Latino Rebels
Latino Rebels is a private independent digital media company founded in 2011, producing news, commentary, and analysis for U.S. Latino audiences across a website, an award-winning PRX-distributed podcast, and social media video programming, operating as a Futuro Media Group property.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Latino Rebels does
Latino Rebels is a private independent digital media company founded in 2011 by Julio Ricardo Varela, producing news, commentary, and analysis for U.S. Latino audiences. Operating as a property of Pulitzer Prize-winning Futuro Media Group, the platform targets Latinos interested in political commentary, immigration coverage, Latin American affairs, Puerto Rico, Mexico, and Afro-Latino perspectives. The organization is based in New York and runs with a small team of 1-10 employees.
The core product is the latinorebels.com website, which publishes articles across verticals including Politics, Latin America, Puerto Rico, Mexico, Afro Rebels, Immigration, and Opinion. The platform also produces Latino Rebels Radio, an award-winning podcast distributed through PRX, plus original video programming such as BAGO BRIEFS (a late-night man-on-the-street show hosted by Michael Diaz) and WAJ INVADES AMERICA (an interview series hosted by Wajahat Ali). Content is distributed across YouTube, Facebook, Instagram, and TikTok, with the site reaching millions of users and maintaining a loyal social media community.
The business model relies on audience donations collected through a website Donate option and project-based partnership funding, most notably from WarnerMedia/150, which supported the development of BAGO BRIEFS and WAJ INVADES AMERICA in December 2022. No subscription tiers, advertising client roster, or paid content offerings are documented. Revenue figures are not publicly disclosed, and the company has not reported any institutional funding rounds.
Latino Rebels firmographics
Firmographics- Name
- Latino Rebels
- Website
- https://latinorebels.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latino Rebels is a private independent digital media company founded in 2011, producing news, commentary, and analysis for U.S. Latino audiences across a website, an award-winning PRX-distributed podcast, and social media video programming, operating as a Futuro Media Group property.
- Ownership category
- akta.pro rank
Latino Rebels industry classification
Industry- Product category
- Online News and Digital Media
- NAICS
- Television Broadcasting Stations (51612)
- akta.pro primary industry
- Multilingual/Diaspora News Channels (MPABAIAJ)
Keywords
Where Latino Rebels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Latino Rebels business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations: The platform accepts donations from its audience through a 'Donate' option on the website, enabling community support for independent journalism.
- Partnership Funding: Development and production funding from WarnerMedia/150 for specific content projects including BAGO BRIEFS and WAJ INVADES AMERICA late-night shows.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Latino Rebels product offering
Product offeringCore offering
Latino Rebels is an independent digital media outlet that publishes news, opinion, and cultural commentary about the U.S. Latino experience across a website, an award-winning podcast (Latino Rebels Radio), and original digital video shows including BAGO BRIEFS and WAJ INVADES AMERICA. The site is organized into vertical categories such as Politics, Latin America, Puerto Rico, Mexico, Afro Rebels, Immigration, NoMames, and Opinion, and distributes content via social platforms and PRX.
Product overview
Latino Rebels operates as a multi-platform digital media outlet under Futuro Media, offering a portfolio of news, commentary, and entertainment content focused on U.S. Latino audiences. The core product is the Latino Rebels website (latinorebels.com), which publishes articles across categories including Politics, Latin America, Puerto Rico, Mexico, Afro Rebels, and Immigration. Complementing the website is Latino Rebels Radio, an award-winning podcast distributed by PRX. The portfolio includes original digital video shows such as BAGO BRIEFS (late-night comedy commentary by Michael Diaz) and WAJ INVADES AMERICA (interview show hosted by Wajahat Ali), both developed with support from WarnerMedia/150. Futuro Investigates provides investigative journalism. Content is distributed across YouTube, Facebook, Instagram, and TikTok channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Latino Rebels Website Award-winning independent digital media site offering news, commentary, and analysis of the U.S. Latino world, organized into editorial verticals including Politics, Latin America, Puerto Rico, Mexico, Afro Rebels, Immigration, NoMames, and Opinion for Latino/Hispanic readers and the broader public.
- Latino Rebels Radio Podcast Audio podcast featuring interviews, commentary, and news analysis on U.S. Latino issues, distributed through PRX and hosted by Julio Ricardo Varela with producer Oscar Fernandez.
- BAGO BRIEFS Late-night digital short-form series hosted by Michael Diaz (Juan Bago) featuring man-on-the-street segments and commentary on underrepresented community issues, produced from Washington Heights.
- WAJ INVADES AMERICA Digital interview series hosted by Wajahat Ali featuring full-length conversations with journalists, authors, and thinkers for U.S. Latino and general audiences.
- Futuro Investigates Investigative journalism unit producing in-depth reports on issues affecting Latino communities, including coverage of dangers migrants face in the Arizona desert.
Companies that use Latino Rebels
Customer profileSegments1 record
Ideal customer profiles1 record
Latino Rebels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latino Rebels partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Latino Rebels competitors and assessment
Company assessmentBroad incumbents
- Telemundo: Telemundo is a major U.S. Spanish-language broadcast and digital network operated by NBCUniversal, competing for the same U.S. Hispanic audience with substantially larger newsrooms, video production capabilities, and multi-platform reach.
- Univision News: Univision is the largest Spanish-language media company in the U.S., operating major TV networks, digital properties, and streaming services that compete for the same Latino news audience as Latino Rebels but with vastly greater resources and broader content portfolios.
Direct peers
- mitú: mitú is a leading digital media company targeting Latino millennials with editorial content, video, and social media distribution across multiple platforms, directly competing with Latino Rebels for the same U.S. Latino audience and digital ad/donation dollars.
- Remezcla: Remezcla is an independent digital media outlet covering Latino culture, music, news, and politics, with similar community-led GTM and multi-platform social distribution — a close direct peer to Latino Rebels in the independent Latino digital media category.
- BELatina: BELatina is a digital media platform focused on U.S. Latina news, culture, and representation, operating with similar editorial mission, donation-supported model, and social media distribution approach as Latino Rebels.
- Hispanicize: Hispanicize is a Latino-focused media and events company producing content, news, and community programming for Latino professionals and creators, with overlapping audience and content categories compared to Latino Rebels.
- The Americano: The Americano is a digital news platform covering Latino politics, policy, and culture from a perspective aimed at influencing the U.S. Latino vote, competing directly with Latino Rebels for politically engaged Hispanic readers and donor support.
- Pulso News: Pulso News is a digital-first Latino news outlet covering immigration, politics, and Latino identity, directly competing with Latino Rebels for the same U.S. Hispanic news audience and advocacy-oriented readers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Latino Rebels social profiles
Digital presenceLatino Rebels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latino Rebels leadership team
Management profileNumber of profiles
Profiles7 records
Latino Rebels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latino Rebels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latino Rebels
What does Latino Rebels do?
Latino Rebels is an independent digital media outlet that publishes news, opinion, and cultural commentary about the U.S. Latino experience across a website, an award-winning podcast (Latino Rebels Radio), and original digital video shows including BAGO BRIEFS and WAJ INVADES AMERICA. The site is organized into vertical categories such as Politics, Latin America, Puerto Rico, Mexico, Afro Rebels, Immigration, NoMames, and Opinion, and distributes content via social platforms and PRX.
Is Latino Rebels a public or private company?
Latino Rebels is a private company. It is classified as corporate owned and is currently operating.
When was Latino Rebels founded?
Latino Rebels was founded in 2011. It employs 1 to 10 people.
Where is Latino Rebels based?
Latino Rebels is headquartered in New York, United States, in the North America region.
How does Latino Rebels make money?
Two revenue lines are on record. Donations are the primary driver. The others are partnership Funding.
Who are Latino Rebels's main competitors?
Broad incumbents on record are Telemundo and Univision News. Direct peers are mitú, Remezcla, BELatina, Hispanicize, The Americano and Pulso News.
Does Latino Rebels have an API?
No public API is recorded for Latino Rebels.
What industry is Latino Rebels in?
Latino Rebels's product category is Online News and Digital Media. Its primary akta.pro industry code is MPABAIAJ, Multilingual/Diaspora News Channels. Its NAICS code is 51612.