TruePay

What TruePay does

TruePay is a US payment processing company founded in 2011 by CEO Jonathan Wilson (with industry roots dating to 2006) and headquartered in Josephine, Texas, where Operations Director Shane Spears also leads day-to-day operations. The company targets small and medium-sized businesses across all 50 US states, claiming coast-to-coast coverage spanning 35+ named states, and sells against an industry narrative of opaque fees, long-term contracts, and impersonal call centers. It operates with a small disclosed headcount of 1-10 employees, supported by a 24/7 US-based customer service team and active hiring for sales and service agents.

The product platform supports EMV-compliant chip terminals, NFC/contactless payments (Apple Pay, Google Wallet), tokenization for secure card data, and cloud-based POS integration. The portfolio comprises Clover-based POS systems (Mobile Bytes, Paradise POS, Clover Mini, Clover Duo, Clover Flex, SkyTab and SkyTab Mobile/Glass) and TruePay's own Valor terminal line (VL 100, VL 110, VL 500), supplemented by the RCKT Mobile POS and Dejavoo QD4 hardware. Online payment processing is delivered via partnerships with Authorize.net and eProcessing Network, with QuickBooks integration for accounting synchronization; no public or partner-facing API is exposed.

TruePay generates revenue through three streams: the Dual Pricing Program (Visa/Mastercard-compliant, legal in all 50 states, transaction-based with no monthly fees); the Membership Program ($49.95/month subscription plus 0.10% markup and interchange plus $0.10 per transaction); and terminal hardware sales. Distribution is sales-led through dedicated phone advisors at 888-792-0284, a 'Get Started' website form, and a referral program paying up to $1,000 per successful merchant referral. The firm is privately held, bootstrapped, and discloses no institutional investors, funding rounds, or revenue figures.

Name

TruePay

Legal name

TruePay

Website

https://gotruepay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

TruePay is a Texas-headquartered payment processor founded in 2011 serving SMBs in all 50 US states through EMV/NFC terminals, Clover and Valor POS systems, a dual-pricing program, and a $49.95/month membership program, with online processing via Authorize.net and eProcessing Network integrations.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

Keywords

• Payment processing services
• Credit card processing
• Merchant POS systems
• Payment terminals
• Dual pricing program

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dual Pricing Program: Merchants pay no monthly processing fees under the TruePay Dual Pricing Program, generating revenue through differentiated card vs cash pricing mechanisms compliant with Visa and Mastercard regulations.
2. Membership Program - TrueStart: $49.95/month subscription with 0.10% markup plus interchange and $0.10 per transaction. Includes month-to-month billing and low price guarantee.
3. Terminal Hardware Sales: Sale of payment terminals including Valor series (VL 100, VL 110, VL 500), Clover products, Dejavoo QD4, and mobile POS solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TruePay provides payment processing services and equipment to small and medium-sized US merchants, encompassing EMV-compliant countertop and mobile payment terminals (Valor series, Clover, Dejavoo QD4, RCKT Mobile POS), full-featured POS systems (Mobile Bytes, Paradise POS, SkyTab), the Valor Pay mobile app, and two pricing programs — the Dual Pricing Program (zero monthly processing fees) and the Membership Program ($49.95/month subscription). Online acceptance is delivered through Authorize.net and eProcessing Network integrations with QuickBooks accounting sync, supported by Lifetime TrueCare equipment coverage and 24/7 US-based customer service.

Product overview

TruePay is a payment processing company offering an integrated portfolio of POS systems, payment terminals, and processing programs. The product suite centers on Clover-based POS solutions (Mobile Bytes, Paradise POS, Clover Mini/Duo/Flex, SkyTab systems) and proprietary Valor terminals (VL 100, VL 110, VL 500, Valor Pay App, RCKT Mobile POS, Dejavoo QD4). These are complemented by two pricing programs—Dual Pricing Program and Membership Program—that offer different fee structures (zero monthly fees vs. lowest-cost processing). Mobile/e-commerce capabilities are provided through Authorize.net and eProcessing Network integrations, with QuickBooks connectivity for accounting sync. All solutions share common support infrastructure including Lifetime TrueCare Coverage, 24/7 US-based support, and PCI compliance.

Differentiator

Problem solved

Functional benefit

Brands

• TruePay: Main brand for payment processing services including Dual Pricing Program, Membership Program, Point of Sale, Terminals, and Mobile/E-Commerce solutions

Products and services

• Mobile Bytes POS Cloud-managed point-of-sale system with built-in payments, reliable devices, and feature-rich functionality, including an additional screen option for enhanced customer interaction.
• Paradise POS iOS-based POS system featuring offline mode, payroll integration, and inventory management with scanner option for retail and restaurant environments.
• Clover Mini Compact countertop POS terminal enabling real-time management, future-proof payments, and online business capabilities through Clover's platform.
• Clover Duo Dual-screen POS terminal for real-time management and business operations with Clover platform integration.
• Clover Flex Handheld POS device with built-in camera/scanner, 5-inch touch screen, and full EMV/NFC contactless and tap-to-pay support via Apple Pay and Google Wallet.
• SkyTab POS System Full-featured POS system with ironclad security, best-in-class service, profit optimization, and labor management capabilities.
• SkyTab Mobile Mobile POS extension of the SkyTab ecosystem providing on-the-go payment processing and business management.
• SkyTab Glass Terminal solution for table-side ordering and payment processing within the SkyTab ecosystem.
• Valor VL100 Terminal Countertop POS terminal with Ethernet and Wi-Fi connectivity plus large-scale touch screen display for streamlined payment processing.
• Valor VL110 Terminal Handheld POS terminal with GPRS/4G and Wi-Fi connectivity supporting signature capture and pay-at-the-table functionality.
• Valor VL500 Terminal Wireless Android POS terminal for pay-at-the-table, 5.5-inch touch screen, contactless, bill splitting, tipping, and cash discounting/surcharge.
• Valor Pay Mobile App Mobile application for viewing all devices within a merchant account, processing transactions via virtual terminal, scanning cards, capturing signatures, real-time transaction viewing, and email/SMS invoicing.
• RCKT Mobile POS Lightweight mobile POS device with contact/contactless swipe, dip, and tap for credit, signature/PIN debit, and EBT, featuring Bluetooth communication and PCI-PTS 5.0 certification.
• Dejavoo QD4 Terminal Multi-connectivity terminal supporting Bluetooth, IP, and WiFi with large touch screen, internal PIN pad, contactless payments, and fast processing.
• Dual Pricing Program Pricing program allowing merchants to pay no monthly processing fees to accept both debit and credit cards, compliant with Visa and Mastercard regulations and legal in all 50 states. Includes TruePay terminal, Lifetime TrueCare Coverage, and 24/7 support.
• Membership Program Membership plan offering the lowest cost to process credit and debit cards with transparent pricing, month-to-month billing, low price guarantee, and top-tier support. Includes Terminal and Lifetime TrueCare Coverage.
• Mobile/E-Commerce Solutions Online payment processing gateway powered by Authorize.net and eProcessing Network partnerships, featuring QuickBooks sync, detailed transaction reporting, inventory management, multiple terminals and clerk management, and global payment acceptance.

Quantifiable outcome

• One customer reduced annual credit card processing fees from over $50,000 to $420 after switching to TruePay

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Authorize.netcoreTechnology or IntegrationAuthorize.net partnership enables seamless integration for online payment processing, providing e-commerce merchants with secure transaction handling, global reach, and integration with websites and e-commerce platforms.
• eProcessing NetworkcoreTechnology or IntegrationeProcessing Network partnership provides additional online payment processing capabilities, allowing TruePay to offer comprehensive e-commerce solutions to merchants.
• ClovercoreTechnology or IntegrationClover POS partnership offers merchants a range of POS hardware options including Mini, Duo, and Flex terminals with cloud-managed, real-time business management capabilities.
• ValorcoreTechnology or IntegrationValor terminal series (VL 100, VL 110, VL 500) partnership provides countertop and wireless payment terminal solutions with various connectivity options including Ethernet, WiFi, and GPRS/4G.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Square (Block): Square is the dominant SMB-focused integrated POS and payments provider, offering hardware (Square Reader, Terminal), software (Square for Retail, Square for Restaurants), and payment processing with transparent flat-rate pricing — directly comparable to TruePay's bundled POS-plus-processing model for SMB merchants.
• Toast: Toast is a vertical POS and payments platform purpose-built for restaurants, combining hardware, software, and processing in an integrated bundle — directly comparable to TruePay's SkyTab, Mobile Bytes, and restaurant-specific table-side payment offerings.
• Helcim: Helcim is an SMB-focused payments processor that competes on transparent pricing, interchange-plus models, and no long-term contracts — a near-identical positioning to TruePay's Dual Pricing and Membership Programs targeting cost-sensitive SMB merchants.
• Stax by Fattmerchant: Stax is a subscription-based payment processor targeting SMBs with interchange-plus pricing and integrated POS software, conceptually equivalent to TruePay's TrueStart $49.95/month membership pricing model.
• Payment Depot: Payment Depot offers membership-style SMB payment processing with interchange-plus pricing and no long-term contracts, directly mirroring TruePay's transparent pricing and month-to-month membership approach.
• National Processing: National Processing is a US-based ISO/MSP that competes head-to-head with TruePay in SMB payment processing, dual pricing/cash discounting programs, and POS terminal reselling.

Broad incumbents

• Clover (Fiserv): Clover is both a core technology partner for TruePay and a competing SMB POS platform owned by Fiserv. Clover's broader portfolio (app marketplace, capital, banking) represents the type of incumbent scale TruePay competes against in integrated POS.
• Stripe: Stripe dominates online payment processing and increasingly targets in-person/SMB acceptance (Stripe Terminal, Stripe Checkout). TruePay's Mobile/E-Commerce solution via Authorize.net overlaps with Stripe's SMB-facing products.
• PayPal / Zettle: PayPal's Zettle (formerly iZettle) offers integrated POS hardware and processing for SMBs globally — overlapping with TruePay's in-person and omnichannel SMB merchant services.

Emerging players

• Dharma Merchant Services: Dharma is a transparent, SMB-focused merchant acquirer competing on interchange-plus pricing and customer service — overlapping with TruePay's value proposition of fairness and no-hidden-fee processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gotruepay
• Instagraminstagram.com/truepaysocial
• TikToktiktok.com/@truepaypaymentsolutions
• Xx.com/365marketingusa
• LinkedInlinkedin.com/company/gotruepay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruePay