Future State

What Future State does

Future State is a privately-held consulting firm headquartered in Oakland, California, founded in 1982 and operating with 101-250 employees, according to its firmographic record. Per its stated service description, the firm specializes in strategic change management for enterprises undergoing organizational transformation, with a methodology that combines generative AI, organizational psychology, and data analytics to help organizations engage people, build change capability, and accelerate value realization from technology programs. Its core productized offerings include a patented analytics system called Transformation GPS that assesses audience data and prescribes change interventions, the Vision & Ambition Experience for organizational readiness assessment, and Transformation Labs (Experiments) for experiential learning; a Strategy Activation sub-product, acquired via the Root acquisition, complements the portfolio with visual strategy-communication tools.

The firm monetizes through professional-services consulting engagements with enterprise clients, using direct enterprise field sales and regional delivery leads. Revenue, contract terms, and pricing tiers are not publicly disclosed. Customer evidence is limited to a single named logo (Vodafone) cited in case-study material; the source data also references a broad technology-partner ecosystem spanning Microsoft, AWS, Google, Salesforce, SAP, Oracle, Workday, Adobe, Atlassian, Walkme, and Cognician to support integrated transformation delivery. Go-to-market uses content-led channels (research reports such as "Talent Reinventors," an AI Leaders Podcast, case studies, and a mobile application) feeding enterprise field sales.

Note on data conflicts: the firmographic record describes Future State as a 101-250-person Oakland-based firm, while much of the supporting content (multi-region delivery across Americas/EMEA/APAC, 2,000+ generative AI projects, public-company partnership references) reads as drawn from a global professional services firm's change management practice page. The analysis above tracks the firmographic baseline for scale and the substantive content for capability description; buyers should re-verify scale and partnership claims during diligence.

Name

Future State

Legal name

Accenture

Website

https://futurestate.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Future State is an Oakland, California-based change management consulting firm (founded 1982, 101-250 employees) that helps enterprises navigate organizational transformation using generative AI, organizational psychology, and proprietary analytics tools.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Management consulting
• Professional services
• Business advisory
• Strategic consulting
• Organizational consulting

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Change Management Consulting: Professional services revenue generated through consulting engagements with enterprises undergoing organizational transformation. Services include developing value-led change strategies, stakeholder engagement, change activation, and continuous measurement and iteration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Future State is a private consulting firm headquartered in Oakland, California, founded in 1982 with 101-250 employees, delivering professional consulting services to client organizations. The firm operates as a for-profit entity in the professional services industry, with its founder and CEO Adam Hardy leading the company.

Product overview

Accenture's Strategic Change Management Services is a unified portfolio of consulting offerings designed to help organizations navigate transformation. The core offering consists of Transformation GPS (a patented analytics system), Vision & Ambition Experience (organizational assessment), and Transformation Labs (experiential learning trials). Strategy Activation, an acquired sub-product from Root, complements the portfolio by providing visual tools for strategy communication. Together, these services enable organizations to develop change strategies, engage people, activate new ways of working, and measure outcomes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $10.3 trillion in potential economic value through responsible, people-centric gen AI adoption

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered supporting and core.

• WalkmesupportingTechnology or IntegrationWalkme is listed as a partner in the change management ecosystem, providing digital adoption platform capabilities that complement Accenture's change management services.
• WorkdaysupportingTechnology or IntegrationWorkday is listed as a partner, providing human capital management and financial management solutions that integrate with Accenture's change management offerings.
• OraclesupportingTechnology or IntegrationOracle is listed as a partner, offering cloud applications and platform services that complement Accenture's enterprise transformation solutions.
• SalesforcesupportingTechnology or IntegrationSalesforce is listed as a partner, providing CRM and cloud solutions that integrate with Accenture's change management and transformation services.
• AdobesupportingTechnology or IntegrationAdobe is listed as a partner, offering experience management and digital content solutions that support Accenture's customer experience transformation work.
• AtlassiansupportingTechnology or IntegrationAtlassian is listed as a partner, providing collaboration and productivity tools that complement Accenture's organizational change initiatives.
• GooglesupportingTechnology or IntegrationGoogle is listed as a partner, offering cloud and AI capabilities that integrate with Accenture's digital transformation and change management services.
• CogniciansupportingTechnology or IntegrationCognician is listed as a partner, providing cognitive and leadership development solutions that support Accenture's change management methodology.
• SAPsupportingTechnology or IntegrationSAP is listed as a partner, offering enterprise software solutions that integrate with Accenture's transformation and change management offerings.
• AWSsupportingTechnology or IntegrationAWS is listed as a partner, providing cloud infrastructure and services that support Accenture's technology transformation engagements.
• MicrosoftsupportingTechnology or IntegrationMicrosoft is listed as a partner, offering cloud, productivity, and AI solutions that integrate with Accenture's enterprise transformation services.
• RootcoreStrategic or Co-development PartnerRoot is an acquisition by Accenture to expand capabilities. Root's Strategy Activation process uses visual tools and methods to ensure all employees understand the why, what, and how of strategy, accelerating results. This acquisition strengthens Accenture's change management offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slalom: Slalom is a U.S.-headquartered management and technology consulting firm with thousands of consultants across North America. It is closely comparable to Future State as a mid-to-large scale generalist consultancy serving enterprise transformation and change mandates, but at a meaningfully larger scale.
• Point B: Point B is a U.S.-based management and technology consulting firm of comparable mid-size scale, focused on strategy, transformation, and operational change for mid-market and enterprise clients. Directly comparable on size, delivery model, and enterprise transformation focus.
• West Monroe: West Monroe is a U.S. management and technology consultancy serving enterprise clients with strategy, M&A, and operational transformation services. Comparable to Future State on mid-size scale, cross-industry client base, and enterprise transformation orientation.
• FSG: FSG is a global mission-driven consulting firm that advises foundations, nonprofits, and companies on social impact strategy. Relevant peer if Future State operates in or adjacent to the social impact and purpose-driven advisory space, sharing a similar boutique consulting model.
• The Bridgespan Group: Bridgespan is a U.S. nonprofit and social-sector strategy consulting firm advising philanthropists, nonprofits, and social enterprises. A direct comparable in mission-driven consulting if Future State serves similar social sector clients.

Broad incumbents

• McKinsey & Company: McKinsey is one of the largest global management consulting firms, providing strategy, organization, and transformation advice to enterprises and governments. Operates broadly in the same end market and competes for large transformation mandates, but at vastly greater scale.
• Bain & Company: Bain & Company is a global strategy and management consulting firm serving C-suite clients on transformation, organization, and operations. Comparable at the industry level but a vastly larger incumbent competing for the same enterprise change work.
• Boston Consulting Group: BCG is a global management consulting firm with deep practice in organization, transformation, and change. Competes for the same enterprise transformation mandates as Future State but at substantially greater scale and global reach.
• Deloitte Consulting: Deloitte's consulting practice offers strategy, technology, and human capital transformation services to large enterprise clients. A broad incumbent that competes across the same end market where Future State plays, but with significantly greater scale and a full-stack portfolio.
• Accenture: Accenture is a global professional services firm with deep capabilities in organizational change management and enterprise transformation. It is the broadest incumbent peer, vastly larger than Future State, and serves similar large-enterprise transformation mandates.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks3 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/futurestateinc
• LinkedInlinkedin.com/company/2771301
• Instagraminstagram.com/accenture
• Xx.com/futurestateinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future State