Future State
Future State is an Oakland, California-based change management consulting firm (founded 1982, 101-250 employees) that helps enterprises navigate organizational transformation using generative AI, organizational psychology, and proprietary analytics tools.
- Company typePublic
- Founded1989
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Future State does
Future State is a privately-held consulting firm headquartered in Oakland, California, founded in 1982 and operating with 101-250 employees, according to its firmographic record. Per its stated service description, the firm specializes in strategic change management for enterprises undergoing organizational transformation, with a methodology that combines generative AI, organizational psychology, and data analytics to help organizations engage people, build change capability, and accelerate value realization from technology programs. Its core productized offerings include a patented analytics system called Transformation GPS that assesses audience data and prescribes change interventions, the Vision & Ambition Experience for organizational readiness assessment, and Transformation Labs (Experiments) for experiential learning; a Strategy Activation sub-product, acquired via the Root acquisition, complements the portfolio with visual strategy-communication tools.
The firm monetizes through professional-services consulting engagements with enterprise clients, using direct enterprise field sales and regional delivery leads. Revenue, contract terms, and pricing tiers are not publicly disclosed. Customer evidence is limited to a single named logo (Vodafone) cited in case-study material; the source data also references a broad technology-partner ecosystem spanning Microsoft, AWS, Google, Salesforce, SAP, Oracle, Workday, Adobe, Atlassian, Walkme, and Cognician to support integrated transformation delivery. Go-to-market uses content-led channels (research reports such as "Talent Reinventors," an AI Leaders Podcast, case studies, and a mobile application) feeding enterprise field sales.
Note on data conflicts: the firmographic record describes Future State as a 101-250-person Oakland-based firm, while much of the supporting content (multi-region delivery across Americas/EMEA/APAC, 2,000+ generative AI projects, public-company partnership references) reads as drawn from a global professional services firm's change management practice page. The analysis above tracks the firmographic baseline for scale and the substantive content for capability description; buyers should re-verify scale and partnership claims during diligence.
Future State firmographics
Firmographics- Name
- Future State
- Legal name
- Accenture
- Website
- https://futurestate.com
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Future State is an Oakland, California-based change management consulting firm (founded 1982, 101-250 employees) that helps enterprises navigate organizational transformation using generative AI, organizational psychology, and proprietary analytics tools.
- Ownership category
- akta.pro rank
Future State industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Future State is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Future State business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Change Management Consulting: Professional services revenue generated through consulting engagements with enterprises undergoing organizational transformation. Services include developing value-led change strategies, stakeholder engagement, change activation, and continuous measurement and iteration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Future State product offering
Product offeringCore offering
Future State is a private consulting firm headquartered in Oakland, California, founded in 1982 with 101-250 employees, delivering professional consulting services to client organizations. The firm operates as a for-profit entity in the professional services industry, with its founder and CEO Adam Hardy leading the company.
Product overview
Accenture's Strategic Change Management Services is a unified portfolio of consulting offerings designed to help organizations navigate transformation. The core offering consists of Transformation GPS (a patented analytics system), Vision & Ambition Experience (organizational assessment), and Transformation Labs (experiential learning trials). Strategy Activation, an acquired sub-product from Root, complements the portfolio by providing visual tools for strategy communication. Together, these services enable organizations to develop change strategies, engage people, activate new ways of working, and measure outcomes.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $10.3 trillion in potential economic value through responsible, people-centric gen AI adoption
Companies that use Future State
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Future State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Future State partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered supporting and core.
- WalkmesupportingWalkme is listed as a partner in the change management ecosystem, providing digital adoption platform capabilities that complement Accenture's change management services.
- WorkdaysupportingWorkday is listed as a partner, providing human capital management and financial management solutions that integrate with Accenture's change management offerings.
- OraclesupportingOracle is listed as a partner, offering cloud applications and platform services that complement Accenture's enterprise transformation solutions.
- SalesforcesupportingSalesforce is listed as a partner, providing CRM and cloud solutions that integrate with Accenture's change management and transformation services.
- AdobesupportingAdobe is listed as a partner, offering experience management and digital content solutions that support Accenture's customer experience transformation work.
- AtlassiansupportingAtlassian is listed as a partner, providing collaboration and productivity tools that complement Accenture's organizational change initiatives.
- GooglesupportingGoogle is listed as a partner, offering cloud and AI capabilities that integrate with Accenture's digital transformation and change management services.
- CogniciansupportingCognician is listed as a partner, providing cognitive and leadership development solutions that support Accenture's change management methodology.
- SAPsupportingSAP is listed as a partner, offering enterprise software solutions that integrate with Accenture's transformation and change management offerings.
- AWSsupportingAWS is listed as a partner, providing cloud infrastructure and services that support Accenture's technology transformation engagements.
- MicrosoftsupportingMicrosoft is listed as a partner, offering cloud, productivity, and AI solutions that integrate with Accenture's enterprise transformation services.
- RootcoreRoot is an acquisition by Accenture to expand capabilities. Root's Strategy Activation process uses visual tools and methods to ensure all employees understand the why, what, and how of strategy, accelerating results. This acquisition strengthens Accenture's change management offerings.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Future State competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a U.S.-headquartered management and technology consulting firm with thousands of consultants across North America. It is closely comparable to Future State as a mid-to-large scale generalist consultancy serving enterprise transformation and change mandates, but at a meaningfully larger scale.
- Point B: Point B is a U.S.-based management and technology consulting firm of comparable mid-size scale, focused on strategy, transformation, and operational change for mid-market and enterprise clients. Directly comparable on size, delivery model, and enterprise transformation focus.
- West Monroe: West Monroe is a U.S. management and technology consultancy serving enterprise clients with strategy, M&A, and operational transformation services. Comparable to Future State on mid-size scale, cross-industry client base, and enterprise transformation orientation.
- FSG: FSG is a global mission-driven consulting firm that advises foundations, nonprofits, and companies on social impact strategy. Relevant peer if Future State operates in or adjacent to the social impact and purpose-driven advisory space, sharing a similar boutique consulting model.
- The Bridgespan Group: Bridgespan is a U.S. nonprofit and social-sector strategy consulting firm advising philanthropists, nonprofits, and social enterprises. A direct comparable in mission-driven consulting if Future State serves similar social sector clients.
Broad incumbents
- McKinsey & Company: McKinsey is one of the largest global management consulting firms, providing strategy, organization, and transformation advice to enterprises and governments. Operates broadly in the same end market and competes for large transformation mandates, but at vastly greater scale.
- Bain & Company: Bain & Company is a global strategy and management consulting firm serving C-suite clients on transformation, organization, and operations. Comparable at the industry level but a vastly larger incumbent competing for the same enterprise change work.
- Boston Consulting Group: BCG is a global management consulting firm with deep practice in organization, transformation, and change. Competes for the same enterprise transformation mandates as Future State but at substantially greater scale and global reach.
- Deloitte Consulting: Deloitte's consulting practice offers strategy, technology, and human capital transformation services to large enterprise clients. A broad incumbent that competes across the same end market where Future State plays, but with significantly greater scale and a full-stack portfolio.
- Accenture: Accenture is a global professional services firm with deep capabilities in organizational change management and enterprise transformation. It is the broadest incumbent peer, vastly larger than Future State, and serves similar large-enterprise transformation mandates.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks3 records
Key highlights4 records
Customer concentration
Future State social profiles
Digital presenceFuture State financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future State leadership team
Management profileNumber of profiles
Profiles1 record
Future State subsidiaries and ownership
Company hierarchySubsidiaries1 record
Future State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future State
What does Future State do?
Future State is a private consulting firm headquartered in Oakland, California, founded in 1982 with 101-250 employees, delivering professional consulting services to client organizations. The firm operates as a for-profit entity in the professional services industry, with its founder and CEO Adam Hardy leading the company.
Is Future State a public or private company?
Future State is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Future State founded?
Future State was founded in 1989. It employs 101 to 250 people.
Where is Future State based?
Future State is headquartered in Oakland, United States, in the North America region.
How does Future State make money?
One revenue line is on record: strategic Change Management Consulting.
Who are Future State's main competitors?
Direct peers on record are Slalom, Point B, West Monroe, FSG and The Bridgespan Group. Broad incumbents are McKinsey & Company, Bain & Company, Boston Consulting Group, Deloitte Consulting and Accenture.
Does Future State have an API?
No public API is recorded for Future State.
What industry is Future State in?
Future State's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 54161 and its SIC code is 8742.