Vittoria Food & Beverage

Name

Vittoria Food & Beverage

Legal name

Cantarella Bros Pty Ltd

Website

https://vittoriafandb.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Manufacturing and Distribution

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAIAGAD

Coffee, Tea & Cocoa Beverage Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYCRADAHAH

Single-Serve Coffee (Pods, Capsules)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Coffee roasting manufacturing
• Specialty coffee distribution
• Foodservice beverage supply
• Coffee capsule systems
• Imported food brands

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Product Sales: Primary revenue from roasting and selling premium coffee products including beans, ground coffee, capsules, instant coffee and coffee bags under Vittoria Coffee brand and other coffee brands (Caffe Aurora, Chicco D'oro, Espressotoria). Over 1 billion cups sold annually.
2. Food & Beverage Imports: Importing and distributing food and beverage products including Santa Vittoria mineral water, Jarlsberg cheese, Queen Victoria tea, pasta, olive oil, and commercial espresso machines.
3. Distribution Services: Exclusive distribution partnerships such as Califia Farms plant-based products in Australia, leveraging wide distribution network, field sales teams and marketing department.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Vittoria Food & Beverage is an Australian family-owned importer, producer and distributor of premium coffee and complementary food and beverage products. It locally roasts and sells the Vittoria Coffee brand (Australia's No. 1 Pure Coffee Brand) across five formats (beans, ground, capsules, instant and coffee bags), operates the proprietary Espressotoria capsule system, and holds exclusive Australian import rights for Jarlsberg Cheese, Santa Vittoria Mineral Water, Califia Farms plant-based products, and Queen Victoria Tea. It supplies over 6,000 food service customers in more than 20 countries via its own field sales force, distribution centres and third-party export partners.

Product overview

Vittoria Food & Beverage is a multi-brand food and beverage company operating primarily in the coffee sector with a diversified portfolio of complementary categories. The company offers a unified product ecosystem anchored by its flagship Vittoria Coffee brand (Australia's No. 1 Pure Coffee Brand), which spans five product formats: coffee beans, ground coffee, capsules, instant coffee, and coffee bags. The portfolio includes the proprietary Espressotoria capsule system (closed capsule technology with three compatible coffee brands), alongside distributed brands like Califia Farms (plant-based products, exclusive Australian importer since March 2023), imported products (Jarlsberg Cheese for over 50 years, Santa Vittoria Mineral Water, Queen Victoria Tea), and additional coffee brands (Caffe Aurora, Chicco D'oro). The company operates as both a producer (largest coffee producer in Australia with one of the most sophisticated roasting facilities in the Southern Hemisphere) and distributor.

Differentiator

Problem solved

Functional benefit

Brands

• Vittoria Coffee: Australia's No. 1 Pure Coffee Brand and pioneer of the Australian coffee industry. The range spans coffee beans, ground coffee, capsules, instant coffee and coffee bags with multiple blends and specialty varieties. Roasting premium coffee in Australia since 1958.
• Queen Victoria Tea
• Jarlsberg Cheese
• Santa Vittoria
• Espressotoria
• Califia Farms
• Caffe Aurora
• Chicco D'oro
• Nutino

Products and services

• Vittoria Coffee Australia's No. 1 Pure Coffee Brand and the flagship product of Vittoria Food & Beverage. The range spans five product formats: coffee beans, ground coffee, capsules, instant coffee and coffee bags, with multiple blends and specialty varieties. Roasted locally in Australia since 1958.
• Queen Victoria Tea A range of high-quality teas developed through exclusive partnership with one of Australia's largest retailers, celebrating time-honoured tea traditions.
• Jarlsberg Cheese Original Norwegian cheese based on a secret recipe from 1956 combining traditional cheese-making and modern technology. Vittoria Food & Beverage has been the exclusive importer of Jarlsberg cheese into Australia for over 50 years.
• Santa Vittoria Mineral Water Premium imported Italian mineral water, lightly carbonated with low sodium content, bottled at the source in northern Italy and positioned for fine dining.
• Espressotoria Capsule System Proprietary closed coffee capsule system producing café quality espresso at the press of a button, compatible with three coffee brands. Sold direct to consumers and food service operators.
• Califia Farms Plant-based food and beverage products including plant milks with barista performance. Distributed exclusively in Australia by Vittoria Food & Beverage since March 2023.
• Nespresso Compatible Capsules Coffee capsules compatible with Nespresso original machines (not Vertuo), produced at Vittoria's state-of-the-art capsule facility at approximately 1,500 capsules per minute.
• Nutino Imported food products brand distributed by Vittoria Food & Beverage in Australia.
• LMDT Brand distributed by Vittoria Food & Beverage.

Quantifiable outcome

• Over 1 billion cups of VFB Coffee sold annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• OzHarvestcoreOthersVittoria Coffee is a proud partner of OzHarvest, a charity that feeds people in need by collecting excess food. Vittoria donates $1 from every 1kg of Vittoria Organic Coffee to their food rescue program. OzHarvest collects over 25 tonnes of excess food weekly and has delivered over 10 million meals.
• The Curran FoundationcoreOthersSupporting Sydney's St Vincent's Hospital through substantial donations that have assisted in recruitment of state-of-the-art medical equipment including Capsule Endoscopy equipment and Icycler MyiQ real time detection system for bowel cancer.
• Starlight Children's Foundation AustraliacoreOthersVittoria Food & Beverage supports initiatives that make meaningful difference in lives of Australian families. Les and Luisa Schirato attended launch of new Starlight Express Room at Sydney Children's Hospital, Randwick - a welcoming space for seriously ill children and families.
• Cambodian Children's Trust (CCT)coreOthersVittoria Food and Beverage is working with CCT to set up a Café and Barista Training School. Vittoria Coffee is sponsoring the entire project, providing training for CCT's staff in Sydney, and is committed to ongoing development. The project will provide jobs for local youth and generate income for CCT.
• Tour De CurecoreOthersVittoria Coffee is a corporate sponsor of Tour De Cure, an annual bike ride committed to helping Australians with cancer. Vittoria provides financial donations and the Vittoria Coffee mobile van to ensure riders can enjoy perfect coffee throughout the marathon.
• Califia FarmscoreChannel Partner/ Reseller/ DistributorIn March 2023, Vittoria was appointed as the exclusive importer of the Califia Farms brand in Australia, leveraging wide distribution network, field sales teams and leading marketing department.
• WoolworthsflagshipChannel Partner/ Reseller/ DistributorMajor retail partner for supermarket distribution. Multiple award winner including Woolworths Supplier of the Year (2009) and Woolworths Cartology Campaign of the Year (2025).
• RomeoscoreChannel Partner/ Reseller/ DistributorSupplier partner. Won Romeos Supplier of the Year - Overall Winner in 2023.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Genovese Coffee: Australian coffee roaster with deep foodservice penetration and own capsule system, primarily serving Australian and select Asian markets. Comparable as an Australian premium roaster competing in foodservice and capsule formats.
• Campos Coffee: Australian specialty coffee roaster founded in Sydney, supplying cafés, retail and direct-to-consumer across Australia and select export markets. Direct Australian competitor in the specialty/premium segment and a relevant comparison for Vittoria's specialty range.

Others

• Strauss Group (Coffee segment): Israeli food and beverage conglomerate with a coffee division (Elite, Três Corações joint venture in Brazil). Comparable as a multi-category branded food and beverage company with a strong coffee manufacturing arm.
• JAB Holding Company (portfolio view): Private investment holding company owning significant coffee brands (JDE Peet's, Keurig Dr Pepper, Pret, Panera). Relevant for benchmarking private coffee holding structures and as a potential acquirer profile for Vittoria.

Broad incumbents

• Keurig Dr Pepper: North American leader in single-serve coffee via Keurig, with broad grocery and foodservice distribution. Comparable on capsule/single-serve scale, multi-format coffee manufacturing, and retail-channel strength.
• JDE Peet's (JAB Holding): Owner of multiple coffee brands globally including L'OR, Douwe Egberts, and Peet's Coffee. Closest global analog to Vittoria as a multi-brand coffee manufacturer and distributor with strong retail and foodservice channels; competes in Australia with capsule and roast-and-ground formats.
• Nestlé (Nespresso & Coffee): Global FMCG giant whose Nespresso and Nescafé brands define the premium and mainstream coffee segments worldwide. Vittoria produces Nespresso-compatible capsules and competes head-to-head with Nespresso's proprietary system in Australia.

Direct peers

• Lavazza Group: Italian family-influenced coffee company with a similar heritage, multiple brands, capsule systems (Lavazza A Modo Mio, Espresso Point), and global foodservice distribution. Closest peer in terms of Italian heritage, multi-format coffee offering, and premium positioning.
• Mother Parkers Tea & Coffee: Privately held Canadian coffee and tea manufacturer/roaster serving retail private label and foodservice channels globally. Comparable as a family-influenced private coffee roaster with foodservice focus, multi-format offering, and private-label capabilities.
• Massimo Zanetti Beverage Group: Italian-owned global coffee group owning brands such as Boncafé, Chock full o'Nuts, and Hills Bros. Direct comparable as a vertically integrated roaster-distributor serving retail and foodservice across multiple continents, including Asia-Pacific markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Vittoriacoffee
• Facebookfacebook.com/vittoriacoffee
• LinkedInau.linkedin.com/company/cantarella-bros-pty-ltd
• Instagraminstagram.com/vittoria_coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vittoria Food & Beverage