What POCHO does

POCHO is an independently operated, for-profit satirical news and political cartoon publication headquartered in Los Angeles, California, targeting US Latino/Chicano audiences and the "Spanglish Generation" with bilingual (English/Spanish) political satire, cultural commentary, and immigration coverage. The publication's editorial flagship is La Cucaracha, a daily political cartoon strip created by founder Lalo Alcaraz in 1992, with the pocho.com website launched in 1997 and a major relaunch in January 2013. POCHO operates as a free, advertising-supported website using a WordPress-based platform with CDN delivery (pocho.b-cdn.net), complemented by sub-brands including Pocho Ocho (curated list features) and Pocho Ñews Service (PNS), and distribution via Facebook (Pochocom) and Twitter (@PochoDotCom) plus an email newsletter. The legal entity POCHO.COM is governed under California/US law, with no institutional investors, no funding rounds, and no disclosed parent company identified, indicating a bootstrapped, founder-owned media operation rather than a venture-backed business. Alcaraz separately operates a Shopify art shop monetizing cartoon prints, suggesting ancillary creator-led commerce beyond the ad-supported core.

Name

POCHO

Legal name

POCHO.COM

Website

https://pocho.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

POCHO is an independently operated, ad-supported satirical news website and political cartoon publication serving US Latino/Chicano and Spanglish Generation audiences with bilingual commentary, anchored by Lalo Alcaraz's daily La Cucaracha cartoon strip since 1992.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

POCHO is an online satirical news publication that publishes bilingual (English/Spanish) political commentary and cultural content aimed at Latino/Chicano audiences. Its flagship offering is the daily La Cucaracha political cartoon series by Lalo Alcaraz, supplemented by the Pocho Ñews Service news coverage arm and curated lists under the Pocho Ocho feature. All content is offered free to readers, with no paywall or subscription.

Product overview

POCHO is a satirical news publication and political cartoon website offering bilingual (English/Spanish) content focused on Latino/Chicano perspectives and social commentary. The core product is the POCHO website (pocho.com), which publishes daily political cartoons through the 'La Cucaracha' series by Lalo Alcaraz (running since 1992), along with news satire, cultural commentary, and original reporting via the Pocho Ñews Service. Related content brands include Pocho Ocho featuring curated special coverage.

Differentiator

Problem solved

Functional benefit

Brands

• La Cucaracha: The flagship political cartoon strip created by Lalo Alcaraz, featuring recurring satirical commentary on politics, immigration, and social issues. Runs as a daily cartoon series on the POCHO website.
• Pocho Ocho
• Pocho Ñews Service

Products and services

• POCHO Website (pocho.com) Online satirical news publication and political commentary website offering bilingual (English/Spanish) content from a Latino/Chicano perspective. Features daily political cartoons via La Cucaracha, cultural commentary, immigration coverage, and curated lists. All content is free to readers with no paywall.
• La Cucaracha Daily political cartoon series by Lalo Alcaraz providing satirical editorial commentary on US politics, immigration, social issues, and cultural topics. Published continuously since 1992 as a flagship feature of POCHO.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• mitú: A Latino-focused digital media and content brand targeting younger bicultural Latino audiences. Directly comparable to POCHO's Spanglish Generation segment with overlapping culture, politics, and lifestyle content verticals.
• The Babylon Bee: A leading digital satirical news site with a politically conservative lean and a strong evangelical readership. Directly comparable to POCHO in format, ad-supported model, and partisan political-satire positioning.
• Latino Rebels: A digital media outlet focused on Latino news, culture, and politics with an independent/activist editorial voice. Comparable to POCHO in target audience (US Latinos), digital-first distribution, and politically engaged editorial stance.
• Reductress: A digital satirical publication targeting a culturally specific demographic (women/feminists). Directly comparable to POCHO as a niche-driven satire site monetized via advertising and content distribution through social.
• The Borowitz Report: A long-running political satire column/newsletter by Andy Borowitz. Comparable to POCHO in format (author-driven political satire), distribution model (web + newsletter), and loyal niche readership.
• ClickHole: A digital satire and parody publication spun off from The Onion. Directly comparable as a web-first satirical content brand operating with a similar ad-supported model and click-bait humor format.
• The Onion: The flagship American satirical news publication across web and social, targeting a mass general audience. Directly comparable as an ad-supported digital satire publisher producing daily political and cultural humor.
• Remezcla: A digital media brand covering Latino culture, news, and entertainment in English. Comparable to POCHO in audience (young, US-based Latinos), bilingual-leaning editorial positioning, and web/social content distribution.

Broad incumbents

• The Daily Kos: A large, liberal-leaning political news and opinion site. Comparable to POCHO in partisan editorial stance (progressive) and ad-supported digital publishing, though operating at significantly greater scale and resource base.

Emerging players

• Click Americana: An independent nostalgia and pop-culture web publication. Comparable to POCHO as an independently operated, ad-supported digital content site relying on a small editorial team and social distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pochodotcom
• Xx.com/pochodotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POCHO