Atlas RFID Store

What Atlas RFID Store does

Atlas RFID Store (legal entity Atlas RFID Solutions Store, LLC) is a privately held, bootstrapped RFID technology distributor and full-solution provider founded in 2008 and headquartered in Birmingham, Alabama. The company sells RFID hardware—including tags and labels, fixed and handheld readers, antennas, printers, mobile computers, and barcode equipment—as an authorized reseller for nearly all major manufacturers in the space (Impinj, Zebra, Honeywell, Times-7, TSL, Avery Dennison, Alien Technology, ThingMagic, RFMAX, and others). It serves 75,000+ customers across 112 countries, with a claimed 60%+ Fortune 100 penetration, spanning verticals such as retail, aerospace and defense, healthcare, automotive manufacturing, government, and race timing.

The company's product portfolio extends beyond pure hardware distribution into owned and partnered software, services, and adjacent product categories. Avancir is Atlas's proprietary RFID tracking software for device management and data visualization; BarTender and Zebra Designer provide label design and printing; and the Atlas+ free loyalty program offers dedicated account management, pre-purchase consulting, same-day shipping, saved lists, and reorders. Atlas Professional Services covers feasibility testing, hardware configuration, firmware loading, middleware installation, and on-site deployment. The 2026 launch of Cantaloupe smart vending (with recurring $250/month software subscriptions and $894.52/month 36-month equipment leases) and Keonn retail RFID solutions signals a deliberate expansion into higher-margin recurring revenue and adjacent product categories.

Atlas RFID makes money primarily through one-time hardware product sales via its e-commerce storefront (atlasrfidstore.com), an inside sales team (phone, email, live chat), enterprise field sales with dedicated account managers, GSA government contracts, and authorized reseller relationships. Revenue streams include hardware resale (variable from sub-dollar tags to thousands in enterprise equipment), professional services fees (e.g., $2,000 onsite installation), software subscriptions, and equipment leasing. The company has remained independent and organically funded throughout its history, growing from one founder to a team of 40+ employees with no disclosed venture capital, private equity investment, acquisitions, or IPO activity.

Name

Atlas RFID Store

Legal name

Atlas RFID Solutions Store, LLC

Website

https://atlasrfidstore.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas RFID Store is a privately held, bootstrapped Birmingham-based distributor and full-solution provider of RFID, IoT, and barcoding technology, selling hardware, software (Avancir), and professional services to 75,000+ customers across 112 countries including 60%+ of the Fortune 100.

Ownership category

akta.pro rank

Product category

RFID Hardware and Asset Tracking Solutions

akta.pro primary industry

RF, Antennas & Wireless Components Retail (CRACAKAM)

Keywords

• RFID hardware
• Asset tracking solutions
• IoT technology
• Barcode equipment
• RFID software

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Revenue from selling RFID hardware including tags, readers, antennas, printers, mobile computers, and accessories from partner manufacturers. Products are sold via e-commerce and sales team with pricing ranging from under $1 for tags to thousands for enterprise equipment.
2. Professional Services: Fee-based services including configuration services, on-site services, and remote services. Engineers help with feasibility testing, hardware configuration, firmware loading, middleware installation, and deployment support. Installation valued at $2,000 for smart vending products.
3. Software Subscriptions: Monthly software subscriptions required for smart store products. Fee is $250 or 7.5% of monthly sales, whichever is greater. Seed Live platform for remote management of inventory, pricing, and machine health.
4. Equipment Leasing: Flexible leasing options for smart vending machines starting at $894.52 per month for 36 months. Allows customers to acquire technology without large upfront investment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Atlas RFID Store is a full-solution RFID, IoT, and barcoding technology retailer and authorized distributor, selling hardware (tags, readers, antennas, printers, mobile computers), proprietary software (Avancir), smart vending machines (Cantaloupe), label design software (BarTender, Zebra Designer), and professional configuration/deployment services. It serves enterprise, government, SMB, and individual customers in 112 countries through e-commerce, direct sales, and the Atlas+ loyalty program.

Product overview

Atlas RFID Store is a full-solution provider for RFID, IoT, and barcoding technologies, offering a comprehensive portfolio of hardware products and software solutions. The core product categories include RFID tags (inlays, labels, hard tags), RFID readers (handheld, fixed, USB), RFID antennas (indoor, outdoor, specialty), RFID printers, mobile computers, barcode scanners, and barcode labels. The offering is complemented by the Avancir software platform for device management and data visualization, BarTender and Zebra Designer label software, and professional services for configuration, on-site deployment, and remote support. The company also offers smart vending solutions through Cantaloupe products, the Atlas+ loyalty program with dedicated account management, and starter kits for quick deployment. Their product ecosystem spans from individual components to complete turn-key solutions serving industries including retail, healthcare, automotive manufacturing, aerospace/defense, and race timing.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas+: Free loyalty program offering dedicated account management, priority hardware support, pre-purchase consulting, and configuration services.
• Avancir

Products and services

• RFID Tags & Labels Comprehensive range of RFID tags including inlays, labels, and hard tags used for textile tracking, asset management, inventory control, and sample packs for evaluation. Sourced from manufacturers such as Avery Dennison and Alien Technology.
• RFID Readers Handheld, fixed, and USB RFID readers including the TSL 3138 Bluetooth UHF RAIN reader and Impinj R700 fixed reader, for capturing tag data across retail, warehouse, healthcare, and industrial applications.
• RFID Antennas Indoor, outdoor, proximity, and specialty antennas including near-field, circularly polarized, linearly polarized, shelving/cabinet models from Times-7 and RFMAX for portal, retail, and industrial RFID deployments.
• RFID Printers Desktop, industrial, and mobile RFID printers (Zebra ZT411 and others) for encoding and printing RFID labels and tags.
• Mobile Computers Rugged mobile computers, handheld devices, vehicle-mounted computers, tablets, and wearable computers from Zebra (e.g., TC22, RFD40 sled) and others for enterprise mobility.
• Barcode Scanners & Printers Handheld, wireless, wired, fixed-mount, and wearable barcode scanners along with desktop, heavy-duty, and mobile barcode label printers for retail, logistics, and warehouse operations.
• Barcode Labels & Supplies Barcode labels, printer ribbons, and receipt paper consumables for barcode and RFID printing applications.
• Avancir RFID Tracking Software Proprietary cloud-connected platform for managing RFID devices, visualizing data, and scaling RFID and IoT programs across enterprise deployments.
• Label Design Software (BarTender and Zebra Designer) BarTender by Seagull Scientific for professional barcode and RFID label design and printing, and Zebra Designer Pro for barcode and RFID label design.
• RFID Portals and Retail RFID Solutions (Keonn) RFID portals and Keonn retail RFID solutions including smart shelf antennas and inventory management systems for inventory accuracy, loss prevention, self-checkout, and frictionless retail experiences.
• Cantaloupe Smart Vending Machines (Seed Live platform) Smart vending machines including the Cantaloupe 600 Series, 700 Series, and Hot Hold smart stores for unattended retail, featuring grab-and-go technology, weighted-shelf and camera-based inventory tracking. Available as outright purchase ($27,997.53) or leasing ($894.52/month for 36 months), with mandatory monthly software subscription of $250 or 7.5% of monthly sales.
• Atlas Professional Services Configuration, on-site, and remote services performed by in-house engineers covering feasibility testing, hardware configuration, firmware loading, middleware installation, and deployment support. Valued at $2,000 for smart vending installations.
• RFID Starter Kits Curated bundles combining readers, tags, software, and support designed for quick RFID deployment across common applications.
• RFID Accessories Mounting brackets, antenna cables, coaxial adapters, GPIO devices, and antenna hubs/multiplexers/splitters for RFID system configuration and installation.
• Specialty Frequency Products (NFC, HF, LF) NFC readers and tags plus High Frequency (HF) and Low Frequency (LF) RFID products for specialized applications outside of standard UHF.
• Atlas+ Account Program Free loyalty membership program offering a dedicated account manager, priority hardware support, pre-purchase consulting, configuration services, saved lists, easy reorders, and same-day shipping on in-stock items ordered before 1pm CT.

Quantifiable outcome

• Over 60% of Fortune 100 companies rely on Atlas RFID
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ImpinjcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Impinj RFID readers including the R700 UHF RFID Reader. Impinj is a leading RAIN RFID reader and tag chip manufacturer.
• Zebra TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Zebra RFID printers (ZT411), mobile computers (TC22), RFID sleds (RFD40), and barcode equipment. Major strategic vendor partner.
• Times-7coreChannel Partner/ Reseller/ DistributorAuthorized reseller of Times-7 RFID antennas including the SlimLine series, near-field antennas, and portal solutions. Based in New Zealand.
• TSL (Technology Solutions Ltd)coreChannel Partner/ Reseller/ DistributorAuthorized reseller of TSL Bluetooth UHF RFID readers including the 3138 and 1153 models. TSL specializes in mobile phone RFID readers.
• HoneywellcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Honeywell RFID products and mobile computers. Major industrial automation and identification vendor.
• ThingMagiccoreChannel Partner/ Reseller/ DistributorAuthorized reseller of ThingMagic RFID reader modules and fixed readers. JADAK brand specializing in embedded RFID solutions.
• RFMAXcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of RFMAX antennas, portal solutions, reader enclosures, and mounting hardware. US-based antenna manufacturer.
• Avery DennisoncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Avery Dennison RFID tags and inlays. Leading label and packaging materials company with strong RFID portfolio.
• Alien TechnologycoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Alien Technology UHF RFID tags and readers. Pioneer in Higgs RFID chip technology.
• KeonnminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Keonn retail RFID solutions including smart shelf antennas and inventory management systems.
• CantaloupeminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Cantaloupe Smart Store vending solutions including the 600 Series, 700 Series, and Hot Hold smart stores with Seed Live software.
• BarTender (Seagull Scientific)minorChannel Partner/ Reseller/ DistributorAuthorized reseller of BarTender professional barcode and RFID software. Provides label design and printing software integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barcoding, Inc. Barcoding, Inc. is a direct peer — an authorized reseller and integrator of RFID, barcode, and mobile computing hardware with professional services and software offerings, serving enterprise customers across similar verticals. Both companies occupy the same specialty-distributor position between OEMs and end customers.
• GAO RFID: GAO RFID is a direct peer — an online retailer and manufacturer of RFID hardware (readers, tags, antennas) serving global customers with similar catalog breadth across UHF/HF/LF bands. Both compete in the online RFID catalog and starter-kit space.
• RFID, Inc. RFID, Inc. is a direct peer — designs and distributes RFID hardware (readers, antennas, tags) with a similar focus on industrial and commercial asset tracking. Comparable product line and customer overlap in asset-tracking deployments.
• RMS Omega Technologies: RMS Omega Technologies is a direct peer — an RFID and barcode solutions provider offering hardware resale, professional services, and software integration for enterprise customers. Directly competes for the same enterprise RFQs.
• SimplyRFID: SimplyRFID is a direct peer — sells RFID hardware, starter kits, and software (including its own RFID tracking software) to enterprise and SMB customers. Closely comparable as both a hardware reseller and proprietary-software developer.
• CDO Technologies: CDO Technologies is a direct peer — provides RFID, barcode, and mobility solutions including hardware, software, and professional services to enterprise and government customers. Overlaps with Atlas in government and aerospace/defense accounts.

Broad incumbents

• Zebra Technologies: Zebra Technologies is a broad incumbent — a major manufacturer of RFID readers, printers, mobile computers, and barcode equipment that also sells direct to large enterprises. Atlas is an authorized Zebra reseller; Zebra represents both a partnership and a competitive threat at the enterprise tier.
• Impinj: Impinj is a broad incumbent — a leading RAIN RFID reader and tag chip manufacturer whose products Atlas resells. Comparable as a foundational RFID technology provider, with potential to compete via direct enterprise sales channels.
• Honeywell: Honeywell is a broad incumbent — manufactures RFID readers, mobile computers, and industrial automation equipment sold both direct and through resellers. Atlas is an authorized Honeywell reseller with overlapping enterprise accounts.

Emerging players

• Keonn: Keonn is an emerging player — a retail RFID specialist whose smart-shelf and inventory management products Atlas resells. Comparable as a niche RFID solutions provider with partial overlap in retail use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atlasRFIDstore
• YouTubeyoutube.com/@atlasrfidstore?sub_confirmation=1
• Facebookfacebook.com/atlasrfidstore
• LinkedInlinkedin.com/company/atlasrfidstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas RFID Store