What dealnews does

DealNews is a consumer-facing deal aggregation platform that curates discounts, coupons, and promotional offers from thousands of online retailers and surfaces them to budget-conscious shoppers. Founded in 1997 and operated by dealnews.com, Inc. (an Alabama-incorporated private corporation headquartered in Huntsville, AL), the platform has run continuously for nearly three decades under the same brand. Its primary customer segment is value-seeking US consumers searching across categories including electronics, computers, clothing, home and garden, travel, and food and drink. The company does not sell to consumers; its end users access DealNews free of charge.

The product portfolio centers on the DealNews website (dealnews.com), which displays 10,000+ active offers at any given time and supports filtering by category, retailer, brand, and popularity, plus editor-curated "staff picks." Supporting the web platform are native iOS and Android mobile applications, RSS feeds for content syndication (most recent, most popular, editor's choice, and category-specific), and an email newsletter system that includes both a general daily digest and a premium weekday "DealNews Select" tier of handpicked offers. A personalized deal-alert system allows users to set custom notifications by category. The core technology is a web-based deals aggregation platform; no proprietary AI, machine-learning capabilities, APIs, or SDKs are disclosed.

DealNews operates a pure affiliate/referral revenue model: the platform is free for consumers and monetizes by earning commissions when users click through to retailer sites and complete qualifying purchases. Partnerships with Amazon Associates, eBay Partner Network, and Walmart Affiliate Program are identified as core monetization relationships, supplemented by integrations with roughly ten secondary affiliate networks (CJ Affiliate, Rakuten, ShareASale, Impact, Partnerize, Awin, AvantLink, Connexity, Pepperjam, Ad.net). Distribution relies on organic channels—SEO, email newsletters, RSS, and social media (Facebook, Instagram, X, TikTok, YouTube, LinkedIn)—with no paid acquisition commentary and no enterprise sales motion. The company is privately held with no disclosed funding rounds, no parent company, no subsidiaries, and no identified institutional investors.

Name

dealnews

Legal name

dealnews.com, Inc.

Website

https://dealnews.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

DealNews is a US-based deal aggregation platform, founded in 1997 and operating as dealnews.com, Inc. in Huntsville, Alabama. It curates 10,000+ daily discounts from thousands of retailers across electronics, clothing, home goods, travel, and food, monetizing purely through affiliate commissions on consumer click-throughs.

Ownership category

akta.pro rank

Product category

Deal Aggregation and Coupon Platform

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising (7310)

akta.pro primary industry

Newsletter & Email Digest Aggregators (MPACAKAG)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Deal aggregation
• Online coupon platform
• Affiliate marketing deals
• Price comparison website
• Daily deals curation

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing / Referral Commissions: DealNews earns commissions when users click on affiliate links and make purchases at partner retailers. The platform aggregates deals from multiple merchants and earns a percentage of sales generated through their referral links. Partners include Amazon Associates, eBay Partner Network, Walmart Affiliate Program, and other affiliate networks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DealNews operates a free-to-consumer deal aggregation platform (website, mobile apps, RSS feeds, and email newsletters) that curates discounts, coupons, and promotional offers from thousands of online retailers across categories including electronics, clothing, home and garden, food and drink, travel, and entertainment. When users click out to retailer sites via DealNews links and make qualifying purchases, DealNews earns referral commissions from affiliate partners such as Amazon Associates, eBay Partner Network, and Walmart. The platform supports editorial staff picks, popularity rankings, category/store/brand filtering, personalized deal alerts, and a premium DealNews Select newsletter tier.

Product overview

DealNews is a deal aggregation platform that operates as a single unified product (not a modular platform architecture). The core offering is the DealNews Website, which curates and displays deals from thousands of retailers across categories including Clothing, Computers, Electronics, Home & Garden, Travel, Food & Drink, and more. Supporting this core product are mobile applications for iOS and Android, RSS feeds for content syndication, email newsletter services (including the premium DealNews Select tier), and a deal alert system that allows users to set custom notifications. The company operates on an affiliate model, earning commissions on qualifying purchases made through deal links. The site also features store-specific coupon codes, promo offers, and promotional guides for major retailers like Wayfair, Expedia, and Lowe's.

Differentiator

Problem solved

Functional benefit

Products and services

• DealNews Website A deal aggregation and coupon website that curates daily deals, discounts, and sales from various online retailers across multiple product categories including electronics, clothing, home goods, travel, and more. The platform displays over 10,000 active offers with filtering by category, store, brand, offer type, popularity, and condition, and features staff picks and personalized deal alerts for free consumer access.
• DealNews Mobile App (iOS)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Amazon AssociatescoreGTM or Marketing PartnerAffiliate marketing partnership where DealNews displays Amazon deals and earns commissions when users click through to make purchases on Amazon.
• eBay Partner NetworkcoreGTM or Marketing PartnerAffiliate partnership for eBay deals aggregation, earning referral commissions when users purchase through DealNews links.
• Walmart Affiliate ProgramcoreGTM or Marketing PartnerAffiliate marketing partnership for Walmart product deals, with DealNews earning commissions on referred sales.
• CJ Affiliate by ConversantminorGTM or Marketing PartnerAffiliate network partnership enabling access to multiple advertiser programs through a single network connection.
• Rakuten Affiliate NetworkminorGTM or Marketing PartnerAffiliate network partnership for accessing various advertiser programs and deals.
• ShareASaleminorGTM or Marketing PartnerAffiliate network partnership for accessing merchant deals and earning referral commissions.
• ImpactminorGTM or Marketing PartnerPartnership management platform for affiliate marketing programs and performance tracking.
• PartnerizeminorGTM or Marketing PartnerPartnership automation platform for affiliate marketing and partnership management.
• Awin (Affiliate Window)minorGTM or Marketing PartnerGlobal affiliate network partnership for accessing international merchant programs.
• AvantLinkminorGTM or Marketing PartnerAffiliate network partnership focused on performance-based marketing.
• ConnexityminorGTM or Marketing PartnerProduct catalog syndication and affiliate marketing platform partnership.
• Pepperjam NetworkminorGTM or Marketing PartnerAffiliate marketing network partnership for performance-based partnerships.
• Ad.netminorGTM or Marketing PartnerDigital advertising and affiliate marketing platform partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Slickdeals: Slickdeals is a community-driven deal aggregation platform with website, mobile apps, and email alerts covering deals across electronics, apparel, home goods, and more. It is the most direct competitor to DealNews in editorial/community deal curation, affiliate-driven revenue model, and broad multi-category coverage.
• TechBargains: TechBargains is a deal aggregation site focused on consumer electronics and technology deals, with affiliate-driven revenue. Comparable to DealNews in deals aggregation model, though narrower in category focus (technology vs. DealNews's broad horizontal coverage).
• BradsDeals: BradsDeals is an editorially curated deal aggregation site covering apparel, electronics, home, and travel with an affiliate revenue model similar to DealNews. It is a direct competitor in the editorial-deal niche with comparable category breadth and curation-driven differentiation.
• DealCatcher: DealCatcher is a long-running deal and coupon aggregator covering consumer goods across multiple categories. Directly comparable to DealNews in horizontal deal aggregation, coupon code aggregation, and affiliate commission revenue model.
• Rakuten: Rakuten (formerly Ebates) operates a cashback and deal aggregation platform with browser extension and affiliate-driven retailer commissions. Comparable to DealNews in affiliate economics and deal discovery for consumers, though Rakuten's cashback layer differentiates the consumer experience.
• RetailMeNot: RetailMeNot is a major coupon and deal aggregation platform with a large digital coupon library, browser extension, and affiliate-driven revenue model. Comparable to DealNews in serving deal-seeking consumers and earning commissions from retailer referrals, with broader emphasis on coupon codes.
• Ben's Bargains: Ben's Bargains is a deal aggregation community and editorial site that surfaces discounts across consumer electronics, home goods, and apparel. Comparable to DealNews in editorial deal curation, affiliate monetization, and community-driven deal submission model.

Emerging players

• CamelCamelCamel: CamelCamelCamel is a price-tracking and deal alert service focused on Amazon products, with browser extension and email alerts. Comparable to DealNews in deal alerts and email-driven deal discovery, though narrower in scope (Amazon-only) and complementary rather than fully overlapping.
• Honey (PayPal): Honey is a browser extension and app that automatically finds and applies coupon codes at checkout, owned by PayPal. It is an emerging/threatening player to deal aggregators like DealNews because it intercepts the coupon/deal discovery moment inside the checkout flow rather than driving pre-purchase traffic to a deal site.

Broad incumbents

• Google Shopping: Google Shopping is a broad incumbent product comparison and deal surfacing product integrated into Google Search. Comparable to DealNews as a destination for deal/product discovery, though Google Shopping operates as part of Google's wider search ads ecosystem and directly competes for the same organic deal-seeking intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dealnews
• YouTubeyoutube.com/@dealnews
• Facebookfacebook.com/dealnews
• LinkedInlinkedin.com/company/125457
• Instagraminstagram.com/dealnews
• TikToktiktok.com/@officialdealnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dealnews