What Creative Converters does

Creative Converters is an Australian full-service creative advertising agency founded in 2020, headquartered in South Yarra, Victoria, operating as an official Meta and TikTok Partner. The firm specializes in performance-driven creator-led advertising on TikTok and Meta platforms, with a service suite spanning full-funnel creative strategy, content creation, influencer whitelisting, affiliate program management, UGC production, and media buying. Its core technology is a proprietary in-house Influencer Scanner Tool that scans a brand's existing Instagram follower base to surface influencers, UGC creators, and brand collaborators with over 2,000 followers, which doubles as both a client-facing utility and a lead-generation mechanism for the agency.

The company operates a professional services revenue model, generating fees through project-based and retainer arrangements for campaign management and creative production. Its go-to-market is sales-led via direct website engagement, with case-study-driven CTAs and a free influencer scan tool driving inbound inquiries. Creative Converters targets primarily Australian e-commerce and DTC brands, with additional emphasis on heritage/established brands seeking Gen Z reach and emerging brands preparing for launch. Named clients include YEEZY, BondiBoost, Go-To Skincare, and Petbarn, with publicised case-study results including 6.4x+ ROAS for YEEZY, 20X revenue growth in 12 months for BondiBoost, and consistent 8x+ ROAS for Petbarn over 18 months.

The company has accumulated over $500M in managed ad spend and a 50,000+ influencer database over five years. It maintains an active presence on TikTok, Instagram, Facebook, and LinkedIn. The firm is privately held with no disclosed funding, ownership structure, or revenue figures, and is led by founder and CEO Noah Hunter Dorsey.

Name

Creative Converters

Legal name

Creative Converters

Website

https://creativeconverters.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Converters is an Australian full-service creative advertising agency that builds creator-led TikTok and Meta campaigns, including content creation, influencer whitelisting, UGC, and media buying, primarily for Australian e-commerce and DTC brands.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ), Integrated Full-Service Creative Agencies (MPAAAAAA), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative advertising agency
• Influencer marketing services
• Paid social media buying
• UGC content creation
• Tiktok meta ads management

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Creative Ad Services: Full-service creative agency providing content creation, influencer marketing, whitelisting, UGC production, media buying, and optimization services. Revenue is generated through service fees for campaign management and creative production, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Creative Converters is a full-service creative advertising agency specializing in TikTok and Meta (Facebook/Instagram) paid social campaigns for e-commerce and DTC brands. Its services span full-funnel creative strategy, content creation, influencer and UGC marketing, whitelisting and affiliate program management, and end-to-end media buying. The agency complements its services with a proprietary Free Influencer Scan Tool that helps brands identify influencers, UGC creators, and partner brands already present within their existing Instagram follower base.

Product overview

Creative Converters is an award-winning full-service creative ad agency (Meta + TikTok Partners) offering a unified suite of advertising services. The core offering includes Full-Funnel Creative Strategy, Content Creation, Whitelisting & Affiliate Management, Influencers & UGC (with access to 50,000+ influencer database), and Media Buying. The Free Influencer Scan Tool is an additional product that enables brands to discover hidden influencers within their existing Instagram follower base.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Funnel Creative Strategy Strategic creative service that converts attention into revenue by guiding customers from first impression to purchase using the right hooks, creators, and testing angles, designed for brands seeking performance-led full-funnel advertising.
• Content Creation Performance-driven content creation service designed for Gen Z audiences, producing platform-native creative assets that drive conversions for brands running paid social campaigns.
• Whitelisting & Affiliate Management Service that sets up whitelisting through influencers' accounts so ads feel more authentic and convert views into sales, combined with end-to-end affiliate marketing program management for sustained creator-driven revenue.
• Influencers & UGC Influencer marketing service offering access to a 50,000+ database of top-performing influencers across all niches, including UGC creation, gifting, micros at scale, and affiliate programs, for brands seeking creator-led campaigns.
• Media Buying Full-service media buying covering strategy, placements, optimization, auditing, and scaling of ad accounts to turn underperforming ad accounts into growth engines and deliver real ROI for brands.
• Free Influencer Scan Tool Free in-house scanner tool that uncovers influencers, UGC creators, and brands with over 2,000 followers from a brand's existing Instagram follower base, enabling collaboration, UGC partnerships, brand-to-brand collaborations, and affiliate program activation.

Quantifiable outcome

• 6.4x+ ROAS and $7M in sales for YEEZY campaign
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Influencer Agency: Australian influencer marketing agency offering end-to-end creator campaigns, content production, and paid amplification. Directly comparable to Creative Converters on geography (Australia), target client (DTC and enterprise brands), and influencer-led service mix.
• Mother Tongue: Australia-based creator and influencer marketing agency working with global brands on influencer strategy, content, and campaign management. Comparable in geography and in focusing on creator-led brand storytelling for mid-market and enterprise clients.
• Ubiquitous: Influencer marketing agency specializing in TikTok and short-form creator campaigns for DTC brands, with significant scale on the TikTok platform. Closely comparable to Creative Converters on platform focus, TikTok-first service mix, and DTC target customer.
• Whalar: Global creator marketing agency representing creators and running influencer campaigns for major brands across TikTok, Meta, and YouTube. Comparable in offering creator-led paid amplification (including whitelisting) and full-funnel campaign services.
• Billion Dollar Boy: Influencer and creator marketing agency working with global brands on end-to-end influencer campaigns, UGC production, and content strategy. Comparable service model across influencer strategy, whitelisting-style paid amplification, and enterprise brand clients.
• Born Social: Social-first creative and influencer agency producing platform-native content and running paid social campaigns for consumer brands. Comparable in offering content creation, creator partnerships, and paid social management for consumer/DTC brands.

Emerging players

• Aspire: Influencer marketing platform and agency offering creator discovery, campaign management, and affiliate/ambassador programs. Comparable where it overlaps with Creative Converters' whitelisting and affiliate program management, though more software-led.

Broad incumbents

• Obviously: Large full-service creative, social, and influencer agency serving enterprise brands globally. Broader in scope than Creative Converters, but competes for the same type of brand budgets on integrated creative and influencer-led campaigns.
• IZEA: Influencer marketing technology and services company providing creator marketplace, campaign management, and managed services. Comparable in offering creator-led paid amplification and managed influencer services for brands, with more of a SaaS-plus-services model.

Regional players

• Disrupt Digital: Australia-based digital and social media advertising agency working with DTC brands on Meta, TikTok, and Google performance campaigns. Comparable in being an Australian performance creative agency serving e-commerce and DTC clients, though more generalist in platform mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/creativeconverters
• LinkedInlinkedin.com/company/creativeconverters
• Instagraminstagram.com/creativeconverters
• TikToktiktok.com/@creativeconverters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Converters