What Petcademy does

Petcademy, founded in 2019 and headquartered in New York, operates a subscription-based pet training and behavioral support platform delivered primarily through SMS/text messaging. The company serves two primary customer segments: individual pet parents who subscribe directly to plans priced at $20 (1 month), $49 (3 months), or $129 (12 months), and animal shelters and rescues that pay $2.00 per anticipated adoption to extend post-adoption support to adopters and fosters. The platform connects users with a network of certified positive reinforcement trainers (SFTD-CTP, CPDT-KA, CBCC-KA, FFCP, KPA-CTP) who respond within 12 hours on weekdays and 24 hours on weekends, supplemented by a library of over 100 animated courses and lessons. Petcademy integrates natively with seven shelter management systems (Animal Shelter Manager, Shelter Buddy, Shelterluv, AnimalFirst, Pawlytics, Petpoint, Chameleon) to automate document distribution, medical record sharing, and adopter check-ins, with operations spanning the United States, Canada, and Australia.

The company's technology stack combines human trainer delivery over SMS with a proprietary AI-powered rehoming analysis engine launched in pilot in March 2026 through a partnership with Home To Home. Revenue is generated through non-recurring subscription purchases (no auto-renewal), per-adoption B2B pricing for shelters, and ancillary e-commerce revenue from the Pet Legends by Petcademy merchandise store, of which 50% of profits are donated to rescue organizations. Additional revenue mechanics include a 20% donation on each 12-month consumer plan back to partner shelters. According to the company's own disclosures, over 230,000 pets have been supported, over 1 million lessons have been completed, and partner shelters report a 50% reduction in post-adoption returns and 175 staff hours saved per 1,000 adoptions, implying a 3.5X ROI in time savings.

Petcademy remains a privately held, founder-owned company with a lean 1-10 employee team. The founding team consists of CEO Bailey Schroeder (inspired by her personal experience adopting and training a dog with behavioral challenges), CTO Phil Myers, and co-founder Annie Grossman (CPDT-KA, KPA-CTP). No institutional funding rounds, acquisitions, or external ownership have been disclosed. The company emphasizes fear-free, positive reinforcement methodology as its core differentiator and operates with a clear dual-sided go-to-market: direct-to-consumer self-serve subscription on the website, and a sales-led enterprise motion for shelters and rescues with demo booking and per-adoption pricing.

Name

Petcademy

Legal name

Petcademy Inc.

Website

https://petcademy.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Petcademy is a New York-based pet training and behavioral support platform that delivers unlimited text-based access to certified positive reinforcement trainers plus an animated course library, serving individual pet parents via subscriptions and animal shelters via per-adoption B2B pricing.

Ownership category

akta.pro rank

Product category

Pet Training and Behavioral Support Services

NAICS

Pet Care (except Veterinary) Services (81291), Educational Support Services (61171), Pet and Pet Supplies Retailers (459910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Pet training services
• Behavioral consulting
• Animal welfare technology
• Positive reinforcement training
• Shelter adoption support

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Pet Parent Subscriptions: Subscription plans sold directly to pet parents: Starter ($20/1 month), Essential ($49/3 months), Premium ($129/12 months with Fi Smart Collar bonus). No auto-renewal; plans are non-recurring purchases.
2. Shelter and Rescue Organization Subscriptions: Organizations pay $2.00 per anticipated adoption annually or monthly, covering support for adopters, fosters, and community members considering surrender.
3. E-commerce Store Revenue: Pet Legends by Petcademy store sells pet products, with 50% of profits donated to pet rescue organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Petcademy delivers pet training and behavioral support through unlimited 1:1 text-message access to certified positive reinforcement trainers and a library of 100+ animated courses for dogs and cats. It operates two distinct go-to-market tracks: a direct-to-consumer subscription membership for pet parents (1, 3, or 12 months) and a B2B platform for animal shelters and rescues that delivers post-adoption, foster, and surrender-prevention support with integrations into seven shelter management systems.

Product overview

Petcademy is a pet training and behavioral support subscription platform consisting of multiple interconnected offerings. The core Pet Parent Membership provides text-based access to certified trainers and animated courses across three tiers (Starter, Essential, Premium). The Rescue & Shelter Platform enables animal welfare organizations to provide post-adoption support, automated check-ins, and training resources to adopters and fosters. Pet Legends by Petcademy serves as the merchandise arm supporting rescue donations. All offerings leverage positive reinforcement-based training methodology with certified trainers (SFTD-CTP, CPDT-KA, CBCC-KA, FFCP, KPA-CTP) and integrate with major shelter management systems for seamless adoption and medical records distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Petcademy Pet Parent Membership Subscription-based service providing unlimited 1:1 text-message access to certified positive reinforcement trainers plus a library of 100+ animated courses for dogs and cats; sold directly to individual pet parents.
• Petcademy for Rescues & Shelters Comprehensive post-adoption support platform for animal shelters and rescues, providing text-based training and behavior support to adopters and fosters, with a dedicated dashboard, integrations, and per-adoption pricing ($2 per anticipated adoption annually).
• Pet Legends by Petcademy Merchandise store offering pet-related products, with 50% of profits donated to animal rescue organizations.

Quantifiable outcome

• 50% reduction in post-adoption returns
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Home To Home®coreStrategic or Co-development Partner · 30 March 2026Collaboration to launch AI-powered tools helping pet owners navigate adopter conversations and improve rehoming outcomes for dogs and cats. Petcademy's technology analyzes listings and generates tailored recommendations including likely adopter questions and resources for behavior and transitions. Initial pilot program launched with expansion plans based on engagement outcomes.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• GoodPup: GoodPup offers live, 1:1 online dog training via video chat with certified positive-reinforcement trainers on a subscription basis — the closest direct competitor to Petcademy's text-based certified-trainer model and price-tier approach.
• Pupford: Pupford is a digital dog-training platform offering courses, an app, and an active training community led by Zak George — directly comparable to Petcademy's animated course library and behavior content strategy.
• Zigzag: Zigzag is a puppy-training app that pairs owners with certified trainers via chat and video, providing structured curriculum and live support — directly comparable to Petcademy's text-based, certified-trainer subscription for early-life pet parents.
• SpiritDog Training: SpiritDog Training sells online positive-reinforcement dog-training courses, memberships, and 1:1 coaching — overlapping with Petcademy's lesson library and certified-trainer support offering.
• Dunbar Academy: Dunbar Academy (associated with Dr. Ian Dunbar) is a long-standing online positive-reinforcement dog-training content platform with courses and memberships, comparable to Petcademy's animated library and behavior methodology.

Broad incumbents

• Wag!: Wag! is a broad pet-services platform offering dog walking, sitting, training, and vet chat — overlapping with Petcademy's training and behavior support category as part of a much wider pet-care portfolio.
• Rover: Rover is a large pet-services marketplace spanning boarding, sitting, walking, and now training — a broader incumbent with overlap to Petcademy's pet-parent support category but covering many more service types.
• PetCoach (by Petco): PetCoach, owned by Petco, offers on-demand text-based chat with veterinarians and trainers — directly comparable to Petcademy's text-message support model but backed by a much larger pet retail incumbent.

Emerging players

• Fi (Smart Collars): Fi makes GPS smart collars and is bundled into Petcademy's Premium tier; while not a training competitor, Fi is an emerging pet-tech player whose data and hardware increasingly touch the same training and behavior category.
• PetDesk: PetDesk provides pet-care business management software for veterinary clinics and pet-care providers — adjacent infrastructure that overlaps with Petcademy's B2B shelter-side dashboard and integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Petcademyorg
• Facebookfacebook.com/petcademy
• LinkedInlinkedin.com/company/petcademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petcademy